UNIVERSITY OF LUCKNOW

DEPARTMENT OF BUSINESS ADMINISTRATION

PROJECT

ON

INDIA MART

SUBMITTED TO:

MR. HAIDER ALI SUBMITTED BY:

ANSHU SONKAR

MBA(e-B) III SEM

ACKNOWLEDGEMENT
This project has been made possible through the direct and indirect
cooperation of various persons for whom I wish to my gratitude and
appreciation .

I am thankful to my teacher MR.HAIDER ALI for guiding me.

I am heartily thankful to all of them without whom this report would

have not been successful.

VIKAS KUMAR YADAV

MBA (e-B) III SEM
 Introduction

IndiaMART.com is a B2B marketplace that assists buyers and sellers trade with each
other at a reliable, common platform.

• India's largest B2B marketplace, since 1996

• Buyers initiate 500,000+ RFQs/enquiries every month

• Recognized by CNBC & BBC for its contribution to

Indian suppliers

• 700,000+ suppliers, for 20,000+ product categories

Developing market entry strategy

.
Envisaging and Developing a Market Entry Strategy
After deciding to plunge in the Indian Market it is required to plan carefully for
succeeding in the long run. Some areas need special attention:

Configuring the project includes:

Determining the exact costs involved and side by side analysing future options.
Choosing the best location for the project in terms of infrastructure, incentives, nearness
to resources etc.

Partnership
Deciding whether to take on an Indian joint venture partner or to establish a mainly-
owned or wholly-owned subsidiary.

Indianmarket
Developing an understanding of the peculiarities of the Indian market is necessary, so
that issues which come up can be effectively and timely tackled with few surprises
Labor laws
Understanding legal compliance requirements which must be met once entry is
effected, viz. corporate laws, labor laws, direct and indirect tax issues, etc.

Safty valve
However, the government has softened its stand on the need for each investment to
create jobs directly. Many companies — foreign and domestic — are bypassing the
tough regulations by either subcontracting labor or through early retirement schemes.

Planning exit options in case the project does not proceed as desired. A ship should
essentially carry lifeboats!

Investment Mode -- Financial Participation

India's economic policies are designed to attract capital inflows into India on a sustained
basis. Policy initiatives adopted in recent years include:

 Automatic approval for majority foreign equity participation up to 74% in certain

key areas, and up to 51% or 50% in several others.
 Up to100% foreign equity permitted in many industries.

 Free repatriation of profits and capital investment.
 It is not necessary for foreign investors to have a local partner.

Deciding the Target Market

Will the products be sold strictly in the Indian market, or primarily exported from India to
other countries? If most of the product is to be exported, then there are various methods
of availing of tax advantages.

Incentives to investors
Investors setting up units to manufacture goods for export can set them up as EPZs, or
100% EOUs outside EPZs. 100% foreign equity is welcome in both. Export earnings are
exempt from income tax.

Export Promotion Zones

The EPZs are designed to provide an internationally competitive duty-free environment
at low cost for export production. Each zone provides basic infrastructure and facilities
like developed land, standard-design factory buildings, roads, power, water supply and
drainage, and customs clearance facilities.
Export Oriented Units
EOUs offer a wider option in project location with reference to sourcing of raw materials,
port of export, availability of technological skills, presence of an industrial base and the
need for a larger area of land.

EHTP' sand STP's

Additional incentives are offered for electronics and software units set up in Electronic
Hardware Technology Parks (EHTPs) and Software Technology Parks (STPs).

Type of Office
Overseas companies which do not opt to set up a subsidiary or form a joint venture with
an Indian partner can establish the following types of offices:

 Branch office for the purpose of:

1. representing the parent company or other foreign companies, like acting as

buying/selling agents;
2. conducting research, provided the results of the research are made available to
Indian companies;
3. undertaking export/import activities;
4. providing technical and financial collaborations between Indian and foreign
companies.

 Representative/liaison office which would not be directly engaged in commercial

activities in India.

Foreign companies usually open representative/ liaison offices but they are not
allowed to carry on any business or earn any income in India and all expenses are to be
borne by remittances from abroad.

 Project office to undertake projects in India awarded to the parent company.

A project office is the ideal method to establish a business presence for a limited
period of time.

