All !

D E L I V E R I N G H AT E :
How Amazon’s Platforms Are Used

to Spread White Supremacy,

Anti-Semitism, and Islamophobia

and How Amazon Can Stop It

J U LY 2018

PARTNERSHIP
for
Working Families
Content Note
This report features descriptions of images that represent hateful, violent ideologies, including those connected to white
supremacist terrorist violence and genocide. We have opted to isolate the images themselves in an appendix at the end of the
report (Appendix A), but there are disturbing descriptions of images throughout the report.

Acknowledgments

This report is a contribution to a growing body of work identifying Amazon and other technology companies’ ties to hate
organizations. We are indebted to the ongoing work of the Southern Poverty Law Center (SPLC) to track hate organizations at
Amazon and throughout our society. Color of Change has been tracking hate groups’ use of payment service providers and
Amazon as a selling platform. You can see its work at http://www.bloodmoney.org. SumOfUs has been calling on Amazon to stop
advertising on Breitbart News after many other major companies have done so. You can learn more at https://actions.sumofus
.org/a/amazon-stop-investing-in-hate.

Methodology

To identify hate symbols, this report relies on the ADL’s Hate Symbols Database.1 To identify hate groups and leaders in hate
movements, including publishers and record labels, it relies on the Hate Map project of the SPLC.2 To identify racist bands making
hate music, this report relies on “Music, Money and Hate,” a 2014 report from the SPLC.3

To identify products bearing hate symbols on Amazon, researchers conducted searches of Amazon.com using keywords. To
identify books and blogs published by hate group publishers using Kindle, researchers searched for SPLC-identified hate groups
using Amazon’s Advanced Search: Books tool. To identify self-published print books, researchers searched for publications by
SPLC-identified hate publishing houses and authors that list Amazon’s CreateSpace independent publishing platform as the
publisher. To identify hate music available to stream on Amazon, researchers searched for racist bands using both the general
Amazon.com search and Amazon’s Advanced Search: Digital Music tool.

Researchers identified hate organizations using Amazon Web Services’s CloudFront service using two methods. First, they entered
the group’s URL into the CDN Finder tool at CDNPlanet.com. Second, they visited the sites in question and viewed the source code
to identify specific media delivered by CloudFront.

1 “Hate on Display™ Hate Symbols Database,” Anti-Defamation League, accessed June 18, 2018, https://www.adl.org/education-and-resources/resource-knowledge-base/hate-symbols.

2 “Hate Map,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/hate-map.

3 “Music, Money and Hate,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/intelligence-report/2014/music-money-hate-0.
DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

About the Authors

The Partnership for Working Families is a national network of 19 affiliate organizations driving
a progressive agenda to harness the power of cities for change in our regions, and leverage that
up to the state and national level. Our powerful coalitions of community groups, labor unions,
PARTNERSHIP faith networks and environmental organizations are building governing tables with a grassroots
for
Working Families base of power to advance a vision of just, sustainable, equitable and democratic communities.

The Action Center on Race & the Economy (ACRE) is a campaign hub for organizations working
at the intersection of racial justice and Wall Street accountability. We provide research and
communications infrastructure and strategic support for organizations working on campaigns
to win structural change by directly taking on the financial elite that are responsible for pillaging
communities of color, devastating working class communities, and harming our environment. The Action Center on Race
& the Economy (ACRE) is a campaign hub for organizations working at the intersection of racial justice and Wall Street
accountability. We provide research and communications infrastructure and strategic support for organizations working on
campaigns to win structural change by directly taking on the financial elite that are responsible for pillaging communities of
color, devastating working class communities, and harming our environment.
Contents

Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

The Recent Growth of Racist Hate Movements in the U.S. and Amazon . . . . . . . . . . . . . . . . . . . . . . . 4

Amazon Reacts to Public Pressure Rather Than Taking Proactive Measures . . . . . . . . . . . . . . . . . . . 4

PART 1:
Products Displaying Well-Known Hate Symbols and Language Are Available on Amazon. . . . . . . . . . . . 6

The Confederate Flag and Other Symbols of Violent Anti-Blackness. . . . . . . . . . . . . . . . . . . . . . . . . . . 6

Nazi Imagery . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

Modern Hate Symbols in Widespread Use by Neo-Nazis and Other White Supremacists . . . . . 7

Nazi Toys and Racist Propaganda for Children . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

PART 2:
Groups Using Amazon to Spread Hate Idologies through Books, Music, and Online Content. . . . . . . .10

Amazon’s Kindle Fans Flames of Hate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Amazon’s CreateSpace Publishes Virulently Racist Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Streaming “Hatecore” Celebrates Violence and Racism. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13

Web Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15

Conclusion and Recommendations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16

Appendices. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17

Appendix A: Products Featuring Hate Symbols Available on Amazon.com . . . . . . . . . . . . . . . . . . . . .17

Appendix B: Selected Titles from Hate Publishers Available in Kindle eBook Format. . . . . . . .21

Appendix C: Hate Music Available to Stream and for Digital Download on Amazon.com . . . . . . .24
DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It 1

Executive Summary

A mazon has been called the “everything store,” but today it is much more than just a store, with publishing, streaming,
and web services businesses. Its reach and influence are unparalleled: Most U.S. online shopping trips begin at Amazon,4
Amazon dominates the U.S. e-book business,5 and the company’s web services division has over 60 percent of the cloud
computing services market.6 All this adds up for Amazon and its owners. The company posted record profits of $1.9 billion
in the last three quarters of 2017,7 and CEO Jeff Bezos’s wealth soared to $140 billion in 2018, largely because of the value of
Amazon stock.8

A close examination of Amazon’s various platforms and services reveals that for growing racist, Islamophobic, and anti-Semitic
movements, the breadth of Amazon’s business combined with its weak and inadequately enforced policies provides a number
of channels through which hate groups can generate revenue, propagate their ideas, and grow their movements. We looked
at several areas of Amazon’s business, including its online shops, digital music platform, Kindle and CreateSpace publishing
platforms, and web services business.

Our key findings:

! Amazon enables the celebration of ideologies that promote hate and violence by allowing the sale of hate symbols
and imagery on its site, including Confederate and anti-Black imagery, Nazi and fascist imagery, and the newly adopted
imagery of the modern white nationalist movement. Additionally, a number of these products are targeted at children.

! As a publisher of media in e-book, print book, and streaming formats, Amazon facilitates the spread of hate ideologies,
including white supremacy, anti-Semitism, Islamophobia, and homophobia. Amazon provides a platform for openly
racist writers, musicians, and activists, including some who advocate for violence against Black people, Muslims, Jewish
people, and LGBTQ people.

! These uses of Amazon’s platforms are made possible by what appear to be inadequate and poorly enforced policies.
Amazon has a policy against “products that promote or glorify hatred, violence, racial, sexual or religious intolerance
or promote organizations with such views”9 and reserves its right to remove any listing it deems inappropriate.10
Its Kindle Direct Publishing and CreateSpace businesses reserve the right to reject “offensive” content,11 while its web
services division (AWS) forbids users from using AWS “to transmit, store, display, distribute or otherwise make available”
offensive content.12 Either Amazon does not find the materials outlined in this report offensive or otherwise contrary to

4 Jason Del Rey, “55 Percent of Online Shoppers Start Their Product Searches on Amazon,” Recode, September 27, 2016, accessed June 18, 2018, https://www.recode.net/2016/9/27
/13078526/amazon-online-shopping-product-search-engine.
5 Nick Wingfield, “Amazon’s Profit Swells to $1.6 Billion, Lifted by Its Cloud Business,” New York Times, April 26, 2018, accessed June 18, 2018, https://www.nytimes.com/2018/04/26
/technology/amazon-prime-profit.html.
6 Jordan Novet, “Amazon Lost Cloud Market Share to Microsoft in the Fourth Quarter: Keybanc,” CNBC, January 12, 2018, accessed June 18, 2018, https://www.cnbc.com/2018/01/12
/amazon-lost-cloud-market-share-to-microsoft-in-the-fourth-quarter-keybanc.html.
7 Jason Del Rey, “Amazon Has Posted a Profit for 11 Straight Quarters—Including a Record $1.9 Billion During the Holidays,” Recode, February 1, 2018, accessed June 18, 2018, https://www
.recode.net/2018/2/1/16961598/amazon-jeff-bezos-record-profit-11-quarter-q4-2017-earnings.
8 Brad Tuttle, “Jeff Bezos Net Worth 2018: Amazon CEO Has Made $40 Billion,” Time, June 5, 2018, accessed June 18, 2018, http://time.com/money/5301812/jeff-bezos-net-worth-2018
-amazon-worker-salary/.
9 “Offensive and Controversial Materials,” Amazon, accessed June 18, 2018, https://sellercentral.amazon.com/gp/help/external/200164670?language=en-US&ref=mpbc_200277420
_cont_200164670.
10 Ibid.

11 “Content Guidelines,” Kindle Direct Publishing, Amazon, accessed June 18, 2018, https://kdp.amazon.com/en_US/help/topic/G200672390; “Content Guidelines,” CreateSpace, Amazon,
accessed June 18, 2018, https://www.createspace.com/Help/Rights/ContentGuidelines.jsp.
12 “AWS Acceptable Use Policy,” Amazon, accessed June 18, 2018, https://aws.amazon.com/aup/.
 2 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

its policies, or it does not consistently enforce its own policies.

