A PROJECT ON FURNITURES WITH SPECIAL

REFERENCE TO GODREJ & BOYCE MFG CO. LTD.

AND WIPRO FURNITURE

BY
AMIT SINGH
A.N.COLLEGE

Under
Guidance of
Faculty Guide Company Guide
DR. KLANATH MISHRA
(A.N.COLLGE) (Asst. Gen Manager, Interio
Division)
Godrej &
Boyce Mfg. Co. Ltd.
 Authorisation

This project is submitted as partial fulfillment of the

requirement of B.B.M program of MAGADHUNIVERSITY. The
two year full time MBA Program under Icfai University includes
Summer Internship Program of 14 weeks. This training is
an important component of education at IBS.

The Research has been conducted under the authorization and

guidance of
, Interio Division, of Godrej & Boyce
Mfg. Co. LTD.

The Authorization certificate has

been attached herewith…
 The Godrej Dynasty

Mr. Ardeshir Godrej Mr. Pirojsha Godrej

Mr.S.P.Godrej Mr. Naoroji Godrej Dr. Burjorji Godrej

Mr.J.N.Godrej Mr.Adi Godrej Mr.Nadir

Godrej
We are today one of the largest engineering and
consumer products company in the country having
varied interests from engineering to personal care
products. We are also one of the most respected
corporate houses known for our philanthropy and
initiation of labour reforms besides being recognized
for our values of fair, transparent and ethical
dealings.

Godrej India has seen both the post and pre

independence days as it got established in 1897. It
started its business with locks manufacturing and at
present it a provider of wide variety of services in
India, like doors, furniture, locks, software
development, beverages, chocolates, chemicals for
industries, home appliances etc.

The website on different associates gives full details

on the dealers, their locations and maintenance tips
on each product manufactured by Godrej India.
Godrej has captured a consumer market in India at
large scale with its brands like Soaps, Toiletries, Hair
Care,Household Care, Fabric Care, Baby Care and
Keyline Brands.

Godrej and Boyce ltd deals in both the consumer

products as well as industrial products. Both have
wide ranges of products in it.

From appliances to personal care in consumer

products while the storage solution, machine tool
service, agro products, chemicals etc comes in the
industrial products category. Recently it has
announced to increase the number of retail stores
from 49 to 100 by 2010. Investment of Rs 20
crore will be made to make it a success.

Incorporation
Established in 7th MAY,1897, LALBAUG,MUMBAI , the
Company was incorporated with limited liability on
March 3, 1932, under the Indian Companies Act,
1913.

Sales-Subsidiaries and Affiliates

The Company is one of the largest privately-held
diversified
industrial corporations in India. The combined Sales
(includingExcise Duty) of the Company, its
subsidiaries and affiliates, during the Fiscal Year
ended March 31, 2008, were about Rs. 90,000 million
(US$ 1,900 million).

Board of Directors
Chairman & Managing Director: J. N. Godrej
Other Executive Directors: P. D. Lam, K. A. Palia,
V. M. Crishna, A. G. Verma

Non-executive Directors: A. B. Godrej, N. B. Godrej,

K. N.
Petigara, B. A. Hathikhanavala, F. P. Sarkari, P. P.
Shah, A. Ramachandran

Shareholders
Since its inception, the Company is controlled by the
GODREJ family based in Mumbai, India. Its shares are
not listed on any Stock Exchange. About one-fourth
of the Company's share capital is held by Pirojsha
Godrej Foundation, a public charitable trust.

Branches (Sales & Service) And Branded

Retail Chain
(Godrej Lifespace)
•Mumbai, Ahmedabad, Bhopal, Dombivli, Indore,
Jabalpur,
Nashik, Pune, Raipur, Thane

•New DelhiI, Chandigarh, Faridabad, Ghaziabad,

Gurgaon,
Jaipur,Jalandhar, Jammu, Kanpur, Lucknow, Noida

•Chennai, Bangalore, Coimbatore, Hyderabad, Kochi,

Secunderabad,Trivandrum, Visakhapatnam

• Kolkata , Bhubaneswar, Guwahati, Ranchi, Patna

The Company has a network of 60 Company-

operated
GODREJ LIFESPACE Retail Stores, more than 2,200
Wholesale Dealers, and more than 18,000 Retail
Outlets.

The Company has Representative Offices in Sharjah

(UAE),
Riyadh (Saudi Arabia) and Guangzhou (China-PRC).
Employees
10,200 (including 2,000 in Sales and Service)

Bankers
Central Bank of India, Union Bank of India, Citibank
N.A., ICICI Bank Ltd., State Bank of Patiala, and Axis
Bank Ltd.

Appliances
1958 -1st Indian Company to manufacture Refrigerators.

1987 - Pioneered PUF (Polyurethane Foam) Technology in

India.

1989 - First company to introduce PUF ( Polyurethane Foam)

1989 - Introduces India's first and only 100% CFC, HCFC, HFC
free refrigerators

1989– First company to sell 10 million appliances

1994 - 1st Company in India to sell 10 million appliances.

1995-Obtains ISO 9001 Certification

1996 - Launches Washing Machines by commissioning a new

manufacturing set-up at Shirwal – State-of-art Manufacturing
Plant starts operation at mohali.

