y x a Republic of the Philippines aa: OFFICE OF THE PRESIDENT — COMMISSION ON HIGHER EDUCATION PURPOSIVE COMMUNICATION Pretiminaries Course Title Purposive Communication No. of Units units Course Description: Purposive Communication is about writing, speaking, and presenting to different audiences and for various purposes. (CMO 20s 2013) Purposive Communication is a three-unit course that develops students’ communicative competence and enhances their cultural and intercultural awareness through multimodal tasks that provide them opportunities for communicating effectively and appropriately to a multicultural audience in a local or global context. It equips students with tools for critical evaluation of a variety of texts and focuses on the power of language and the impact of images to emphasize the importance of conveying messages responsibly. The knowledge, skills, and insights that students gain from this course may be used in their other academic endeavors, their chosen disciplines, and their future careers as they compose and produce relevant oral, written, audio-visual and/or web-based output for various purposes. Learning Outcomes At the end of the course, the students should be able to: Knowledge 1. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts 2. Explain how cultural and global issues affect communication Page 1 of 3 Purposive Communication3. Determine culturally appropriate terms, expressions, and images 4. Evaluate multimodal texts cntically to enhance receptive (listening, reading, viewing) skills; 5. Summarize the principles of academic text structure Skills 1, Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers 2. Create clear, coherent, and effective communication materials 3. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures 4, Write and present academic papers using appropriate tone, style, conventions, and reference styles Values 1. Adopt cultural and intercultural awareness and sensitivity in communication of ideas 2. Appreciate the differences of the varieties of spoken and written language 3. Adopt awareness of audience and context in presenting ideas 4. Appreciate the impact of communication on society and the world Number of Hours: 3 hours every week for 18 weeks or 54 hours in a semester Course Outline and Timeframe Week Topics 1 | Communication processes, principles, and ethics 1 Communication and globalization 2 Local and global communication in multicultural settings Varieties and registers of spoken and written language | 2 Evaluating messages and/or images of different types of texts reflecting different cultures 1. What is the message? 2. What is the purpose of the message? ______| 3. Howis the message conveyed by the text and/or image? Page 2 of 3 Purposive Communication4. Who is the target audience of the message? 5. What other ways of presenting the message are there? z ‘Communication aids and strategies using tools of technology 46 ‘Communication for various purposes 1, to obtain, provide, and disseminate information 2. to persuade and argue 7-10 __| Communication for work purposes 14-18 | Communication for academic purposes: Page 3 of 3 Purposive CommunicationPURPOSIVE COMMUNICATION Learning Plan Learning Outcome Topics Methodology Resources ‘Assessment ‘* Describe the nature, elements, and functions of verbal and non-verbal ‘communication in various and mutticultural contexts + Communication processes, principles, and ethics * Lecture and class discussion on elements and types of communication © Group work on identifying elements of communication in | various texts + LCD projector or + Quizzes and manila paper ‘seatwork on ‘= Audio and/or video identifying elements clips of various media | of communication (e.g. TV.commercials; | (e.g. sender, movies; newscasts; message, channel, etc.) receiver, effect) « Texts from newspapers, magazines, journals. +See http:/www-healthknow ledge.org.uk/public- health. textbook/organisation- tmanagemenvSa- understanding- itd/effective- communication See hitp:/promeng.eudow nloadsitraining- materials/ebooks/soft- skills/effective- communication- Page 1 of 11 Purposive Communicationskis. pdf # Chase, R. & Shame, S. (2013). Elements of effective communication, 4" ed. Washington, Utah: Plain and Precious Publishing + Explain how cultural and global issues affect communication ‘= Appreciate the impact of communication on society and the world ‘* Communication and Globalization * Class discussion of essay, “Flight from conversation’ or video “Connected but alone” and “How social media ‘can make history" or “Wiring a web for global good” + LOD projector or ‘manila paper # See “Communicating in a multicultural society and world” + Article “Flight from conversation” http:/Avww.nytimes.co- m/2012/04/22/opinion/s undayithe-flight-from- conversation htmI?