1.

Executive Summary:

To double the amount of investment of Rs. 2000 Million, we have entered in

transportation industry because this industry’s growing trend seems upward. We
have formed a company Pride Travels to provide intercity bus service. We have
eleven terminals in different cities of Pakistan and head office in Lahore. Terminals
are high equipped and buses are luxurious enough to fulfill the customer’s needs.

We are providing a set of services from reservation facilities, punctuality to highly

trained staff. We have targeted the upper, lower middle, middle and business class.
For promotion we are using advertising strategy. We advertise through both print and
electronic media. At start our pricing strategy is penetration strategy but later when
we will establish in the market we will change it. We are charging less than our
competitors to capture the market.

We have nine hundred and five employees out of which two hundred and fifty are
drivers and bus hostess and two hundred guards. Each employee is trained enough
to perform his/her duties. The hierarchy level has shown with a diagram.
At the end all the expenses and terminal’s details is described. The balance sheet
and income statement shows that we are earning profits on our investment.

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 2. Vision:
The vision of Pride Travels is,

“Bringing people together”

3. Mission:
The mission statement is as follows:

“We strive to provide highest quality services, customer comforts, safety and
satisfaction.”

4. Introduction:

Our project was to double the amount of Rs. 2000 million within three years. For this
purpose all group members gave different ideas like to invest in real estate, telecom
sector, launching of satellite TV and power plant. But with consensus of all group
members, we decided to invest in transportation industry. We found it very attractive
which could make our money double. This industry is growing at the rate of 9%
every year and earning

5. Assumptions:

We have taken the following assumptions while entering in this business:

 Economy is stable.
 Prices are not fluctuating.
 Industry is not declining and it will continue to grow.

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 6. Time line:
Project started…..………………………………………..……………….….01, 09, 2009

Order for Buses……………………………………………………………....01, 09, 2009

Land purchase for terminal and workshop (Lahore) …...........................15, 09, 2009

Land purchase in Multan…………………………………………………....12, 09, 2009

Contract for construction (Lahore terminal)….…………….……………....18, 09, 2009

Land purchase in Rawalpindi………………………………...…….…….…18, 09, 2009

Land on rent in Abbotabad…………………………………………………...22, 09, 2009

Land on purchase in Faisalabad…………………………………………….23, 09, 2009

Contract for construction (Multan Terminal)………………………….……..15, 09, 2009

Land on rent in Bahawalpur.......................................................................16, 09, 2009

Contract for construction (Rawalpindi Terminal)…………………………...24, 09, 2009

Contract for construction (Abbotabad Terminal)…………………………....25, 09, 2009

Land on rent in Peshawar………………………………………….……...….27, 09, 2009

Contract for construction…………………………………….…………..…….28, 09, 2009

Contract for construction (Peshawar terminal)……………..……………….30, 09, 2009

Recruitment………………………………………………....20, 10, 2009 To 30, 10, 2009

Training…………………………………………….….…...10, 11, 2009 To 25, 11, 2009

Promotion activities………..………………………………………….…up to 15, 11, 2009

Opening ceremony....................................................................................01, 12, 2009

Revenue incoming…………………………………….……………………….01, 12, 2009

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 7. Company Detail:

Pride Travels is a modern, dynamic and exciting addition to the Pakistani market,
providing passengers with a service of unequalled quality and professionalism. Our
24*7 hours operations help the customers to reach their destinations with punctuality
and standard. Pride Travels is committed to provide passengers with a luxurious,
secure & safe journey. We will strive for a continuous improvement in our services
and facilities being provided to our valuable passengers. In this struggle our tools are
commitment to quality, integrity, responsibility, hard work and customer oriented
strategies. Our highly dedicated staff is struggling 24 x 7 to take our Bus Service on
the heights of excellence.

8. Travelling Services:

 Punctuality:
Time is the most precious asset at this age. At Pride Travels, safety of this asset is
guaranteed. Punctuality & regularity is the key feature of our service, which is
assured by leaving no stone unturned in making timely departures and arrivals. The
passengers are valuable to us, so as their time.

 Audio visual entertainment:

Pride Travels is committed to make your journey full of comfort & excitement.
Traveling starts with recitation of ‘Journey Prayer', followed by Audio Visual
Entertainment including:

 Audio Songs.
 Family Movies, Dramas, Songs and Documentaries.
 Switching System with Multiple Choices of Audio & Video
 All esteemed daily Newspapers are also available in the bus.

Provision of Head Phones with every seat for an undisturbed enjoyment.

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  Luxury Busses:
Add comfort to your journey by traveling through our luxury buses. Buses are
equipped with

 Comfortable and spacious seats.

 Double LCD TV. One at the front and one in the middle so that passengers at
the back seats can also enjoy the same video quality.
 Latest audio visual technologies.

Apart from this, a calm and peaceful environment is maintained in the bus for a
luxurious traveling.

 Luggage:
Every possible support is available for carrying personal luggage while traveling.
Please be aware that depending on local regulations, certain items which may cause
injuries may not be taken on board in your carry-on baggage. Following are some
available facilities:

 Luggage up to 30-kgs can be carried by each passenger.

 In case of extra luggage, ELT facility can be availed.
 Attachment of luggage tags for safety and security.
 Luggage is handled by trained loaders.
 Porters providing free service.

 Attractive offer:
Passengers can save money using smart offer. They can get four return tickets
for a month having 20% concession. (Schedule can be change day before)

 Courteous and Trained Crew:

Our courteous and trained crew is responsible for a safe & luxurious journey. Crew,
which consists of Driver, Hostess and A Guard, is selected and trained in a manner
to handle its duties professionally.