1997 - Launches Air Conditioners - Obtains ISO 14001

certification.
2000 - First Durable Company in India to launch Branded
Customer Service - SMARTCARE
2001 - Launches Pentacool Refrigerators with Revolutionary
Five Side Cooling.

2002 - 1st and only Company in India to make its Entire

Refrigerator Range Green (100% CFC, HCFC & HFC free).

2004 - Godrej Refrigerator awarded the Super Brand Status.

Declared No. 1 in Businessworld Consumer Delight Survey.

2005 - Launches Microwave Ovens and DVD players.

Declared the Most Preferred Brand in CNBC Awaaz Consumer
Awards.

2006 - Launches Eon Refrigerators with Cool Shower

Technology that are adjudged the Best Design in Consumer
Durables Category at Businessworld NID Design Awards.

- 1st Company in India to introduce Steam Microwave

- Declared the Most Trusted Refrigerator Brand in India by
Reader’s Digest.

2007 - Godrej Refrigerators win ‘Trusted Brand – Gold’ award

for the
second consecutive year from Readers Digest consumer
survey

- Godrej Refrigerators adjudged ‘Most Preferred Brand’

award for the third consecutive year as per the CNBC
Consumer Awaaz Survey
GODREJ GROUP OF COMPANIES
The company has eight Business divisions that manufacture a
wide range of products. They are:
 Industrial Consumer Services
Products Products

Tooling Locks Furniture & Constructio

n
Material Handling Interior Storage
Tech Services
Equip Process Solutions
Property
Equipment Precision Appliances
development
Engg. Systems
Prima communication
Enviro-tech
Precision Components Solutions
& Services
System
s Security Electrical &
Equipments Electronics

Godrej Consumer Products Ltd

(GCPL)
(GCPL) Incorporated on 29th November, 2000
Godrej Consumer Products Ltd.(GCPL) is a major player in
the
Indian FMCG market with leadership in personal, hair,
household
and fabric care segments. The company employs 950 people
and
has three state-of-the-art manufacturing facilities at
Malanpur
(M.P.) Guwahati (Assam) and Baddi (H.P.).

Godrej’s focus is on providing our customers with innovative,

value for money solutions for meeting their daily needs and
improving the quality of their life. This is achieved through
the
brands the company markets.

Godrej are among the largest marketer of toilet soaps in the

country with leading brands such as CINTHOL , FAIRGLOW ,
GODREJ NO 1 . FAIRGLOW brand, India's first Fairness soap,
has
created marketing history as one of the most successful
innovations.

Godrej are the leader in the hair colour category in India and
have
a vast product range from GODREJ RENEW COLOURSOFT
LIQUID
HAIR COLOURS, GODREJ LIQUID & POWDER HAIR DYES to
GODREJ KESH KALA OIL, NUPUR based Hair Dyes.

Godrej Industries Ltd(GIL)

GIL was established in 1897

Godrej Industries Limited is India's leading manufacturer

of
oleochemicals and makes more than a hundred
chemicals for
use in over two dozen industries. It also manufactures
edible
oils, vanaspati and bakery fats.

GIL is a member of the Godrej Group, which was

established
in 1897 and has since grown into a US$1.875 billion
conglomerate. The company was called Godrej Soaps
Limited
until March 31, 2001. Thereafter, the consumer products
division got de-merged into Godrej Consumer Products
Limited, and the residual Godrej Soaps became Godrej
Industries Limited. This led to the formation of two
separate
corporate entities: Godrej Consumer Products and
Godrej
Industries.

Besides its three businesses, Godrej Industries also runs

four
divisions — Corporate Finance, Corporate HR, Corporate
Audit
and Assurance and Research and Development — which
operate on behalf of the entire Godrej Group.

GIL has built a strong manufacturing base capable of

delivering international quality products at competitive
prices. It operates two plants, one at Valia in the Indian
state
of Gujarat and a second at Vikhroli in suburban Mumbai.

The company's products are exported to 40 countries in

North
and South America, Asia, Europe, Australia and Africa,
and it
leads the Indian market in the production of fatty acids,
fatty
alcohols and AOS.

Geometric Software Solutions

Geometric was incorporated in 1994

Geometric is a specialist in the domain of engineering

solutions, services and technologies. Its portfolio of
Global
Engineering services and Digital Technology solutions for
Product Lifecycle Management (PLM) enables companies
to
formulate, implement, and execute global engineering
and
manufacturing strategies aimed at achieving greater
efficiencies in the product realization lifecycle.

Headquartered in Mumbai, India, Geometric was

incorporated
in 1994 and is listed on the Bombay and National Stock
Exchanges. The company recorded consolidated
revenues of
Rupees 4.86 billion (US Dollars 121.6 million) for the
year
ended March 2008. It employs close to 3000 people
across 10
global delivery locations in the US, France, Romania,
India,
and China. Geometric is assessed at SEI CMMI Level 5 for
its
software services and ISO 9001:2000 certified for
engineering
operations.
Godrej InfoTech
Godrej InfoTech was on April 1999

Godrej Infotech, formerly a division of Godrej & Boyce

Mfg.
Co. Ltd., commenced operations as a separate corporate
entity on April 1, 1999. Godrej Infotech is a part of the
diversified GODREJ group, established in India in 1897.
Godrej have three decades of experience in providing
costeffective and high-quality IT solutions.

