Name :- Shah Anokhi R.

Std :- Fy. M.B.A

Roll No. :- 1064
Subject :- Growth and Structure Of Industry
 Hindustan Unilever Limited (HUL)
 Hindustan Unilever Limited (HUL) is India's largest Fast Moving
Consumer Goods company with a heritage of over 80 years in India.
On any given day, nine out of ten Indian households use our products
to feel good, look good and get more out of life – giving us a unique
opportunity to build a brighter future.

 HUL works to create a better future every day and helps people feel
good, look good and get more out of life with brands and services that
are good for them and good for others.

 With over 35 brands

spanning 20 distinct
categories such as soaps,
detergents, shampoos, skin
care, toothpastes,
deodorants, cosmetics, tea,
coffee, packaged foods, ice
cream, and water purifiers,
the Company is a part of the
everyday life of millions of
consumers across India. Its
portfolio includes leading
household brands such as
Lux, Lifebuoy, Surf Excel,
Rin, Wheel, Fair & Lovely,
Pond’s, Vaseline, Lakmé,
Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond,
Bru, Knorr, Kissan, Kwality Wall’s and Pureit.

 The Company has about 18,000 employees and has a net sales of
INR 33895 crores (financial year 2016-17). HUL is a subsidiary of
Unilever, one of the world’s leading suppliers of Food, Home Care,
Personal Care and Refreshment products with sales in over 190
countries and an annual sales turnover of €52.7 billion in 2016.
Unilever has over 67% shareholding in HUL.
 FINANCIAL POLICY
(a) Property, Plant and Equipment:

Property, plant and equipment is stated at acquisition cost net of

accumulated depreciation and accumulated impairment losses, if any.
Subsequent costs are included in the asset''s carrying amount or
recognized as a separate asset, as appropriate, only when it is
probable that future economic benefits associated with the item will
flow to the Company and the cost of the item can be measured
reliably. All other repairs and maintenance are charged to the
Statement of Profit and Loss during the period in which they are
incurred. Gains or losses arising on retirement or disposal of
property, plant and equipment are recognized in the Statement of
Profit and Loss.

(b) Intangible Assets:

Separately purchased intangible assets are initially measured at

cost. Intangible assets acquired in a business combination are
recognized at fair value at the acquisition date. Subsequently,
intangible assets are carried at cost less any accumulated
amortization and accumulated impairment losses, if any. The useful
lives of intangible assets are assessed as either finite or indefinite.

(c) Cash and Cash Equivalents:

Cash and cash equivalents are short-term (three months or less from
the date of acquisition), highly liquid investments that are readily
convertible into cash and which are subject to an insignificant risk of
changes in value. (i) decision has been made to sell. (ii) the assets
are available for immediate sale in its present condition. (iii) the
assets are being actively marketed and (iv) sale has been agreed or
is expected to be concluded within 12 months of the Balance Sheet
date.
(d) Income Taxes:

Income tax expense for the year comprises of current tax and
deferred tax. It is recognized in the Statement of Profit and Loss
except to the extent it relates to a business combination or to an item
which is recognized directly in equity or in other comprehensive
income.

(e) Leases:

Leases in which a substantial portion of the risks and rewards of

ownership are retained by the less or are classified as operating
leases. Payments and receipts under such leases are recognized to
the Statement of Profit and Loss on a straight-line basis over the term
of the lease unless the lease payments to the less or are structured to
increase in line with expected general inflation to compensate for the
less or†™s expected inflationary cost increases, in which case the
same are recognized as an expense in line with the contractual term.
 MARKETING POLICY
Segmentation, targeting, positioning in the Marketing strategy of HUL

HUL uses a mix

of demographic, geographic and psychographic segmentation variables to
address the changing needs of the customers.

It uses differentiating targeting strategies to make the products available to

the customer accordingly as per their choice.

HUL has a large number of brands in its brand portfolio and it positions the
brands on benefit and usage based positioning strategies.

