HOW NEGATIVE PUBLICITY OF COMMON WEALTH

GAMES WILL AFFECT INDIAN AND SOUTH-ASIAN

ECONOMY

Global Economics project submitted

IN
Partial Fulfilment of the Requirements for the Award of
Post Graduate Diploma in Management
(Recognized by AICTE, Ministry of HRD, Govt. of India)

By
NAME ROLL NO.
NISHIKANT MISHRA (TEAM LEADER) PG09-068
PRAGYA KUMARI PG09-075
NITIN GARG PG09-069
RAHUL RANJAN CHOUBEY PG09-080
ABHISHEK GUPTA PG09-126

Integrated Academy of Management and Technology

Ghaziabad
SEP 2010

1
 CONTENTS:
1. ACKNOWLEDGEMENTS:…………………. 3

2. EXECUTIVE SUMMARY:………………… 4

3. INTRODUCTION:…………………... 5

4. CONCEPTUAL SUPPORT: …………………. 6

5. METHODOLOGY – DATA COLLECTED……………… 19

6. ANALYSIS OF THE FINDINGS/DATA: …………….. 20

7. CONCLUSIONS:……………… 22

8. RECOMMENDATION:……………….... 23

2
 ACKNOWLEDGEMENTS
As part of curriculum at INMANTEC, the intra-course projects aims at overall
development of the students by providing them an opportunity to gain corporate exposure
and space to apply their theoretical knowledge in practice in a mutually beneficial
manner. No project can be successful without the support of the people who keep
themselves closely involved with the student undergoing the program. The wealth of
knowledge and guidance shared and provided to us by these professionals is invaluable.

I Express my gratitude to my project faculty guide Prof. S. S. Sharma, INMANTEC,

Ghaziabad, for his able guidance and unflinching support throughout my project.

I would also like to extend my gratefulness to all the present Faculties of INMANTEC,
Ghaziabad, who with their patience and co-operation, have made my research a
rewarding and meaningful experience.

This project would not have been possible without the untiring support provided by my
family and friends. The inputs and guidance provided by my seniors have been precious.
I would like to extend my gratitude to these people.

Lastly, I am grateful for each and every valuable interaction that brought me to a better
understanding of the finer aspects which were instrumental in helping me carry out the
project in effective manner.

3
 EXECUTIVE SUMMARY:

Common Wealth Games 2010, is been the main news of all the dailies now a
days. When this announcement made that 2010 CWG will be hosted by
India there were a lot of expectation from these games. There are
opportunities of growth in many sectors some are Hospitality, Infrastructure,
Tourism and many others.

There is expected growth in GDP of this part of world, but there is

something which is left and that is Indianism which means delay and
negative publicity.

In this project our team will try to find out what are the factors which impact
this CWG. How the above industries will be affected due to this debacle and
what could be the possible remedies.

In this research we will analyze each situation based on secondary data, from
print media.

We will try to deliver the best to find out the hidden factors which are
causing this and will try to give a valid and feasible way that these games
preparations would be executed.

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 INTRODUCTION:

Objectives:
1. To study the Impact of Common Wealth Games on Indian and

South-Asian Economy.

2. To find out to which extent its negative publicity will hamper the

proposed economic growth of Indian and overall South-Asian

Economy.

3. To know the factors propelling the negative publicity.

4. To find how this affects the industries related to CWG.

5. To find out the corrective measures that could reduce the affect.

5
CONCEPTUAL SUPPORT:

6
7
Commonwealth Games jolted by sponsor withdrawals
(Reuters) - Two state-run firms, NTPC Ltd and Power Grid Corp of India, have
withdrawn their sponsorship of the Delhi Commonwealth Games due to "negative
publicity" of the event stemming from allegations of graft and mismanagement.

On a bad day for organizers, Australian swimming great Dawn Fraser also advised her
compatriots to consider boycotting the event as she feared the security situation in the
country could turn the Games into "another Munich".