Godrej are assessed at SEI-CMM Level 4 which means

our
quality processes are well-defined and professionally
managed. In addition to SEI-CMM Level 4, we also have
ISO-
9001:2000 Quality Systems Certification for Analysis,
Design,
Coding, Testing, Delivery and Maintenance of
Commercial
Application Software AND ERP Consultancy and
Operations
and Technology Services (Exclusive of Design).

Godrej place a high premium people, quality and

business
values. They develop employees through continuous
training
and provide them with opportunities to work on state-of-
theart
technologies.

Godrej encourage employees to develop their skills and

to
nurture the pursuit of professional excellence.
Godrej Agrovet
Godrej Agrovet was formerly a division of Godrej Soaps
Limited. It was set up as a separate company with focus
on
the agri-sector. Over the years, the company has
developed
and nurtured a close relationship with farmers. Providing
them with innovative Products, as well as educating
them on
world-class farming practices.

Together with its subsidiaries Goldmohur Foods and

Feeds
Limited and Golden Feed Products Limited , Godrej
Agrovet
has revenues close to Rs 1000 Crores (US $ 250 million -
FY
2007). The activities of the company are vast :
Compound
Animal feeds, Agricultural Inputs, Integrated Poultry
Business,
Oil Palm Plantations, Plant Biotech, Retailing of Fresh
Farm
Produce in urban areas, and rural retailing of a wide
range of
products including Agricultural inputs.

Godrej Agrovet acquired Goldmohur Foods and Feeds

Limited
from Hindustan Lever, a Unilever subsidiary in India, in
2001.Goldmohur Foods and Feeds Limited enjoys strong
brand equity due to its poultry and cattle feed brands.
Goldmohur Foods and Feeds Limited has a state-of-the-
art
R&D centre in Bangalore named 'ANIC' (Animal Nutrition
Innovation Centre). This centre is devoted to
development of
innovative animal feed products.
Today, Godrej Agrovet together with its subsidiaries has
manufacturing facilities spread over 40 strategic
locations and a network of over10,000 distributors,
dealers and C&F agents. In its journey of growth, Godrej
Agrovet has set new standards of corporate
performance, reliably delivering quality products and
services to all its customers at competitive prices.

Godrej Sara Lee

Godrej Sara Lee is a joint venture company between the
Godrej
Group, India and Sara Lee Corporation, USA. Godrej Sara Lee
is
one of the world's largest manufacturers of home
insecticides.
Our company is committed to the research and manufacture
of
quality household insecticides, and holds a substantial
market
share in the domestic market, with some of the most popular
brands like Good Knight, Jet, Hit and Banish, which have
become
generic with mosquito repellants today.
With values and traditions that stem from the principles on
which
the foundations of two great conglomerates, Godrej and Sara
Lee,
were laid, we are able to offer world-class products and
services
to the Indian and global consumer.

Godrej Efacec
The company provides warehousing, automated storage
and
retrieval system solutions.

Godrej Interio
Godrej Interio is a contemporary, stylish & ergonomically
designed range of furniture & interior solutions that
transforms
any space. It comes from our expertise & constantly evolving
solutions that we provide to the consumer

Godrej Properties and

Investments Limited (G.P.I.L)
Godrej Properties was established in 1990 as a real
estate
development company within the Godrej Group of
businesses. The company was originally incorporated as
Sea
Breeze Constructions and Investments Private Limited
on
February 8, 1985. The company's name was changed to
Godrej Properties and Investments Private Limited on
July 2,
1990 and subsequently to Godrej Properties Limited on
November 23, 2004. Since 1897, customers have trusted
Godrej to deliver innovation and excellence across a
broad
spectrum of services and products.

The promise to deliver value drives the organization at

every
stage of operation. Firstly, the company evaluates the
potential of possible locations and is led by a team of
qualified managers. Once a location has been identified
as a
potential development zone, GPL works with only the
foremost architects, contractors, and project managers
to
bring the project to life. GPL knows that its obligation to
its
customers and partners does not end upon the
completion of
a project, and therefore, provides post-project
professional
and accessible support also.

Godrej Properties adheres to a simple philosophy:

providing
exemplary service based on the optimal use of available
resources. The company has completed projects in
Mumbai
and Pune and is currently developing residential towers
such
as the Planet Godrej in central Mumbai and the Godrej
Woodsman Estate in Bangalore. Godrej Properties
intends to
leverage its established brand image to deliver property
solutions across major Indian metros.

Godrej Products
Consumer products
Godrej Consumer Products Ltd.(GCPL) is a major player
in the
Indian FMCG market with leadership in personal, hair,
household and fabric care segments. The company is
among
the largest marketers of toilet soaps in Indian market.
STRATEGIES OF GODREJ
Godrej Consumer Products is implementing a two-pronged
strategy for growth, going forward. On the one hand, it is planning
to expand its product portfolio and augment its market share in the
domestic market.