Venturing in Indian Market

Investment in Indianmarket
India, among the European investors, is believed to be a good investment

despite political uncertainty, bureaucratic hassles, shortages of power and

infrastructural deficiencies. India presents a vast potential for overseas investment and
is actively encouraging the entrance of foreign players into the market. No company, of
any size, aspiring to be a global player can, for long ignore this country which is
expected to become one of the top three emerging economies.

Success
Success in India will depend on the correct estimation of the country's potential,
underestimation of its complexity or overestimation of its possibilities can lead to failure.
While calculating, due consideration should be given to the factor of the inherent
difficulties and uncertainties of functioning in the Indian system.Entering India's
marketplace requires a well-designed plan backed by serious thought and careful
research. For those who take the time and look to India as an opportunity for long-term
growth, not short-term profit- the trip will be well worth the effort.

Market potential
India is the fifth largest economy in the world (ranking above France, Italy, the United
Kingdom, and Russia) and has the third largest GDP in the entire continent of Asia. It is
also the second largest among emerging nations. (These indicators are based on
purchasing power parity.) India is also one of the few markets in the world which offers
high prospects for growth and earning potential in practically all areas of business.Yet,
despite the practically unlimited possibilities in India for overseas businesses, the
world's most populous democracy has, until fairly recently, failed to get the kind of
enthusiastic attention generated by other emerging economies such as China.

Lack of enthusiasm among investors

The reason being, after independence from Britain 50 years ago, India developed a
highly protected, semi-socialist autarkic economy. Structural and bureaucratic
impediments were vigorously fostered, along with a distrust of foreign business. Even
as today the climate in India has seen a seachange, smashing barriers and actively
seeking foreign investment, many companies still see it as a difficult market. India is
rightfully quoted to be an incomparable country and is both frustrating and challenging
at the same time. Foreign investors should be prepared to take India as it is with all of
its difficulties, contradictions and challenges.
Developing a basic understanding or potential of the Indian market, envisaging
and developing a Market Entry Strategy and implementing these strategies when
actually entering the market are three basic steps to make a successful entry into
India.

Indian Market Potential

Developing a basic understanding or potential of the Indian market

The Indian middle class is large and growing; wages are low; many workers are well
educated and speak English; investors are optimistic and local stocks are up; despite
political turmoil, the country presses on with economic reforms.But there is still cause
for worries-

Infrastructural hassles
The rapid economic growth of the last few years has put heavy stress on India's
infrastructural facilities. The projections of further expansion in key areas could snap the
already strained lines of transportation unless massive programs of expansion and
modernization are put in place. Problems include power demand shortfall, port traffic
capacity mismatch, poor road conditions (only half of the country's roads are surfaced),
low telephone penetration (1.4% of population).

Indian Bureaucracy
Although the Indian government is well aware of the need for reform and is pushing
ahead in this area, business still has to deal with an inefficient and sometimes still slow-
moving bureaucracy.

Diverse Market
The Indian market is widely diverse. The country has 17 official languages, 6 major
religions, and ethnic diversity as wide as all of Europe. Thus, tastes and preferences
differ greatly among sections of consumers.

Therefore, it is advisable to develop a good understanding of the Indian market and

overall economy before taking the plunge. Research firms in India can provide the
information to determine how, when and where to enter the market. There are also
companies which can guide the foreign firm through the entry process from beginning to
end --performing the requisite research, assisting with configuration of the project,
helping develop Indian partners and financing, finding the land or ready premises, and
pushing through the paperwork
Corporate Websites Dynamic Product Catalogs
BY assist corporates to Working with customers from
interact with their different industries helped develop a
customers, keep the multi-feature product that makes
stakeholders updated online product management easy.
and augment their
brand identity on the
web.

B2B Product Catalogs Mini Dynamic Catalog

Designed for the SME Customers can publish their online
segment, it offers catalog, with total command over the
global exposure to product details, company information,
manufacturers, navigation and almost everything.
suppliers & service
providers to enhance
their sales.

E-commerce Solution Multimedia CD Presentation

BY offer technical skills IT understand global buyer's
& tools alongwith good information needs & behaviour
business process coupled with expertise in
knowledge for online communicating the right message to
commerce setup, them.
whether B2B or retail.