The Commonwealth Games, through which India hopes to showcase its growing global
clout, is relying on state-run firms for sponsorship as private companies have largely
stayed away.

However, country's biggest power producer, NTPC Ltd, has decided to scrap its 500
million rupees ($11 million) sponsorship deal and is seeking an audit of the 200 million
rupees it has already paid.

"Our board has decided not to go ahead with the sponsorship because of the negative
publicity," NTPC Chairman and Managing Director R. S. Sharma told Reuters on
Thursday.

State-run transmission utility Power Grid Corp of India has also decided to back out of its
100 million rupees commitment to the Games, its Chairman S. K. Chaturvedi said.

A spokesman for the Games organizing committee was not immediately available for
comment.

Struggling to get the venues ready before athletes start arriving next month, the Oct. 3-14
Games is also facing serious corruption charges, which has led to the suspension of three
senior officials, while the treasurer has quit following a contract row.

National Prestige:
The event, the cost of which has risen more than 17.5 times over its initial estimates, lost
its merchandising partner last week when the Indian company pulled out citing an
inordinate delay in launching the products.

A government anti-corruption agency has identified 16 Games projects where large-scale

irregularities are suspected while the state audit agency questioned the process followed
in engaging some of the consultants.

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With the event threatening to become a national embarrassment and tarnishing the image
of the ruling Congress party, Prime Minister Manmohan Singh has ordered probes into
the corruption charges after a stock-taking meeting on Saturday.

Congress Chairperson Sonia Gandhi on Thursday echoed Singh's views in her address to
the party parliamentarians.

"The success of the Games is that of our country -- not of any party or any
individual...The prestige of the nation is involved," she said.

"I trust that as soon as the Games is over, the government will look into the allegations of
malpractice and spare no one found to be involved in them."

Commonwealth Games Federation (CGF) President Michael Fennell, however, rejected

Fraser's security apprehensions, saying the former Australian swimmer was not informed
enough to make such an observation.

Fraser told Australia's Herald Sun newspaper she was apprehensive about Delhi's security
arrangements and feared Delhi might see a repeat of the 1972 Munich Olympic attacks,
when 11 Israeli team members were taken hostage and killed by Palestinian gunmen.

"We have to respect her freedom of speech but I think she is not sufficiently informed to
make such a statement," Fennell told reporters after wrapping up his two-day visit to
inspect the venues.

"In any international event, security has to be top class. Recently... we reviewed all the
security aspects and the conclusion... was really heartening."

Since the attack on the Sri Lankan cricketers in Lahore, Pakistan last year, security of
sporting events has become a piquant issue.

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Commonwealth Shame 2010
It has been a busy past few weeks for the officials of the Commonwealth Games 2010.
And while we would want to believe that their hectic schedules are a result of last minute
preparations for the games that begin in 60 days, it is sadly not so. The people in charge
of the games are busier dodging reporters, covering their shoddy work and masking their
general ineptitude. While we want to forget the inflation for a few days in honour of the
72 participating nations from all over the world who will converge in Delhi to get a taste
of the legendry Indian hospitality, those officiating the Delhi games are busier than ever
before to present a picture of corruption and incompetence for all the nations of the world
to see.

We Indians are very easy to please. You promise us a concrete road but cover a single
pothole in five years, we are happy. You make us believe that the water from the house
tap will soon run 24 hours a day and you then give us just half an hour running water
every alternate day and we are satisfied. But the judges of the Commonwealth games will
not be the ever accommodating and easily conned common man of India. They will be
sporting legends, players, officials and citizens of nations like Australia, England,
Ireland, many of whom might have never visited the country and whose image of India
revolves around Taj Mahal, Bollywood, snake charmers and general foul smells and fouls
sights if you walk beyond the hotel rooms.