On the other hand, it has set sail for overseas markets. With the
acquisition of Keyline brands in the UK in October 2005, it has
made a strong entry into the UK market and is trying for a couple
of more acquisitions.

On the domestic turf, it is leveraging its leadership position in hair

colourants and is diversifying its soap brands. Easing of
competition pressure to some extent and a resurgence in FMCG
sales will only aid the company post better numbers.

Godrej brands posted a 20 per cent growth in FY06. Analysts peg

the sales growth in FY07 and FY08 at over 40 per cent and 25 per
cent, respectively. With control over raw material costs through in-
house production of fatty acids (highest in India), Godrej is
expected to register better bottom line growth in the coming years.

Outward bound

Godrej is going in for international acquisitions with twin

strategies - diversifying risk and tapping new markets. It expects
good synergies from the Keyline acquisition and a double-digit
growth in these brands. It plans to introduce one brand in India in
FY07. Moreover, Keyline outsources half its production, a major
chunk of which could come to Godrej.
"We would use the existing distribution channel of Keyline brands
to market Godrej products, with an eye on the Indian diaspora in
Europe and the Caribbean," says Hoshedar Press, executive
director and president.

Analysts believe that Godrej is in the advanced stage of making a

couple of acquisitions this year.

The Keyline brands garnered a revenue of £5.2 million (about Rs

44.08 crore) during November 2005-March 2006, while PBT was
£0.6 million (about Rs 5.09 crore). Major Keyline brands include
Adorn (hair spray), Aapri (skin care), Cuticura (talcum powder),
Erasmic (shaving products) and Nulon (hand creams).

Sunil Sapre, executive vice-president (finance & commercial),

says, "Although exports account for a minuscule 3 per cent of the
business, at present, we see a big opportunity in South East Asia
and Africa." Analysts see exports growing to 20 per cent of the
total business, including the Keyline brands.

Segment sense

The company is the leader in hair colourants with 40 per cent

market share. It witnessed a 22 per cent growth in this business in
FY06. It is setting up a new facility in Sikkim with a capex of Rs
10 crore (Rs 100 million).

An analyst at HDFC Securities expects the company to maintain its

market share, even as modern day evils like pollution are likely to
create more users. The fashion segment in hair colours would be
another driver.

Sapre says, "Our focus would be on converting non-users into

users, especially in the hair colour business."
The soaps business of Godrej, which accounts for 63 per cent of its
revenues, posted a 17.5 per cent growth in FY06, compared with
the industry growth of 3.2 per cent.

The company sees good growth potential in the business and stable
vegetable oil prices (the chief raw material). With a 9 per cent
market share in this segment, it stands second, though way behind
the market leader Hindustan Lever which has about 45 per cent
share.

Godrej aims to increase its share by 1 per cent every year with
focus on freebies, which, however, could lead to some margin loss.
Analysts feel that the high total fatty matter in Godrej's soaps at 76
per cent, vis-a-vis 60-70 per cent in most other soaps, is a positive.

In liquid detergents, the company is a market leader with its Ezee

brand at over 80 per cent market share. But this segment may see
limited growth, according to analysts. In the shaving cream
category, the company is trying to grow with higher-end products
and improved advertising, while its talcum powder business, where
it banks on freebies, is likely to remain stagnant, according to
them.

Competition

The company operates amid stiff competition. HLL is in a

resurgent mode and ITC has plans to enter the soap business. There
is competition from regional players as well. To fight competition,
Godrej has been introducing new variants and brands. It recently
launched its age control soap - Evita.

Group chairman Adi Godrej says, "We plan to enter one new
category of personal care segment every year, provided we are able
to differentiate our products." In hair colourants, the company has
products at all price points, from the Rs 7 powdered hair colour to
the higher-end Renew and Coloursoft.

Price wars in FMCG will remain and exert pressure on margins.

But, Godrej hopes to maintain margins relying on certain internal
economies. For example, it manufactures fatty acids, used in soaps,
in-house and enjoys economies of scale in buying vegetable oils.
Vegetable oil prices are likely to remain soft this year.

Tax benefits

The company will get 100 per cent excise exemption for 10 years
in the north-east and Himachal and 100 per cent income tax
exemption for five years and 30 per cent for another five years.

Sapre says the extent of actual benefit from tax exemption will
depend on sales. Analysts add that some states also offer transport/
power subsidies. To expand existing facilities and set up new ones,
Godrej has earmarked a capex of about Rs 105 crore (Rs 1.05
billion) this year.

Sector story

Of late, the FMCG sector has been moving faster. The sheer size of
the market in India provides good opportunities, despite
competition and possible cost pressures if international raw
material prices fluctuate.

The sector is expected to grow to Rs 50,000 crore (Rs 500 billion)

by 2010. Adi Godrej recently said, "Rising demand with higher
disposable incomes, implementation of VAT in more states and
tax-free zones would drive growth."

Valuation & financials

For FY06, the company posted 17 per cent growth in net sales to
Rs 657.32 crore (Rs 6.57 billion), while the operating profit rose
36.8 per cent.