 News papers and Magazines:

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Passengers can add to their joyful moments during the journey by reading latest
Urdu English newspapers and informative, entertaining and educational contents
presented in magazines.

 Security and safety:

Pride Travels assures its passengers a safe & secure journey. For this purpose Pride
Travels is working with highly professional staff. Almost all staff members are Ex-
Army officials which are chosen by responsible security companies.
We have formalized and automated systems that enable us for effective and efficient
results.
Some of the security & safety measures followed are:

 Life insurance of each passenger.

 A team of skilled guards at all terminals.
 Deputation of alert armed guard in the bus.
 Security checking of passengers at boarding time.
 Lost & Found department for the security of luggage.
 Movie capturing of all passengers before the departure
 Before boarding, carry-on baggage of each passenger is checked.

 Trained crew:
Quality service can be provided by quality conscious people. The only way to
maintain the level of quality of our service is to engage the best possible human
resources. For this purpose company has a defined procedure of human resource
intake. Especially the crew is selected after an extensive screening process and
continues with intensive training programs. The training & development department
designs and arranges these training programs. These training programs are
specially designed by keeping in view the job responsibilities of each role. Each
person inducted in the company has to be passed through these programs prior to
join the duty.

 Maintenance:

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State of the art technology is harmonized with skilled and professional technicians
under the supervision of Japanese Expertise to ensure the optimized maintenance of
buses which develop the unique and fundamental feature of Pride Travels.

This is the reason that even on unpredictable road conditions in the region, our
buses are employed to ensure luxurious, comfortable and reliable public transport
service in Pakistan.

 Online Facility:

For the sake of convenience of our customers, we are also providing online booking
facility. They can reserve their seats through our website and also can purchase the
tickets. Our website address is www.pridetravels.com . On this website, customers
will be enabling to see the schedules, fares of the routes and passengers’ terms and
conditions etc.

Terms and conditions for Passengers:

1. Confirmed booking is cancelled 15-minutes before scheduled departure time if

the passenger doesn’t report at the ticketing counter for buying ticket. Late
comers would be accommodated in the same departure subject to the
availability of seats.
2. Passengers having no advance booking are requested to get their names
included in waiting list and get waiting numbers. They will be accommodated
on availability of seats in the order of their waiting numbers.
3. If a passenger having advance ticketing gets it cancelled before the
departure, he / she will be charged with 30% cancellation charges.
4. If a passenger having advance ticket reports at the Terminal Office after the
bus departs and doesn’t avail the next departure, his ticket will not be
refunded.
5. Full ticket will be charged for children of 4 years and above.
6. Passengers are requested to check / confirm the cash balance before leaving
the ticketing counter. Company will not be responsible for any short balance
claimed after leaving the counter once.
7. For the purpose of safety and security, passengers are requested to
cooperate with the staff performing security scanning / body search at the
time of boarding.
8. Passengers, who missed the bus for which they had tickets, are requested to
report at the ticketing office and avoid catching the bus by running after it or
by other vehicle lest some accident occurs. They will be accommodated in
next departure subject to the availability of seats.
9. Passengers are requested to ensure the loading of their luggage (if any) in the
luggage compartment of the bus and carefully collect the luggage tags. They

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 are strictly prohibited to put any cash, jewelry, prize bonds, or any precious /
delicate item in such luggage lest it is lost or damaged. The company will
entertain no claim in this regard.
10. Luggage weighing up to 30 Kgs per ticket is allowed free of charge in the bus.
In case of excess luggage, ELT (Extra Luggage Tariff) will be charged as per
company policy. Passengers are requested to take ELT Slip from the loader
at any cost.
11. In case of luggage (other than the hand luggage) is misplaced / lost from the
compartment, the passenger shall be compensated in terms of weight (and
not in terms of value) as per compensation policy of the company (which is
presently Rs.100/- per Kg except food items which is Rs.20/- per Kg).
12. In case of luggage (other than the hand luggage) is misplaced / lost,
passengers are requested to report to the terminal office immediately / before
leaving the terminal.
13. Passengers are also requested to take care of their belongings in the
passengers’ lounge, washrooms, ticketing or departure area etc. Company
will not bear any responsibility in case of lost of luggage.
14. Pets / Animals are not allowed in the bus or its luggage compartment.
15. Chemicals, Oil Cane, Gas Cylinders (Full or Empty), Alcohol, Drugs,
Weapons, Explosives, Liquids, Perishable Items are not allowed in the bus or
its luggage compartment.
16. Any passenger who is drunk or in condition will not be allowed to enter in the
bus even he / she has bought the ticket.
17. Company is not responsible if any passenger lost his / her luggage, money,
jewelry, prize bonds and precious items etc. due to accident / any kind of
tragic incident.
18. Passengers are not allowed to leave their vehicles in the premises of the
company while traveling to / from different stations. Only those persons can
park their vehicles for a short while who have come to receive or see their
guests off.
19. Company will not be responsible for any damage to the passengers’ vehicles
due to wrong parking by them.
20. In case of any accident / tragic incident, the liability of the company shall be
limited in terms of its insurance policy.
21. In case of breakdown of bus en-route, the passengers shall be
accommodated in the next / substitute / same bus and part of the fare would
be refunded as per company policy.
22. Company will not be responsible for any late departure or arrival due to road
construction / traffic congestion / accident / tragic incident or any improper
weather condition.

9. Terminals:

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Pride Travels with its head office in Lahore is operating its service from eight cities in
Punjab covering more than thirteen destinations. It will cover almost all over the
Punjab and major cities of other province of Pakistan in coming five years.