The Commonwealth Games could have been a golden opportunity to prove them wrong.
To open their eyes to an India that is marching forward as a strong, determined nation,
eager to rise above the socio economic challenges. It could have been a chance to break
the stereotype and show the grit of a nation whose youth are determined to usher in a
global era that is India’s alone. Such statements sound hollow now. Because a failed
games experience staged in front of a sizeable global audience will only add teeth to the
murmurs that there is a serious disconnect between the ultramodern image of 21st century
India and the reality of the masses who still live in pitiable conditions.

It is only 60 days to the unveiling of the 19th Commonwealth games and the officials are
still struggling with core issues. Stadiums are still incomplete, approach roads not yet
made, underground cabling, water leakages, catering arrangements, debris removal,
traffic mismanagement, tainted contractors, lack of coordination, problem of space, this

10
list of issues not dealt with can become longer than the list of sporting events scheduled
for the games.

India is not in the same league as China, USA, or Australia when it comes to winning
medals in global gaming events like the Olympics, Asian games or the Commonwealth,
but we do have a legacy of being the world’s best host. After all we keep our guests at the
same pedestal as our Gods. Playing host to the world for Commonwealth 2010 could
have ushered New Delhi the national capital and India into a new era in the history of
Indian sports. But alas, the officials misinterpreted Commonwealth to be ‘common
wealth’ an opportunity for their own fast monetary gain.

It is time more than ever before, for us to summon our 350 million Gods and hope that
the taxpayers money do not all go into the pockets of people who have left no stones
unturned to showcase a corrupt face of India to the world. It is maybe also time to be a
little more vocal about the way we are always left to be satisfied with the little morsels of
development.

Commonwealth games 2010 must surely be a successful event and hope the best of
efforts are at least put in now by individual’s for whom the country’s prestige is very
important. But more than anything else, even if the officials sweep the dusts under the
carpet just in time, let us not rejoice about the patch-up job. Let this dirty game be a
learning lesson for us, the common mass, to be more concerned of the way our new India
is build. Our tolerance to different cultures, languages and religions is well known, but let
the tolerance of corruption and incompetence cease with the games.

Percentage GDP Utilized for CWG

Delhi’s efforts to stage the 71-nation games for $7.9 billion contrast with the $70 billion
makeover of Beijing for the 204-nation Olympics in 2008. While state control in China
ensured the city was ready for rehearsals, Delhi’s government- run efforts have been
mired in delays, accusations of corruption and mismanagement. That could lead to a
bigger share of India’s $1 trillion planned infrastructure spending for private companies
such as GMR and Reliance Infrastructure Ltd. that are on schedule, according to fund
manager Viswanathan Vasudevan.

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“The biggest learning for India is that the only way to execute major infrastructure
projects is through public-private joint ventures,” said Vasudevan, who helps manage
$350 million in assets, including Indian stocks, at Aquarius Investment Advisors Pte in
Singapore. “The experience from the games shows a clear path of how they should take it
forward.”

Accelerate Growth
The nation of 1.17 billion people has to improve infrastructure to accelerate economic
growth, Singh has said. While the economy has expanded at an 8.5 percent clip in the last
five years, poor transport and other facilities could cost 1.1 percentage points of growth,
or $200 billion in fiscal 2017, McKinsey & Co. said in a report last year.

The nation’s Planning Commission said India will need to spend $1 trillion on highways,
ports, airports and utilities between April 2012 and March 2017, twice the amount it
recommended in the previous five years. At least half the investment should come from
private companies, compared with about 34 percent between April 1, 2007 and March 31,
2009, the commission said in March.

“If the government’s budget situation is not that good, it will need to rely on private
participation for funds,” said Gernot Schrotter, who helps manage $319 million in Asian
assets, including Indian stocks, at Erste Sparinvest KAP in Vienna. “If you look at the
efficiency gains, it is very smart for India to go for the public-private partnership model.”

Expanding Network
That would be a boon for construction companies like Bangalore-based GMR, Mumbai-
based Larsen & Toubro Ltd. and Reliance Infrastructure that have gained experience and
reputation on Delhi’s projects.