The analyst at HDFC Securities says, "We expect the operating

profit margin to grow to 21 per cent and 21.9 per cent, and net
profit to rise 48 per cent and 34 per cent in FY07 and FY08
respectively."

WIPRO
Introduction
Wipro is a major business establishment in India. It deals
primarily in software products and related services. It is ranked
as #1102 company in 2008 Forbes Global 2000 list. It is regarded
as a leading provider of integrated business process and
technological solutions.
Wipro Technologies has been operating on a global basis. It has
been rated as largest independent provider of research and
development services. It earns more than half a billion dollars
through research and development services. It is also counted as
being one among three leading offshore BPO services provider.
Headquarters of Wipro is located at Bangalore, India.

History
Wipro (an acronym of "Western India Vegetable Products") started as a vegetable oil
trading company in 1947 from an old mill at Amalner, Maharashtra, India founded by
Azim Premji's father.

When his father died in 1966 Azim, a graduate in Electrical Engineering from Stanford
University, took on the leadership of the company at the age 21. He repositioned it and
transformed Wipro (Western India Vegetable Products Ltd) into a consumer goods
company that produced hydrogenated cooking oils/fat company, laundry soap, wax and
tin containers and later set up Wipro Fluid Power to manufacture hydraulic and
pneumatic cylinders in 1975. At that time, it was valued at $2 million[citation needed].

It later ventured into consumer goods in 1966 under Azim

Premji's leadership as Wipro Ltd. In 1975 Wipro Fluid Power was
set up to make pneumatic cylinders and hydraulic cylinders.In
1977, when IBM was asked to leave India, Wipro entered the information technology
sector. In 1979, Wipro began developing its own computers and in 1981, started selling
the finished product. This was the first in a string of products that would make Wipro one
of India's first computer makers Technologies Wipro hired managers who were computer
savvy, and strong on business experience

In 1980 Wipro moved into software development and started developing customized
software packages for their hardware customers. This expanded their IT business and
subsequently developed the first Indian 8086 chip Since 1992 Wipro began to grow its
roots off shore in United States and by 2000 Wipro Ltd ADRs were listed on the New
York Stock Exchange cite The company's revenue grew by 450% from 2002 to 2007

Timeline

• 1945 - Incorporation as Western India Vegetable Products Limited

• 1947 - Establishment of an oil mill at Amalner, Maharashtra, India
• 1960 - Manufacture of laundry soap 787 at Amalner
• 1970 - Manufacture of Bakery Shortening Vanaspati at Amalner
• 1975 - Diversification into engineering and manufacture of hydraulic cylinders as
WINTROL (now called Wipro Fluid Power) division in Bangalore.
• 1977 - Name of the Company changed to Wipro Products Limited
• 1980 - Diversification into Information Technology.
o This is the time the top IT Managers Sridhar Mitta, Dr. Laxman Rao,
Venkatesh, Sadasivam quit in one stoke from the IT division of giant
public sector ECIL,Hyderabad to join Wipro.
• 1990 - Incorporation of Wipro-GE medical systems
• 1992 - Going global with global IT services division
• 1993 - Business innovation award for offshore development
• 1995 - Wipro gets ISO 9001 quality certification
• 1997 - Wipro gets SEI CMM level 3 certification, enterprise wide processes
o Start of the Six Sigma initiative, defects prevention practices initiated at
project level.
• 1998 - Wipro first software services company in the world to get SEI CMM level
5
• 1999 - Wipro's market capitalization is the highest in India[citation needed]
• 2000 - Start of the Six Sigma initiative, defects prevention practices initiated at
project level. Wipro listed on New York Stock Exchange.
• 2001 - First Indian company to achieve the "TL9000 certification" for industry
specific quality standards[citation needed].
o Wipro acquires American Management Systems’ global energy practice.
[citation needed]

o Becomes world's first PCMM Level 5 company.

o Premji established Azim Premji Foundation, a not-for-profit organization
for elementary education.
o Wipro becomes only Indian company featured in Business Week’s 100
best-performing technology companies.[citation needed]
 • 2002

•
o Wipro acquires Spectramind.
o Ranked the 7th software services company in the world by BusinessWeek
(Infotech 100, November 2002)[verification needed].
• 2003
o Wipro acquires Nervewire.
o Wipro Technologies Wins Prestigious IEEE Award for Software Process
Excellence[citation needed]
o Wipro Technologies awarded prestigious ITSMA award for services
marketing excellence[citation needed]
o Wipro wins the 2003 Asian Most Admired Knowledge Enterprise Award.
[citation needed]

• 2004
o Crossed the $1 Billion mark in annualized revenues.[citation needed]
o Wipro launches India’s first RFID enabled apparel store[citation needed].
o Wipro Technologies named Asian Most Admired Knowledge Enterprise
second year in a row[citation needed].
o IDC rates Wipro as the leader among worldwide offshore service
providers[3]
• 2005 - Wipro acquires mPower to enter payments space[clarification needed] and also
acquires European System on Chip (SoC) design firm NewLogic
• 2006 - Wipro acquires Enabler to enter Niche Retail market
• 2007 - Wipro acquires US's Infocrossing for 600mn
• 2009 - Wipro acquires Gallagher Financial Systems to enter mortgage loan
origination space.
o Wipro stops Semiconductor IP Solutions and closes NewLogic Sophia-
Antipolis R&D, France

