Digital
Marketing
Service Profile of Emerald
www.digitalmarketing.vn
About Us
Name: Emerald - A member of Masso Group
Address: 30 Dang Tat, Dist. 1, HCMC
Website: www.emerald.vn
www.digitalmarketing.vn
Tel: +84 8 62751580
Email: info@emerald.vn
Our Philosophy
- Share with and add values -
Our Vision
Leading agency in
Digital-Based
Communications
Our Mission
Help clients in Vietnam
succeed in brand building
and business operation via
digital-based
communications activities.
The Team
Mr. Nguyen Trung Thang (MA)
Mr. Nguyen Khoa Hong Thanh
Ms. Denise Thi (MA)
Mr. Tom Vu
Mr. Nguyen Hai Long
Nguyen Trung Thang (MA)
Thang is the founder of Masso Group, acting as Chairman
and key shareholder of Emerald. He has multi-year
marketing experience in a blue chip company on the local
and Asian market. His last posting before founding Masso
Group was Business Development Manager for Shell East
Zone, where he participated in retail strategy and business
development within 40 Asian countries.
During his working time in Asia, he got an extensive
working experience with McKinsey & Company, the world
leading consulting company. Expert in both consumer and
retail marketing, particularly marketing communication and
strategy, Thang has solid records in elaborating marketing
strategies, numerous marketing and brand communication
projects are under his supervision for International and
Vietnamese companies.
Nguyen Khoa Hong Thanh
Thanh is a co-founder and Managing Director at Emerald.
He has six year experiences in communications, public
relations and journalism, especially new media trends in
marketing communications and public relations.
Before joining Emerald, Thanh has been working for
VinaGame JSC., Venus Communications, B-Pro, Tuoi Tre
Newspaper, etc.
Thanh holds a B.A. in International Economics from
Diplomatic Academy of Vietnam (formerly the Institute for
International Relations).
Denise Thi (MA)
Denise (Ms.) is a co-founder and Account Director at
Emerald. She holds an MA in Media & Public Relations from
Newcastle University, UK.
Denise’s specialism is PR 2.0 (a.k.a e-PR, online PR), viral
marketing and Corporate Social Responsibility (CSR). Denise
officially joined in the industry as a Marketing Manager
Assistant for the South branch of Hanoi Telecommunication
JSC., since 2007.
Currently, Denise also takes part in several PR/Marketing
training courses as a lecturer and guest speaker at Business
Management Group training center.
Tom Vu
Vu has eight-year experiences in brand communication
arena. Tom has worked as brand and product management in
International FMCG companies such as Foster Beer, Foremost
milk.
In addition, Tom has accumulated significant experience in
brand management of other consumer product categories
such as OTC, Chocolate… His experience and creativity is
very valuable in brand building activities for clients.
Nguyen Hai Long
Long is specialized in Search Engine Markreting (SEM)
including Pay Per Click Adverstising as well as Search
Engine Optimization.
Long has managed marketing campaigns for 77 clients
while working as a Search Marketing Expert. Most of the
clients are big brand companies such as, Samsung,
Toshiba, Adidas, HSBC, ANZ, BMW, Nissan, Suzuki, SYM,
FV Hospital, Dat Xanh Binh Duong, Dat Xanh Dong A,
Liberty Insurance, Apollo,American Standards,…etc
Long has got 2 certificates from Google, Google Analytics
Certificate and Google Adwords Certificate which indicate
that he is globally recognized stamp of approval certifying
essential AdWords and Analytics knowledge.
Digital Marketing
Emerald Digital Marketing
Emerald Digital Marketing is a marketing agency acting for
customer-centric, not brand-centric activities.
To us, marketing is the process of acquiring, retaining and
growing profitable customers.
Objectives
Help clients gain benefits in customer-
centric activities by creating and
maintaining a meaningful level of
customer engagement.
Maximize revenue potential while building
brand loyalty based on trust and personal
relevance.
How We Are Different
Traditional Emerald Digital
Agency Model Marketing Agency Model
How We Are Different
Our core principles:
Businesses must connect with customers on a
deeper level.