 Lahore:
Lahore is a Municipal city and it has been the capital of Punjab for nearly a
thousand years, and the administrative head-quarters of a Division and
District of the same name. Lahore has a friendly, relaxed atmosphere. It is a
fine place to watch the world rush by. Pride Travels will start its operation from
Lahore on 2nd April 2010.

 Rawalpindi:
275 km (171 miles) to the north-west of Lahore is Rawalpindi. Rawalpindi is
the last halting post leading to the numerous holiday spots and hill resorts of
the north, such as Murree, Nathiagali, Ayubia, Abbottabad, Swat, Kaghan,
Gilgit, Hunza, Skardu and Chitral. Pride Travels start its Bus Service for
Rawalpindi on 2nd April 2010.

 Multan:
Multan is located in the southern part of the country. Multan, a big and
historical city, is famous for many shrines and holy places of great Ulemas,
sufis and saints. It is well developed city and government is connecting this
city to Faisalabad and Islamabad via motorway to increase trade between the
major cities. Multan terminal will start on April 2, 2010.

 Peshawar:
Peshawar is the capital of the North-West Frontier Province, Pakistan. A road
and rail center near the famed Khyber Pass, Peshawar is an important military
and communications center and the major depot for trade with Afghanistan.
Peshawar Terminal will start on 11th April 2010.

 Abbottabad:

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 Abbottabad 116 km (72 miles) from Rawalpindi and 217 km (135 miles) from
Peshawar is a small town in a spacious valley surrounded by green hills. It is
also a popular summer resort 1255 meters (4120 feet) above sea-level. It lies
on the newly constructed Karakoram Highway. Pride Travels will start its
services from Abbottabad in April 2010.

 Faisalabad:
Faisalabad, formerly known as Lyallpur, is bounded on the North and West by
Hafizabad, Jhang and Toba tek Singh districts respectively. In the East it
touches Sheikhupura district and in the South it is bounded by the river Ravi,
across which lies Okara district. It is an important transportation and
commercial center, especially for grains, cloth, and ghee (clarified butter).
Manufactures include textiles, pharmaceuticals, chemical fertilizer, bicycles,
textile machinery, hosiery, flour, sugar, vegetable oil, and soap. Faisalabad
terminal will start on 20th April 2010.

 Sadiqabad:
Sadiqabad is at the border of Punjab and Sind province. Keeping in view the
important geographical location of Sadiqabad, Pride Travels will start its bus
service for Sadiqabad on 25th April 2010.

 Murree, Ghotki, Hyderabad, Karachi:

Murree is known as the "Queen of the hills" (Malika-e-kohsar). At 2,100
meters above sea level (circa 7,000 feet), Murree is only an hour`s drive
(some 54 km) northeast of Islamabad. Pride Travels will start its service in
May 2010 with the contract of Marhaba hotel The Mall Murree, in Ghotki
Deepak petrol pump, in Hyderabad hotel city gate and in Karachi Mumtaz
Hotel in Gulshan e Iqbal Town.

 Midway Stopover:

Khanewal, Jhung, Sargodha.

10. Rout and Fare:

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 Source Destination Duration Fare No of Busses
on the rout
(RS)
Lahore Multan 5:15 500 13
Lahore Karachi 21:00 2500 4
Lahore Rawalpindi 4:30 700 18
Lahore Abbottabad 7:00 730 6
Lahore Faisalabad 2:15 300 8
Lahore Sadiqabad 10:15 950 4
Lahore Peshawar 6:45 800 6
Multan Rawalpindi 8:15 800 6
Multan Faisalabad 4:10 380 8
Multan Abbottabad 10:30 970 4
Multan Sadiqabad 5:30 400 2
Multan Peshawar 10:45 900 2
Faisalabad Rawalpindi 3:45 450 8
Faisalabad Sadiqabad 9:45 800 2
Faisalabad Peshawar 6:45 780 4
Rawalpindi Murree 2:00 150 6
Rawalpindi Peshawar 2:30 300 5
Rawalpindi Sadiqabad 13:45 1300 2
Rawalpindi Abbottabad 2:30 200 5
Peshawar Abbottabad 3:15 300 5
Lahore Sahewal 2:30 300 --
Multan Sahewal 2:30 300 --
Faisalabad Jhang 1:30 180 --
Multan Jhang 2:30 200 --
Multan Bahawalpur 1:45 180 3
Lahore Bahawalpur 6:45 650 3
Lahore Khanewal 4:30 500 --
Rawalpindi Bahawalpur 10:00 920 --
Total Busses 124

11. Hierarchy:
Pride travels have nine hundred and five (905) employees fifty in Lahore terminal
which is head quarter and eighteen in Lahore workshops, fifteen in Multan, eight in
Faisalabad, seven in Peshawar, seven in Sadiqabad, sixteen in Rawalpindi, five in
Murree, and seven in Abbottabad, thirteen in Bahawalpur.
Two hundred and fifty drivers, two hundred and fifty hostess and two hundred bus
guards.

This is hierarchy of Pride Travels in Lahore head terminal.

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 Managing
Director

marketing
Legal Adviser manager

Head
HR/Admine procurement Accountant

HR officer Admin officer Purchaser Cost officer

Admin Taxation
workshop Booking Import
Recruitment incharge of all
terminals manager officer officer officer

Drivers,Hostes, Foremen, Purchase

quardinator Payroll
Guards, Office technitions,
boys,Sweepers
Finance
officer

Cashiers

12. SWOT Analysis:

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  Strengths:

1. High Investment:

We are entering in this industry with high investment enabling us to

compete at high level.