Major Divisions
• IT Services: Wipro provides complete range of IT Services to the organization.
The range of services extends from Enterprise Application Services (CRM, ERP,
e-Procurement and SCM) to e-Business solutions. Wipro's enterprise solutions
serve a host of industries such as Energy and Utilities, Finance, Telecom, and
Media and Entertainment.
• Product Engineering Solutions: Wipro is the largest independent provider of R&D
services in the world. Using "Extended Engineering" model for leveraging R&D
investment and accessing new knowledge and experience across the globe, people
and technical infrastructure, Wipro enables firms to introduce new products
rapidly.
• Technology Infrastructure Service: Wipro's Technology Infrastructure Services
(TIS) is the largest Indian IT infrastructure service provider in terms of revenue,
people and customers with more than 200 customers in US, Europe, Japan and
over 650 customers in India.
 • Business Process Outsourcing: Wipro provides business process outsourcing
services in areas Finance & Accounting, Procurement, HR Services, Loyalty
Services and Knowledge Services. In 2002, Wipro acquiring Spectramind and
became one of the largest BPO service players.
• Consulting Services: Wipro offers services in Business Consulting, Process
Consulting, Quality Consulting, and Technology Consulting.

Product Portfolio:

Name of Product Application Area

Vibrant 3 tile system

Vibrant Sixty system (formerly known as Full cabins, Half Cabins, Workstations,
Mispace) BPO/KPO

Vibrant Comet system

Vibrant Sixty plus

Grup Thnk
Meeting room, Conference room, Discussion
Letz Thnk
rooms, Casual work/discussion areas
Convene

Stately

Kingsley Premium

Kingsley Platinum & Supreme Free standing furniture (desks)

Stately

Get2gether Cafeteria tables

Premium range of workstations, desking and

I’M – India’s first leg and beam based system
cabin furniture

Idol Ultra premium range of cabin furniture

Designer Range, ultra premium range of modular

Startline – A design by Tim Wallace
furniture designed by international designer.

Define Premium seating range of chairs

Yuva Pro

Yuva Smart

Yuva Web

Yuva Smart

Yuva Web

Mint

Yuva Energy Basic range of chairs for general applications

Yuva Biz

Saddle

Candid

Yuva Pep

Yuva Swirl
Cafeteria range of chairs
Yuva Rush

Yuva Bubble

Wipro has solutions for all needs for an office. Major areas of expertise are:

1. Full cabins
2. Half Cabins
3. Workstations
4. Free standing furniture (desks)
5. BPO/KPO
6. Meeting room
7. Conference room
8. Casual work/discussion areas
9. Breakout zones
10. Basic Seating
11. Premium Seating
12. Premium Range
13. Ultra Premium range / Designer Range
Head office
The corporate office and head office is located in Bangalore,
India.

Branches (In India)

Bangalore
 Mysore
 Kolkata
 Chennai
 Secunderabad
 New Delhi
 Bhopal
 Jaipur
 Chandigarh
 Lucknow
 Pondicherry
 Cochin
 Mumbai
 Pune
Branches (In other countries)
 Egypt
 Taiwan
 UAE (Dubai, Sharjah)
 Hong Kong
 Australia (Sydney, Melbourne)
 Singapore
 Malaysia
 (Kuala Lumpur)
 Saudi Arabia (Al Khobar,
Riyadh)
 Kuwait
Overall number of
employees
Wipro had 67,818 employees as of March 31, 2007 on its rolls
including 50,354 employees in IT Services business and 17,464
employees in BPO business. This represents a net addition of
14,076 people comprised of 12,699 in IT Services business and
1,377 people in BPO business for the year.
Type Public

NYSE: WIT
Employees 98,391 (As on 27 October, 2009) Website Wipro.com

Turnover
Wipro Ltd has announced the standalone Results for the quarter
ended on 30-JUN-
2009. The Net Sales was at Rs. 528790 lacs for quarter ending on
30-JUN-2009
against Rs. 529890 lacs for the quarter ending on 31-MAR-2009.
The Net Profit /
(Loss) were at Rs. 119790 lacs for the quarter ending on 30-JUN-
2009 against Rs.
84210 lacs for the quarter ending on 31-MAR-2009.
The Consolidated Net Sales was at Rs. 628910 lacs for quarter
ending on 30-JUN-
2009 against Rs. 648210 lacs for the quarter ending on 31-MAR-
2009. The
Consolidated Net Profit / (Loss) were at Rs. 101550 lacs for the
quarter ending on
30-JUN-2009 against Rs. 101000 lacs for the quarter ending on
31-MAR-2009.