For the Commonwealth Games, a contest that includes Britain and its former colonies
and dependencies, the Indian capital added the airport terminal and is expanding the
metro network, constructing an express rail link to the city center, restoring 46
monuments, and augmenting water and electricity supplies.

The airport building was ready in 37 months, faster than the 45 months Beijing took to
complete its terminal ahead of the Olympics. Delhi airport is run by a venture consisting

12
of Bangalore-based GMR, state-run Airports Authority of India Ltd., Frankfurt-based
Fraport AG and Malaysia Airports Holdings Bhd.

A venture between billionaire Anil Ambani’s Reliance Infrastructure and Spain’s

Construcciones y Auxiliar de Ferrocarriles SA will operate the 23 kilometer rail link,
cutting travel time by at least a third to 19 minutes. State-run Delhi Metro Rail Corp. built
the viaduct and tunnel for the link.

Next 10 Years
The 29 billion rupee ($620 million) project, due to start next month, will help Ambani’s
group bid for metros in India that may be worth 750 billion rupees in the next 10 years,
said Krishna Maheshwari, director, Delhi Airport Metro Express Ltd.

“Considering the very nascent stage in India there is a huge opportunity,” said
Maheshwari. “This project will demonstrate the ability of Indian infrastructure companies
to deliver iconic projects in a timely manner.”

Billionaire G. Mallikarjuna Rao’s GMR, in partnership with Malaysia Airports, won a

contract in June to build and operate an airport in Male in the Maldives for 25 years.

“With the knowledge gained, the local companies will be able to pick new projects on
their own,” said Juergen Maier, who helps manage $1.3 billion of assets, including Indian
stocks, at Raiffeisen Capital Management in Vienna. “It also puts them in a position to
win projects overseas.”

Airport Experience
Larsen, India’s biggest engineering company, expects to use the know-how gained from
the Delhi airport terminal for other ventures, said K.V. Rangaswami, president of
construction.

“It is the largest project ever handled by us,” he said. “It has enhanced our engineering
design capability.”

Larsen won the bid to build and operate the metro rail project in the southern city of
Hyderabad, the state government of Andhra Pradesh said on Aug. 6.

Shares of Larsen rose as much as 1.3 percent in Mumbai trading before falling 0.2
percent to 1,773.55 rupees at the 3:30 p.m. close. GMR also gained 1.3 percent intraday
before sliding 2 percent to 59.95 rupees. Reliance Infrastructure added 0.8 percent and

13
then dropped 1.3 percent to 1,032.75 rupees. The stocks fell in line with the fall in the
Bombay Stock Exchange’s benchmark Sensitive Index, or Sensex, which rose 0.5 percent
earlier and then declined 0.01 percent to 18048.85 at close.

Dug Up Sidewalks
In Delhi, with 47 days to go before the games sidewalks are still dug up and debris and
construction material has spilled on to arterial roads, disrupting traffic.

State entities are building 39 training venues, 917 kilometers (570 miles) of lane
resurfacing, 29 overpasses and 424 kilometers of street lighting, according to the ministry
of youth affairs and sports.

Junior Sports Minister Pratik Prakashbapu Patil told parliament in December that 17 of
the 18 venues would be completed by March, with the athletics stadium ready in June.
One is still to be completed. The table tennis venue is expected to be ready by Aug. 18,
Rahul Bhatnagar, joint secretary, ministry of youth affairs and sports, said yesterday.

The government’s Central Vigilance Commission said the quality of some public works
is poor after examining 15 projects including stadia, overpasses and street lighting.

‘Financial Irregularities’
The Organising Committee suspended two top officials for alleged “financial
irregularities,” while a third resigned, the panel’s spokesman Lalit Bhanot said on Aug. 5.

Prime Minister Singh told ministers and organizers on Aug. 14 there’d been “slippages in
the time schedules of some of the construction works and deficiencies” in completed
projects, according to the Press Information Bureau’s website.

