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Subject: Retail Management: Big Tea M

This document summarizes an interview with representatives from Big Bazaar, a large retail chain in India. [1] Big Bazaar targets young working class individuals and families, positioning itself as a one-stop shop for various product categories at low prices. [2] It stocks a wide variety of goods like electronics, furniture, clothing, toys and more to appeal to its broad customer base. [3] Big Bazaar utilizes promotional pricing, discounts, and special offers to attract and retain customers while maintaining its image as a value retailer.

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53 views15 pages

Subject: Retail Management: Big Tea M

This document summarizes an interview with representatives from Big Bazaar, a large retail chain in India. [1] Big Bazaar targets young working class individuals and families, positioning itself as a one-stop shop for various product categories at low prices. [2] It stocks a wide variety of goods like electronics, furniture, clothing, toys and more to appeal to its broad customer base. [3] Big Bazaar utilizes promotional pricing, discounts, and special offers to attract and retain customers while maintaining its image as a value retailer.

Uploaded by

riche6631
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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Big

Tea
m

SUBJECT:
RETAIL MANAGEMENT
PROJECT : INTERVIEW RETAIL MALL…..
PROJECT BY : B.B.A 1ST YEAR STUDENTS
COLLEGE: L.N.COLLEGE OF MANAGEMENT
GROUP:
WHAT DOES RETAILING MEAN ?
The term
“Retailing” refers to RETAIL
any activity that
involves a sale to
an individual
customer.
UN-
Retailing is the ORGANISED ORGANISED
interface between
the producer and
the individual
consumer buying
for personal
consumption.
WHAT TYPE OF CUSTOMER PROFILE DO YOU
PREFER / WHO ARE YOUR TARGET
CUSTOMERS?

 Young working class people who has a


tendency to be updated
 Their primary targets are working class
women's and home maker who take the
primary decision makers..
 Big Bazaar targets higher and upper middle class
customers.
WHAT IS THE IMAGE OF THE RETAIL
MALL?

About Big Bazaar Hyper mart


Chain of development store in India
Out let 104 out lets
Located in India
Parent group Future group
Owner Kishore Biyani (CEO)
Founded 2001
Head quarter Jogeswari , Mumbai
Industry Retail
website www.bigbazar.com
Tag line Is se sasta aur achha kahin nahi.
IMAGE OF BIGBAZAAR (customers) Good And for Value for money shopping
WHAT KIND OF GOODS STOCKED FOR
THE TARGET CUSTOMERS

 Product Mix there is something for everyone….


PRODUCT MIX CONT..
ELECTRONICS FURNITURE CHILD CARE &
BAZAAR BAZAAR TOYS

•Footwear Bazaar •Living Room •Mr. right


• Television
•Beauty Care •Bed Room •Bakery
sets
•Navara •Kitchen •Loot Mart
• Washing
•Star Parivar •Dinning •Tulsi
Machines
•Meena Bindre. •Future Money
• Refrigerator Rooms
•Kids Room •Future Generally
• Personal Care
• mBazaar •Been Bags
• Microwaves •Paintings
• Small •Decorative
Appliances Items
• Laptops
• Computer
Accessories
• Kitchen
Appliances
WHAT IS YOUR PRICING STRATEGY

 Value pricing
 Promotional pricing
 Low interest financing
 Psychological discounting
 Special event pricing
 Differentiated Pricing
 Time pricing
 Bundling
HOW DO THEY CREATE AWARENESS?
WHAT KIND OF COSTUMERS DO YOU GIVE SPECIAL
ATTENTION GIVEN TO STORE ATMOSPHERICS

1.Store has special staff for cleaning.

2. I will show you few pictures


WHAT ARE YOUR PROMOTION OFFERS
?

Low prices on Wednesday

Concept of Big Day

Promotional offers –
1.IS SE SASTA NAHI
2.BRAND BAZAAR
3. DISCOUNT ON COUPON
4. EXCHANGE OFFER (PURANA DO NAYA LO
5.COMBO PACK
FESTIVE OFFER TOOO>>
DIWALI DAMAKA..
ATTENTION TO SERVICE ,HOW DO THEY
TRAIN EMPLOYEES?

 The recruited staff go through 30 days of


training as per their there department.
 So the service delivered to the customer is
optimum.
 They also have customer care call center .
WHAT ARE YOUR EFFORTS TO RETAIN
CUSTOMERS

 CUSTOMER CARE CENTRE AT EVERY BIG


BAZAAR MALL.
 CUSTOMER CARE CALL CENTRE TO SOLVE
PROBLEM ON CALL.
 NEW OFFER EVERY MONTH OR TWO, THERE
ALWAYS A WEDNESDAY BAZAAR.
COMMON SYSTEMS PROBLEMS ENCOUNTERED AND
GROWTH RATE IN SALES EXPECTED OVER THE NEXT
THREE TO FIVE YEARS

 THERE IS ALWAYS PROBLEMS LIKE SYSTEM ERRORS,


 Overcrowded during Special offers.
WHAT FACTOR GIVES THEM ADVANTAGE
OVER COMPETITION
High
service

 Due to
pricing at
lower price
then the
competitors.
Low High
 Oldest price price
Organized
retail player.
 And wide-
range of
goods
available low
Big Bazaar
servic
XIDAS, Jabalpur
e
THANK YOU

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