! Amazon has been reactive, not proactive, in its response to use of its site by peddlers of hate. Amazon has a history of
responding slowly—or not at all—to public pressure on this front rather than effectively preventing hate groups from
using its platforms in the first place.

Amazon has enabled hate organizations and ideologues to spread their ideas and generate resources to support their
operations, and Amazon itself gets a cut of this revenue in turn. This report details the findings summarized above and makes
several recommendations for how Amazon can take action to correct its failures and ensure that it is not a tool for the growth of
racist hate movements.

Our recommendations for how Amazon should take responsibility:

! Amazon must take a clear public stand against hate movements and their ideologies and publicly pledge not to
profit from hate.

! Amazon must develop more robust policies for all of its platforms in consultation with experts who study hate
movements and symbols, such as the Southern Poverty Law Center (SPLC). These new policies must be consistent and
transparent, and evolve appropriately as hate movements and their symbols evolve.

! Amazon must stop letting its platform be used to sell items featuring hate symbols.

! Amazon must destroy any merchandise displaying hate symbols currently in Amazon-controlled warehouses and
distribution centers.

! Amazon must not facilitate the publication and distribution of hate movement propaganda. This means that
Amazon should:

o Stop providing web content delivery services to identified hate groups,

o Remove electronic books by racist propagandists and authors connected to hate groups from its Kindle Store,

o Stop allowing hate literature to be published via Kindle Direct Publishing, and

o Stop making white power and “hatecore” music available on its streaming platform.

! Amazon must develop and resource transparent enforcement mechanisms to ensure that Amazon and its users and
clients are adhering to its policies.

Hate movements are resurgent in the U.S. and around the globe. Amazon must take a public stand against hate and violence,
and take action to ensure that it is not profiting from hate or enabling others to profit from hate. Across its platforms, Amazon
has the right to determine what it sells, publishes, and helps to deliver online. As a wealthy corporation, it has the resources to
ensure its policies are enforced. Amazon has an ethical and moral responsibility to stop delivering hate to the world.
 3 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Introduction

A mazon has been called the “everything store,” and today it is even more The company posted record profits of $1.9
than a store, with publishing, streaming, and web services businesses. Its billion in the last three quarters of 2017,
reach and influence are unparalleled. Most U.S. online shopping trips begin and CEO Jeff Bezos’s wealth soared to $140
at Amazon,13 and an estimated 44 cents of every dollar spent on e-commerce billion in 2018, largely because of the value
goes to Amazon.14 Amazon dominates the U.S. e-book business, capturing an of Amazon stock.
estimated 83 percent of revenue in that sector. Amazon Web Services (AWS),
its cloud computing business, grew its sales by 49 percent in 201715 and has over 60 percent of the market.16 All this adds up for
Amazon and its owners. The company posted record profits of $1.9 billion in the last three quarters of 2017,17 and CEO Jeff Bezos’s
wealth soared to $140 billion in 2018, largely because of the value of Amazon stock.18

For growing racist, Islamophobic, and anti-Semitic movements, the breadth of Amazon’s business combined with its weak and
inadequately enforced policies provides a number of channels through which hate groups can propagate their ideas and grow
their movements.

Our key findings:

! Amazon enables the celebration of ideologies that promote hate and violence by allowing the sale of hate symbols
and imagery on its site, including Confederate and anti-Black imagery, Nazi and fascist imagery, and the newly adopted
imagery of the modern white nationalist movement. Additionally, a number of these products are targeted at children.

! As a publisher of media in e-book, print book, and streaming formats, Amazon facilitates the spread of hate ideologies,
including white supremacy, anti-Semitism, Islamophobia, and homophobia. Amazon provides a platform for openly
racist writers, musicians, and activists, including some who advocate for violence against Black people, Muslims, Jewish
people, and LGBTQ people.

! These uses of Amazon’s platforms are made possible by a combination of weak and poorly enforced policies. Amazon
has a policy against “products that promote or glorify hatred, violence, racial, sexual or religious intolerance or promote
organizations with such views”19 and reserves its right to remove any listing it deems inappropriate.20 Kindle Direct
Publishing (KDP) reserves the right to reject any content, including what it deems “offensive.”21 AWS’s Acceptable Use
Policy forbids users from using the service “to transmit, store, display, distribute or otherwise make available content that
is illegal, harmful, fraudulent, infringing or offensive.”22 Either Amazon does not find the materials outlined in this report
offensive or it does not enforce its own policies.

13 Jason Del Rey, “55 Percent of Online Shoppers Start Their Product Searches on Amazon,” Recode, September 27, 2016, accessed June 18, 2018, https://www.recode.net/2016/9/27
/13078526/amazon-online-shopping-product-search-engine.
14 Rani Molla, “Amazon Could Be Responsible for Nearly Half of U.S. E-commerce Sales in 2017,” Recode, October 24, 2017, accessed June 18, 2018, https://www.recode.net/2017/10/24
/16534100/amazon-market-share-ebay-walmart-apple-ecommerce-sales-2017.
15 Nick Wingfield, “Amazon’s Profit Swells to $1.6 Billion, Lifted by Its Cloud Business,” New York Times, April 26, 2018, accessed June 18, 2018, https://www.nytimes.com/2018/04/26
/technology/amazon-prime-profit.html.
16 Jordan Novet, “Amazon Lost Cloud Market Share to Microsoft in the Fourth Quarter: Keybanc,” CNBC, January 12, 2018, accessed June 18, 2018, https://www.cnbc.com/2018/01/12
/amazon-lost-cloud-market-share-to-microsoft-in-the-fourth-quarter-keybanc.html.
17 Jason Del Rey, “Amazon Has Posted a Profit for 11 Straight Quarters—Including a Record $1.9 Billion During the Holidays,” Recode, February 1, 2018, accessed June 18, 2018, https://www.
recode.net/2018/2/1/16961598/amazon-jeff-bezos-record-profit-11-quarter-q4-2017-earnings.
18 Brad Tuttle, “Jeff Bezos Net Worth 2018: Amazon CEO Has Made $40 Billion,” Time, June 5, 2018, accessed June 18, 2018, http://time.com/money/5301812/jeff-bezos-net-worth-2018
-amazon-worker-salary/.
19 “Offensive and Controversial Materials,” Amazon, accessed June 18, 2018, https://sellercentral.amazon.com/gp/help/external/200164670?language=en-US&ref=mpbc_200277420
_cont_200164670.
20 Ibid.

21 “Content Guidelines,” Kindle Direct Publishing, Amazon, accessed June 18, 2018, https://kdp.amazon.com/en_US/help/topic/G200672390.

22 “AWS Acceptable Use Policy,” Amazon, accessed June 18, 2018, https://aws.amazon.com/aup/.
 4 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

! Amazon has been reactive, not proactive, in its response to use of its site by peddlers of hate. Amazon has a history of
responding slowly—or not at all—to public pressure on this front rather than effectively preventing hate groups from
using its platforms in the first place.

Amazon has enabled hate organizations and ideologues to spread their ideas and generate resources to support their
operations, and Amazon itself gets a cut of this revenue in turn. This report details the findings summarized above and
makes several recommendations for how Amazon can take action to correct its failures and ensure that it is not a tool for the
growth of racist hate movements.

The Recent Growth of Racist Hate Movements in the U.S. and Amazon

Hate movements are resurgent in the United States. In February 2018, the Southern Poverty Law Center (SPLC) reported that
the previous 12 months had seen a growth of hate groups and a continued mainstreaming of their ideas. The SPLC defines
a hate group as an organization that “has beliefs or practices that attack or malign an entire class of people, typically for
their immutable characteristics,” such as race, religion, ethnicity, sexual orientation, or gender identity.23 Much of the growth
the SPLC identified was with white supremacist organizations.24 The SPLC’s February report cited action taken by President
Trump, including tweeting out hate materials, as contributing to the “substantial emboldenment of the radical right.”25

Just a month before the SPLC’s report, the Anti-Defamation League (ADL) reported that white supremacists and other far-
right groups were directly responsible for the majority of extremist-related murders in the U.S. in 2017. The ADL attributed
18 deaths to far-right people and organizations in 2017—twice the number it attributed to those groups in 2016.26 Among
people murdered in 2017 was Heather Heyer at the white nationalist Unite the Right rally in Charlottesville, Virginia, in August.
James Alex Fields Jr. drove a car into a crowd of anti-racist protestors at the event, killing Heyer and injuring 19 others.27

As white nationalist organizations and violence grow, Amazon has been slow to respond to revelations about the way it
provides infrastructure to this movement.

Amazon Reacts to Public Pressure Rather Than Taking Proactive Measures

Amazon’s responses to public pressure over specific products or relationships with specific people or organizations have
been mixed. For example, in 2010, facing heavy public pressure over a Kindle book titled The Pedophile’s Guide to Love and
Pleasure: A Child-Lover’s Code of Conduct, Amazon pulled the book from the Kindle Store.28 In January of 2018, following
public outcry, Amazon UK removed two Chinese costumes reportedly “modeled by white children pulling their eyelids back
for a more ‘slant-eyed’ look.”29

23 “Frequently Asked Questions about Hate Groups,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/20171004/frequently-asked-questions-about-hate-
groups#hate group.
24 Joe Heim, “Hate Groups in the U.S. Remain on the Rise, According to New Study,” Washington Post, February 21, 2018, accessed June 18, 2018, https://www.washingtonpost.com/local/
hate-groups-in-the-us-remain-on-the-rise-according-to-new-study/2018/02/21/6d28cbe0-1695-11e8-8b08-027a6ccb38eb_story.html?utm_term=.66ffa3198813.
25 Ibid.

