COACHELLA

2018
PARTNERSHIP
OPPORTUNITY
“THE BFF’S YOU
WISH YOU HAD
IRL”
WHAT CLEVVER DOES THAT NOBODY ELSE DOES:
• Massive built-in audience
• Original programming slate transformed into Coachella
programming block
• Focus on Coachella life, not just the music

12.7MM+ YOUTUBE
SUBSCRIBERS 200MM+
VIDEO VIEWS
EACH MONTH JOSLYN DAVIS &
ERIN ROBINSON
4.3MM+ SOCIAL
FOLLOWERS 20+ SHOWS PRODUCED
EVERY WEEK
CLEVVER HOSTS
TAKE A DESERT
TRIP WITH
17MM FANS
EXCLUSIVE CONTENT OPPORTUNITY
Own every moment of this year’s Coachella
coverage as Clevver brings their fans on the
ultimate journey documenting their amazing
experiences from LA to Coachella in a weeklong
custom program including 20+ pieces of content
spanning YouTube, Facebook and Instagram
and our first Coachella event activation.

22MM+ TOTAL 2017 VIDEO VIEWS OF COACHELLA

THEMED CLEVVER CONTENT LILY MARSTON
CLEVVER HOST
 OWN ONE OF CLEVVER’S
BIGGEST EVENTS OF THE YEAR
2017 PERFORMANCE
CLEVVER NEWS COVERAGE: CUSTOM COACHELLA CUSTOM COACHELLA
10+ COACHELLA- CENTRIC NEWS STORIES VIDEOS SOCIAL POSTS

60+ VIDEOS PER

COACHELLA WEEK 9 VIDEOS
PRODUCED 13 VIDEOS
PRODUCED

15.7MM+ TOTAL
VIEWS 4.4MM+ TOTAL
VIEWS 2.2MM+ TOTAL
VIEWS

LILY’S UNICORN HAIR – 1.2MM= VIEWS BEST FOOD AT COACHELLA - 510K+ VIEWS 5 TYPES OF GIRLS AT COACHELLA - 2.5MM+ VIEWS COACHELLA HOUSE TOUR - 462K+ VIEWS
A WEEK IN THE DESERT
WITH CLEVVER IS
ANYTHING BUT DRY
3-PART PROGRAM OVERVIEW

THE PREP THE FEST THE HEADLINES

COUNTDOWN THE FESTIVAL TRENDING

TO COACHELLA DIARIES FESTIVAL NEWS
In the lead-up to the festival, they’ll This exclusive Coachella series living on Clevver’s always on news
transform their wardrobes into YouTube and social documents
Coachella-inspired perfection with the programs cover the most
adventures from a cool Coachella pad
latest accessories plus must-have as they get ready each day along with talked about moments from
products for the festival real-time social coverage throughout each the festival and beyond
day at the festival
COUNTDOWN TO
COACHELLA
FESTIVAL DIARIES
THE HEADLINES
LOOKING
THEIR BEST
BEFORE
THE FEST
Beauty & fashion are an integral part
of the Coachella experience.
In the days leading up, we’re weaving
the experience of our talent getting CUSTOM CONTENT CUSTOM ORIGINAL CONTENT
ready for the year’s biggest music
festival – and having fun with your
& ACTIVATIONS PROMOTION INTEGRATIONS
product(s) throughout our Coachella Thematically aligned products in Clevver will weave custom teasers We’re keeping a brand top-of-
programming in multiple ways. episodes of our existing into their thematically aligned mind among our fan base driving
programs and custom content programs each with the ability to further product interest from
experiences tied to Coachella. highlight your product or service viewers through organic product
with our talent promoting it and tie-ins, via a slate of original
• Try-On Fashion Hauls
driving further interest. programming & social franchises
• In-Store Activations
• Lookbooks & Styling
• Fashion & beauty brand
ambassador
collaborations
COUNTDOWN TO
COACHELLA
FESTIVAL DIARIES
THE HEADLINES
IF IT HAPPENS AT COACHELLA
YOU’LL SEE IT FIRST @CLEVVER

CLEVVER CUSTOM
INTEGRATED VIDEOS
Document the incredible week
from a cool Coachella pad and FESTIVAL GLAMOVERS HOUSE TOUR COACHELLA MUSIC VIDEO
explore every angle of the Recreating the Coachella looks Tour the epic festival pad; Cribs-style. Clevver Clevver sends up the fashion, celebrity
with the latest products and beauty will have their closets, kitchen and bed/bath glam and festival culture in a socially
Coachella Music Festival. trends leading the way accommodations stocked w/ your product optimized rap video parody,

CLEVVER FACEBOOK SOCIAL STATS

ORIGINALS INSTAGRAM STORIES
Craft custom, snackable pieces 244M+ AVERAGE USERS
REACHED / MONTH Clevver will post behind-the-scenes clips,
of content utilizing our proven stills, and moments around the awesome
social franchises to amplify
your campaign message and
969M+ TOTAL
VIDEO VIEWS
experiences they’re taking on. Followers will
be able to access full-length video

157M+ TOTAL USER

boost engagement. content through Instagram’s “Swipe Up”
ENGAGEMENTS feature and call-to-action copy

NOTE: Sample concepts are for illustration purposes and subject to change
OWN ONE OF
CLEVVER’S
MOST POPULAR
Clevver’s debut music video performance
5 TYPES OF GIRLS YOU MEET AT
COACHELLA captured big social

SOCIAL engagement with fans.