The stock closed the day at Rs.458.70, down by Rs.1.20 or

0.26%. The stock hit
an intraday high of Rs.470.80 and low of Rs.455.
The total traded quantity was 1959514 at an average price of Rs
462.30 resulting
In a turnover of Rs 9058.83 lakhs.
Revenue ▼ US$ 4.98 billion (2009) Net income ▼ US$ 0.82 billion (2009)
Total assets ▼ US$ 5.38 billion (2009)

Current share price (as on 27

Aug’09)
Current value: 568.45
Day’s increase: +11.20
% increase: +2.01%
Volume 301,317
Prev. Close 557.25
Day's H/L (Rs) 572.50 - 549.50
52wk H/L (Rs) 565.90 - 181.70
Mkt Cap (Rs Cr) 83,277.93

Listing in Stock Exchange

 The Stock Exchange Mumbai 507685
 National Stock Exchange of India Ltd.
 New York Stock Exchange

Contribution to GDP
Wipro and Infosys account for 5.3 per cent of GDP

Organization structure
Wipro Chairman Azim H Premji, senior executives of Wipro and
external
members who are global leaders & visionaries form the Wipro
Board which
provides direction & guidance to the organization.
Board of Director
Azim H Premji
Chairman
Executive Directors
Girish S Paranjpe Suresh C Senapaty Suresh Vaswani
Independent Directors
Ashok S Ganguly B C Prabhakar P M Sinha N Vaghul
Jagdish N Sheth William Arthur Owens
Management team
Jt Chief Executive Officers - IT Business
Suresh Vaswani Girish S. Paranjpe
Jt.- CEO, IT Business Jt.- CEO, IT
Member of the Board Member of the Board
Geo
Hiroshi Alley
Chief Sales &
Operations Officer
Japan & China
Martha Bejar
President
Global Sales and
Operations
Wipro Technologies
Rajat Mathur
Chief Sales and
Operations Officer,
Asia Pacific & Senior
Vice President
Ayan Mukerji
Chief Sales &
Operations Officer
Europe
Manoj Punja
Chief Sales &
Operations Officer
Americas
Anand Sankaran
Sr.Vice President
Head - India & Middle
East
Vertical Business Units
N.S. Bala
Sr.Vice President
Manufacturing
Bhanu Murthy B M
Sr.Vice President
Retail, Consumer
Goods, Transportation
& Services
Soumitro Ghosh
Sr.Vice President
Financial Services
Anand
Padmanabhan
Sr.Vice President
Energy & Utilities
G.K.Prasanna
Sr.Vice President
Technology
Rajiv Shah
Sr.Vice President
Healthcare & Services
P Subrahmanyam
Sr.Vice President
Telecom Equipment
Service Lines
Gangadharaiah. C P
Sr.Vice President
Testing Services
Deepak Jain
Vice President
Technology
Infrastructure Services
T K Kurien
President
Wipro Consulting
Services,
Communication &
Media
Zach Lonstein
CEO
Infocrossing Inc.
Srinivas Pallia
Sr. Vice President
K.R.Sanjiv
Sr. Vice President
Business Technology
Services (FS & TMT)
Sangita Singh
Sr.Vice President
Enterprise Application
Services
Ashutosh Vaidya
Head
Wipro BPO
V.R.Venkatesh
Sr.Vice President
Product Engineering
Services
Kirk Strawser
Head
Wipro Consulting
Services
Function
Laxman K Badiga
Chief Information
Officer
Pradeep Bahirwani
Vice President
Talent Acquisition
Sambuddha Deb
Chief Global Delivery
Officer
Manish Dugar
Chief Financial
Officer
KR
Lakshminarayana
Ian
Chief Strategy Officer
Jessie Paul
Chief Marketing
Officer
Jagdish Ramaswamy
Chief Quality Officer
I Vijaya kumar
Chief Technology
Officer

Strategies
Wipro expects to significantly grow its global IT services business
and the
percentage of its total revenues and profits contributed by this
business over the next few years. It hopes to achieve this
objective by identifying and developing service offerings in
emerging growth areas as separate business opportunities, such
as infrastructure support services, business intelligence services
and telecommunication, internet and application service
providers.
It is also planning to aggressively develop the research and
development servicesby focussing on high growth markets such
as telecommunication, mobile communication and the internet
and high growth technologies such as embedded software. Also,
the company will be leveraging its experience in providing IT
services in the Indian market and its access to existing clients
outside India to provide global support services.
The intention is also to increase the number of clients through a
dedicated sales team focussed on new client acquisitions and
increasing its presence in Europe and Asia. The goal is to make
every new client account earn over $1 million in annual revenues
within twelve months. Also the company intends to increase its
share of business with existing clients by expanding its range of
IT solutions and by increasing its knowledge of industry segments
and individual client businesses to allow it to better understand
client requirements. The focus would be on improving operating
margins by increasing the revenue per IT professional by
providing higher value added services, increasing the number of
productized services and increasing the proportion of the
company's fixed price
contracts.

Involvements in other
activities
(Wipro cares)
Wipro Cares is an initiative by the Wiproites, their family
members and friends to
contribute in the areas of education, community and social
development. Wipro
Cares philosophy is to utilize the collective wisdom of volunteers
to bring long
term benefits and satisfaction to the community, as we believe
that providing funds
alone will not help the community.
This is a unique corporate experiment to channelise the
contributions of the
Wiproites matched by Wipro, and the desires of Wiproites to
make meaningful
contributions to society, on a continuous basis.
Wipro Cares contributes through two pronged strategy: providing
rehabilitation to
survivors of natural calamities and enhancing learning abilities of
children from
the under privileged sections of the society.