Singh directed ministers to investigate “all the complaints that have been received of
procedural and other irregularities,” and impose “severe” punishment on anyone found
guilty, the official release said.

At the weightlifting venue, B.K. Chugh, the Central Public Works Department’s director
general of works, said the leaks were external and were being corrected.

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“The finishing may not be very good,” Delhi Chief Minister Sheila Dikshit told reporters
on July 21. “But I can assure the government engineers and contractors are very careful
about the stability of the structures.”

The Impact of Commonwealth Games on Tourism (Estimated)

An overview of the Impact of Commonwealth Games on Tourism

Being able to bring in the 2010 CWG, Common Wealth Games, to Delhi, the National
Capital Territory (NCT) as the host country has been a big boost for brand India. Delhi
stretches for 1483 km, skimming border areas of States of Haryana, Rajasthan and Uttar
Pradesh and the contact ability of CWG (Common Wealth Games) Delhi 2010 on
tourism is obviously expected to help build and establish better, stronger and enviable
resources and image for the host city, its surrounding areas and the country at large.

How far this impact of the Commonwealth Games on tourism will be felt can only be
determined after this great sporting event, scheduled for October 2010, comes into full
spirited force; bringing along with the pleasures of the games, a greater scope for allied
industries and ministries that look towards sports tourism as a smart card to enhance their
own lot. Some of these include marketing, advertising, education and hospitality sectors
that are looking forward to introducing a new India for the sportspersons, their respective
entourage and other global visitors to the country.

While knowing the time frame beforehand for the CWG is a definite advantage for the
ministry of culture, tourism, transport and industrial development, there are many related
ministries wanting to also jump the band wagon to use the CWG as a base for developing
greater public relations with domestic, regional and international representatives at the
CWG for their industry.

Since the Olympic and Commonwealth Games are the second largest sports events held
in modern times, going by the fact that other cities that have hosted the CWG have
recorded major spurt in tourism, Indian tourism sector is also looking forward to this
chance of their country playing host to the CWG and it getting a worthy chance at
presenting newer, vibrant youth-appeal for their motherland. Some examples for novel
cultural showcasing and successful gift-wrapping done by tourism sectors having played
host to CWG before are global interest segments like adventure, spa or spirituality
tourism, as evident in the case of earlier hosts of world sporting events: Beijing, China
and Barcelona, Spain benefited from hosting the Olympics while Manchester, UK and
Melbourne, Australia received greater tourist inflow during and after playing host to
CWG 2002 and 2006, respectively.

Back with a new vigor is the Indian Tourism Industry and this time more so because of
the deadly terrorist attacks on the country in the recent past. But times have now moved

15
on and so has our hospitality industry. The country has taken the event hosting of
Commonwealth Games 2010 with great enthusiasm. Scheduled from 3rd October to 14th
October, this 12 days gala affair will be a matter of pride for everyone in India and from
India. This gala event is also extravagant affair of US$17.5 billion that is approximately
Rs. 87.5 thousand crores.

Preparations for Commonwealth Games 2010

To boost Indian tourism through Commonwealth Games, Delhi has already made
preparations and improved the infrastructure of the city and neighboring states as well.
The beautification process of the city is on its peak and transportation system has been
upgrade along with renovation of old historical monuments. Government of Delhi and
Indian Government are taking every possible steps to pep up tourism in and around
Delhi.

The games village which is being built along the Yamuna River at a cost of USD 230.7
million, is a venture of Delhi government to provide world class amenities to the
participants, the tourists and the audience. The security of tourist and athletes in not at all
an issue as Government has beefed u security measures.

