INTRODUCTION

Marketing is an integrated communications – based process through which individuals and

communities discover that existing and newly-identified needs and wants may be satisfied by the products and
services of others. Marketing is defined by the American Marketing Association as the acitivity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large.
Marketing is influenced by many of the social sciences, particularly psychology, sociology, and
economics. Anthropology and neuroscience are also small but growing influences. Market research underpins
these activities. Through advertising, it is also related to many of the creative arts.
The project titled “A study about DEALERS SATISFACTION with special reference to
HINDUSTAN UNI LEVER MODERN BREAD” is intended to access and to acquire knowledge of how a Dealer
perceives a product and how his attitude and preference influences the buying decision. At the same time this
project also shows light on quality, consumption rate etc, of dealers.
A sincere effort is made to bring out the Dealers Satisfaction about Modern Food Product
through the present study.
Dealer behavior is the study of how he purchases, how he sells, how they get feedback from consumers
and after that he came to conclusion about particular LG product. It is a subcategory of marketing that blends
elements from different fields. It attempts to understand the buyer decision making process, both individually
and in groups. It studies characteristics of individual consumers such as demographics, psychographics and
behavioral variables in an attempt to understand peoples wants. It also tries to assess influences on the consumer
from groups such as Family, friends, reference groups, and society in general. By understanding the consumer,
we will be able to make a more informed decision as to which strategy to employ.
OBJECTIVE
1. To find out the dealer satisfaction with the consideration of Customer value.
2. To determine the role of media in marketing awareness of existing and its latest innovative technology.
3. To identify the factor and features by which a consumer influenced to buy the LG products.
4. To find out the services provided by the LG is appropriate or not.
OBJECTIVE OF THE STUDY

The objective was to find out the dealer satisfaction of LG products, role of media in marketing
awareness of LG products from dealers and the services they are getting from LG so that if any problems then
can be resolved to increase the sale.
RESEARCH METHODOLOGY:
Research comprises defining and redefining problems, formulating hypothesis or suggested solutions,
collecting, organizing and evaluating data; making deductions and reaching conclusions to determine whether
they fit the formulating hypothesis.
RESEARCH METHODS OF MY PROJECT:
DESCRIPTIVE RESEARCH:
Descriptive research includes surveys, fact-findings enquiries of different kinds. The major purpose of
this research is description of the state of affairs, as it exists at present. The main character of this method is that
the researcher has no control over the variables; he can only report what has happened or what is happening. It
also includes attempts by researchers to discover causes even when they cannot control the variables. The
method of research utilized in descriptive research is survey methods of all kinds including comparative and co
relational methods.
Limitations in research
· No of dealers were very less in Meerut so we had to reduce our sample size.
· Sample size could be more so that the better results could come. As Meerut is a big city so we faced so many
problems during our survey.
· Sometimes respondents were no willing to fill the questionnaire or we have to wait for long time to talk or we
have to talk only with their helper boys.
NEED OF THE STUDY
As there are a large number of dealers dealing with Roots Products, the study was conducted to know the
retailers satisfaction towards Roots Industries. This in turn enables the company to enhance its stringent
competitiveness in the auto parts market.
OBJECTIVES
1.To find the Dealers’ Satisfaction Level with Roots Industries Limited [RIL]
2.To find the factors influencing the dealers to deal with Roots Auto Products.
3.To identity the dealers’ suggestions with respect to Roots Industries Limited.
SCOPE OF THE STUDY
1.The project is focused on the selected dealers in Salem city.
2.The data collection is carried out in Salem for a period of 20 days.
3.The project focuses the quality of roots horns.
4.The study enables to know the expectation of the distributors and consequently the customers.
5.The project highlights the scope for future improvements on the basis of present scale.
Limitations of the study :
1. Since the survey was done only in Salem the result obtained may not be taken as universal suggestion.
2. Quality of the information highly dependent on the knowledge of the respondents.
3. Concern person of shop keeping in charge will always change, so that their assessment of the product
and the relationship with the company officials could not be adequate.
OBJECTIVES OF THE STUDY
Primary objective
➢ To study about the Dealer Satisfaction in Taking the Modern Food Products.
Secondary objectives
1. To find out the preference of Dealers towards Modern Food Products.
2. To understand the awareness of Qualified Food Products among dealers.
3. To get knowledge about dealers quality perception of bread towards sensory, health and nutrition
attributes.
4. To understand the brand preference by the dealers.
MEANING OF DISTRIBUTION
Distribution is the act of carrying goods or services from the producer to the consumer. It
consists of an operation or series of operations which physically brings the goods from the producer into the
hands of the final user. Goods have no value if they simply lie in the godown of the manufacturer. They must
be made available to the consumers. Various agencies are involved in the movement of goods from the plant
door of the manufacturer to the place of the consumer. The term distribution collectively refers to all the acts or
services rendered by various agencies.
IMPORTANCE OF DISTRIBUTION
The Industrial Revolution brought various structural alterations in the economic activities. Large
scale production has become the rule of the day. There arose a need for mass consumption. Mass consumption
is possible only when goods are supplied through various agencies. Hence the need for effective distribution.
Distribution, no doubt, not only brings numerous benefits to the manufacturer, but also benefits to various
persons, institutions and the society in general.
The important benefits of distribution are as follows:
1. Distribution has enabled the consumers to satisfy their wants. It has created place, time and possession
utilities.
2. It has brought into existence the services of the bankers and insurers.
3. Means of communication and transportation have developed.
4. Problems of scarcity and famine in certain areas are solved by effective distribution.
5. Scope of specialization and division of labour have enlarged.
6. It has offered gainful employment opportunities to millions of persons.
7. Grading, packaging and branding are made possible.
8. Price stability is made possible.
9. The total wealth production of the world has increased.
BASIC CHANNELS OF DISTRIBUTION
 Goods may be supplied to the consumers in many ways. Each way is a separate possible
channel to reach the particular target market. Hence, the manufacturer can employ any one of the alternative
channels best suited to him. Different channels can be used for the distribution of consumer goods and industrial
goods.
1.Distribution of Consumer Goods : The channels available for the distribution of consumer goods are :
1. Producer Consumer
2. Producer Retailer Consumer
3. Producer Wholesaler Retailer Consumer
4. Producer Agent Retailer Consumer
5. Producer Agent Wholesaler Retailer Consumer
1. Distribution of Industrial Goods: Industrial goods are generally distributed by the manufacturer by
employing any one of the following alternative channels.
1. Producer Industrial User : This is also direct channel involving no middle men. This channel
is suitable for large installations like generators, heating plants, etc.
2. Producer Industrial Distributor – User : This channel though indirect is comparatively
shorter. It is best suited for the distribution of small accessory equipments like building materials,
construction equipments, air conditioning equipments, etc.
3. Producer Agent – User : This channel is best suited for marketing new products.
4. Producer Agent – Industrial Distribution – User.