26 “White Supremacists Committed Most Extremist Killings in 2017, ADL Says,” NBC News, January 18, 2018, accessed June 18, 2018, https://www.nbcnews.com/news/us-news/white-su-
premacists-committed-most-extremist-killings-2017-adl-says-n838896.
27 Jonah Engel Bromwich and Alan Blinder, “What We Know about James Alex Fields, Driver Charged in Charlottesville Killing,” New York Times, August 13, 2017, accessed June 18, 2018,
https://www.nytimes.com/2017/08/13/us/james-alex-fields-charlottesville-driver-.html.
28 Ki Mae Heussner, “Amazon Removes Pedophilia Book from Store,” ABC News, November 11, 2010, accessed June 18, 2018, https://abcnews.go.com/Technology/amazon-removes-pedo-
philia-book-store/story?id=12119035.
29 Shanghaiist.com, “Amazon Pulls Chinese Costumes Modeled by White Kids Making ‘Slanty Eyes,’” Medium, February 5, 2018, accessed June 18, 2018, https://medium.com/shanghaiist/
amazon-pulls-chinese-costumes-modeled-by-white-kids-making-slanty-eyes-f33efd894e7e.
 5 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

However, Amazon has sometimes been quite slow to respond to public pressure or publicity. In 2015, the Canadian
Broadcasting Corporation (CBC) reported that Mark Schwartz, the son of a Holocaust survivor, was calling for a boycott of
Amazon after he found numerous Nazi-themed items on the site, including Nazi flags, Hitler Youth knives, and running shoes
imprinted with swastikas. The CBC reported that a religious group in Canada had publicly alerted Amazon to these issues two
years earlier in 2013 and called on the company to develop a clear policy around such products.30 A similar incident occurred
with the German Amazon site, which was selling Lego figures dressed as Nazi soldiers. A father who came across the toys while
Christmas shopping gathered 1,500 signatures on a petition calling on Amazon and Lego to take action against the third-party
sellers peddling these toys. According to reporting by Quartz, despite the fact that German law seems to prohibit this type of
use of Nazi imagery, Amazon had failed to remove all of the figures at the time Quartz published a story about the petition.31

In March of 2015, the Washington Post ran a story about white supremacists using Amazon to make money, focusing on far-
right publisher and hate outlet Counter-Currents’ use of the Amazon affiliate program.32 The Amazon affiliate program allows
members to advertise Amazon products on their own sites, with direct links to the products on Amazon. The affiliate gets
a percentage of any sales made via those links, up to 10 percent.33 Though the SPLC had been trying to get Amazon to stop
associating with Counter-Currents for years before the Post article ran, it was not until after the piece appeared that, according
to Counter-Currents, Amazon shut down Counter-Currents’ affiliate marketing account.34 (See the following sections of this
report for more details on Amazon’s ongoing relationship with Counter-Currents.)

Amazon also has a program called AmazonSmile, which allows people to contribute to a particular charity when they make
purchases on Amazon through a special link. In 2014, the SPLC raised concern around the use of these programs to fund certain
white supremacist groups with its report “Financing Hate.”35 In its report, the SPLC noted that it had contacted Amazon to raise
these issues with the company directly, but three months later, the hate sites SPLC had contacted Amazon about were still
earning commission through Amazon.36 Years later, Amazon blocked 35 hate organizations from using the Smile program in
December 2017.37 According to the SPLC, Amazon now makes use of the SPLC’s list of hate organizations that are also charities
and excludes them from the Smile program.38

While these examples demonstrate that Amazon sometimes responds to public pressure, they also suggest that the company
lacks the internal controls necessary to ensure that it is not providing platforms and revenue sources to hate groups in the first
place. As hate groups grow and become increasingly emboldened, it is more important than ever that Amazon create and
implement effective policies and practices so the company is not spreading or profiting from these ideologies.

30 Rosa Marchitelli, “‘Profiting from Hate’: Amazon under Fire for Allowing Sale of Nazi Paraphernalia,” CBC News, January 8, 2016, accessed June 18, 2018, http://www.cbc.ca/news/business
/amazon-accused-of-profiting-from-hate-1.3358259.
31 Molly Rubin, “Lego Figures Dressed as Nazis Are Being Sold on German Amazon,” Quartz, December 13, 2017, accessed June 18, 2018, https://qz.com/1155406/nazi-lego-figures-are-b
eing-sold-on-german-amazon/.
32 Caitlin Dewey, “Amazon, PayPal and Spotify Inadvertently Fund White Supremacists. Here’s How,” Washington Post. March 17, 2015, accessed June 18, 2018, https://www.washingtonpost.com/
news/the-intersect/wp/2015/03/17/amazon-paypal-and-spotify-inadvertently-fund-white-supremacists-heres-how/?utm_term=.631d2f89088c.
33 “Financing Hate,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/intelligence-report/2014/financing-hate.

34 Greg Johnson, “Counter-Currents Still under Siege,” Counter-Currents Publishing, May 26, 2015, accessed June 18, 2018, https://www.counter-currents.com/2015/04/counter-currents
-still-under-siege/.
35 “Financing Hate,” Southern Poverty Law Center.

36 Ibid.

37 “Amazon Boots FMI, the Online Fundraising Effort by Racist ‘Alt-right’ Lawyer,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/hatewatch/2017/12/06
/amazon-boots-fmi-online-fundraising-effort-racist-alt-right-lawyer.
38 Email conversation with Southern Poverty Law Center staff, June 14, 2018.
 6 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

PART 1:
Products Displaying Well-Known Hate Symbols and Language Are Available
on Amazon

W e found dozens of products for sale on Amazon displaying widely recognized hate symbols, including some Amazon
says it doesn’t allow. Among them were anti-Black imagery and symbols, including the Confederate flag and images
evoking the white supremacist terrorist violence of lynching, Nazi imagery, and well-known modern symbols of hate, such as
Pepe the Frog.

The Confederate Flag and Other Symbols of Violent Anti-Blackness

After neo-Nazi Dylann Roof’s 2015 murder of nine Black worshippers at the Emanuel AME Church in Charleston, South Carolina,
a national debate reemerged around the Confederate flag and its use in spaces both public and private. Retailers like Walmart,
eBay, Etsy, Sears, and Amazon declared that they would stop selling Confederate flag
Although Amazon has said
products.39 Amazon also added Confederate flag products to its list of prohibited
Confederate flag products are
items.40 However, we found dozens of examples of Confederate flag imagery on the site
prohibited, we found dozens of
in June of 2018, for example, a “Confederate Officer” kids’ costume, which is stickered as
examples for sale on the site.
“Amazon’s Choice,” with the Confederate flag pin and patch gift set [Image 1],41 a T-shirt
[Image 2],42 and an “old” Georgia state flag featuring Confederate battle imagery [Image 3].43 That flag was adopted in 1956 by
segregationist lawmakers who were fighting desegregation on multiple fronts,44 and Georgia replaced that flag in 2001.

Also available is an image described as a “hangman’s noose lynching” decal [Image 4].45 The ADL describes the noose as “one
of the most powerful visual symbols” used against Black Americans. It evokes the American white supremacist practice of
lynching, an extremely violent, often deadly form of social control used by whites after the end of slavery.46 The connection
with racist violence and intimidation is even more explicit with the “Noosed Costume” [Image 5],47 which appears to feature a
prosthetic that makes the wearer appear to have been lynched. On Amazon, the costume is modeled by a man who appears
Black, explicitly evoking the racist history of lynching.

39 Sinclair Broadcast Group, “Confederate Flags Banned on Amazon; Swastikas Are Not,” WSET, January 17, 2016, accessed June 18, 2018, http://wset.com/archive/confederate
-flags-banned-on-amazon-swastikas-are-not-01-17-2016.
40 “Other Restricted Products,” Amazon, accessed June 18, 2018, https://sellercentral.amazon.com/gp/help/external/help.html?itemID=200685320&language=en-US&ref=efph_200685320_
cont_200164330.
41 “Eagle Emblems Gift Set—Confederate (Pin and Patch),” Amazon, accessed June 21, 2018, https://www.amazon.com/EagleEmblems-DIS0122-Gift-Set-Confederate-Patch/dp
/B078982H7J/ref=sr_1_1?s=arts-crafts&ie=UTF8&qid=1529538155&sr=1-1&keywords=confederate pin.
42 “Flag Shirt,” Amazon, accessed June 21, 2018, https://www.amazon.com/MAXST-Quick-Designed-Shirt-Tshirts/dp/B07CVC2CHJ/ref=sr_1_5?s=apparel&ie
=UTF8&qid=1529095353&sr=1-5&nodeID=7141123011&psd=1&keywords=confederate flag tshirt.
43 “Old Georgia State Polyester Flag,” Amazon, accessed June 21, 2018, https://www.amazon.com/ANLEY-Breeze-Georgia-State-Polyester/dp/B01FGZVV5Q/ref=sr_1_2?ie
=UTF8&qid=1522719523&sr=8-2&keywords=rebel flag.
44 Mike Owen, “How and Why the Georgia State Flag Has Changed over the Years,” Ledger-Enquirer, June 27, 2015, accessed June 18, 2018. http://www.ledger-enquirer.com/news/local
/article29462581.html.
45 “Hangmans Noose Lynching Decal Sticker,” Amazon, accessed June 20, 2018, https://www.amazon.com/HANGMANS-LYNCHING-Sticker-Motorcycle-Window/dp/B01LYA80L0/ref
=sr_1_22?ie=UTF8&qid=1521248413&sr=8-22&keywords=noose.
46 “Noose,” Anti-Defamation League, accessed June 18, 2018, https://www.adl.org/education/references/hate-symbols/noose.