FORMATS 2.5MM+ VIDEO VIEWS ACROSS

PLATFORMS

73K+ VIDEO
ENGAGEMENTS
A MODEL WITH PROVEN SUCCESS
Telling the story of pop-culture through 6MM+ ORGANIC
REACH
hilarious music video parody, the
Clevver crew riffs on everything you love
and lament about Coachella taking on the
fashion and celebrity and the festival itself.

• 2-3 minute episode optimized for Facebook,

Instagram and YouTube
• Includes BTS and additional social
promotion on Facebook and Instagram
CLICK IPHONE TO PLAY VIDEO
INTEGRATING YOUR BRAND INTO OUR
COACHELLA THEMED MUSIC VIDEO

MAKING OF VIDEOS
A LOOK BEHIND THE CURTAIN
Journey onto the set for an all-access,
behind-the-scenes look during shoot day

CUSTOM SOCIAL EXAMPLES:

CONTENT
• Facebook livestream of
We’ll document the the makeover
transformations of our
• Time-lapsed makeup
Clevver talent in transformations
Facebook and
Instagram videos • Instagram
stories of the filming
COUNTDOWN TO
COACHELLA
FESTIVAL DIARIES
THE HEADLINES
CAPITALIZING
ON THE TOP-
TRENDING BUZZ

60 NEWSFEED
EPISODES 10MM+ TOTAL
VIEWS

Coachella is fueled with

headlines and chatter about the
best looks and celeb sightings.
We’re wrapping all of Clevver’s
NewsFeed videos with sponsored
branding throughout the festival.
THANK
YOU
ACTIVATE
COACHELLA
EXCLUSIVE OPPORTUNITY
WHEN IT COMES TO BIG EVENTS
CLEVVER DRAWS A CROWD
CUTTING THROUGH THE CLUTTER WITH ATTENTION-GRABBING FAN ACTIVATIONS

BRANDED EXPERIENCES FAN MEET-UPS CUSTOM CONTENT

NAIR SMOOTH SUMMER EVENT METRO-PCS FAN MEET-UP VIDCON – 5 GUM TRUTH OR DARE

Clevver talent kicked off summer fun with a Metro PCS was the official launch partner for a Clevver was on the floor of VidCon with other
beach break pop-up salon activation and fully new Clevver series which was promoted with a Defy influencers to help get young consumers
immersive Nair-sponsored event. three city tour that organically showcased the excited about 5 Gum Truth or Dare specialty
advantages of Metro PCS. packs.

850+ GUESTS
21,000 PACKS OF
1,200 GIVEAWAYS TO FANS GUM GIVEN OUT
OWN A UNIQUE FAN EXPERIENCE
FROM LA TO INDIO
TAKING YOUR PARTNERSHIP TO THE NEXT LEVEL WITH A CUSTOM COACHELLA-INSPIRED EVENT

COACH-ELLA THE FEST TEST THE HOUSE LIFE

Clevver’s putting the Coach in Coachella in an We’re hitting the streets to prep fans on Coachella For those lucky enough to get a Coachella ticket,
expert-led activation that gets you ready to take and make sure they have what it takes to survive or even if you’re not attending, there’s no better
on the desert just like Clevver with the help of our the festival and desert elements way to start the day than warming up your
retail partners • Pop-up glamovers Coachella game with some fun activities at
• Make-up tutorials Clevver’s Coachella HQ where there will be DJ
• Answer Coachella trivia to win prizes and even
spinning lessons, hair braiding & hand art booths,
• Expert stylings score tickets!
and plenty of goodies to grab and go
• Branded-giveaways • Mobile cooldown and hydration stations
• Photo and video activations • Desert survival squads

LA-BASED IN-STORE ACTIVATION LA OR COACHELLA STREET TEAM COACHELLA-BASED EVENT

 FOR EXAMPLE ONLY – NOT FINAL

PROGRAMMING
Clevver’s original programming slate will feature approx. 20 + episodes of festival
content, including over a dozen social videos around recreating and recapping our
favorite celeb looks and documenting the Coachella experience.