2. State-of –the-art equipment:

We use state of the art equipment which differentiates us with others.

3. Professional management:

The management is dedicated to providing high customer satisfaction.

4. High traveler satisfaction:

Customer satisfaction is core of our business. When customers travel in

Pride Travels, they will always get what they want.

5. High Quality Service:

We provide high quality service.

6. Heavy promotional Campaign:

By the start of our business we will do heavy promotional activities through

print and electronic media whereas companies in this business do not do
such promotions.

7. Highly Trained Staff:

We train our staff to ensure that they deliver the services in the way we
expect.

 Weaknesses:

1. Lack of Brand Awareness:

People are less aware about our company because we are new in the market.

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 2. Lack of experience:

We have lack of experience in this business.

 Opportunities:

1. More buses, routes and a greater range of transport network:

As we earn more profits we can increase the number of buses and offers new
routes.

2. New Markets:
In future we can extend our business to other countries.

3. New Technology:
If there is any technology introduces in the market, we can take advantage
from it.

4. Increase in Population:
As population increase the number of people travelling will also be increases.

5. Diversification:
We can diversify our business to cargo service and charter bus.

 Threats:

1. Well established competitors:

We have a threat of already established competitor Daewoo. Brand loyal

customers may not be attracted towards us.

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2. Terrorism:

In Pakistan, terrorism is major threat to every business.

3. Fluctuation in fuel prices:

Rise and fall of fuel price scan affect our business.

4. Threat of new entrants:

New entrants in the industry are always a threat for the business.

5. Risk of losing the investment:

We are entering in this business with high investment therefore risk is also high.

13. Target Market:

We are targeting middle, upper middle and upper class. We also introduce a
luxurious bus whose route will be Lahore to Karachi, targeting business class. The
target customers will be motivated to use our services over that of competitors
because of the convenience and quality associated with our service.

14. Marketing Mix:

 Product/Service:

Pride travels will provide traveling services using innovative techniques and
modern technologies with a friendly and gentle environment.

 Place:

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 We are using zero level distribution. Customers can directly purchase tickets
from our office. They can also book their tickets in advance on telephone and
through our website.

 Price:

As we are new in the market, so we are using market penetration strategy to

capture it. We are offering less fare as compared to our competitor. But we
will change the strategy when we establish ourselves.

 Promotion:

We have allocated the large budget for promotion activities. We will do

promotion through electronic and print media and billboards. In electronic and
print media, we will give ads in GEO T.V network and JUNG Newspaper
respectively.

 People:

Pride Travels has nine hundred and five employees which are engaged in
providing quality services to its customers.

 Physical Evidence:

We have eleven terminals covering all major cities of Pakistan. Our head
office is in Lahore. All terminals are well equipped fulfilling customers’ needs.
Our buses gave full comfort from start to end of journey.

 Process:

The process of our service is start from reservation and purchasing the tickets
from our office and then reaching to their desire destination.

15. PESTL Analysis:

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The macro-environment includes all factors influencing a company that are not within
its control. These include political social, economic and technological factors. These
are known as PEST (Political, Economical, Social and Technological factors).

 Political Factors:

Political factors of a country effect the organization. Like other industries, the
development of transport industry also depends upon consistent government
policies. Any sudden change in the official priorities certainly affects the long-
term investment patterns. Inconsistent government policies and uncertain
decisions not only discourage the further investment but also create insecurity
among local transport companies. Continuing political instability in Pakistan
has also weakened confidence of investors.

 Economic Factors:

For much of the developed world, and increasingly for the developing world,
the transport industry is a pillar industry for every country and a flag of
economic progress. But due to global economic downturn the transport
industry has also being suffered. Government economic policies at the
federal level clearly influence the ability of the industries to survive and
progress. Inflation is a major economic factor which has affected the Pakistan.
An increase in interest rates has negatively impacted the transport industry.
Due to the devaluation of rupee, attractiveness of the Pakistani market has
been reduced for the new transporter. Moreover, hikes in fuel prices make
the situation adverse. This has decreases the buying capacity of customer.

 Social Factors:

The culture and attitude of people will ultimately determine the future of
industry and whether they will be profitable or not. Lifestyle of people and use
of buses versus other means of transportation are largely considered in
transport industry. In Pakistan, people’s life style has changed. Also the
middle class has increased. More and more people are travelling through
buses with in cities. The expansion in businesses has urged people to travel
to other cities as well.

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  Technological Factors:

Technology is vital for competitive advantage and is a major driver of the

transport industry. Any technological advancement can increase the pressure
on the transport industry. In Pakistan, technological advancement is bit slowly
and the companies do not take advantage from it. Technologies like any
wireless system, more luxurious equipment etc requires all the companies to
adapt to them.

 Legal Factors:

There are some terms and conditions which are to be followed by every
company in this industry. This covers areas such as consumer protection and
taxation, and emissions (air quality and fuels). The transporters have to give
services to their customers with the safety measures, which are at the
expense of their R&D department.

