DIGITAL ASSIGNMENT – II
LEAN STARTUP AND MANAGEMENT
MGT-1022 – TE1 SLOT
SUBMITTED TO: T.N.V.R.L SWAMY
15MIS0371
J SAI RAM
Digital Assignment - II
15MIS0371
DIGITAL ASSIGNMENT- II
QUESTION:
Observe any successful business founder and identify what made him/her successful:
Research on his/her background to present condition
Elon musk
(Engineer, Explorer, Inventor)
South African Entrepreneur Elon Musk is known for founding Tesla Motors and SpaceX, which
launched a landmark commercial spacecraft in 2012.
WHO IS ELON MUSK?
Elon Reeve Musk (born June 28, 1971) is a South African-born American entrepreneur and
businessman who founded X.com in 1999 (which later became PayPal), SpaceX in 2002 and Tesla
Motors in 2003. Musk became a multimillionaire in his late 20s when he sold his start-up
company, Zip2, to a division of Compaq Computers. Musk made headlines in May 2012, when
SpaceX launched a rocket that would send the first commercial vehicle to the International
Space Station. He bolstered his portfolio with the purchase of SolarCity in 2016, and cemented
his standing as a leader of industry by taking on an advisory role in the early days of
President Donald Trump's administration.
ELON MUSK’S NET WORTH
As of December 2017, Elon Musk’s net worth is $20.2 billion, according to Forbes. He earned
his first billion with the sale of PayPal in 2002; his company SpaceX is valued at more than $20
billion.
10/02/2018 lean startup and management 1
Digital Assignment - II
15MIS0371
EDUCATION
At age 17, in 1989, Elon Musk moved to Canada to attend Queen’s University and avoid
mandatory service in the South African military. He left in 1992 to study business and physics
at the University of Pennsylvania. He graduated with an undergraduate degree in economics
and stayed for a second bachelor’s degree in physics.
After leaving Penn, Elon Musk headed to Stanford University in California to pursue a PhD in
energy physics. However, his move was timed perfectly with the Internet boom, and he
dropped out of Stanford after just two days to become a part of it, launching his first company,
Zip2 Corporation. An online city guide, Zip2 was soon providing content for the new websites
of both The New York Times and the Chicago Tribune. In 1999, a division of Compaq Computer
Corporation bought Zip2 for $307 million in cash and $34 million in stock options.
PAYPAL
In 1999, Musk co-founded X.com, an online financial services/payments company. An X.com
acquisition the following year led to the creation of PayPal as it is known today, and in October
2002, PayPal was acquired by eBay for $1.5 billion in stock. Before the sale, Musk owned 11
percent of PayPal stock.
FOUNDER OF SPACEX
Musk founded his third company, Space Exploration Technologies Corporation, or SpaceX, in
2002 with the intention of building spacecraft for commercial space travel. By 2008, SpaceX was
well established, and NASA awarded the company the contract to handle cargo transport for
the International Space Station—with plans for astronaut transport in the future—in a move to
replace NASA’s own space shuttle missions.
10/02/2018 lean startup and management 2
Digital Assignment - II
15MIS0371
➢ FALCON 9 ROCKETS
On May 22, 2012, Musk and SpaceX made history when the company launched its Falcon 9
rocket into space with an unmanned capsule. The vehicle was sent to the International Space
Station with 1,000 pounds of supplies for the astronauts stationed there, marking the first
time a private company had sent a spacecraft to the International Space Station. Of the
launch, Musk was quoted as saying, "I feel very lucky. ... For us, it's like winning the Super
Bowl."
In December 2013, a Falcon 9 successfully carried a satellite to geosynchronous transfer orbit,
a distance at which the satellite would lock into an orbital path that matched the Earth's
rotation. In February 2015, SpaceX launched another Falcon 9 fitted with the Deep Space
Climate Observatory (DSCOVR) satellite, aiming to observe the extreme emissions from the
sun that affect power grids and communications systems on Earth.
In March 2017, SpaceX saw the successful test flight and landing of a Falcon 9 rocket made
from reusable parts, a development that opened the door for more affordable space travel.
A setback came in November 2017, when an explosion occurred during a test of the
company's new Block 5 Merlin engine. SpaceX reported that no one was hurt, and that the
issue would not hamper its planned rollout of a future generation of Falcon 9 rockets.
The company enjoyed another milestone moment in February 2018 with the successful test
launch of the powerful Falcon Heavy rocket. Armed with additional Falcon 9 boosters, the
Falcon Heavy was designed to carry immense payloads into orbit and potentially serve as a
vessel for deep space missions. For the test launch, the Falcon Heavy was given a payload of
Musk's cherry-red Tesla Roadster, equipped with cameras to "provide some epic views" for
the vehicle's planned orbit around the sun.
FOUNDER & CEO OF TESLA
Elon Musk is the co-founder, CEO and product architect at Tesla Motors, a company dedicated
to producing affordable, mass-market electric cars as well as battery products and solar roofs.
Musk oversees all product development, engineering and design of the company's products.
Five years after its formation, in 2008, the company unveiled the Roadster, a sports car capable
of accelerating from 0 to 60 mph in 3.7 seconds, as well traveling nearly 250 miles between
charges of its lithium ion battery. With a stake in the company taken by Daimler and a strategic
partnership with Toyota, Tesla Motors launched its initial public offering in June 2010, raising
$226 million.