CUSTOMERS OF WIPRO IN ALL OVER INDIA

 RESULTS AND ANALYSIS
FACTORS AFFECTING SATISFACTION LEVEL OF
CONSUMERS OF GODREJ FURNITURE

Factor ratingQuality Price Delivery Design Customer

Scheme Relationship
Highly 15 10 8 10 9
Satisfied
Satisfied 35 45 30 22 24
Neutral 22 20 32 28 12
Unsatisfied 33 17 23 20 35
Highly 5 8 7 20 20
unsatisfied

FACTOR RATING OF GODREJ

120
100
PERCENTAGE

80 HIGHLY
60 UNSATISFIED
40 UNSATISFIED
20
NEUTRAL
0
DESIGN
QUALITY

PRICE

RELATIONSHIP
DELIVERY

SATISFIED
SCHEME

CUSTOMER

HIGHLY SATISFIED

FACTORS

FACTORS AFFECTING SATISFACTION LEVEL OF

CONSUMERS OF WIPRO FURNITURE
Factor ratingQuality Price Delivery Design Customer
Scheme Relationship
Highly 12 5 25 25 31
Satisfied
Satisfied 25 15 30 35 29
Neutral 20 18 30 20 10
Unsatisfied 23 40 5 12 18
Highly 20 22 10 8 12
unsatisfied

FACTOR RATING OF WIPRO COMPANY

100%
90%
80%
PERCENTAGE

70%
60% HIGHLY
50% UNSATISFIED
40% UNSATISFIED
30%
20%
10% NEUTRAL
0%
QUALITY

PRICE

DELIVERY

RELATIONSHIP
DESIGN

SATISFIED
SCHEME

CUSTOMER

HIGHLY
SATISFIED

FACTORS

BRAND POPULARITY OF GODREJ FURNITURES AMONG

CONSUMERS

OPINION YES NO
NUMBER OF 80 20
CONSUMER

BRAND POPULARITY OF GODREJ

NO, 20

YES
NO

YES, 80

BRAND POPULARITY OF WIPRO FURNITURES AMONG

CONSUMERS
OPINION YES NO
NUMBER OF 62 38
 CONSUMER

BRAND POPULARITY OF WIPRO FURNITURES

NO, 38 YES
YES, 62 NO

PURCHASING PATTERN OF CONSUMERS FOR FURNITURES

PURCHASINNG POWER NUMBER OF BUYERS IN
PERCENTAGE
ECONOMICAL 30

MODERATE 50

BRANDED 20
 FURNITURES

BRANDED 20

ECONOMICAL 30
ECONOMICAL
MODERATE
BRANDED
MODERATE 50

PERCENTAGE OF MARKET SHARE OF

GODREJ AND WIPRO IN BRANDED
FURNITURES

COMPANIES PERCENTAGE OF MARKET

SHARE IN BRANDED
GODREJ 72

WIPRO 23

OTHERS 5
 percentage of market share in branded furniture of godrej and wipro

others, 5, 5%

wipro, 23, 23%

godrej
wipro
others

godrej, 72, 72%

CONCLUSION &SUGGESTIONS:-
After seeing the results and analyzing the datas and graphs
of GODREJ and WIPRO we are on drawing conclusion that
 1. The furniture of godrej brand is more popular then
wipro furniture so godrej is the market leader in
furniture market

2. Maximum consumers of godrej furniture are satisefied

by the price and quality of the furniture

3. Consumers of wipro furniture are satisfied by design,

cutomer relationships.

4. The market share of godrej in branded furniture is

highest followed by wipro then other companies

5. The purchasing pattern of consumers for furniture

shows that there is a large scope for the market
coverage almost 80 percent for both companies if they
consider moderate and economical versions of
furnitures . As we know that this project only done on
20 percent of consumer of furniture (as mentioned in
assumption of the project) .

6. Most of the consumers did not know about wipro

furnitures and have the idea that wipro is an I.T
company.

7. Wipro company is rising in furniture market and it is

using the defects of godrej company and is playing
safe in market

SUGGESTIONS
1 Wipro company should advertise and use sales promotional schemes
among consumers to make aware to them of its diversification.
2 wipro company should expand their branches dealers in major capitals of
nation

3 Godrej company should use new designs for the furniture, look after its
customer relations and develop effective delivery schemes.

4 Both the company should introduce moderate and economical segment of

consumers to gain their market share in furniture.

5 Both Company should organize free checkup camp for big

institution like educational institution, hotels and hospitals, so
that it will increase the loyalty of the institution.

6 Both Company should give Quotation for different slabs of

different quantity at the best possible price for consolidated
quantity.
7 Wipro is giving the appliance in credit, which is one of
the main factors which determine the purchase. It takes
post dated cheque from the institution. GODREJ should also follow the
same tactics.
8 Most of the institutions get the post sales service quickly. So it is better to
increase the number of voluntary service for differentiation.
9 Palm plate should be distributed with business newspaper and other
popular newspaper.