The gala event will prove a boon for the tourism of India as their will be huge influx of
tourists coming to India which will stir up Tour and Travel, Hotel, Airlines, Industries.
ASSOCHAM (Associated Chambers of Commerce and Industry of India) has estimated
the influx of tourists may be higher than ten million. The event also has generated many
job opportunities. The current growth of Indian Hospitality Industry is 12% which will
surely rise to at least 20% and thereby the occupancy rate of it would be 70%. Many new
projects have come up and numerous others are in their developmental stage.

Not only Hospitality Industry, but Medical Tourism will also a high boom in 2010
because of the upcoming event. If the reports of RNCOS are to be seen, it states that
India will be receiving many Medical Tourist because of the gala affair. The industry
experts also believe that Commonwealth Games would make a considerable and
influential impact on Indian Tourism Industry.

Commonwealth Games lays bare India’s infrastructure woes

India aims the Commonwealth Games will be a showcase of its economic clout, but with
less than three months to go, the world’s third largest sporting event is instead laying bare
its perennial infrastructure problems.

The Games, held ever four years and grouping athletes from the 54-member
Commonwealth of Nations, are intended to be India’s answer to the Beijing 2008
Olympics, hailed as a success for its economic and political rival China.

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But while China set out to wow the world with iconic structures such as the Bird’s Nest
stadium, many Commonwealth Games venues in New Delhi are far from finished while
others are falling apart under the force of a few weeks of monsoon rains.

A shooting range built for the Games, and inaugurated two months ago, was extensively
damaged by heavy rains earlier this month, Indian media reported. At another complex,
rains felled the false ceiling and other venues have sprung leaks.

Shoddy construction is one of the challenges Asia’s third-biggest economy faces as it

gears up to take on big-ticket projects needed to propel growth to China’s double-digit
rates.

Analysts say one of the main problems is a government practice of awarding contracts --
regardless of their size -- to the lowest bidders, which are often smaller, more aggressive,
but less experienced construction firms which also lack the manpower needed to
implement such projects.

Contractors also sometimes take shortcuts when they’re running over budget or running
out of time.

This often translates into sub-standard structures, and this is a problem that would remain
even if the oft-cited difficulties of getting land and necessary bureaucratic clearances are
solved. “Quality, yes, there is a serious issue in India. Developers are stretched and a lot
of sub-contacting is happening,” said Nandita Vohra, a senior consultant to the Asian
Development Bank.

“Two or three levels down, one feels the supervision is not as intense as it is needed.”

Cutting costs and corners

India expects to spend $1 trillion, a sum roughly the size of its GDP, between 2012 and
2017 to boost its infrastructure. This is double of what it will spend in the five years to
2012.

Some of this spending has been fast-tracked due to the Games: in addition to venues, a
new airport terminal is due to open this month and new subways and roads are being built
specifically for the athletes and the hundreds of thousands of visitors expected.

New Delhi is also going through a makeover, with its colonial buildings being renovated
and sidewalks ripped out to be repaved. Residents grumble about the chaos, pointing to
rubble everywhere and roads that cave in due to underground tunneling.

“The scale and ability of contractors is going to be a huge issue and a risk for projects,”
Arvind Mahajan, an infrastructure specialist at consultancy KPMG, told Reuters.

17
“Many of the bigger and key contractors are sold out, and cost factors, too, are pushing
people to look at these smaller players. But if you push too much on cost, the quality
would suffer, either in terms of execution or timelines not being adhered to,” he added.

The infrastructure woes dogging the Games are not the first example of an Indian
signature project going awry. Work on the Delhi Metro, a project backed by top officials,
was delayed after an overhead bridge collapse in July 2009, killing five workers. A
month later, strong winds blew off the roof of the new airport.

While the construction opportunities in India are huge and capital is plentiful, analysts
rue there aren’t enough large-scale, quality projects worth financing.

“There is a paucity of high quality, or even quality, projects that are financeable. It’s not
a question of capital being inadequate,” Anil Ahuja, Asia head of private equity firm, told
a recent conference as the audience nodded in approval.