16. Monthly Charges of All Terminals:

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 Lahore Terminal

Staff No Pay Sub total

Managing Director 1.00 100,000 100,000
Head HR/Admin 1.00 50,000 50,000
Head procurement 1.00 50,000 50,000
Head of Accounts 1.00 50,000 50,000
Legal Adviser 1.00 30,000 30,000
HR officer 1.00 25,000 25,000
Admin officer 1.00. 25,000 25,000
Cost officer 1.00 20,000 20,000
Taxation officer 1.00 20,000 20,000
payroll officer 1.00 15,000 15,000
Finance officer 1.00 15,000 15,000
cashier 12.00 10,000 120,000
Purchaser 2.00 20,000 40,000
Import officer 1.00 20,000 20,000
Purchase 1.00 10,000.0 10,000.0
quardinator 0 0
Booking In-charge 6.00 8,000.00 48,000.0
0
Bus drivers 250.00 15,000 3,750,00
0
Bus hostess 250.00 12,000 3,000,00
0
Bus guards 200.00 7,000 1,400,00
0
Office boy 5.00 7,000.00 35,000.0
0
Guards 6.00 7,000.00 42,000.0
0
Sweeper 6.00 6,000.00 36,000.0
Murree Terminal 0
Bills 60,000.0 60,000.0
Staff No Pay 0 0
Subtotal
Others
Manager 1.00 20,000.0 20,000.0
25,000.0 25,000.0
00 00
Cashier 2.00 10,000.0 20,000.0
Total 0 8,981,000
Booking officer 2.00 8,000.00 16,000.00
0
Bills 20,000.0 20,000.0
0 0
others 10,000.0 10,000.0
0 0

Total expenses 91,000.0

0

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 Multan Terminal

Staff No Pay Subtotal

Manager 1.00 25,000.0 25,000.00
0
Asst Manager 1.00 15,000.0 15,000.00
0
Cashier   5.00 10,000.0 50,000.00
0
Booking officer   3.00 8,000.00 24,000.00
Guards   3.00 7,000.00 21,000.00
Sweeper   2.00 6,000.00 12,000.00
Foreman   1.00 8,000.00 8,000.00
Office boy   1.00 6,000.00 6,000.00
Bills 20,000.0 20,000.00
0
Others 15,000.0 15,000.00
0

Total expenses 196,000.0

0

Sahiwal Terminal

Staff No Pay Subtotal

Manager 1.00 25,000.00 25,000.00
Asst Manager 1.00 15,000.00 15,000.00
Cashier 3.00 10,000.00 30,000.00
Booking officer 1.00 8,000.00 8,000.00
Guards 3.00 7,000.00 21,000.00
Sweeper 2.00 6,000.00 12,000.00
office boy 1.00 6,000.00 6,000.00
Bills 15,000.00 15,000.00
others 10,000 10,000.00
Total expenses 142,000.00

Workshop

Staff No Pay Subtotal

workshop Manager 1.00 30,000.0 30,000.00
0
Foremen 4.00 20,000.0 80,000.00
0

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 Technician 2.00 15,000.0 30,000.00
0
Painter 1.00 15,000.0 15,000.00
0
Helpers 12.00 7,000.00 84,000.00
Sweeper 2.00 6,000.00 12,000.00
Bills 15,000.0 15,000.00
0
Others 10,000.0 10,000.00
0
Total 276,000.0
0

Abbottabad Terminal

Staff No Pay Subtotal

Manager 1.00
25,000.0 25,000.00
0
Asst Manager 1.00 15,000.0 15,000.00
0
Cashier 5.00 10,000.0 50,000.00
0
Booking officer 3.00 8,000.00 24,000.00
Guards 3.00 7,000.00 21,000.00
Sweeper 2.00 6,000.00 12,000.00
Foreman 1.00 8,000.00 8,000.00
Office boy 1.00 6,000.00 6,000.00
Bills 10,000.0 10,000.00
0
others 10,000.0 10,000.00
Peshawar Terminal 0

Total expenses 181,000.0

Staff No Pay Subtotal
0
Manager 1.00 25,000 25,000
Asst Manager 1.00 15,000 15,000
Cashier 5.00 10,000 50,000
Booking officer 3.00 8,000 24,000
Guards 3.00 7,000 21,000
Sweeper 3.00 6,000 18,000
Foreman 1.00 8,000 8,000
office boy 1.00 6,000 6,000
Bills 15,000 15,000
others 15,000 15,000

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Total expenses 197,000

Rawalpindi Terminal

Staff No Pay Subtotal

Manager 1.00 25,000.00 25,000.00
Asst Manager 1.00 15,000.00 15,000.00
Cashier 6.00 10,000.00 60,000.00
Booking officer 3.00 8,000.00 24,000.00
Guards 3.00 7,000.00 21,000.00
Sweeper 3.00 6,000.00 18,000.00
Foreman 2.00 8,000.00 16,000.00
office boy 1.00 6,000.00 6,000.00
Bills 25,000.00 25,000.00
others 15,000.00 15,000.00

Total expenses 225,000.00

Faisalabad Terminal

Staff No Pay Subtotal

Manager 1.00 25,000.00 25,000.00
Asst Manager 1.00 15,000.00 15,000.00
Cashier 5.00 10,000.00 50,000.00
Booking officer 3.00 8,000.00 24,000.00
Guards 3.00 7,000.00 21,000.00
Sweeper 2.00 6,000.00 12,000.00
Foreman 1.00 8,000.00 8,000.00
office boy 1.00 6,000.00 6,000.00
Bills 20,000.00 20,000.00
others 18,000.00 18,000.00

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Total expenses 199,000.00

Bahawalpur Terminal

Staff No Pay Subtotal

Manager 1.00 25,000.00 25,000.00
Asst Manager 1.00 15,000.00 15,000.00
Cashier 3.00 10,000.00 30,000.00
Booking officer 2.00 8,000.00 16,000.00
Guards 3.00 7,000.00 21,000.00
Sweeper 2.00 6,000.00 12,000.00
office boy 1.00 6,000.00 6,000.00
Bills 15,000.00 15,000.00
others 10,000.00 10,000.00

