A
Project Report
ON
COMPARATIVE STUDY OF CUSTOMER PERCEPTION
TOWARDS BSNL Vs AIRTEL
Submitted to
MJP ROHILKHAND UNIVERSITY, BAREILLY
SESSION: 2017 – 2018
DEPARTMENT OF MANAGEMENT STUDIES
For the partial Fulfillment of the Degree of
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
RSD ACADEMY COLLEGE OF MANAGEMENT & TECHNOLOGY
MORADABAD
Project Guide: Course Co-ordinator Project Head
Mr. Arjun Babu Mr. Mukul Saxena Mr. Vinod Kumar
Submitted by:
Kamil Ali
Roll No. 7176200006
BBA VI-Sem.
CERTIFICATE
This is to certify that Kamil Ali is pursuing three year full time Bachelor of Business
Administration (BBA) course from RSD Academy, Moradabad as regular student, in session
(2017-2018).
In compliance with the provision/guidelines of RSD Academy, Moradabad, he/she has been
assigned a project report. The project work has been genuinely carried out by the student. He
has made sincere efforts in the completion of the project work with original contents.
Project Guide: Course Co-ordinator Project Head
Mr. Arjun Babu Mr. Mukul Saxena Mr. Vinod Kumar
ACKNOWLEDGEMENT
It is difficult when it comes to thanks giving, but this is only way to expressing your gratitude
towards the people whom you are thankful and whom through a small encounter become
your ideals.
I also wish to express my profound regards and gratitude I extended my sincere thanks to Dr.
Vinod Kumar (Director, Dr. (Mrs.) G. Kumar (Chairperson) and Mr. Mukul Saxena
(Head of Management Department) and all the faculty members of RSD Academy for their
intense support and co-operation. For guiding me throughout my project. Without his
support, cooperation and assistance my project won't be treated as complete. His knowledge
and experience motivate me a lot, as a result of which I could bring qualitative facts in my
report.
I am also thankful to for his sincere support Mr. Arjun Babu (Assistant Professor). Thankful
to RSD Librarian and all the faculty members of management.
A special thanks to my family members and my friends who ways made unexpected and
unthought-of sacrifices within no time for betterment of mine.
KAMIL ALI
Roll No. 7176200006
BBA VI-Sem.
INDEX
Page No.
Executive Summary 1
Chapter-1 Introduction 2-16
Chapter-2 Company Profile 17-62
Chapter-3 Research Methodology 63-66
Chapter-4 Data analysis 67-80
Chapter-5 Swot Analysis 81
Chapter-6 Findings 82
Chapter-7 Recommendations 83
Chapter-8 Bibliography 84
Chapter-9 Annexure 85-86