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METHODOLOGY – DATA COLLECTED:

RESEARCH METHODOLOGY:

 Research is based on Secondary Data

RESEARCH DESIGN:

 This Research is a blend of Exploratory and Causal Research

ANALYTICAL TOOL TO BE USED

 Tabulation of Data
 Graphical Representation

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ANALYSIS OF THE FINDINGS/DATA:

Before Negative Publicity:

Hospitality:
 Delhi has a vibrant hospitality industry with almost all major world-class Hotels
and Restaurants located here. Additional 30,000 rooms are built to support the
expected influx of visitors expected into Delhi in during 19th CWG game 2010.

 In addition state-owned Indian Tourism Development Corp. Ltd. (ITDC) and

private hotels have embarked on make-over and up gradation plans to welcome
visitors.

 There is expected inflow of $ 5000 million to this sector which after negative
publicity will be reduced by 20% to 30%.

FINANCIAL SUPPORT

Item of Expenditure Estimated Expenditure (In Million

USD)
Sport Infrastructure 750
City Infrastructure 350
Conduct of the games 320
Overlays for conduct of games 174
Preparation of Teams 134
Security 114
Host Broadcasting 92

 Total supported committed so far by the Govt. is approx. USD 2

Billion.

 Overall expenditure has increased by 17 times as expected in

2006.

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 After Negative Publicity

 Indian Government Expenditure is about 1% of total GDP but

after negative publicity and delay in other process now it is
estimated that further 0.5% investment is necessary to make it a
successful adventure.

Item of Expenditure Expenditure Further

Incurred (In Expenditure Due
Million USD) To Negative
Publicity
Sport Infrastructure 625 225
City Infrastructure 350 125
Conduct of the games 320 120
Overlays for conduct of 174 90
games
Preparation of Teams 134 45
Security 114 200
Host Broadcasting 92 40

Thus we see that the last column total of USD 855 million will be
extra expenditure due to negative publicity to conduct games on
time.

Also there is loss of 20 to 30% for Hospitality Industry.

There is a loss of 0.2 to 0.3% in GDP of Indian Economy.

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 CONCLUSIONS:

1. Although Indian Economy will suffer a loss but there is pride

related to our developing economy.

2. If proper calculation is done than due to negative publicity there

is a loss of 22.5% or we can be also said as over cost.

3. Maximum cost will there be of security which is increased by

600%.

4. The only glimpse of hope is of successful completion of CWG

which will give India pride in common wealth nations and in

south-Asia.

5. Indian GDP will be affected by a loss of 0.2 to 0.3% of GDP.

6. South-Asian Economy will be affected by $1100 million.

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 RECOMMENDATION:
Finally India is all set to play host to its first major event and has no
plans to let the image of the company down at any cost for any reason
whatsoever. It therefore become essential for the organizers to not only
develop the infrastructure and requirements, but also keep firmly in
mind the post gains use of the same and accordingly plan for sustainable
development to avoid urban blight. While conducting such mega
sporting events, the trend has unfortunately been of a lack of planning
for the post games use of the facilities. There are in fact, only a handful
of cases where the planning as well as implementation has been carried
out with great care and on time and Barcelona is one such instance. It
therefore becomes clear that the lack of post games planning is not
something peculiar to India. It is a global phenomenon. However, it is
high time that the country must take note of happening around the
world with respect to the organizing of such games, and pay careful
heed to the negative impact it can have due to lack of a proper policy
and post game legacy is used.

 The focus should be primarily on delivering a successful event

keeping in mind the legacy objectives (economic, social, civil,
national, international) which are beneficial for the country as a
whole during the games and after then.
 A proper media strategy can be out lined for worldwide exposure
of the event, as well as at the national, regional and sub-regional
levels, creating a transformed image of the city and country, and
also inspiring sports culture.
 Monitor post games public opinion generally and attitudes
towards the post games plan in particular.
 Utilization of local and nation expertise on almost every events.
 Provision of safe, clean and attractive environment for visitors.

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