Tagline-“Each product in its portfolio have different taglines”.

BCG Matrix in the Marketing strategy of HUL –

In the BCG matrix, the personal care and oral care segment of the
business is Stars in the BCG matrix while the home care and packaged
food are a question mark due to the presence of a large number of local,
national and international players in the market.

Distribution strategy in the Marketing strategy of HUL –

HUL works on go-to-market strategies to reach out each and every part of
the country with its varied types of a distribution channel. By closely
working with 2700+ redistribution stockists and shoppers every day to
maximise their sales HUL makes sure that whether it is a small Kirana
store or drug store or pops and mums store at a distant location their
product should reach to all these locations on time every time.
Brand equity in the Marketing strategy of HUL –

With such high TOMA (top of mind awareness) and working closely with
the distributors to reach out to a diverse group of customers through
multiple channels, HUL has emerged as a front-runner in the FMCG
industry in India.

Engaging with the communities through different mediums like social and
digital platforms has helped the company in becoming most favoured
FMCG Company in India.

Many brands of HUL have been in the list of Brand Equity’s most trusted
brands.

Competitive analysis in the Marketing strategy of HUL –

Having large number brands with deep assortments has helped the
company in achieving a high share of wallet of the customers. Distribution
is one of the critical instruments in the success of the FMCG players in a
country like India and HUL through its robust & innovative distribution
model such as Shakti Amma and many others have been successful in
making the products available to the customers through different mediums.

Distribution strategy in the Marketing strategy of HUL –

HUL works on go-to-market strategies to reach out each and every part of
the country with its varied types of a distribution channel. By closely
working with 2700+ redistribution stockists and shoppers every day to
maximise their sales HUL makes sure that whether it is a small Kirana
store or drug store or pops and mums store at a distant location their
product should reach to all these locations on time every time.

Brand equity in the Marketing strategy of HUL –

With such high TOMA (top of mind awareness) and working closely with
the distributors to reach out to a diverse group of customers through
multiple channels, HUL has emerged as a front-runner in the FMCG
industry in India.
 Human Resource Information System (HRIS)
In todays world where technology is increasingly developed and touching
all aspects of today's business, the use of IT and information technologies
is increasing in companys HR department . Now HR managers have
realized that there are vast technological changes, with adoption of IT
becoming a necessity for them. IT is playing a key role in the HR
departments of companies nowadays. Companies are trying to make the
finest use of their systems for organizing and storing information of their
employees.
In the year 1960's the HR professional and managers of the companies
used to spend time in gathering information manually on paper, receiving
enquiries, and mostly busy in tedious and manual administrative work. Now
as times have changed, systems are getting automated. The companies
have started investing in their HR department, developing it by including
human resource information system. Human resource managers are now
giving up with costly, lengthy and outdated processes and customizing for
IT-enabled HR systems, which marks the beginning of a new era in the
functioning of HR professionals.

Human Resource Information System (HRIS) provides-

An effective HRIS is used to provide information about anything the
company needs to track and analyze about its employees, former
employees, and applicants.
Managing information of all employees
Reporting and analysis of employee information
Benefit to administration including enrollment and personal information
updating.
Applicants tracking, resume management, interviewing, and selection.
Complete integration with company's financial and accounting system.
Input subsystem:-
It deals with gathering of data about various aspects of human resources.

HR research subsystem:
It gathers data such as job analysis, job evaluation, employee
absenteeism, employee morale and employee turnover.

HR intelligence subsystem:
Information is collected from external environment formally and informally.

Output subsystem:
 It consists of five subsystem
 HR acquisition subsystem
 HR development subsystem
 Appraisal and compensation
 Maintenance subsystem
 Industrial relations subsystem

Benefits of HRIS
 Data can be processed at high speed
 Classifying of data becomes easy
 Effective in decision making.
 Higher accuracy of report generated.
 Quick response to answer queries.
 Better work culture.
 Establishing of streamlined and systematic procedure.
 More transparency in the system.
 Employee - Self Management.