Effective customer lifecycle management is a
strategic, not just tactical, endeavor.
Employee engagement is a necessary
precursor to customer engagement.
Marketing must be measurable.
What We Do
• Customer Insight
Plan • Strategies
• Creative Portfolio, Search Friendly Web Design
Create • Technical Services
• Search Engine Marketing, Display Marketing, Email
Communicate Marketing, Social Marketing, Viral Marketing
• Web Analytics
Report
Digital Marketing Chart
EVENTS
Keywords
Viral Marketing Microsites
Email Mobile
Marketing Marketing
Digital Brand ID Online/Offline
SEO/PPC
Gaming
MEDIA
E-Commerce D.B.C
PR
Digital-Base Online Seeding
Communicati
Flash ons User Generated
Game/Animation Content
Social Media Online
Blog/Forum
Advertising
Marketing
Online
SMS Marketing
Reputation
Online PR
ACTIVATION
Services
Viral Marketing Online PR
Email Marketing Online Advertising
SEO/PPC & Analytics Online Event
Social Media Marketing Technology Services
Mobile Marketing Creative Services
How We Work
1 2 3 4 5
Insight Strategic Design/Create Implementation Optimization
•Information •Engagement •Program Launch •Program
Framework Programs:
Gathering •Customer •Campaign Measurement/
•Key Metrics Customer/ Management Learning
Segmentation
•Data Analytics Employee •Performance Tracking •Program
•Profiles/
•Customer/ •Creative Enhancement
Personas
Employee •Message/ Content •Continuance
•Organizational
Interviews •Measurement Plan Planning
Blueprinting
•Engagement •Lifecycle
Mapping Engagement
•Summarize Strategy
Findings/ Gaps
Our Clients & Partners
Case Study
• Two-year retainer up to now
• Retainer contract includes:
• Strategic counsel
• Media Relations
• Digital Marketing Advisory
Strategic Counsel
Government Relations
Tie-up relations with government
representatives and educational
organizations for better relations.
Strategic Counsel
Corporate citizenship
Give a hand to IT classes of Nghi
Luc Song Centre, belonging to
Central Associate of Educational
Encouragement.
Fund of Education Scholarship and
other studying facilities
Media Relations
Maintain news coverage
regularly
Average of 30 pieces of news per month
70% targeted editorial articles work
efficiently
Tie-up relationship of
distributor, Kaspersky brand
and reporters, journalists.
Workshop for Journalists when
launching new product/
version.
Handle crisis with the media in-
time.
Digital Marketing Advisory
Website enhance advisory
Newsroom & Communication channel
Customer support & Hotline services
Online purchase portal
Digital Marketing Advisory
Community building &
Management
Recruit members/ fans for Kaspersky
VN site
Administration & Create activities for
the community
• Mini-contest for members
• Offline and workshop to review on new
version
• Kaspersky Knight of Honor club
Connect the local site with the regional
one
Digital Marketing Advisory
Community building & Management
Social Poll 2008 vs. Social Poll 2009
Digital Marketing Advisory
Online Viral
Campaign
Online Content development
• Online contests
• Viral clip (Fun & message-
attached)
Digital Marketing Advisory
Online Viral Campaign
Spreading clips & message on=
• Kaspersky site
• Other ICT relevant forums
• Social platforms.
Digital Marketing Advisory
Social Media use
Recruit fans on various social
platforms
• Twitter
• Facebook
Over 2000 fans on Facebook since
July 2009
Content marketing apply
Gain instant feedback
Digital Marketing Advisory
SEO enhance
Google search result improve
9,730,000 results for web search
643,000 results for Vietnamese language
web search
Contact Us:
“We are more than happy to add values
to your business…”
---/---
Emerald Digital Marketing
Mr. Thanh Nguyen Ms. Denise Thi
Managing Director Account Director
Email: thanhnkh@emerald.vn Email: denise.thi@emerald.vn
Mobile: +84 9 27 37 47 57 Mobile: +84 904 666 115
Contact us ASAP for further
information or a valuable toolkit!
www.digitalmarketing.vn
www.digitalmarketing.vn