47 “Rubie’s Costume Co Reel Fx—Noosed Costume,” Toys and Games, Amazon, accessed June 18, 2018, https://www.amazon.com/Rubies-Costume-Co-Reel-Noosed/dp/B002SDDU0E
/ref=sr_1_32?ie=UTF8&qid=1521248561&sr=8-32&keywords=noose.
 7 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Parents looking for racist clothing for infants can purchase baby onesies featuring a burning cross, available for boys [Image
6]48 and girls [INBHF 7].49 The burning cross historically is most associated with the Ku Klux Klan’s racist terror campaigns
against Black Americans, but its use as a hate symbol by white supremacists has transcended both the Ku Klux Klan and
international borders.50

Nazi Imagery

We found numerous examples of Nazi or fascist imagery. Among them is an eagle sticker [Image 8],51 which shows up in
search results for “Nazi eagle sticker” and strongly resembles the Nazi eagle that has been adopted by neo-Nazis and white
supremacists around the globe.52 There is a German SS officer sword with the SS “bolts” imagery on the handle [Image 9]53 and
SS hats [Image 10].54 There is also a swastika necklace [Image 11]55 labeled hakenkreuz—the German Nazi “hooked cross.”56

The Totenkopf, or “death’s head,” is a Nazi-era skull-and-crossbones symbol commonly used by modern white supremacists
because of its importance to the German SS.57 There are numerous Totenkopf items available on Amazon, including decals
[Image 12],58 flags [Image 13],59 patches [Image 14],60 and an LED bar sign [Image 15].61

(Please see the “Nazi Toys and Racist Propaganda for Children” section for more examples of explicit Nazi imagery.)

Modern Hate Symbols in Widespread Use by Neo-Nazis and Other White Supremacists

Modern white supremacist and neo-Nazi movements have developed new symbols and vocabulary. Perhaps the best-known
modern example of symbolism being used to normalize hate is the Pepe the Frog meme. Pepe is a cartoon frog whose image
was adopted as a symbol by young members of the alt-right and neo-Nazi movements. In September of 2016, the ADL
designated Pepe the Frog a hate symbol and added it to its online hate symbol database.62 Despite this, in early January of

48 “Infant Baby Boy’s Rompers,” Amazon, accessed June 18, 2018, https://www.amazon.com/Girl¡¯s-Rompers-Sleeveless-Jumpsuit-Bodysuit/dp/B07DF9Y51J/ref=sr_1_2?s=apparel&ie
=UTF8&qid=1529249218&sr=1-2&nodeID=7141123011&psd=1&keywords=burning cross onesie&dpID=41DERZFA5SL&preST=_SX342_QL70_&dpSrc=srch.
49 “Infant Baby Girl’s Rompers,” Amazon, accessed June 18, 2018, https://www.amazon.com/Toddler-Rompers-Sleeveless-Burning-Bodysuit/dp/B07DLMB16N/ref=sr_1_1?s=apparel&ie
=UTF8&qid=1529249218&sr=1-1&nodeID=7141123011&psd=1&keywords=burning cross onesie&dpID=41+VljnZ2UL&preST=_SX342_QL70_&dpSrc=srch.
50 “Burning Cross,” Anti-Defamation League, accessed June 18, 2018, https://www.adl.org/education/references/hate-symbols/burning-cross.

51 “Decal Stickers Eagle,” Amazon, accessed June 18, 2018, https://www.amazon.com/Decal-Stickers-Eagle-Motorbike-Vinyl/dp/B00T6M3CWG/ref=sr_1_1?s=automotive&ie

=UTF8&qid=1529283483&sr=1-1&keywords=nazi eagle sticker.
52 “Hate on Display™ Hate Symbols Database,” Anti-Defamation League, accessed June 18, 2018, https://www.adl.org/education-and-resources/resource-knowledge-base/hate-symbols
?cat_id[151]=151.
53 “Szco Supplies German SS Dress Officer Sword,” Amazon, accessed June 18, 2018, https://www.amazon.com/Supplies-German-Dress-Officer-Sword/dp/B00EB86C2W/ref=sr_1_1?ie
=UTF8&qid=1522713140&sr=8-1&keywords=ss officer.
54 “Replica Officer German Vizor,” Amazon, accessed April 12, 2018, https://www.amazon.com/Replica-Officer-German-Vizor-Sizes/dp/B01N33U00E/ref=sr_1_3?ie
=UTF8&qid=1522713140&sr=8-3&keywords=ss+officer.
55 “Hakenkreuz Gammadion Cross,” Amazon, accessed June 19, 2018, https://www.amazon.com/Hakenkreuz-Gammadion-Cramponnée-Buddhism-Hinduism/dp/B01KHQ17E4/ref
=sr_1_1?s=music&ie=UTF8&qid=1529450457&sr=8- 1&keywords=Gammadion&dpID=41vrWw4L-1&keywords=Gammadion&dpID=41vrWw4L-pL&preST=_SX300_QL70_&dpSrc
=srch#customerReviews.
56 Mukti Jain Campion, “How the World Loved the Swastika—until Hitler Stole It,” BBC News, October 23, 2014, accessed June 19, 2018, https://www.bbc.com/news/magazine-29644591.

57 “Totenkopf,” Anti-Defamation League, accessed June 18, 2018, https://www.adl.org/education/references/hate-symbols/totenkopf.

58 “Totenkopf Death’s Head Sticker,” Amazon, accessed June 18, 2018, https://www.amazon.com/Totenkopf-Deaths-Sticker-Decal-Vinyl/dp/B078X34LSQ/ref=sr_1_1?ie=UT-
F8&qid=1529251379&sr=8-1&keywords=totenkopf decal.
59 “Totenkopf Skull and Crossbones,” Amazon, accessed June 18, 2018, https://www.amazon.com/TOTENKOPF-SKULL-CROSSBONES-FLAG-pole/dp/B01BU4HE8K/ref=sr_1_1?s
=lawn-garden&ie=UTF8&qid=1529251623&sr=1-1&keywords=totenkopf flag.
60 “Judge Enemy Punisher Skull,” Amazon, accessed June 18, 2018, https://www.amazon.com/Judge-Enemy-Punisher-Military-Fastener/dp/B077WCZD96/ref=sr_1_1?s=apparel&ie
=UTF8&qid=1529251828&sr=1-1&nodeID=7141123011&psd=1&keywords=totenkopf patch.
61 “Totenkopf Bar Led Light Sign,” Amazon, accessed June 18, 2018, https://www.amazon.com/Totenkopf-Bar-Led-Light-Sign/dp/B017IQ5KXK/ref=sr_1_cc_1?s=aps&ie
=UTF8&qid=1529251968&sr=1-1-catcorr&keywords=totenkopf led.
62 Jessica Roy, “How ‘Pepe the Frog’ Went from Harmless to Hate Symbol,” Los Angeles Times, October 11, 2016, accessed June 18, 2018, http://www.latimes.com/politics/la-na-pol-pepe
-the-frog-hate-symbol-20161011-snap-htmlstory.html.
 8 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

2017, fast-food chain Wendy’s was caught unaware by the neo-Nazi frog meme when the company tweeted an image of Pepe
with its Wendy character’s trademark red pigtails. The story made headlines, with infamous neo-Nazi leader and Daily Stormer
website proprietor Andrew Anglin noting that Pepe the Frog had “crossed over” into mainstream culture. Anglin said, “Wendy’s
was always my personal favorite burger joint, but I never would have declared it the official burger of the Neo-Nazi Alt-Right
movement—until now. Everyone knows that Pepe is a Nazi frog.”63

More than a year after the Wendy’s “Pepe tweet” story was widely reported, dozens of products with Pepe imagery are available
on Amazon. For example, there is a Pepe shirt [Image 16]64 with four prints of the cartoon frog’s face arranged in a way that
suggests a swastika and a baseball cap [Image 17]65 featuring Pepe the Frog in Nazi uniform. There is also a sweatshirt [Image
18]66 imprinted with an anti-Muslim version of the meme.

Pepe products also show up in search results for fascist imagery. For example,
Among dozens of products with Pepe a search on Amazon for “fascist flag” returned a “Kek” flag67 among various
imagery available on Amazon is a baseball traditional Italian and British fascist symbols [Image 19]. Kek is an alt-right
cap featuring Pepe the Frog in Nazi uniform. meme strongly associated with Pepe the Frog, and the Kek flag design—as
the SPLC points out—“perfectly mimics” a German Nazi war flag.68 Amazon’s
algorithm is apparently able to provide shoppers who are looking for fascist items with both traditional, historical options and
more modern options. Along similar lines, Amazon shoppers can also buy a “Kekfederate flag” [Image 20],69 a flag modeled after
the traditional Confederate flag but featuring a Pepe the Frog color scheme and images.

