HDFC Bank

HDFC Bank Ltd.

Public
Type
(BSE: 500180, NYSE: HDB)
Banking
Industry
Financial services
Founded August 1994
Founder(s) Deepak Parekh
Headquarters Mumbai, India
Jagdish Capoor
(Chairman)
Key people
Aditya Puri
(MD)

Investment Banking
Commercial Banking
Retail Banking
Products Private Banking
Asset Management
Mortgages
Credit Cards[1]
▲ 20,266.99 crore (US$4.4 billion)
Revenue [2]
(2010)

▲ 4,419.01 crore (US$958.93 million)

Operating income [2]
(2010)

▲ 3,032.92 crore (US$658.14 million)

Profit [2]
(2010)

Total assets ▲ US$ 39.723 billion (2009)[2]

▼ 21,158.15 crore (US$4.59 billion)
Total equity [2]
(2010)

Employees 51,888 (2010)[3]

Website HDFCBank.com

The Housing Development Finance Corporation Limited (HDFC) was amongst the first
to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a
bank in the private sector, as part of the RBI's liberalisation of the Indian Banking
Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank
Limited', with its registered office in Mumbai, India. HDFC Bank commenced operations
as a Scheduled Commercial Bank in January 1995.

HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build

sound customer franchises across distinct businesses so as to be the preferred provider of
banking services for target retail and wholesale customer

segments, and to achieve healthy growth in profitability, consistent with the bank's risk
appetite.

The bank is committed to maintain the highest level of ethical standards, professional
integrity, corporate governance and regulatory compliance. HDFC Bank's business
philosophy is based on four core values - Operational Excellence, Customer Focus,
Product Leadership and People

The authorized capital of HDFC Bank is Rs.450 crore (Rs.4.5 billion). The paid-up
capital is Rs.311.9 crore (Rs.3.1 billion). The HDFC Group holds 22.1% of the bank's
equity and about 19.4% of the equity is held by the ADS Depository (in respect of the
bank's American Depository Shares (ADS) Issue). Roughly 31.3% of the equity is held
by Foreign Institutional Investors (FIIs) and the bank has about 190,000 shareholders.
The shares are listed on the The Stock Exchange, Mumbai and the National Stock
Exchange. The bank's American Depository Shares are listed on the New York Stock
Exchange (NYSE) under the symbol "HDB".

London-based Euro money magazine gave us the award for "Best Bank - India" in 1999,
"Best Domestic Bank" in India in 2000,and "Best Bank in India" in 2001 and 2002 Asia
money magazine has named us "Best Commercial Bank in India 2002".

For our use of information technology we have been recognized as a "Computerworld

Honors Laureate" and awarded the 21st Century Achievement Award in 2002 for
Finance, Insurance & Real Estate category by Computerworld, Inc., USA. Our
technology initiative has been included as a case study in their online global archives.The
Economic Times has conferred on us The Economic Times Awards for Corporate
Excellence as the Emerging Company of the Year 2000-01.

Leading Indian business magazine Business India named us "India's Best Bank" in 2000.
In the year 2000, leading financial magazine Forbes Global named us in its list of "The
300 Best Small Companies" in the world and as one of the "20 for 2001" best small
companies in the world.

We are aware that all these awards are mere milestones in the continuing, never-ending
journey of providing excellent service to our customers. We are confident, however, that
with your feedback and support, we will be able to maintain and improve our services

Products & Services

The Bank's target market ranges from large, blue-chip manufacturing companies in the
Indian corporate to small & mid-sized corporates and agri-based businesses. For these
customers, the Bank provides a wide range of commercial and transactional banking
services, including working capital finance, trade services, transactional services, cash
management, etc. The bank is also a leading provider of structured solutions, which
combine cash management services with vendor and distributor finance for facilitating
superior supply chain management for its corporate customers. Based on its superior
product delivery / service levels and strong customer orientation, the Bank has made
significant inroads into the banking consortia of a number of leading Indian corporates
including multinationals, companies from the domestic business houses and prime public
sector companies. It is recognised as a leading provider of cash management and
transactional banking solutions to corporate customers, mutual funds, stock exchange
members and banks..

The objective of the Retail Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-stop window for all
his/her banking requirements. The products are backed by world-class service and
delivered to the customers through the growing branch network, as well as through
alternative delivery channels like ATMs, Phone Banking, NetBanking and Mobile
Banking.

The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus
and the Investment Advisory Services programs have been designed keeping in mind
needs of customers who seek distinct financial solutions, information and advice on
various investment avenues. The Bank also has a wide array of retail loan products
including Auto Loans, Loans against marketable securities, Personal Loans and Loans for
Two-wheelers. It is also a leading provider of Depository Participant (DP) services for
retail customers, providing customers the facility to hold their investments in electronic
form.