Customized Solutions
THEY are geared to
adapt to our
customers' unique
demands and offer
customized solutions
with equal ease.
Corporate Websites

Corporates need to interact with their customers, have to keep the

stakeholders updated, create and maintain a brand identity and project
various aspects of business. Internet based communication & marketing is
today an integral part of their strategic marketing & communication plan and
therefore it needs a different treatment than a simple website for a business.

india mart assist their corporate customers in realizing their business

enhancement goals through their experienced, multi-discipline teams and a
comprehensive set of services, all under one roof. Unlike most cases where
different components required for corporate websites are sourced from
different companies, our customers find it convenient in dealing with a single
entity for everything.

india mart take into account individual needs and offer assistance in
planning & implementing online marketing strategy. Each customer is
assigned a project manager, with a team of proficient website designers,
programmers, content writers and web marketing professionals. india mart
also undertake the task of web promotion and ensure online visibility.

With india mart experience in managing complex and multi-discipline

corporate website projects, india mart ensure better results for customers
with least hassles

B2B Product Catalogs

Manufacturers, exporters, suppliers and service providers from the SME

segment need domestic & international exposure to enhance their sales. A
static b2b product catalog is an ideal first step for them for global presence.
Our b2b product catalogs are fully managed, including designing, content
editing, hosting, strategic web promotion and its annual maintenance.

It is a cost effective tool that reduces time and costs involved in reaching out
to a prospective buyer. An online b2b product catalog is not just a showcase
of the company and its products, but also a great marketing tool to enhance
revenue generation as it caters to the scattered domestic market as well as
the international market.

E-commerce Solution
An online buying process, B2B or retail, would never be complete without e-
commerce deployment. Though the most common form of online shopping is
reflected in retailing of goods and services, our e-commerce solution is
suitable for the B2B segment (for negotiated prices, bulk deals, sample
exchange)

For an e-commerce setup, businesses usually approach different service

providers to consolidate all components required. india mart make it easier
for customers by offering fully-managed, consolidated e-commerce
solutions.

Any e-commerce deployment requires three basic things; an online

catalogue, a shopping cart and a payment gateway. We offer all three under
one roof. We have our own payment gateway "ABCpayments.com" to
provide single point solution to our customers.

Dynamic Product Catalogs

Working with customers from different industries helped develop a multi-

feature dynamic product catalog that makes online product management
extremely easy.

Some companies change their product catalogs frequently as their product

designs change fast or they have new products to offer. The cost of updating
& sending the updated static/printed catalogs in such cases is very high. A
dynamic product catalog, is a cost-effective innovative solution that allows a
company to develop/update its online product catalog with full control over
its product navigation and product information.

india mart dynamic product catalog offers following features :

 Display management system that allows personalized design and

presentation of the catalog. This involves development of a homepage,
profile page, enquiry form, static information pages and product
presentation layout, based on which the product catalog is displayed.
  Product management system that allows clients to update and display
products and details. It allows adding or editing product and product
details, and upload the changes.

 Enquiry basket that allows visitors to select multiple products & add to
the virtual cart to send a consolidated order / enquiry and request a
quote for the same.

It is a system that replicates the physical catalog and at the convenience of

time and location.

Mini Dynamic Catalog

Mini dynamic catalog is a value-for-money solution from IndiaMART that

allows its customers to publish their online business homepage, with total
command over the product details, company information, navigation and
almost everything related to it. It allows them to:

 Add / Edit / Delete text and images related to company profile,

infrastructure, quality, clients, certifications
 Add / Edit / Delete a product, its images and details and categorize as
per wish
 Add / Edit / Delete blow-ups for products
 Attach product related document for enhanced / sophisticated details
 Customize enquiry form

Advantages Over Traditional Webpage

 Multi-page Catalog - Unlike conventional webpage, it offers 4 pages in

one catalog. Homepage, Profile Page, Product Page an Enquiry/Contact
Page - all of them having the facility for information add, edit & delete.
Customers, therefore, have more space to convey every important
detail required to market their product and company globally.

 Short Development Period - Under test situations, our researchers

have found that the time required for webpage development can be
shortened by over 70%. If it took 10 days to develop a webpage, it
takes just 3 days to develop a mini dynamic catalog. Save time spent
on corrections and approvals.

