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BISLERI

This document contains a 14-question survey about drinking water preferences and perceptions of Bisleri mineral water. It asks respondents for their opinions on the safest forms of drinking water, whether they prefer bottled or regular water, which brand they prefer, what factors they consider when purchasing bottled water, and how much extra they would pay for flavored bottled water products. It also collects personal details of respondents like their age, gender, occupation and income level. The goal appears to be understanding consumer preferences to help Bisleri develop new flavored bottled water products and services.

Uploaded by

Harsh Singh
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577 views2 pages

BISLERI

This document contains a 14-question survey about drinking water preferences and perceptions of Bisleri mineral water. It asks respondents for their opinions on the safest forms of drinking water, whether they prefer bottled or regular water, which brand they prefer, what factors they consider when purchasing bottled water, and how much extra they would pay for flavored bottled water products. It also collects personal details of respondents like their age, gender, occupation and income level. The goal appears to be understanding consumer preferences to help Bisleri develop new flavored bottled water products and services.

Uploaded by

Harsh Singh
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MIDM

QUESTIONNAIRE on
BISLERI MINERAL WATER

1. What are your sources of drinking water?


 Bottled water
 Regular water
2. What according to you is the safest form of drinking water?
 Mineral
 RO treated
 Boiled
 Filtered
3. Do you prefer bottled mineral water over regular water?
 yes
 no
 No difference
4. What are the factors you take into consideration before buying bottled water?
price brand?
 availability certification
 don't care
5. Which company’s bottled drinking water do you prefer?
 Bisleri Kinley Aquafina Himalaya
 Others please specify:
6. Where do you generally buy bottled drinking water from?
 metro, railway station
 bus stand
 local vendors
 Office/School Cafeterias'
7. What size of bottle do you usually prefer?
 500ml 1 ltr 1.5 ltr 2 ltr
 If more please specify:
8. Do you carry drinking water with you while travelling?
 always
 occasionly
 rarely
 never
9. Do you prefer drinking water with an essence over Soft drinks/artificial juices/lemonade?
 yes
 no
 can't say
 depends time to time
10. What is your perception of Bisleri?
Best V.good good average bad
5 4 3 2 1
11. If Bisleri launches a new range of bottled drinking water with an essense of different flavors ,then
would you prefer buying it?
 Yes
 may be
 No
 can't say
12. Which of the following flavors do you prefer? You may select more than one.
 Litchi
 Strawberry
 Orange
 Pineapple
 Mint
 Other please specify:
13. How much are you willing to spend on the above flavored (1ltr) bottle?
 Rs 10-12
 Rs 12-15
 Rs 15-20
14. What suggestions will you give to Bisleri regarding the new product and customer service?

Personal Details
Name:-
Age:
Gender: Male Female
Marital Status:- ____Single ____Married ____Divorced ____Widow
Profession:-
 IT, ITES
 Sports/Trainer
 Hospitality
 Field Work
 Management
 Student
 Others please specify:

Address:-

City: State: Pincode:


Telephone: (Office) Mobile:-
Annual Income:-
 Rs 100,000 – Rs 300,000
 Rs 300,001 – Rs 600,000
 Above Rs 600,000

THANKYOU
for your participation

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