HDFC Bank was the first bank in India to launch an International Debit Card in
association with VISA (VISA Electron) and issues the Mastercard Maestro debit card as
well. The Bank launched its credit card business in late 2001. By September 30, 2005, the
bank had a total card base (debit and credit cards) of 5.2 million cards. The Bank is also
one of the leading players in the "merchant acquiring" business with over 50,000 Point-
of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments.

Within this business, the bank has three main product areas - Foreign Exchange and
Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the
liberalisation of the financial markets in India, corporates need more sophisticated risk
management information, advice and product structures. These and fine pricing on
various treasury products are provided through the bank's Treasury team. To comply with
statutory reserve requirements, the bank is required to hold 25% of its deposits in
government securities. The Treasury business is responsible for managing the returns and
market risk on this investment portf
HDFC Bank Ltd. (BSE: 500180, NYSE: HDB) is a major Indian financial services
company based in Mumbai, incorporated in August 1994, after the Reserve Bank of India
allowed establishing private sector banks. The Bank was promoted by the Housing
Development Finance Corporation, a premier housing finance company (set up in 1977)
of India. HDFC Bank has 1,725 branches and over 4,232 ATMs, in 779 cities in India,
and all branches of the bank are linked on an online real-time basis. As of 30 September
2008 the bank had total assets of Rs.1006.82 billion.[4] For the fiscal year 2008-09, the
bank has reported net profit of 2,244.9 crore (US$487.14 million), up 41% from the
previous fiscal. Total annual earnings of the bank increased by 58% reaching at
19,622.8 crore (US$4.26 billion) in 2008-09.[5]

History
HDFC Bank was incorporated in 1994 by Housing Development Finance Corporation
Limited (HDFC), India's largest housing finance company. It was among the first
companies to receive an 'in principle' approval from the Reserve Bank of India (RBI) to
set up a bank in the private sector. The Bank started operations as a scheduled
commercial bank in January 1995 under the RBI's liberalisation policies.

Times Bank Limited (owned by Bennett, Coleman & Co. / Times Group) was merged
with HDFC Bank Ltd., in 2000. This was the first merger of two private banks in India.
Shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares of
Times Bank.

In 2008 HDFC Bank acquired Centurion Bank of Punjab taking its total branches to more
than 1,000. The amalgamated bank emerged with a base of about Rs. 1,22,000 crore and
net advances of about Rs.89,000 crore. The balance sheet size of the combined entity is
more than Rs. 1,63,000 crore.

Business focus
HDFC Bank deals with three key business segments - Wholesale Banking Services,
Retail Banking Services, Treasury. It has entered the banking consortia of over 50
corporates for providing working capital finance, trade services, corporate finance and
merchant banking. It is also providing sophisticated product structures in areas of foreign
exchange and derivatives, money markets and debt trading and equity research.

Wholesale banking services

The Bank's target market ranges from large, blue-chip manufacturing companies in the
Indian corp to small & mid-sized corporates and agri-based businesses. For these
customers, the Bank provides a wide range of commercial and transactional banking
services, including working capital finance, trade services, transactional services, cash
management, etc. The bank is also a leading provider of structured solutions, which
combine cash management services with vendor and distributor finance for facilitating
superior supply chain management for its corporate customers. HDFC Bank has made
significant inroads into the banking consortia of a number of leading Indian corporates
including multinationals, companies from the domestic business houses and prime public
sector companies. It is recognized as a leading provider of cash management and
transactional banking solutions to corporate customers, mutual funds, stock exchange
members and banks.

Retail banking services

[[The objective of the Retail Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-stop window for all
his/her banking requirements. The products are backed by world-class service and
delivered to customers through the growing branch network, as well as through
alternative delivery channels like ATMs, Phone Banking, NetBanking and Mobile
Banking.]] [[HDFC Bank was the first bank in India to launch an International Debit
Card in association with VISA (VISA Electron) and issues the Mastercard Maestro debit
card as well. The Bank launched its credit card business in late 2001. By March 2009, the
bank had a total card base (debit and credit cards) of over 13 million. The Bank is also
one of the leading players in the “merchant acquiring” business with over 70,000 Point-
of-sale (POS) terminals for debit / credit cards acceptance at merchant establishments.]]
The Bank is well positioned as a leader in various net based B2C opportunities including
a wide range of internet banking services for Fixed Deposits, Loans, Bill Payments, etc.

Treasury

Within this business, the bank has three main product areas - Foreign Exchange and
Derivatives, Local Currency Money Market & Debt Securities, and Equities. These
services are provided through the bank's Treasury team. To comply with statutory reserve
requirements, the bank is required to hold 25% of its deposits in government securities.
The Treasury business is responsible for managing the returns and market risk on this
investment portfolio.