Total expenses 150,000.00

Sadiqabad Terminal

Staff No Pay Subtotal

Manager 1.00 25,000.00 25,000.00
Asst Manager 1.00 15,000.00 15,000.00
Cashier 3.00 10,000.00 30,000.00
Booking officer 2.00 8,000.00 16,000.00
Guards 3.00 7,000.00 21,000.00
Sweeper 2.00 6,000.00 12,000.00
Foreman 1.00 8,000.00 8,000.00
office boy 1.00 6,000.00 6,000.00
Bills 10,000.00 10,000.00
others 15,000.00 15,000.00

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 Total expenses 158,000.00

17. Purchases for All Terminals:

Office Equipment:

Purchases No Price Total price

Cars 5 900,000 4,500,000

Ac 40 48,000 1,920,000
Tables/counters 50 7,000 350,000
Chairs 50 2,000 100,000
Benches 60 2,500 150,000
Computers 30 10,000 300,000
Uniform 600 300 180,000
Lcd tv 38'' 15 39,000 585,000
Detectors 30 3,000 90,000
Stationeries 50,000
Cc cameras 20 15,000 300,000
Video cameras 10 25,000 250,000
Fans 40 2,000 80,000
Lighting 200,000
Generators 10 1,000,000 10,000,000
Ticketing 25 3,000 75,000
machine
Mike & speakers 10 3,500 35,000
Workshop 800,000
equipment

Total expense 19,965,000

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Purchase of Land:

Construction/advanc
Land purchases Land price e Subtotal
110,000,00 150,000,00
Lahore 0 40,000,000 0
10,000,000
Multan 80,000,000 20,000,000 0
1,000,00
Bahawalpur 5,000,000 0 6,000,000
1,500,00
Peshawar 5,000,000 0 6,500,000
1,500,00
Abbottabad 5,000,000 0 6,500,000
1,000,00
Sadiqabad 5,000,000 0 6,000,000
Sahiwal 5,000,000 600,000 5,600,000
100,000,00 120,000,00
Rawalpindi 0 20,000,000 0
110,000,00
Faisalabad 90,000,000 20,000,000 0
125,000,00 510,600,00
Total 0 0

Total Expense of All Terminals:

Month
City ly Annual
196,00 2,352,00
Multan 0 0

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 831,00 9,972,00
Lahore 0 0
197,00 2,364,00
Peshawar 0 0
225,00 2,700,00
Rawalpindi 0 0
158,00 1,896,00
Sadiqabad 0 0
181,00 2,172,00
Abbottabad 0 0
150,00 1,800,00
Bahawalpur 0 0
199,00 2,388,00
Faisalabad 0 0
1,092,00
Murree 91,000 0
142,00 1,704,00
Sahiwal 0 0
102,00 1,224,00
Karachi 0 0
276,00 3,312,00
Workshop 0 0
32,976,0
Annual 00

Purchase of Buses:
Purchases of buses No Price Sub total

Road liner supreme GLX 120 7,000,000 840,000,000

15,000,00
Scania irizar PV 4 0 60,000,000

Total 900,000,000

Fuel and Toll Tax Expense:

Year Km Daily Km Yearly fuel in litre fuel price M oil Toll Tax
44,234, 11,058, 718,808,1 3,686 29,535,
200,910 121,190 350 588 88 ,196 000
45,084, 11,271, 732,628,0 3,757 32,550,
201,011 123,520 800 200 00 ,067 000

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 48,037, 12,009, 780,611,8 4,003 37,303,
201,112 131,610 650 413 13 ,138 000
137,356, 34,339, 2,232,048,00 11,446 99,388,
for 3 years 800 200 0 ,400 000

Revenue 2009, 2010:

Daily passengers travel in
Pride 12,164
Annually passengers 4,439,860
Daily fare 6,403,200
Total fare annually 2,337,168,000
Commercial Ads 2,500,000
Stalls on terminals 1,800,000

Annually Revenue 2,341,468,000

Daily passengers and Fare (2009, 2010):

Sourc Destinatio Duratio Fare Busse Rout total averag passenge total
e n n s on rout e rs fare
  the          
rout
LHR KRCHI 21:00 2,50 4 2 4 29 116 290,000
0
LHR MLTN 05:15 500 13 19 34 31 1054 527,000
LHR RWLP 04:30 700 18 36 70 32 2240 1,568,00
0
LHR ABT 07:00 730 6 8 16 32 512 373,760
LHR FSD 02:15 300 8 20 38 30 1140 342,000
LHR SDQBD 10:15 950 4 5 10 26 260 247,000
LHR PSHWR 06:45 800 6 10 18 32 576 460,800
MLTN RWLP 08:15 800 6 6 12 29 348 278,400
MLTN FSD 04:10 380 8 16 30 27 810 307,800

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 MLTN ABT 10:30 970 4 4 8 25 200 194,000
MLTN SDQBD 05:30 400 2 3 6 25 150 60,000
MLTN PESHWR 10:45 900 2 2 4 27 108 97,200
FSD RWLP 03:45 450 8 20 30 23 690 310,500
FSD SDQBD 09:45 800 2 2 4 25 100 80,000
FSD PSHWR 06:45 780 4 6 12 29 348 271,440
RWLP MRE 02:00 150 6 18 30 27 810 121,500
RWLP PSHWR 02:30 300 6 16 30 27 810 243,000
RWLP SDQBD 13:45 1,30 2 2 4 28 112 145,600
0
RWLP ABT 02:30 200 4 12 20 27 540 108,000
PSHW ABT 03:15 300 5 12 20 25 500 150,000
R
LHR SHWL 02:30 300 --          
MLTN SHWL 02:30 300 --          
FSD JHNG 01:30 180 --          
MLT JHNG 02:30 200 --          
MLT BHL 01:45 180 3 12 18 30 540 97,200
LHR BHL 06:45 650 3 6 8 25 200 130,000
LHR KHNWL 04:30 500 --          
RWLP BHL 10:00 920 --          
           
