Scribd
Upload
99 views1 page

Selling. It Is Also Concerned With Anticipating The Customers' Future Needs and Wants

Marketing involves creating value for customers to gain their business. Successful marketing determines customers' desires through research and builds products and services to meet those needs. It focuses on both attracting new customers and retaining existing customers by continuously improving products and customer experience. For a marketing plan to work, it must address the key aspects of product, price, place, and promotion in a way that satisfies customers in the target market.

Uploaded by

kharemix
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
99 views1 page

Selling. It Is Also Concerned With Anticipating The Customers' Future Needs and Wants

Marketing involves creating value for customers to gain their business. Successful marketing determines customers' desires through research and builds products and services to meet those needs. It focuses on both attracting new customers and retaining existing customers by continuously improving products and customer experience. For a marketing plan to work, it must address the key aspects of product, price, place, and promotion in a way that satisfies customers in the target market.

Uploaded by

kharemix
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 1

4444444444444444444 it pays due attention to its products and services and

consumers' techniques. Unless it pays due attention to its products and services and
consumers'

techniques. Unless it pays due attention to its products and services and consumers'
techniques. Unless it pays due attention to its products and services and consumers'
selling. It is also concerned with anticipating the customers' future needs and wants,
which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be


successful in selling a product or service that people not only desire, but are willing to
buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for
the end customer that delivers value through products or services.

A market-focused, or customer-focused, organization first determines what its potential


customers desire, and then builds the product or service. Marketing theory and practice
is justified in the belief that customers use a product or service because they have a
need, or because it provides a perceived benefit.

Two major factors of marketing are the recruitment of new customers (acquisition) and
the retention and expansion of relationships with existing customers (base
management). Once a marketer has converted the prospective buyer, base management
marketing takes over. The process for base management shifts the marketer to building
a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first
place, and improving the product/service continuously to protect the business from
competitive encroachments.

For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants
and desires of the consumers or Shoppers in the target market. Trying to convince a
market segment to buy something

You might also like