The availability of these modern hate symbols on the world’s largest online shopping site serves to normalize and validate the
ideas they represent.

Nazi Toys and Racist Propaganda for Children

Perhaps the most insidious way Amazon lets its platform be used is through the sale of hate-promoting products intended for
children. We found numerous examples of racist toys and children’s products featuring Pepe the Frog, as well as a children’s
book that is intentionally racist, anti-immigrant propaganda. Racist family members can use Amazon to buy products that help
them expose their children to messages and symbols of hate, helping normalize racist beliefs from a young age. Or adults who
are unaware of the ideology behind images such as Pepe could inadvertently send their child out into the world wearing or
carrying products emblazoned with hate movement imagery.

George Lincoln Rockwell’s The Fable of the Ducks and the Hens: A Dramatic Saga of Intrigue, Propaganda and Subversion [Image
21]70 is available on Amazon in hard copy from a third-party seller and on Amazon’s Kindle e-book platform for $3.00. Rockwell

63 “Papa John’s, the Latest Company Coopted by the White Supremacist Alt-right, Asks Nazis Not to Buy Its Pizza,” Southern Poverty Law Center, accessed June 18, 2018, https://www.
splcenter.org/hatewatch/2017/11/08/papa-john’s-latest-company-coopted-white-supremacist-alt-right-asks-nazis-not-buy-its-pizza.
64 “Men’s Pepe the Frog,” Amazon, accessed June 18, 2018, https://www.amazon.com/XingL-Mens-Notorious-Design-Shirt/dp/B01M0SF7J2/ref=sr_1_107?ie=UTF8&qid=1522723818
&sr=8-107&keywords=pepe the frog.
65 “Pepe the Frog Hat,” Amazon, accessed June 18, 2018, https://www.amazon.com/Popular-Cartoon-Champagne-Baseball-Trucker/dp/B01LWQEV3R/ref=sr_1_298?ie
=UTF8&qid=1519927865&sr=8-298&keywords=pepe the frog
66 “U3JD9D Sad Frog Pepe Olympic Pullover,” Amazon, accessed June 18, 2018, https://www.amazon.com/U3JD9D-Olympic-Pullover-Leisure-X-Large/dp/B079JS4GD4/ref=sr_1_136?ie
=UTF8&qid=1519927020&sr=8-136&keywords=pepe the frog.
67 “MemeWerks Kek Flag,” Amazon, accessed June 19, 2018, https://www.amazon.com/MemeWerks-Kek-Flag-Republic/dp/B06XNLFGNK/ref=sr_1_4?ie=UTF8&qid=1529447139&sr
=8-. 4&keywords=kek+flag&dpID=517N5JCXesL&preST=_SY300_QL70_&dpSrc=srch
68 “What the Kek: Explaining the Alt-right ‘Deity’ behind Their ‘Meme Magic,’” Southern Poverty Law Center, accessed June 19, 2018, https://www.splcenter.org/hatewatch/2017/05/08
/what-kek-explaining-alt-right-deity-behind-their-meme-magic.
69 “3x5 Kekfederate Flag,” Amazon, accessed June 19, 2018, https://www.amazon.com/Kekmart-3x5-Kekfederate-flag/dp/B0786M47GG/ref=sr_1_17?s=lawn-garden&ie
=UTF8&qid=1529447948&sr=1-17&keywords=kek flag.
70 George Lincoln Rockwell, The Fable of the Ducks and the Hens: A Dramatic Saga of Intrigue, Propaganda and Subversion, Kindle ed. (Milwaukee, WI: New Order and Historical Review Press, 2014),
accessed June 18, 2018, https://www.amazon.com/Fable-Ducks-Hens-Propaganda-Subversion-ebook/dp/B00NJ6238O/ref=asap_bc?ie=UTF8.
 9 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

founded the American Nazi Party in 1959 and coined the term “white power.”71 American white supremacist David Duke has
called Rockwell “the greatest American who ever lived,”72 and with the recent public reemergence of neo-Nazism, Rockwell’s
ideas have seen a resurgence.

The description on Amazon’s site makes no mention of Rockwell’s background or the racist propaganda in the book. Parents
considering the book would see it described as a “witty,” colorfully illustrated story about ducks whose lives are ruined by “an
influx of pushy, scheming hens.”73 Those taking a closer look might notice a user review approvingly describing the book as
a “Great National Socialist Kids book” that “teaches our children to be careful and don’t let refugees in to your country” and
illustrates how “we” are “screwed by the colored birds!”74

We also found other Nazi-themed toys and action figures still up for sale in the U.S. and in the U.K. For example, on Amazon’s
U.S. site, mini-figurines [Image 22]75 depicting a World War II German machine gun team are listed with a manufacturer-
recommended age of “8 years and up.” An action figure [Image 23] described as suitable for children as young as three
years old depicts not a historical German soldier but an “Ultimate Soldier 21st Century Wehrmacht German”—apparently
transporting the Nazi-era German armed forces into the modern era.76 The U.K. Amazon site has a set of Nazi motorcycle soldier
figurines [Image 24]77 and numerous individual Nazi soldier figurines, such as one carrying a World War II–era Panzerfaust gun
[Image 25].78

Readers will remember Pepe, the neo-Nazi frog from our discussion of modern hate symbols. Pepe products for kids are also
abundant on Amazon. For example, a backpack [Image 26]79 for “1–6 years old,” available in pink or blue, features an angry-
looking Pepe image. Another item listed under “Kids’ Backpacks” features Pepe as Donald Trump [Image 27].80 (A Pepe Trump
meme became popular with Trump supporters during the run-up to the 2016 election and was even tweeted by the Trump
campaign.81) Another backpack described as “beautiful for girls” depicts Pepe wearing an SS officer’s hat [Image 28].82 Fidget
spinners featuring the frog with a swastika across its belly [Image 29] are described as “great toys for fidget, anxiety, focus,
ADHD, autism, quitting bad habits.”83 There are even items for babies, such as a romper [Image 30]84 featuring a dark-skinned
Pepe with a beard and a turban, evoking a common anti-Muslim stereotype.

71 Michael E. Miller, “The Shadow of an Assassinated American Nazi Commander Hangs over Charlottesville,” Washington Post, August 21, 2017, accessed June 18, 2018, https://www.
washingtonpost.com/news/retropolis/wp/2017/08/21/the-shadow-of-an-assassinated-american-nazi-commander-hangs-over-charlottesville/?noredirect=on&utm_term
=.f79451016e70.
72 “David Duke,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/extremist-files/individual/david-duke.

73 Description of The Fable of the Ducks and the Hens by George Lincoln Rockwell, Amazon, accessed June 18, 2018, https://www.amazon.com/Fable-Ducks-Hens
-Propaganda-Subversion-ebook/dp/B00NJ6238O/ref=asap_bc?ie=UTF8.
74 Review of The Fable of the Ducks and the Hens by George Lincoln Rockwell, Amazon, accessed June 18, 2018, https://www.amazon.com/Fable-Ducks-Hens-Propaganda-Subversion
-ebook/dp/B00NJ6238O/ref=asap_bc?ie=UTF8.
75 “WWII Barbarossa 1941 Action Figure,” Amazon, accessed June 18, 2018, https://www.amazon.com/BARBAROSSA-including-Heinrich-Wehrmacht-Dragon/dp/B075HMQYY2/ref
=sr_1_40?s=toys-and-games&ie=UTF8&qid=1522785964&sr=1-40&keywords=Wehrmacht.
“
76 Ultimate Soldier 21st Century,” Amazon, accessed June 18, 2018, https://www.amazon.com/Ultimate-Soldier-Century-Wehrmacht-Germany/dp/B002GU2B5Y/ref=sr_1_28?s
=toys-and-games&ie=UTF8&qid=1522785964&sr=1-28&keywords=Wehrmacht.
77 “Dunkirk 1940 German WW2,” Amazon, accessed June 18, 2018, https://www.amazon.co.uk/DUNKIRK-German-motorcycle-soldiers-minifigures/dp/B0767RHXK2/ref
=lp_3866516031_1_6?srs=3866516031&ie=UTF8&qid=1521493017&sr=8-6.
78 “WW2 Custom German Soldier,” Amazon, accessed June 18, 2018, https://www.amazon.co.uk/Custom-German-Soldier-BrickArms-Panzerfaust/dp/B0153TN2TS/ref=sr_1_4?s
=kids&ie=UTF8&qid=1529255253&sr=1-4&keywords=german ww2.
79 “Lovely Baby Pepe,” Amazon, accessed June 18, 2018, https://www.amazon.com/Lovely-Baby-Children-RoyalBlue-Backpack/dp/B01KH3YYYC/ref=pd_cart_vw_1_1?_encoding
=UTF8&pd_rd_i=B01KH3YYYC&pd_rd_r=41CEHV36S31QN7DPP3P3&pd_rd_w=NOxZb&pd_rd_wg=HtsOK&psc=1&refRID=41CEHV36S31QN7DPP3P3.
80 “Grrry Stylish Lightweight,” Amazon, accessed June 18, 2018, https://www.amazon.com/Grrry-Stylish-Lightweight-Shoulder-Backpack/dp/B0798MGHHS/ref=sr_1_12?s
=toys-and-games&ie=UTF8&qid=1519925765&sr=1-12&keywords=pepe the frog.
81 Sam Sanders, “What Pepe the Frog’s Death Can Teach Us about the Internet,” NPR, May 11, 2017, accessed June 18, 2018, https://www.npr.org/sections/alltechconsidered
/2017/05/11/527590762/what-pepe-the-frogs-death-can-teach-us-about-the-internet.
82 “ZQWEOO Sad Frog Pepe,” Amazon, accessed June 18, 2018, https://www.amazon.com/ZQWEOO-Drawstring-Backpack-Gorgeous-Beautiful/dp/B079KF7CKM/ref=sr_1_271?ie
=UTF8&qid=1519927794&sr=8-271&keywords=pepe the frog.
83 “Triangle High Speed Peg Top Spinners,” Amazon, accessed June 18, 2018, https://www.amazon.com/Triangle-High-speed-Peg-top-Spinners-Whipping/dp/B07B7FH3M8/ref
=sr_1_104?ie=UTF8&qid=1522724859&sr=8-104&keywords=pepe+the+frog.
84 “Sad Frog Pepe,” Amazon, accessed June 18, 2018, https://www.amazon.com/WENXIANSGTISF-Romper-Sleeve-Custom-Deluxe/dp/B079L4WVL7/ref=sr_1_3?ie=UTF8&qid
=1522772302&sr=8-3&keywords=pepe the frog romper.
 10 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