Additional successes include the Model S, the company's first electric sedan. Capable of
covering 265 miles between charges, the Model S was honoured as the 2013 Car of the Year
by Motor Trend magazine.
10/02/2018 lean startup and management 3
Digital Assignment - II
15MIS0371
In April 2017, Tesla announced that it surpassed General Motors to become the most valuable
U.S. car maker. The news was an obvious boon to Tesla, which was looking to ramp up production
and release its Model 3 sedan later that year.
In November 2017, Musk made another splash with the unveiling of the new Tesla Semi and
Roadster at the company's design studio. The semi-truck, which enters into production in 2019,
boasts 500 miles of range as well as a battery and motors built to last 1 million miles. The
Roadster, set to follow in 2020, will become the fastest production car ever made with its 0 to
60 time of 1.9 seconds.
"The point of doing this is to just give a hardcore smack-down to gasoline cars," Musk told the
crowd. "Driving a gasoline sports car is going to feel like a steam engine with a side of quiche."
After initially aiming to produce 5,000 new Model 3 cars per week by December 2017, Musk
pushed that goal back to March 2018, and then to June with the start of the new year. The
announced delay didn't surprise industry experts, who were well aware of the company's
production problems, though some questioned how long investors would remain patient with
the process.
In late January 2018, Tesla announced a radical new compensation package for its CEO, in which
Musk would be paid only if he reached milestones of growing valuation based on $50 billion
increments. At the top end of that chart, if Tesla reached a company value of $650 billion, then
Musk stood to benefit from a stock award worth as much as $55 billion.
SOLARCITY ACQUISITION
In August 2016, in Musk’s continuing effort to promote and advance sustainable energy and
products for a wider consumer base, a $2.6 billion-dollar deal was solidified to combine his
electric car and solar energy companies. His Tesla Motors Inc. announced an all-stock deal
purchase of SolarCity Corp., a company Musk had helped his cousins start in 2006. He is a
majority shareholder in each entity.
“Solar and storage are at their best when they're combined. As one company, Tesla (storage)
and SolarCity (solar) can create fully integrated residential, commercial and grid-scale products
that improve the way that energy is generated, stored and consumed,” read a statement on
Tesla’s website about the deal.
10/02/2018 lean startup and management 4
Digital Assignment - II
15MIS0371
FAMILY AND EARLY LIFE
Son of a Canadian mother and a South African father, Elon Musk spent his early childhood with
his brother Kimbal and sister Tosca in South Africa. At 10, around the time his parents divorced,
the introverted Elon developed an interest in computers. He taught himself how to program,
and when he was 12 he made his first software sale of a game he created called Blastar.
OTHER INVENTIONS & INNOVATIONS
Outside of his roles at SpaceX and Tesla, Musk has continually attempted to make his innovative
ideas a reality.
HYPERLOOP
In August 2013, Elon Musk released a concept for a new form of transportation called the
"Hyperloop," an invention that would foster commuting between major cities while severely
cutting travel time. Ideally resistant to weather and powered by renewable energy, the
Hyperloop would propel riders in pods through a network of low-pressure tubes at speeds
reaching more than 700 mph. Musk noted that the Hyperloop could take from seven to 10 years
to be built and ready for use.
Although he introduced the Hyperloop with claims that it would be safer than a plane or train,
with an estimated cost of $6 billion — approximately one-tenth of the cost for the rail system
planned by the state of California — Musk's concept has drawn skepticism. Nevertheless, the
entrepreneur has sought to encourage the development of this idea. After he announced a
competition for teams to submit their designs for an Hyperloop pod prototype, the first
Hyperloop Pod Competition was held at the SpaceX facility in January 2017.
AI
Elon Musk has pursued an interest in Artificial Intelligence, becoming co-chair of the non-profit
OpenAI. The research company launched in late 2015 with the stated mission of advancing
digital intelligence to benefit humanity. In 2017, it was also revealed that Musk was backing a
venture called Neuralink, which intends to create devices to be implanted in the human brain
and help people merge with software.
BORING COMPANY
In yet another innovation, in January 2017 Elon Musk suddenly decided he was going find a way
to reduce traffic by devoting resources to boring and building tunnels. He launched his venture,
named "The Boring Company," with a test dig on the SpaceX property in Los Angeles. In late
October, Musk posted the first photo of his company's progress to his Instagram page. He said
the 500-foot tunnel, which would generally run parallel to Interstate 405, would reach a length
of two miles in approximately four months.
10/02/2018 lean startup and management 5
Digital Assignment - II
15MIS0371
The entrepreneur also reportedly found a market for the Boring Company's flamethrowers;
after announcing they were going on sale for $500 apiece in late January 2018, he claimed to
have sold 10,000 of them within a day.
HIGH-SPEED TRAIN
In late November 2017, after Chicago Mayor Rahm Emanuel asked for proposals to build and
operate a high-speed rail line that would transport passengers from O'Hare Airport to
downtown Chicago in 20 minutes or less, Musk tweeted that he was all-in on the competition
with his Boring Company. He said that the concept of the Chicago loop would be different from
his Hyperloop, its relatively short route not requiring the need for drawing a vacuum to
eliminate air friction.
The boundless potential of space exploration and the preservation of the future
of the human race have become the cornerstones of Musk's abiding interests,
and toward these he has founded the Musk Foundation, which is dedicated to
space exploration and the discovery of renewable and clean energy sources .
*****
10/02/2018 lean startup and management 6