Distribution network

An HDFC Bank Branch

HDFC Bank is headquartered in Mumbai. The Bank has an network of 1,725 branches
spread in 771 cities across India. All branches are linked on an online real-time basis.
Customers in over 500 locations are also serviced through Telephone Banking. The Bank
has a presence in all major industrial and commercial centres across the country. Being a
clearing/settlement bank to various leading stock exchanges, the Bank has branches in the
centres where the NSE/BSE have a strong and active member base.
The Bank also has 3,898 networked ATMs across these cities. Moreover, HDFC Bank's
ATM network can be accessed by all domestic and international Visa/MasterCard, Visa
Electron/Maestro, Plus/Cirrus and AProducts & Services

Personal Banking

• Savings Accounts
• Salary Accounts
• Current Accounts
• Fixed Deposits
• Demat Account
• Safe Deposit Lockers
• Loans
• Credit Cards
• Debit Cards
• Prepaid Cards
• Investments & Insurance
• Forex Services
• Payment Services
• NetBanking
• InstaAlerts
• MobileBanking
• InstaQuery
• ATM
• PhoneBanking

NRI Banking

• Rupee Savings Accounts

• Rupee Current Accounts
• Rupee Fixed Deposits
• Foreign Currency Deposits
• Accounts for Returning Indians
• Quickremit (North America, UK, Europe, Southeast Asia)
• IndiaLink (Middle East, Africa)
• Cheque LockBox
• Telegraphic / Wire Transfer
• Funds Transfer through Cheques / DDs / TCs
• Mutual Funds
• Private Banking
• Portfolio Investment Schemes
• Loans
• Payment Services
• NetBanking
• InstaAlerts
• MobileBanking
• InstaQuery
• ATM
• PhoneBanking
merican Express Credit/Charge cardholders.

AWARDS AND ACHIEVMENTS

• IBA BANKING TECH AWARDS

• GLOBAL FINANCE AWARD
• IDBRT BANKING TECH EXCELLENCE AWARD
• ASIAN BANKER EXCELLENCE IN RETAIL FINANCIAL SERVICE
• BEST IT GOVERNANCE AWARD –“ RUNNER UP”
• BEST TRADE FINANCE
• BANK IN INDIA
• BEST IT GOVERNANCE AND VALUE DELIVERY
• ASIAN BANKER BEST RETAIL BANK IN INDIA AWARD

HDFC Bank began operations in 1995 with a simple mission: to be a "World-class Indian
Bank". We realised that only a single-minded focus on product quality and service
excellence would help us get there. Today, we are proud to say that we are well on our
way towards that goal.

It is extremely gratifying that our efforts towards providing customer convenience have
been appreciated both nationally and internationally.

NDTV Business Best Private Sector Bank

Leadership Awards
MIS Asia IT BEST BOTTOM-LINE I.T. Category
Excellence Award
Dun & Bradstreet
Banking Awards  Overall Best Bank
 Best Private Sector Bank
 Best Private Sector Bank in SME Financing
Institutional HDFC Bank MD, Mr. Aditya Puri among "Asian Captains
Investor Magazine of Finance 2010"
Poll
IDRBT Technology Winner - 1) IT Infrastructure 2) Use of IT within the Bank
Awards Runners-up - IT Governance (Large Banks)
ACI Excellence Highly Commended - Asia Pacific HDFC Bank
Awards
FE-EVI Green Best performer in the Banking category
Business
Leadership Award
Celent's Banking Model Bank Award
Innovation Award
Avaya Global Customer Responsiveness Award - Banking & Financial
Connect Services category
Forbes Top 2000 Our Bank at 632nd position and among 130 Global High
Companies Performers
Financial Express -
Ernst & Young  Best New Private Sector Bank
Survey  Best in Growth
 Best in strength
Asian Banker
Excellence Awards  Best Retail Bank in India
 Excellence in Automobile Lending
 Bank M&A Integration
 Technology Implementation
The Asset Triple A Best Cash Management Bank in India
Awards
Euromoney Private 1) Best Local Bank in India (second year in a row) 2) Best
Banking and Private Banking Services overall (moved up from No. 2 last
Wealth year)
Management Poll
Financial Insights Innovation in Branch Operations - Server Consolidation
Innovation Awards Project
Global Finance Best Trade Finance Provider in India for 2010
Award
2 Banking 1) Best Risk Management Initiative and 2) Best Use of
Technology Awards Business Intelligence.
SPJIMR Marketing 2nd Prize
Impact Awards
(SMIA)
Business Today Listed in top 10 Best Employers in the country
Best Employer
Survey