PART 2:
Groups Are Using Amazon to Spread Hate Ideologies through Books, Music,
and Online Content

H ate groups and racist propagandists are also using Amazon’s e-book, self-publishing, and web services businesses to
spread their ideologies and grow their movements. In these cases, Amazon is not just a retailer of products created by
others, but it actually facilitates the publication or delivery of racist, Islamophobic, and anti-Semitic content, and in doing so
generates revenue for itself. Additionally, companies dedicated to selling hate music—a powerful recruitment tool for racist
movements—are able to sell on Amazon.

While a great many books espousing a variety of views—including

Amazon’s facilitation of the publication of racist, misogynist, Islamophobic, and anti-Semitic views—are available
books and e-books, and delivery of online for sale on Amazon in both print and e-book formats, here we focus on
content, provides hate groups with a larger hate organizations and ideologues using Amazon to spread their ideas,
platform and potential audience than they persuade people to their point of view, and generate income to support
would otherwise have. their ongoing work. The ideological purpose behind these people and
organizations, and their identification as hate groups or leaders by the
SPLC, distinguishes them from publishers or sellers who distribute a wide variety of books via Amazon’s platform. Additionally,
Amazon’s facilitation of the publication of books and e-books, and delivery of online content, provides these groups with a
larger platform and potential audience than they would otherwise have.

Amazon’s Kindle Fans Flames of Hate

Amazon is the country’s largest seller of e-books, taking in an estimated 83 percent of all e-book revenue annually.85 Amazon
sells “Kindle Edition” e-books on its site, which customers can read on its proprietary e-reader, the Kindle. Amazon makes Kindle
Edition e-books available through its deals with publishing houses86 and through KDP, a service for smaller publishers and
individuals.87

At least seven SPLC-identified hate groups are publishing materials in Amazon Kindle format as of June 2018, per a review of
Amazon’s site (see Appendix B for a full list of titles from these publishers).

The white nationalist publishing house Counter-Currents88 has 50 titles available in Kindle format.89 Titles include Truth, Justice,
and a Nice White Country; Trevor Lynch’s White Nationalist Guide to the Movies; and In Defense of Prejudice.90 Additionally, Counter-

85 Kinga Jentetics, “Amazon’s Ebook Market Share: Is It Big Enough?” PublishDrive, June 6, 2018, accessed June 18, 2018. https://publishdrive.com/amazon-ebook-market-share/.

86 Jeffrey Trachtenberg, “Amazon, Penguin Random House Agree to New Deal on Book Sales,” Wall Street Journal, accessed June 18, 2018, https://www.wsj.com/articles/amazon-penguin
-random-house-agree-to-new-deal-on-book-sales-1434644767; “Amazon, HarperCollins Reach Multi-year Publishing Deal,” Reuters, accessed June 18, 2018, https://www.reuters.com
/article/amazoncom-harpercollins/amazon-harpercollins-reach-multi-year-publishing-deal-wsj-idUSL4N0XB0UX20150414.
87 Amazon.com, Inc., Form 10-K for fiscal year ended December 31, 2017, p. 4, accessed June 18, 2018, http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsannual.

88 “Greg Johnson,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/extremist-files/individual/greg-johnson.

89 Search results for “Counter-Currents Publishing,” Books: Kindle Edition, Amazon, accessed June 18, 2018, https://www.amazon.com/gp/search/ref=sr_adv_b/?search-alias
=stripbooks&unfiltered=1&field-keywords=&field-author=&field-title=&field-isbn=&field-publisher=Counter-Currents+Publishing&node=&field-p_n_condition-type=&p_n_feature
_browse-bin=618073011&field-age_range=&field-language=&field-dateop=During&field-datemod=&field-dateyear=&sort=relevanceexprank&Adv-Srch-Books-Submit.x
=0&Adv-Srch-Books-Submit.y=0.
90 Greg Johnson, Truth, Justice, and a Nice White Country, Kindle ed. (San Francisco: Counter-Currents), accessed June 18, 2018, https://www.amazon.com/Truth-Justice-Nice-White
-Country-ebook/dp/B019S8ZRWU; Trevor Lynch, Trevor Lynch’s White Nationalist Guide to the Movies, Kindle ed. (San Francisco: Counter-Currents), accessed June 18, 2018, https://www.
amazon.com/Trevor-Lynchs-White-Nationalist-Movies-ebook/dp/B00BGAN9DS; Greg Johnson, In Defense of Prejudice, Kindle ed. (San Francisco: Counter-Currents), accessed June 18, 2018,
https://www.amazon.com/Defense-Prejudice-Greg-Johnson-ebook/dp/B06Y47LN5L.
 11 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Currents distributes its regular blog via Amazon Kindle; for 99 cents per month, readers can have Counter-Currents’ blog posts
automatically delivered to their Kindle.91 The promotional image included on the listing for the Kindle blog subscription is a
screenshot of a blog post titled “Some Thoughts on Hitler,” still available on the Counter-Currents website. The writer of the post
argues that “anti-Hitler orthodoxy” is “tacit propaganda for multiracialism” and that it is incumbent on white nationalists “as a
simple matter of self-defense, to arrive at a balanced view of Hitler.”92

Chick Publications, long identified as a hate group due to its “militant, vitriolic
Kindle titles include Truth, Justice, and a
propaganda war against anyone who doesn’t adhere to its particular brand
Nice White Country; Trevor Lynch’s White
of Christianity,”93 has 85 Kindle titles available on Amazon,94 including titles
Nationalist Guide to the Movies; and In
that focus on conspiracy theories about Islam,95 debunking the Qur’an,96 and
Defense of Prejudice.
converting Muslims to Christianity.97 Additionally, Chick Publications is a seller on
Amazon, meaning it distributes its print publications directly via the site.98

Kindle titles from Fidelity Press include The Jews and Moral Subversion and Escape from Globalism (“globalism” is a well-known
anti-Semitic dog whistle).99 The SPLC identifies Fidelity as part of the radical traditional Catholicism hate movement, which “may
make up the largest single group of serious anti-Semites in America.”100 Twenty-six titles from Fidelity, including Escape from
Globalism, appear to be available only in Kindle format—no print editions are available per the publisher’s website.101 Fidelity,
like Chick, is a seller on Amazon as well.102

By facilitating the publication of these e-books, Amazon is helping hate groups reach a large audience and make their
materials available within mere moments. While the terms of Amazon’s deals with these individual publishers are unknown, the
company’s description of its digital pricing states that it keeps between 30 and 65 percent of revenues from sales of e-books
published via KDP.103

Amazon’s content guidelines for its KDP service reserve the company’s “right to make judgments about whether content is
appropriate and to choose not to offer it” and say that “what we deem offensive is probably about what you would expect.”104
Whether Amazon does not find these publications offensive or has failed to apply its standards is unknown to us.
91 “Counter Currents Publishing/North American New Right,” Kindle ed., accessed June 18, 2018, https://www.amazon.com/Counter-Currents-Publishing-North-American-Right/dp
/B0063LZ94M.
92 Irmin Vinson, “Some Thoughts on Hitler,” North American New Right (blog), Counter-Currents Publishing, April 20, 2011, https://www.counter-currents.com/2011/04/some-thoughts
-on
-hitler/.
93 “Pastor Apologizes for Hate-Filled Halloween Hand-out,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/hatewatch/2011/11/02/pastor-apologiz-
es-hate-filled-halloween-hand-out.
94 Search results for “Chick Publications,” Books: Kindle Edition, Amazon, accessed June 18, 2018, https://www.amazon.com/gp/search/ref=sr_pg_1?rh=n%3A283155%2Cp_n_feature
_browse-bin%3A618073011%2Cp_30%3AChick+Publications&sort=relevanceexprank&unfiltered=1&ie=UTF8&qid=1529280208.
95 Jack Chick, The Prophet (Crusaders Book 17), Kindle ed. (Ontario, CA: Chick, 1988), accessed June 18, 2018, https://www.amazon.in/Prophet-Crusaders-Book-17-ebook/dp/B00FZXD3NI.