 Customized Industry-wise Layouts - Enjoy the convenience of

industry-specific layouts that are well-researched and follow
international guidelines that affect the marketability of online catalog.
  Update as Per Convenience - No more "Monday - Friday, 9 - 5"
service... Change to 'anytime anywhere' lifestyle... With the catalog
under control, one can update it whenever and from wherever they
want

 Multi-pronged Product Marketing - The Mini Dynamic Catalog allows

display of products on multiple marketplaces of IndiaMART network to
offer advantages of multi-pronged product marketing, free of cost.

Multimedia CD Presentation

Interactive presentation about an organization or its products is amongst the

best ways to garner attention of prospective buyers and customers. With
increasing competition, suppliers recognize the value of positioning
themselves ahead of their competitors. Multimedia CD presentations are an
ideal way to achieve the same.

india mart team’s expertise in delivering business enhancement soutions

gives an edge while we develop multimedia CD presentations for our
customers. india mart assist their customers through planning, designing
and content management to create and impressive and engaging
presentation. Our customers would commonly use these CD presentations
for trade shows and exhibitions, buyer presentations, product catalog or as
give away reference material.

Multimedia CD presentations are not just convenient means of

presentations, they are handy, have a longer shelf life and can easily relate
to the company's brand image. We undertake these projects on turnkey
basis, including cover design, printing, CD writing and packaging

Customized Solutions

Some of india mart customers have specific requirements that cannot be

served with our standard solutions. Their requirements are highly specific to
their business and are unique in nature. Such requirements need special
inputs and custom solution development. For such instances india mart
customize their solutions or even create new ones, if need be.
india mart have been able to use our expertise in business enhancement
combined with expertise in areas like IT, content editing, designing and
online marketing to successfully implement customized solutions for our
customers.

We offer "fully managed" mailing solutions that encompass management of

mailing system, online virus blocking & spam protection and streamlining of
business communication process

Emails have become an integral & critical part of every organization’s

external as well as internal communication system. Organizations are finding
it extremely difficult to fulfill their need for secure, reliable & multi-discipline
mailing from basic facilities offered by ISP and Web-based services.

india mart solutions are aimed reducing communication costs apart from
offering a secure and reliable communication solution. experienced in
serving mail users across small, medium & large enterprises and have
developed the most inexpensive email management system, with flexible
utilities.it offer the best telephonic and online support to customers as and
when required.

Enterprise Mailing Solution Lead Management System

"Fully-managed" enterprise mailing A web-based, easy-to-use tool for
solutions are aimed at offering structured business communication
hassle free mail management for management, it comes with power-
medium and large enterprises. packed smart reporting features.

POP A/c's with Webmail

Online anti-spam & anti-virus
enabled roaming POP a/c's with
webmail offers peace of mind to
business users.

Enterprise Mailing Solution

It is an established fact that almost 80% of the virus attacks are through e-
mails and over 60% of the mails are spam. Imagine what havoc a virus
attack can cause to an enterprise where each individual is handling crucial
data. Add to it the work hinderance due to heavy spam and server
downtime. With our experience and technical skills, we have developed an
enterprise mailing solution that skillfully tackles these issues. This system
can work with your existing mailing system as well, with advanced features.

Apart from ensuring 99% uptime for the mail servers, we also power our
managed enterprise mailing solution with online virus scanner & spam
controller that enables users to work more efficiently. We offer managed
mail servers for companies with large setup and heavy mail traffic, that are
secure, maintain privacy & confidentiality and are able to handle as many
users as an enterprise may have.

india mart managed mail server solution also allows all internal users to
communicate over LAN with other cost-effective features like Auto Dialing,
Address Mappings, Auto Reply, Forwarding, Mailing lists etc. Our solution
also lets our customers retain control over certain functions, e.g. creating a
new user or maintaining mailing lists etc., giving sufficient independence to
them.

POP A/c'swith Webmail

POP accounts with webmail are a perfect solution for people constantly on
move. Our pop a/c's with webmail service allows the users to check mail
from anywhere, using e-mail programs such as Eudora or Outlook. All you
need is a computer and access to the internet.
Apart from the standard features, our pop acounts are powered with online
virus and spam protection software that enables the user to work more
efficiently. Some of the other features of pop acconts are:

 Multi featured webmail interface, accessible worldwide.