TOAL 124 12,164 6,403,20
0

Daily passengers and Fare (2010, 2011):

Source Destination Duration Fare Busse Rout total averag passengers total fare
s on rout e
  the          
rout
LHR KRCHI 21:00 2,500 4 2 4 35 140 350,000
LHR MLTN 05:15 500 13 19 34 35 1190 595,000
LHR RWLP 04:30 700 18 36 70 33 2310 1,617,000
LHR ABT 07:00 730 6 8 16 34 544 397,120
LHR FSD 02:15 300 8 20 38 32 1216 364,800
LHR SDQBD 10:15 950 4 5 10 30 300 285,000

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LHR PSHWR 06:45 800 6 10 18 34 612 489,600
MLTN RWLP 08:15 800 6 6 12 32 384 307,200
MLTN FSD 04:10 380 8 16 30 34 1020 387,600
MLTN ABT 10:30 970 4 4 8 34 272 263,840
MLTN SDQBD 05:30 400 2 3 6 35 210 84,000
MLTN PESHWR 10:45 900 2 2 4 34 136 122,400
FSD RWLP 03:45 450 8 20 32 36 1152 518,400
FSD SDQBD 09:45 800 2 2 4 37 148 118,400
FSD PSHWR 06:45 780 4 6 14 34 476 371,280
RWLP MRE 02:00 150 6 18 30 31 930 139,500
RWLP PSHWR 02:30 300 6 16 32 34 1088 326,400
RWLP SDQBD 13:45 1,300 2 2 4 36 144 187,200
RWLP ABT 02:30 200 4 12 20 36 720 144,000
PSHW ABT 03:15 300 5 12 21 34 714 214,200
R
LHR SHWL 02:30 300 --          
MLTN SHWL 02:30 300 --          
FSD JHNG 01:30 180 --          
MLT JHNG 02:30 200 --          
MLT BHL 01:45 180 3 12 20 34 680 122,400
LHR BHL 06:45 650 3 6 9 32 288 187,200
LHR KHNWL 04:30 500 --          
RWLP BHL 10:00 920 --          
           
TOAL 124 14,674 7,592,540

Revenue 2010, 2011:

Daily passengers travel in

Pride 14,674
Annually passengers 5,356,010
Daily fare 7,592,540
Annually fare 2,771,277,100
Commercial Ads 3,000,000
Stalls on terminals 1,890,000

Annually Revenue 2,776,167,100

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 Revenue 2011, 2012:

Daily passengers travel in

Pride 17,470
Annually passengers 6,376,550
Daily fare 9,109,840
Annually fare 3,252,434,700
Stalls on terminals 2,079,000
Commercial Ads 4,000,000

Annually Revenue 3258513700

Daily passengers and Fare (2011, 2012)

Sourc Destinatio Duratio Fare Busse Rout total averag passenge total
e n n s on rout e rs fare
  the          
rout
LHR KRCHI 21:00 2,50 4 2 4 44 176 440,000
0
LHR MLTN 05:15 500 13 19 38 36 1368 684,000
LHR RWLP 04:30 700 18 36 72 38 2736 1,91520
0
LHR ABT 07:00 730 6 8 16 36 576 420,480
LHR FSD 02:15 300 8 20 40 38 1520 456,000

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LHR SDQBD 10:15 950 4 5 10 36 360 342,000
LHR PSHWR 06:45 800 6 10 20 36 720 576,000
MLTN RWLP 08:15 800 6 6 12 37 444 355,200
MLTN FSD 04:10 380 8 16 32 36 1152 437,760
MLTN ABT 10:30 970 4 4 8 36 288 279,360
MLTN SDQBD 05:30 400 2 3 6 36 216 86,400
MLTN PESHWR 10:45 900 2 2 4 37 148 133,200
FSD RWLP 03:45 450 8 20 40 38 1520 684,000
FSD SDQBD 09:45 800 2 2 4 36 144 115,200
FSD PSHWR 06:45 780 4 6 14 36 504 393,120
RWLP MRE 02:00 150 6 18 34 37 1258 188,700
RWLP PSHWR 02:30 300 6 16 32 36 1152 345,600
RWLP SDQBD 13:45 1,30 2 2 4 36 144 187,200
0
RWLP ABT 02:30 200 4 12 22 38 836 167,200
PSHW ABT 03:15 300 5 12 24 36 864 259,200
R
LHR SHWL 02:30 300 --          
MLTN SHWL 02:30 300 --          
FSD JHNG 01:30 180 --          
MLT JHNG 02:30 200 --          
MLT BHL 01:45 180 3 12 24 38 912 164,160
LHR BHL 06:45 650 3 6 12 36 432 280,800
LHR KHNWL 04:30 500 --          
RWLP BHL 10:00 920 --          
TOAL       124       17,470 8,910,78
0

Revenue of Three years:

Revenue 2009,2010 2,341,468,000

Revenue 2010,2011 2,776,167,100
Revenue 2011,2012 3,258,513,700

Total Revenue 8,376,148,800

Salaries expenses:

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Salari 10 %
es
2010 125,700,0 12,570,0
00 00
2011 138,270,0 13,827,0
00 00
2012 152,097,0
00

Insurance expense:

Insuranc Total Amount Insurance Depreciation

e

2010 900,000,000 36,000,000 90,000,000

2011 810,000,000 32,400,000 81,000,000
2012 729,000,000 29,160,000

Rent expense:

Year Total Rent 10%

2010 19,200,000 1,920,00

0
2011 21,120,000 2,112,00
0
2012 23,232,000

Advertising expense
Our marketing expenses are 300,000,000 which are through the electronic media
print media and billboards in those cities where we are providing services.

