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Advertising Is An Audio or Visual Form Of: Marketing Communication Promote Products Services

Advertising is a form of marketing communication used to promote products, services, or ideas through paid, nonpersonal messages. Advertisers, usually businesses, pay for and control advertising messages, which are communicated through various mass media channels like newspapers, magazines, TV, radio, websites, and more. The goal of many commercial ads is to increase consumption by associating brands with certain qualities in consumers' minds through branding techniques that were pioneered in the 1920s tobacco industry. Mass communication relates to disseminating information and ads through various publishing and media industries.

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94 views1 page

Advertising Is An Audio or Visual Form Of: Marketing Communication Promote Products Services

Advertising is a form of marketing communication used to promote products, services, or ideas through paid, nonpersonal messages. Advertisers, usually businesses, pay for and control advertising messages, which are communicated through various mass media channels like newspapers, magazines, TV, radio, websites, and more. The goal of many commercial ads is to increase consumption by associating brands with certain qualities in consumers' minds through branding techniques that were pioneered in the 1920s tobacco industry. Mass communication relates to disseminating information and ads through various publishing and media industries.

Uploaded by

uma mahesh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Advertising is an audio or visual form of marketing communication that employs an openly

sponsored, nonpersonal message to promote or sell a product, service or idea.[1]:465 Sponsors of


advertising are often businesses who wish to promote their products or services. Advertising is
differentiated from public relations in that an advertiser usually pays for and has control over the
message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not
directed to a particular individual.[1]:661,672 Advertising is communicated through various mass
media,[2] including old media such as newspapers, magazines, Television, Radio, outdoor
advertising or direct mail; or new media such as search results, blogs, websites or text
messages. The actual presentation of the message in a medium is referred to as an
advertisement or "ad".

Commercial ads often seek to generate increased consumption of their products or


services through "branding," which associates a product name or image with certain qualities in
the minds of consumers
Modern advertising was created with the techniques introduced
with tobacco advertising in the 1920s,

t is usually understood to relate newspaper, magazine,


and book publishing, as well as radio, television and film, even via internet as these mediums are
used for disseminating information, news and advertising. Mass communication

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