96 Mohammad Al Ghazoli, Christ, Muhammad and I, Kindle ed. (Ontario, CA: Chick, 2010), accessed June 18, 2018, https://www.amazon.com/Christ-Muhammad-Mohammad-Al-Ghazoli
-ebook/dp/B004EEPNJ6.
97 Gina S. Wilson, When the Mosque Comes to Town, Kindle ed. (Ontario, CA: Chick, 2013), accessed June 18, 2018, https://www.amazon.com/When-Mosque-Comes-Town-Wilson-ebook
/dp/B00HLTBEJO.
98 Chick Publications storefront, Amazon, accessed June 18, 2018, https://www.amazon.com/sp?seller=AQ3384VNYU2AX.

99 “The Fidelity Press E-book Collection: E-books for Kindle,” Culture Wars, accessed June 18, 2018, http://www.culturewars.com/ebooks.htm

100 “Radical Traditional Catholicism,” Southern Poverty Law Center, accessed June 19, 2018, https://www.splcenter.org/fighting-hate/extremist-files/ideology/radical-traditional-catholicism.

101 The following 26 titles available in Kindle format (see note 99) are not available in hard copy per Fidelity Press’s website: Escape from Globalism: Meditations while Rowing down the Danube;
Jewish Nazis; There Is No We; Civilta Cattolica on the Jewish Question; The Man behind the Curtain: Michael Voris and the Homosexual Vortex; Francisco y el fin de las guerras culturales: Observaciones
críticas de un viajero; Niggas in Denial: Pimping the System and the System of Pimping; Mr. Puddle’s Paradox; Culture Wars in India; The Roots of India’s Rape Crisis; The Magi and the Apartheid Wall;
The Absence of Father Brown; Abu Ghraib and the American Empire; L’affaire Williamson: The Catholic Church and Holocaust Denial; Travels with Harley in Search of America: Motorcycles, War, Derac-
ination, Consumer Identity; Speed Bump; Requiem for a Whale Rider; The Academic Exercise; Impossible Possibilities; Lejzor and Fiszel Sing the Blues: Chess Records and the Black-Jewish Alliance; The
Logos of Architecture and Its Opponents; The Christmas Stamp and Other Stories; Assassins and Character Assassins: Spielberg’s Munich; Culture Jihad in Tehran; A Coney Island of the Mindless; Last
Meal and Other Stories.
102 Fidelity Press storefront, Amazon, accessed June 18, 2018, https://www.amazon.com/sp?seller=A3SNZF9SLL5A0S.

103 “Digital Pricing Page,” Kindle Direct Publishing, Amazon, accessed June 18, 2018, https://kdp.amazon.com/en_US/help/topic/G200634500.

104 “Content Guidelines,” Kindle Direct Publishing.

 12 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Amazon’s CreateSpace Publishes Virulently Racist Content

Known white supremacists also use Amazon’s tools to publish print versions of their work. CreateSpace is Amazon’s self-
publishing service for print books. Similar to Kindle, CreateSpace’s content guidelines reserve the company’s right to reject
content as inappropriate, and go further in warning against offensive content: “Be aware of cultural differences and sensitivities.
Some materials may be acceptable in one country, but unacceptable in another. Please keep in mind our global community of
customers.”105

The Occidental Quarterly is a racist journal devoted to the idea that as whites lose majority status, “the civilization and free
governments that whites have created” are in danger.106 As of June 2018, the Occidental Quarterly has published at least five
editions via CreateSpace, all available for sale on Amazon.com.107 Each of these issues lists Kevin MacDonald as an author.
MacDonald has been called “the neo-Nazi movement’s favorite academic.”108

Also published through CreateSpace and available for sale on Amazon.com is Kyle Bristow’s novel White Apocalypse.109 The
SPLC describes the book as a “bloodthirsty white nationalist fantasy” and criticized Amazon for publishing the book in 2011.110
According to the SPLC, the book was hailed as “a bracing inspiration for future recruits” to white nationalism.111

Billy Roper is a white supremacist who has predicted the breakup of the United States into ethno-states and who coordinates
a group that believes it is preparing to create and defend a white ethno-state in the Ozark Mountains.112 Roper has used
CreateSpace to publish 18 fiction and nonfiction books on this and related topics.113 The description for one begins, “In ‘The Ice
Path’, the best-selling fiction author in the White Nationalist movement deftly interweaves a prehistorical and historical fiction
narrative with an autobiographical testimony and nonfiction ‘Rules For Racialists’ guide to becoming a person of influence
within the pro-White movement.”114 The SPLC describes Roper as “the uncensored voice of violent neo-Nazism.”115

CreateSpace says it keeps 40 percent of the list price of books it publishes, plus additional charges per book and, in some cases,
per page. In an example provided by CreateSpace to describe its royalty structure to potential users, the Amazon subsidiary
would keep the equivalent of 74 percent of a book’s list price.116

105 “Content Guidelines,” CreateSpace, Amazon, accessed June 18, 2018, https://www.createspace.com/Help/Rights/ContentGuidelines.jsp.

106 “Occidental Quarterly,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/extremist-files/group/occidental-quarterly.

107 Search results for “Occidental Quarterly,” Books: CreateSpace Independent Publishing Platform, Amazon, accessed June 18, 2018, https://www.amazon.com/gp/search/ref=sr_adv_b
/?search-alias=stripbooks&unfiltered=1&field-keywords=occidental+quarterly&field-author=&field-title=&field-isbn=&field-publisher=CreateSpace+Independent+Publishing
+Platform&node=&field-p_n_condition-type=&p_n_feature_browse-bin=&field-age_range=&field-language=&field-dateop=During&field-datemod=&field-dateyear=&sort
=relevanceexprank&Adv-Srch-Books-Submit.x=13&Adv-Srch-Books-Submit.y=7
108 “Kevin MacDonald,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/extremist-files/individual/kevin-macdonald.

109 Kyle Bristow, White Apocalypse, accessed June 18, 2018, https://www.amazon.com/White-Apocalypse-Kyle-Bristow/dp/1453768475. View “Product Details” for publisher name.

110 “Amazon Often Rejects Porn but Helps White Racists Publish Books,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/hatewatch/2011/03/21/amazon
-often-rejects-porn-helps-white-racists-publish-books.
111 “Kyle Bristow,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/extremist-files/individual/kyle-bristow.

112 “What Is the ShieldWall Network Plan? Project New America,” ShieldWall Network, February 6, 2018, accessed June 18, 2018, https://shieldwallnetwork.wordpress.com/what-is-the
-shieldwall-network-plan-project-new-america/.
113 Search results for “Billy Roper,” Books: CreateSpace Independent Publishing Platform, Amazon, accessed June 18, 2018, https://www.amazon.com/s/ref=sr_pg_1?rh
=n%3A283155%2Cp_27%3ABilly+Roper%2Cp_30%3ACreateSpace+Independent+Publishing+Platform&sort=relevanceexprank&unfiltered=1&ie=UTF8&qid=1529291740x.
114 Description of The Ice Path: A Way Forward by Billy Roper, Amazon, accessed June 19, 2018, https://www.amazon.com/Ice-Path-Way-Forward/dp/1512272736/ref=sr_1_10?s
=books&ie=UTF8&qid=1529291918&sr=1-10&refinements=p_27%3ABilly+Roper%2Cp_30%3ACreateSpace+Independent+Publishing+Platform.
115 “Billy Roper,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/extremist-files/individual/billy-roper.

116 “Understanding Royalties,” CreateSpace, Amazon, accessed June 19, 2018, https://www.createspace.com/Products/Book/Royalties.jsp.
 13 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Streaming “Hatecore” Celebrates Violence and Racism

Music has long been a recruitment tool for organized white supremacists. As the ADL reported in 2012, “white power music is
not simply entertainment. It is music with a message, a medium used to express an ideology suffused with anger, hatred and
violence.”117 The SPLC describes white power or “hatecore” music as a “multimillion-dollar, worldwide industry that is a primary
conduit of money and young recruits to the radical right.”118

The explosion of digital music distribution has bolstered the hate music world in recent years.119 Devin Burghart, a researcher
who has tracked white supremacy in music for more than 20 years, says that racist musicians have been “emboldened” since
Trump rose to power. White power bands are playing more frequently, and white power ideologies are showing up in more
genres.120

As of June 2018, Amazon is offering streaming music and digital downloads

Among the 30 titles from Brutal Attack is one
from least 11 bands identified as making hate music (see Appendix C for a
called “European Unity” which includes the
full list of bands and titles available to stream or download). For example,
lyrics “European unity, white power, pride
Amazon offers 21 songs from racist band Max Resist, including “Romantic
and dignity.”
Violence” and “Boot Party,” which celebrate physical violence.121 Among the
30 titles from Brutal Attack is one called “Unity,” which includes the lyrics
“European unity, white power, pride and dignity.”122 This song is titled “European Unity” elsewhere,123 and the title may have
been shortened on Amazon Digital Music in order to make use of the mainstream distribution channel. Similarly, a number of
titles from racist band Chingford Attack have been altered on Amazon streaming, but their content remains virulently racist,
anti-Semitic, and misogynist. These titles include “C. Hunt,” where C stands for a racist epithet for Black people; “Dirty B Bastard,”
listed elsewhere as “Dirty Black Bastard” and containing that lyric; “J Lies,” for “Jewish Lies”; and “Dirty W Whore,” for “Dirty White
Whore,” a song about white women married to Black men.124 The digital samples of Chingford Attack’s songs available on
Amazon include explicitly racist lyrics like those in the song titles.125

In addition to identifying specific bands, the SPLC identifies a number of record labels that produce and distribute hate
music,126 and at least four have a cumulative 48 albums available on Amazon to stream or download as of June 2018. Nineteen
albums from Elegy Records are available digitally on Amazon.127 The album art for Bitter Peace’s Ashes of Oppression shows a
man carrying what resembles an Imperial German flag.128 According to the ADL, some neo-Nazis use this flag because Germany

117 “The Sounds of Hate: The White Power Music Scene in the United States in 2012,” Anti-Defamation League, accessed June 18, 2018, https://www.adl.org/sites/default/files/documents
/assets/pdf/combating-hate/Sounds-of-Hate-White-Power-Music-Scene-2012.pdf.
118 “Hate Music,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/extremist-files/ideology/hate-music.