  Regular technical support
 99.9% uptime

Lead Management System

It offering business enhancement solutions for generating high quality

business enquiries. To ensure that suppliers have higher conversion rates,
we have developed an effective lead management system (LMS).

The LMS automatically organizes all incoming mails and maintains a

threaded history of the entire communication. The users have the facility to
set the schedule for follow-up. They can compose mails with pre-defined
content and use it for regular responses. The users can also feed offline
leads received from any other source like phone etc. and maintain a
complete history of communication.

LMS also generates useful MIS reports that assist individual users to
measure the effectiveness of their responses and gives the administrator a
complete overview of what is happening at the lead management front in
the organization

"Smart Solutions for

Business Promotion" is the
guiding factor for our R&D
and solution innovation. Our
Business Enhancement
approach to customer
Solutions Our business enhancement solutions
satisfaction is based firmly
assist our customers in enhancing their
on our belief that we offer
sales, brand/product promotion or both.
complete solutions vis-a-vis
stand-alone
Business services.
Enhancement Mailing & Communication
We offer "fully managed" solutions that
Mailing & Communication encompass management of mailing
system and protection against viruses &
spam.
B2B Marketplace Services
B2B Marketplace Services
IIL owns and maintains India's first
interactive and largest B2B marketplace
- IndiaMART.com and over 50 industry
specific B2B marketplaces.
Offerings

Suppliers Directory

Apparel & Gems & Jewelry Paper & paper

Fashion Hand & Machine Products
Arts & Crafts Tools Plant &
Automobile Home Supplies Machinery
Ayurvedic & Home Textiles & Plastic & Plastic
Herbal Products Furnishings Products
Bicycles & Industrial Printing &
Rickshaws Supplies Publishing
Building & Leather Products Railway,
Construction Medical Products Shipping &
Service
Computer Directory
Metals & Aviation
Cosmetics Minerals Rubber & Rubber
Advertising
Dyes & MusicalEmbassies Products& Research &
Architectural
Chemicals Services Consulates
Instruments Scientific development
Astrology
Electronics & Vaastu
& NaturalHR Stones InstrumentsTrade&
Consultants promotion
Services
Electrical Household & Hospital
Office Supplies Supplies Transportation &
Business
Food Services Services
& Packaging Shipping
Sporting Goods,
Educational
Beverages & Training Manufacturing
Supplies Toys && Games
Travel & Toursim
Institutes
Furniture Repair Telecom
Manufacturers Real Estate Products
Textile, Yarn &
Fabrics

Expansion plans

There are 2-3 things:THEY have started to utilize database of SMEs (Small and Medium
Enterprises) to expand offerings. BY participate in almost 150 trade fairs across the world - half
of them in India, half outside - and end up spending almost a million dollars per year on that. To
strengthen buyer relationships and came out with a sourcing guide or a buyers guide, which lists
our clients, and has additional advertising for revenues. That also brings buyers back to
IndiaMart.com as a platform for updated information. Most of the big companies in space have
been print Yellow Pages initiatives that have gone to the Internet. For going to Print is a buyer
acquisition strategy, and there can be other media like mobile and Interactive TV going forward.
The other is a geographical expansion - by cover about 60-100 cities from 25 offices across
india, and want to penetrate deeper and broader into Indian territories, going into Tier 2 and Tier
3 cities as well.and might even look at international opportunities.

Business model

Earlier in January, online B2B marketplace IndiaMart raised an undisclosed amount of money
from Intel Capital: a total of $23 Million was invested in IndiaMart, One97 Communications and
Global Talent Track. Founded in 1996, Indiamart claims to have over 15,000 clients, with offices
in 26 cities, covering 100 towns in India. In 2007-08, they reached $10 million in revenues, and
the company claims to be cashflow positive.

In Part 1 of a conversation with MediaNama, Dinesh Agarwal, CEO of IndiaMart told us what

made him think about raising money, why Intel Capital, and whether Intel Capital went in for a
down-round. Excerpts from the discussion:

. IndiaMart has been a profitable company since day one. THEY have been growing consistently
over the years, whether it was a downturn or not, within a range of anywhere between 30-40% to
65-70%. If you just compute the basic CAGR it is approximately 40-60% CAGR per year over
many years. But those were times when our total revenue base itself was at a smaller size. I don’t
think that many businesses were adept at using the Internet at a very large scale 4-5 years ago.