BLOCK PRE & • 3-4 episodes leading up to Coachella

FESTIVAL • 3-4 episodes from around the festival

COVERAGE
20+ THEMATIC EPISODES
•
•
12 social videos (Facebook, Instagram)
1 Music Video Parody (TBD)

• News Feed – Clevver News (60 EPISODES)

NEWS & • package (5-7 Coachella focused videos)

POST • Dirty Laundry

FESTIVAL • Daily Hollywood Rundown: Coachella “Highlights” segments

COVERAGE
1 WEEK OF NEWSFEED

SOCIAL • Two Types - Of Girls At Coachella

EXAMPLES
• Thoughts While - Packing For Coachella
• Thoughts People Have At Coachella
APPROX. 12 ORIGINALS
FOR FACEBOOK • Coachella Hacks (survival tips, packing,
& INSTAGRAM
makeup, glamping etc)
IF IT HAPPENS AT
COACHELLA, YOU’LL SEE
IT FIRST @CLEVVER
CLEVVER LEADS THE PACK WHEN
SEARCHING "COACHELLA " ON YOUTUBE
Best & Worst Dressed at Coachella
1.5MM Views
Kylie Jenner Accused of Stealing
Coachella Look & Bikin
806K Views
Best & Worst Dressed Coachella 2017
498K Views

8 videos on the first page of YouTube results are all Clevver Coachella content.
VS.
Outpacing competitive set including Popsugar, Bustle, and Refinery29.
WHY BRANDS
CHOOSE CLEVVER
CLEVVER’S ADVANTAGE IN THE MARKETPLACE

Clevver lives, breathes, and experiences life

with our partners through an honest,
authentic approach

We create a relationship with brand products

We have built in audiences that guarantee

viewership across any of our shows

Our audience trusts our opinions and

personalities, allowing us to build a deeper
connection with fans to our content
 JOSLYN
DAVIS
400K SOCIAL REACH
INFLUENCERS
WITH REAL INFLUENCE
EXPERIENCING COACHELLA THROUGH OUR CLEVVER TALENT
LILY
MARSTON Clevver’s roster of influential talent engage their followers
through a single filter: relatability.
812K SOCIAL REACH
By establishing a one-to-one connection with their fans,
Clevver’s experiences reflect their fans experiences from
showing off their latest looks, beauty tips and their regular
everyday lives.

ERIN What’s best? Clevver talent captured double digit

ROBINSON engagement rates across their Coachella-related posts in

2017 uploaded from their personal handles.
314K SOCIAL REACH

20x HIGHER SOCIAL ENGAGEMENT THAN TAYLOR

SWIFT OR SELENA GOMEZ COMBINED
COACHELLA-
THEMED SAMPLE VIDEO 1:
FACEBOOK
THOUGHTS WHILE PACKING FOR
COACHELLA

ORIGINALS
Our host is packing for the festival. We hear
her internal struggle through VO.
“Do I need sunscreen? Nah. There’s not
From Instagram to Facebook, enough room.”
Clevver dominates social. Each
Facebook episode has the same
Clevver look, feel and tone that users
are familiar with, but packaged into
an easily digestible format. SAMPLE VIDEO 2:
2 TYPES OF GIRLS – AT COACHELLA
CLEVVER’S SOCIAL SERIES We compare the priorities of two types
• Types Of… of girls at Coachella
• Glamover • Girl A cares about the music.
• Thoughts While… • Girl B is more concerned with
• Beauty News getting the perfect Instagram post.
• Listed
• Then vs. Now
• Hack Busting

Note: Sample concepts for illustration purposes only and are subject to change
CLEVVER THE IN THE CLEVVER
FESTIVAL LEAD-UP TRENCHES NEWSFEED
DIARIES
PRE-FESTIVAL CONTENT MID-FESTIVAL CONTENT POST FESTIVAL
CONTENT COVERAGE

Own each and every moment by Festival Prep—Follow the Festival House Tour—Clevver The post-festival come down is
Clevver squad as they meet with gives its viewers a tour of their fueled with headlines and chatter
integrating into Clevver’s end-to-
insiders to learn all the dos and epic festival pad; Cribs-style. about what went on during the
end 2018 music festival coverage. event. We’re wrapping all of
don’ts of festival attendance. They’ll have their closets, kitchen
and bed/bath accomodations Clevver’s NewsFeed videos with
WHERE WE’LL BE… stocked w/ your product sponsored branding the week after
the festival—giving added lift and
Festival Glamover—Step one capitalizing on all the top-trending
for recreating the trendiest beauty buzz.
look from any music festival is the
latest looks, products and beauty
trends leading the way

“COACHELLA HAIR & MAKEUP!!” “5 TYPES OF GIRLS AT COACHELLA” “WINONA RYDER’S FACIAL…”
…AND MORE! 848K VIEWS 610K VIEWS 283K VIEWS W/IN 10 DAYS
23