_r=0 * Video "Connected but alone’ in TED taks https:zAwww.ted. com/tal ks/sherry_turkle_alone _together + Video "How social media can make history” https:/hwww-ted.com/tal ksiclay_shirky how ce | ‘+ Reaction paper andior discussion forum on the impact of globalization on how people communicate, and vise versa Page 2 of 11 Purposive Communicationliphones_twitter_faceb ‘o0k_can_make_history * Video "Wiring a web for global good” https://www.ted.com/tal ks/gordon_brown «Determine culturally appropriate terms, expressions, and images (sensitivity to gender, race, class, etc.) + Adopt cultural and intercultural awareness and sensitivity in ‘communication of ideas * Local and Global ‘Communication in multicultural settings * Varieties and registers ‘of spoken and written fanguage « Lecture and class discussion on using culturally appropriate terms, expressions and images; varieties and registers of language * Class discussion of cultural appropriateness in communicating as tackled in filmivideo + Exercises on using culturally appropriate terms, expressions, and images « Interview invited speakers/students * LCD projector or manila paper * Invited students/speakers from different cultures + Films or videos showing different speakers from various regions communicating in a multilingual setting (e.g. “Lost in Transiation’) + See TED Talks “Pop culture in the Arab world” https:/Awww.ted.com/t alks/shereen_el_feki_ Pop_culture_in_the_ar ab_world See https://celsalangues.w_ ordpress.com/2015/01 © Quiz and seatwork on using culturally appropriate terms, expressions, and images; varieties and registers of language ‘* Research and report on various cultural and intercultural modes of ‘communication {e-g., words/gestures used ina particular region ‘oF country to show respect) and/or various issues in ‘communication (e.g., use of politically correct words in today's world; gender sensitivity through language) Page 3of11 Purposive Communication7Sii-aintright-innit- about-language- register-in-english/ + See hitp:/Awww.really- learn. english.comv/language -register.htm| «+ See https:www.uni- due.de/SVEy «See http:/Awaw.icaltefl.com Icategoryivarieties-of- english +See http:/www_britishcoun cilorgfblog/which- | variety-english- should-you-speak * Dainton, M. & Zelley E. (2015). Applying communication theory for professional life. A practical introduction 3 ed. Sage Publications. * Biber, 0. & Conrad S (2008). Register, genre, and style. Cambridge: _ Cambridge Univ. Page 4 of 11 Purposive Communication= Evaluate multimodal texts citically to enhance receptive (listening, reading, viewing) skills * Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers + Adopt awareness of audience and context in presenting ideas + Evaluating messages and/or images (e.g. pictures, illustrations) of different types of texts reflecting different cultures, (regional, Asian, Western, etc) 1. What is the message? 2. What is the purpose of the message? 3. How is the message conveyed by the text and/or image? 4. Who is the target audience of the message? 5. What other ways of presenting the message are there? « Lecture and class discussion on critical reading and listening + Exercises on analyzing content of various texts Press. * LCD projector or « Invitation for people manila paper to join cause- * Authentic texts about oriented events cultural sensitivity using various media from various media such as email, social (text messages; email media, print and/or messages; social electronic media messages; advertisements newspaper, magazine, and journal articles; print and electronic advertisements) + See sample: http://www. kwintessen. fai.co.ub/cultural- services/articles/oultur al-sensitvity.html * See sample: https://mindspaceintuit ion.files. wordpress.co m/2015/01/cross- cultural jpg * See sample http:/f.telegraph.co.uk Imultimedia/archive/O1 440/burger_1440211¢ Jpg Page 5 of 11 Purposive Communication+ See sample: hitp:/fatlantablackstar. com/2013/11/19/9- racist-ads- commercials-that- promote-negative- jimages-of-black- people/3/ © Mooney, A., Peccsi, J.S,, La Belle, , et.al (2010). Language, society and power: An introduction, ¥° ed, London: Routledge. * Convey ideas through oral, audio-visual, and/or web-based presentations + Communication aids and strategies using tools of technology Lecture and class discussion on preparing audio '* LCD projector or manila paper © Oral, audio-visual, and/or web-based «Texts, video/audio clips | __ presentations to for different target visual and web- from various sources. | promote cultural audiences in local and based +See values (e.g. respect global settings using presentations httpil/creatingmultimo | — forelders, appropriate registers ‘* Group work and daltexts.com/ bayanihan spirit, « Adopt awareness of class discussion | « *The world’s worst etc) audience and context in on identifying research presentation’ presenting ideas problems with the https://www. youtube.c esearch omiwatch?v=nSGqp4- presentation in bzay the video « Adler, R., Elmhorst, JM., & Lucas, K (2012). Page 6 of 11 Purposive Communication‘Communicating at work: Strategies for success in business and the professions. NY: McGraw Hil = Convey ideas through ‘= Communication for Lecture and class | * LCD projector or + Public oral, audio-visual, and/or various purposes discussion on manila paper announcements web-based presentations 1. to obtain, provide, informative, ‘* Sample texts (inquiry {audioWideo, social for different target and disseminate persuasive and letter, police reports, media) about audiences in local and information argumentative political speeches, disaster global settings using 2. to persuade and communication letters of appreciation, | preparedness appropriate registers argue * Lecture and etc) + Editorial about * Create clear, coherent, discussion of +See environmental and effective Types of httpvwww.omatra.gov | issues communication materials ‘Speeches and .on.ca/english/ruralfa | + Formal One-minute «Present ideas Public Speaking cts/03-033.htm ‘Speech based on persuasively using (Read, +See current issues appropriate language Memorized, http:sAvmw.capmembe | (Extemporaneous) registers, tone, facial Impromptu/ rs.com/media/cms/I2|_ expressions, and gestures Extemporaneous) | mod2_ch8_effective_¢ + Adopt awareness of + Short exercises: ‘ommunicatio 63afeas audience and context in asking for 970043.pat presenting ideas information +See through inquiry http://hplengr.engr. wis. letter or interview, | _c.edu/Prof_Comm pdf response to «See queries, incident http:/Awww_pearsonhig reports hered.com/samplecha pter/0205524214 pdf Page 7 of 14 Purposive CommunicationI # Lucas, S. (2011). The ‘* Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bacon, 6" ed. * Dainton, M. & Zelley E. (2018). Applying communication theory for professional life. A practical introduction. 3% ed., Sage Publications. art of public speaking. NY: McGraw Hil + Video of "The Most Important Cannot be Said": Eddie Calasanz at TEDXADMU (youtube) Page 8 of 11 Purposive Communication* Create clear, coherent and effective communication materials * Present ideas persuasively using appropriate language registers, tone, facial expressions and gestures ‘+ Adopt awareness of audience and context in presenting ideas in communicating ideas + Communication for work purposes (2.9 healthcare, education, business and trade. law, media, science and technology) « Lecture and class discussion on effective ‘communication and oral presentations in the workplace * Analysis of different communication materials, + Writing exercises ‘on communication materials for the workplace (e.g minutes, memo, requests, business/technical J incident reports, letters) + LCD projector or manila paper * Video of “Giving Presentations Worth Listening to": Gordon Kangas at TEDx Talks (youtube) « Sample communication ‘materials from different workplace settings (€.g. minutes, memo, requests, business/technical/ incident reports, letters) «See https:iwww. yuu.edu/U ploads/files/SampleM eetingMinutes. pdf * See hittp:/Avww.monash.ed u.aullisiloniinerwriting! medicine/reflective/5.x ml «See http:/tawanmandi.org. afiknowledge- Porta/MediaWorkpiac _communication_cha pre 1_communicatio + Workplace documents (e.g minutes, memo) * Written and/or oral presentation (group reporting) of a medical case/ business proposal! media campaign Proposal’ program or Project proposal for addressing a health issue/problem (using communication aids and strategies-tools of technology) Page 9 of 11 Purposive Communicationns pdf +See http:/Awww.dol.goviod epltopics/youth/softski lis/Communication. pdf * Dainton, M. & Zelley E. (2015). Applying communication theory for professional life. A practical introduction 3" edition., Sage Publications * Searles, G. (2014). Workplace Communication: The Basics. Boston: Allyn & Bacon, 6" ed. * Write and present academic papers using appropriate tone, style, conventions and reference styles + Adopt awareness of audience and context in presenting ideas + Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and ‘= Communication for academic purposes (eg. research-based journal or magazine article, etc.) * Lecture and class discussion on communication for academic purposes * Independent research (topic proposal, literature review, data gathering, data analysis) ‘© LCD projector or * Analysis Papers manila paper (eg., literary * Bullock, R. & Goggin, analysis, political M. (2013).The Norton | — science analysis Field Guide to Writing | paper) and/or 3” edition. WW. Technical Papers (for journal article or magazine article) on Norton and Company. ‘See http:/english28- payte.weebly.com/upl political, social, ‘oads/3/8/2/9/3829406 | cultural, economic or Sinortonfieldguide2.pd | health, environment f issue + Academic Page 10 of 11 Purposive Communicationglobal settings using appropriate registers + See http:/iwww4.stat.nesu edu/~reichist8 10A/oral pat +See hitp://pne. people. si.u mich.edu/POF hhowtot alk. pdf Presentations (€.9.. paper presentations fora ‘ocallinternational conference; lecture presentations for a localinternational forum) of analysisitechnical paper « Final project: Multimodal Advocacy campaign (print, audio, visual, web-based) addressing current issues tackled in previous tasks (e.g. good governance, responsible citizenship, disaster preparedness, environmental preservation, poverty reduction, etc.) Page 11 of 14 Purposive CommunicationPURPOSVE COMMUNICATION Course Map GE LEARNING OUTCOMES PURPOSIVE COMMUNICATION KNOWLEDGE 1. Analyze “texts” (written, visual, oral , etc.) critically L 2. Demonstrate proficient and effective communication (writing, speaking, and use of new technologies) L 3. Use basic concepts across the domains of knowledge L - 4. Demonstrate critical, analytical, and creative thinking L 5. Apply different analytical modes in problem solving L VALUES: _| 1. Appreciate the complexity of the human condition oO 2. Interpret the human experience from various perspectives oO 3. Examine the contemporary world from both Philippine and global perspectives ° 4, Take responsibility for knowing and being Filipino ° _| 5, Reflect critically on shared concerns ° Page 1 of2 Purposive CommunicationGE LEARNING OUTCOMES PURPOSIVE COMMUNICATION 6. Generate innovative practices and solutions guided by ethical standards ° 7. Make decisions based on moral norms and imperatives ° 8. Appreciate various art forms 9. Contribute to aesthetics 10. Advocate respect for human rights 11. Contribute personally and meaningfully to the country's development ° SKILLS 1._Work effectively in a group ° 2. Apply computing tools to process information effectively L 3._Use current technology to assist and facilitate learning and research L 4. Negotiate the world of technology responsibly Pp 5. Create solutions to problems in various fields Pp 6. Manage one's knowledge, skills, and values for responsible and productive living ° 7. Organize one’s self for lifelong learning ° L=Leamed P = Practiced © = Opportunity to learn Page 2 of 2 Purposive CommunicationPURPOSIVE COMMUNICATION Required Readings and Other Materials Adler, R., Elmhorst, J.M., & Lucas. Communicating at Work: Strategies for Success in Business and the Professions. NY: McGraw Hill, 2012. Bullock, R. and Goggin, M. The Norton Field Guide to Writing. 3" ed. W.W. Norton and Company, 2013. Chase, R. and Shamo, S. Elements of Effective Communication. 4” ed. Washington, Utah: Plain and Precious Publishing, 2013, Dainton, M. and Zelley E. Applying Communication Theory for Professional Life. A Practical introduction. 3° ed., Sage Publications, 2015. Lucas, S. The Art of Public Speaking. NY: McGraw Hill, 2011. Mooney, A., Peccei, J.S., La Belle, S, et.al. Language, Society and Power: An Introduction. 3° ed. London: Routledge, 2010. Searles, G. Workplace Communication: The Basics. 6" ed. Boston: Allyn & Bacon, 2014 PURPOSIVE COMMUNICATION Suggested Readings and References Abrams, R. Successful Business Plan: Secrets and Strategies. Redwood, CA: Planning Shop, 2010. Axelrod, R. & Cooper, C. The St. Martin’s Guide to Wnting. 10" ed. Bedford/St. Martin's, 2013. Biber, D. & Conrad S. Register, Genre, and Style. Cambridge: Cambridge University Press, 2009. Lehman, C. & DuFrene, D. Business Communication. Mason, OH: South-Western Cengage Leaming, 2011. Miller, K: Communication Theories: Perspectives, Processes, and Contexts. 2 ed. NY: McGraw Hill, 2004 Anderson, K. & Tompkins, P. Practicing Communication Ethics: Development, Discernment and Decision-making. Routledge, 2015. Wallace, C. Critical Reading in Language Education, Basingstoke and New York: Palgrave McMillan, 2005 Page 1 of 1 Purposive Communication