In the last 10 years, two things have happened - the Internet penetration and connectivity have
become somewhat reliable and secondly, businesses have started responding to the opportunity
on the Internet. The second generation has now started participating in the businesses, and
an inflexion point is about to come in the Indian business Internet usage, the same way it
did in China 8-10 years ago. Now I feel that at a large revenue base like ours, to maintain a
growth of 40-60% over the next few years we might have to spend a larger amount of money on
different activities like advertising and marketing, and a strong management team. We have not
been advertising.

. key revenue streams

We create websites, microsites and catalogs. We do a complete turn key package - designing,
hosting, offering higher listing on Indiamart, Search Engine Optimization. We submit the sites to
various business directories. So this is a subscription package where you know the website
designing and hosting portion has become a minuscle in terms of revenue. Most of the people
come to Indiamart not to have a four page microsite designed for Rs. 25,000, but because they
see that there is a value in listing that they get on Indiamart platform.

kind of value adds that are offering

. On top of that there are pure advertising services which are more of a top listing, premium
listing, banner advertising on a relevant category, special listing on product search. So these are
value added products; We also have hundreds and thousands of micro product-specific portals
for Apparels, Plastic, Chemicals etc. So we offer sectional sponsorship. We are slowly and
slowly moving from a listing fee based model to a lead based model. Our initial model always
contains a minimum commitment, where we gave a minimum guarantee - if you are spending
Rs.25,000 with us please expet atleast 50 good enquiries in a year from the website. We’ve
realized that some customers have matured enough to be able to go to pay per click or pay per

We launched a buy lead section, a business prospect finder section, which is mostly for lead
generation section. So is a mix of things - a cataloguing plus basic listing fee that comes under
subscription revenue, pure listing fees which are on the top of basic listing fees that could be
premium listing and payed listing and banner advertising. Then there is a pay per lead revenue. If
you see then 5-6 years back 80-90% of our business was purely cataloguing and
subscription revenue only 5-10% was pure listing fee and advertising fee. Today 60-70% is
cataloguing revenue and about 30% comes from purely listing and premium listing fee…
you know those are experienced Internet and Indiamart users, and going forward I think that pay
per lead would also become a sizeable chunk of that.

competition,
. Alibaba comes in equally with a large number of suppliers from China - that is their strength
and weakness both. Indian suppliers typically do not want to compete with Chinese suppliers,
and they will have to do that on an Alibaba type of platform. The whole world has been looking
at China as their supplier, which is why Alibaba has done so well. If the buyer preference
changes, they will start logging on more to IndiaMart more because they know that AliBaba
provides chinese suppliers.

But then it becomes important for Alibaba to market their services in India better to
develop their supplier base. Then there’s going to be competition for you to get suppliers…
Obviously, and if you really see the market size is very large. It’s a trillion dollar trade
opportunity. By the entry of Alibaba, the supplier base will be more educated - more competition
is more market development. If you see the example of Naukri.com and Monster both are
existing together, and both are equally big. If you see China, it has an equally large player called
Global Sources, Made in China, EC21 and there might be 200 smaller ones.

INDUSTRIES Agro / Food Products

India is largely an agrarian economy
Apparel & Garments with a large part of the population
directly or indirectly involved in this
Textile and apparel is a privileged
exports sector in India contributing sector.
30% of total exports.

Automobile Spare Parts Ayurvedic / Herbal

Automotive spare parts and It's springtime for Ayurveda and
components is a lesser-known Herbal remedies sector, with
industry yet a big one, with global promising global market.
aspirations.

Business Services Chemical

Indian Services Sector has been Indian chemical industry is one of the
recognized as a specialized industry fastest growing and promising
at a global level. industries today.

Construction Electrical & Electronics

Construction industry boom can be Past few years have been a little
seen in almost all the developing tough for the electrical and electronics
countries. industry in India.

Handicrafts Home Furnishings

Indian handicrafts sector is highly Latest reports suggest almost 30%
fragmented, mostly in the form of growth in exports of the home textile
small scale or cottage industry. products.