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 Geo channels

Time No of ads/day Rate/30 sec 1 day expense

09am to 10pm 5 10,000 50,000

11am to 06pm 60 5,000 300,000
06pm to 07pm 4 20,000 80,000
10am to 11pm 2 62,500 125,000
11pm to 12am 4 37,000 148,000
Total 75 703,000

Total in 140 days 98,420,000

Express news
Time No of ads/day Rate/30 sec 1 day expense

9am to 10pm 4 9,000 36,000

11am to 6pm 50 5,000 250,000
Area of
6pm to 7pm consumption 4 Amount18,500 74,000
10am to 11pm 4 62,000 248,000
Electronic
11pm 12am media 1 214,160,000
35,000 35,000
Print
Total media 63 10,000,000 643,000
Billboards 70,000,000
Marketing
Total company
in 180 days 5,000,000 115,740,000
Extras 840,000

Total 300,000,000

Refreshment charges:

Year Annual Passengers Annual Expense

2010 4,439,860 177,594,400

2011 5,356,010 214,240,400
2012 6,376,550 255,062,000 Depreciation:

Depreciatio
n Total Price 2,010 2,011 Price In 2011 Dep In 2012 Price In 2012

125,000,00
Buildings 0 - 12,500,000 112,500,000 11,250,000 101,250,000
900,000,00
Vehicles 0 - 90,000,000 810,000,000 81,000,000 729,000,000

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 Office
Equipment 19,965,000 - 1,996,500 17,968,500 1,796,850 16,171,650
104,496,50
Total 0 94,046,850 846,421,650

Repair and Maintenance:

Maintenanc
Year Oil Change e Others Total

2010 3,686,195 22,570,000 3,000,000 29,256,195

2011 3,757,066 25,130,000 4,000,000 32,887,066
7,000,00
2012 4,003,137 29,760,000 0 40,763,137

18. Income statement:

Income statement 2009,10 2010,11 2011,12

2,341,46 2,776,167,10 3,258,513,
Revenue 8,000 0 700
Cost of services 718,808,187 732,628,000 780,611,812
2,043,539,10 2,477,901,88
Gross profit 1,622,659,813 0 8
Operating expenses
(138,270,000 (152,097,000
Salaries (125,700,000) ) )
Advertising expense (300,000,000) - -

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 Insurance expense (36,000,000) (32,400,000 ) (29,160,000)
Repairing and maintenance (29,256,195) (32,887,066 ) (40,763,137)
Token expenses (1,488,000) (1,488,000 ) (1,488,000)
Rent expense (19,200,000 ) (21,120,000) (23,232,000)
(214,240,400 (255,062,000
Refreshment expense (177,594,400) ) )
(104,496,500
Depreciation expenses - ) (94,046,850)
Other expenses (428,000) (550,000) (680,000)
Total expense 14,690,595 545,451,966 596,528,987
1,498,087,13 1,881,372,90
Profit before tax 1,607,969,218 4 1
Tax expense 500,000 500,000 500,000
1,497,587,13 1,880,872,90
Net profit after tax 1,607,469,218 4 1

19. Balance Sheet:

Balance sheet
for the year ended December

Year 2010 2011 2012

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 Current assets
Cash in hand 1,200,000 1,450,000 1,900,000
Cash at bank 1,500,728,218 2,170,068,634 2,646,951,251
Debtor 5,600,000 5,600,000 5,600,000

Noncurrent assets
Land 380,000,000 380,000,000 380,000,000
Building 125,000,000 112,500,000 101,250,000
Vehicles 900,000,000 810,000,000 729,000,000
Office equipment 19,965,000 17,968,500 16,171,650
Total assets 2,932,493,218 3,497,587,134 3,880,872,901

Current liabilities
Capital 2,000,000,000 2,000,000,000 2,000,000,000
Net profit 932,493,218 1,497,587,134 1,880,872,901
Total liabilities 2,932,493,218 3,497,587,134 3,880,872,901

20. Cash Flow Statement:

Cash Flow Statement

for the ended year December
Year 2010 2011 2012
Cash flow from operating activities
Cash generated from operation 2,341,468,000 2,776,167,100 3,258,513,700

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 Profit on bank deposit received 39,096,001 71,872,031 93,316,971
Tax paid (500,000) (500,000) (500,000)
Net cash generated from operating 2,380,064,001 2,847,539,131 3,351,330,671
activities
Cash flow from investing activities
Purchase of land vehicles and (1,424,965,000) (1,424,965,000) (1,424,965,000)
equipment
Proceed from sale of vehicles and 4,050,000 4,910,000 5,208,000
equipment
Net cash used in investing activities (1,420,915,000) (1,420,055,000) (1,419,757,000)
Net increase/decrease in cash and
cash equivalent 959,149,001 1,427,484,131 1,931,573,671

References

1. www.wikipedia.org
2. www.sammidaewoo.com.pk
3. www.Hinopak.com

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