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The Journal of Product and Brand Management 2005 14, 2/3 ABI/INFORM Collection

This article examines whether brand trust matters for brand equity. It reviews literature on brand equity and brand trust and develops a model linking brand trust to brand equity. The model is tested empirically and results suggest brand trust positively influences brand equity.

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57 views10 pages

The Journal of Product and Brand Management 2005 14, 2/3 ABI/INFORM Collection

This article examines whether brand trust matters for brand equity. It reviews literature on brand equity and brand trust and develops a model linking brand trust to brand equity. The model is tested empirically and results suggest brand trust positively influences brand equity.

Uploaded by

tongamuli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Does brand trust matter to brand equity?

Delgado-Ballester, Elena;Munuera-Alemán, José Luis


The Journal of Product and Brand Management; 2005; 14, 2/3; ABI/INFORM Collection
pg. 187

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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