Industrial & Engineering Products Leather

Industrial products and engineering Indian Leather Industry comes in the
sector has emerged rather gradually top 10 export sectors of India valued
in the Indian scenario. at about US$ 2 billion.

Medical & Pharmaceutical Plastic

The Indian Pharmaceutical Industry is The plastic processing sector
one of the largest in the developing comprises of over 30,000 units
world. involved in producing a variety of
 items.

Sports Goods Stones

India's global marketshare is barely India has extensive and rich deposits
1% but 60% of the goods of natural stones which have
manufactured in India are exported. extensive global demand.

Travel
A major foreign exchange earner, it
accounted for almost 2% of GDP in
2004.
NEW CLIENTS

scoroditestainless.com    marqueimpex.com    vivekpolymerindia.com   

metaludyog.com    syscraftglobal.com    makwellplastisizers.com 

bholenathenterprises.com    wheelsexporter.com    rineengineering.com   

supremeagro.com    hydrodyneseals.com    amtigears.com   

sajjanprecision.com    sethindustries.com    royalexport.net   

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Archive
We serve thousands of clients in India and abroad. These clients belong to
diverse industries and are of varied sizes ranging from SMEs to big corporate
houses. Here we present a cross-section of our clients who have benefited
from our solutions.
http://www.shawlsandmore. http://www.jewelry-
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http://www.jindalstainless.c http://www.suryaherbal.c
om/ om/
The organisation had a As part of their
rather specific requirement. marketing strategy, they
Due to the nature of the opened up contact points
business and clientele, it and branches globally. To
needed a solution where assist the offline
they could receive RFQs, marketing network and
which could be managed augment their marketing
online by the marketing efforts, they got in touch
team. Further it had to be in with us for online
sync with their existing marketing of their
setup. products.
Client Profile
Premier Infrastructure, a proprietorship firm established in 2004, is the subsidiary of Premier
Group- a leading service provider for construction works of cement & fertilizer plants and
industrial buildings. The group brings together various technologies for addressing the
communication & infrastructure management needs of globally distributed Enterprises and
Telecom Carriers. In its ongoing endeavor, the company boosts of a niche client profile, already
having served the likes of Reliance, Tata Teleservices and Airtel, among many others.

Business Challenges
Premier Infrastructure wanted to establish themselves in the International B2B space. The
client posed the below challenges to IndiaMART.com:

 Create a brand name for the client in order to attract more clients.
 Design an extremely attractive, user-friendly and interactive website.
 Emphasis on online promotion for better traffic and widespread on-line presence.
 Develop effective and efficient methods to receive business queries.
 Provide Premier Infrastructure a competitive edge and opportunity to expand its market
base.

Solutions
IndiaMART.com used its online expertise to provide comprehensive web-solutions keeping in
mind the requirements of the client.

Mini Dynamic Catalog (MDC)

MDC enabled the client to showcase its entire product range. Being dynamic in nature, the
catalog helped the client to make frequent changes in the product categories as per the
requirement. The website's strong online presence, helped in establishing the company as a
well known brand in the category.
TrustSEAL

TrustSEAL acts as a mark of authenticity in the virtual market place. lt ensures the credibility
and trustworthiness of the company based upon its verified records and documents pertaining
to proof of existence.

Promotion at IndiaMART.com B2B Marketplace

The website was linked with relevant product categories on IndiaMART's on-line B2B network
to give the client maximum exposure and visibility on the Internet:

 Premium listing and links from relevant product category pages in

http://dir.indiamart.com
 Catalog listing and links in relevant categories at http://catalogs.indiamart.com
 Posting of trade offers at http://trade.indiamart.com

Results Achieved

 TrustSEAL helped in positioning the brand as a credible source in the online B2B space.
 Online presence helped to generate genuine business enquiries.
 The firm's business activities have been enhanced with extensive promotion on
IndiaMART.com network.
S No. TOPIC PAGE No.
1 Introduction 1
Market entry strategy 2

Venturing in Indian Market

Corporate Websites
B2BProduct Catalogs
E-commerce Solution
Mini Dynamic Catalog

Offerings

Business model

competition,
INDUSTRIES served by india mart

Business challenges

INDEX