119 “Music, Money and Hate,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/intelligence-report/2014/music-money-hate-0.

120 Cristina Maza, “How to Avoid Accidentally Booking a White Power Band,” CityLab, November 13, 2017, accessed June 18, 2018, https://www.citylab.com/life/2017/11/so-you
-accidentally-booked-a-white-supremacist-band/545594/.
121 Max Resist and the Hooligans, “Boot Party” lyrics, FlashLyrics, accessed June 18, 2018, https://www.flashlyrics.com/lyrics/max-resist-and-the-hooligans/boot-party-25; Max Resist,
“Romantic Violence” lyrics, Genius, accessed June 19, 2018, https://genius.com/Max-resist-romantic-violence-lyrics.
122 Brutal Attack, “European Unity” lyrics, FlashLyrics, accessed June 18, 2018, https://www.flashlyrics.com/lyrics/brutal-attack/european-unity-27.

123 Ibid.

124 “Chingford Attack,” Digital Music, Amazon, accessed June 18, 2018, https://www.amazon.com/gp/search/ref=sr_adv_m_digital/?search-alias=digital-music&unfiltered=1&field
-keywords=&field-author=Chingford+Attack&field-title=&field-label=&field-browse=&sort=relevancerank&Adv-Srch-MP3-Submit.x=0&Adv-Srch-MP3-Submit.y=0; Chingford Attack, Reds
Better Run When We’re on the Attack, ISD Records, 2012, accessed June 18, 2018, https://www.discogs.com/Chingford-Attack-Reds-Better-Run-When-Were-On-The-Attack
/release/8472537; Chingford Attack, “Dirty White Whore” lyrics, FlashLyrics, accessed June 18, 2018, https://www.flashlyrics.com/lyrics/chingford-attack/dirty-white-whore-41.
125 Samples from “Dirty B Bastard” and “C. Hunt” by Chingford Attack, Amazon, accessed June 18, 2018, https://www.amazon.com/Reds-Better-When-Attack-Explicit/dp/B00FGLKFIA/ref
=sr_1_1?ie=UTF8&qid=1529420015&sr=8-1&keywords=Chingford+Attack.
126 “Hate Music,” Southern Poverty Law Center.

127 Search results for “Elegy Records,” Digital Music: Albums, Amazon, accessed June 20, 2018, https://www.amazon.com/s?rh=n%3A163856011%2Cp_33%3A%22Elegy+Records
%22%2Cp_n_feature_browse-bin%3A625150011&sort=relevancerank&unfiltered=1&ie=UTF8&qid=1529505702.
128 Bitter Peace, Ashes of Oppression, Elegy Records, 2015, accessed June 20, 2018, https://www.amazon.com/Ashes-Oppression-Bitter-Peace/dp/B0142YXY5C.
 14 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

has banned use of the swastika and other Nazi imagery.129 From ISD Records, there is Valhalla’s Warriors by Warhammer.130 This
album includes the song “Aryan White” and other songs whose titles appear to have been shortened on Amazon to make them
less apparently racist: “Die Die” on Amazon is listed as “Die Jew Die” elsewhere, while “W.P. Skinheads” on Amazon is “White Pride
Skinheads.”131

Finally, in addition to providing digital distribution to hate bands and record labels, Amazon allows R.A.C. Records, a distributor
of racist music, T-shirts, flags, and other products, to maintain an entire storefront on Amazon with 204 items up for sale as of
June 2018.132 R.A.C.’s worldview is apparent; the domain www.whitepower.com redirects to its website.133 Through the R.A.C.
storefront, customers can purchase music by racist bands, including perhaps the best-known and most notorious white power
band, Skrewdriver.134 Skrewdriver is so beloved among white supremacists that despite the band’s breakup more than two
decades ago, its logo is the most common white power symbol used on “tattoos, patches, pins, and clothing.”135 The Amazon
R.A.C. storefront also carries issues of a white power magazine called Resistance.136

Amazon’s guidelines for the content of music sold on its site, including streaming and digital music, appear to be the same
as those provided to CreateSpace users: nothing “offensive”; “be aware of cultural differences.”137 Musicians and record labels
wishing to offer streaming music or digital downloads on Amazon must go through a distributor,138 and it does not appear that
the terms of the distribution are published by Amazon. However, according to one distributor, Amazon sets the retail price of
digital releases, and bands typically receive about 60 percent of the retail price.139

Other platforms, like Apple Music and Spotify, have taken steps to remove hate music from their streaming services following
critical reports from journalists and the SPLC. 140

129 “Imperial German Flag,” Anti-Defamation League, accessed June 20, 2018, https://www.adl.org/education/references/hate-symbols/imperial-german-flag.

130 Warhammer, Valhalla’s Warriors, ISD Records, 1995, accessed June 20, 2018, https://www.amazon.com/Valhallas-Warriors-Explicit/dp/B00K6OMTZO.

131 Track listing for Valhalla’s Warriors by Warhammer, MusiXmatch, accessed June 20, 2018, https://www.musixmatch.com/album/Warhammer/Valhalla-s-Warriors.

132 R.A.C Records storefront, Amazon, accessed June 18, 2018, https://www.amazon.com/sp?seller=A2P109XX86PAD3.

133 See www.whitepower.com.

134 Ibid.

135 “Skrewdriver,” Anti-Defamation League, accessed June 18, 2018, https://www.adl.org/education/references/hate-symbols/skrewdriver.

136 See note 132.

137 “Content Guidelines,” Amazon, accessed June 19, 2018, https://www.amazon.com/gp/help/customer/display.html/ref=hp_left_v4_sib?ie=UTF8&nodeId=201995150.

138 “Programs for Listing Items on Amazon,” Amazon, accessed June 19, 2018, https://www.amazon.com/gp/help/customer/display.html/ref=hp_left_v4_sib?ie=UTF8&nodeId=201995000.

139 “Start Selling Your Tracks on Amazon Music,” Ditto Music Promotion, accessed June 19, 2018, https://www.dittomusic.com/sell-your-music/amazon-mp3.

140 Abbey White, “Spotify Is Removing White Supremacist and Neo-Nazi Bands from Its Music Library,” Vox, August 17, 2017, accessed June 18, 2018, https://www.vox.com/culture
/2017/8/17/16162146/spotify-removing-white-supremacist-neo-nazi-bands; Marc Hogan, “Is White Power Music Finally Getting Booted from the Internet?” Pitchfork, August 17, 2017,
accessed June 23, 2018, https://pitchfork.com/thepitch/is-white-power-music-finally-getting-booted-from-the-internet/.
 15 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Web Services

Through AWS, Amazon facilitates the publication and distribution of digital media.141 Among the services offered by AWS is
CloudFront, a content delivery network (CDN). CDNs are networks of servers that cache the static content of websites, allowing
websites to load quickly.142 Indeed, Amazon says CloudFront “securely delivers data, videos, applications, and APIs to your
viewers with low latency and high transfer speeds.”143

Among the content Amazon is helping to deliver via CloudFront is the website of ACT for America,144 which the SPLC and the
ADL identify as the largest anti-Muslim hate group in the United States.145 ACT for America organized a “March Against Sharia”
in dozens of cities in June 2017. These marches mobilized racist extremists, including members of other SPLC-identified hate
groups, like Identity Evropa and National Vanguard.146 ACT for America
Among the content Amazon is helping to
claims to have successfully lobbied for 84 pieces of legislation in 32 states
deliver via CloudFront is the website of ACT
to date.147
for America, which the SPLC and the ADL
At least two other hate groups are using CloudFront to deliver content on identify as the largest anti-Muslim hate
their websites. One of these, Counter-Currents Publishing, was described group in the United States.
above, and visitors to its website can read its blog, order books, stream
podcasts, and watch videos.148 Publisher Greg Johnson claimed in a recent blog post that the site receives about 150,000
unique visitors each month.149 The anti-LGBTQ organization American Vision is another.150 On its site, users can listen to
podcasts, watch videos, read articles, and buy books. A post from March 2018 explores a debate about whether the death
penalty should apply to LGBTQ people.151

141 “What Is AWS?” Amazon Web Services, Amazon, accessed June 18, 2018, https://aws.amazon.com/what-is-aws/.

142 Nadya Khoja, “What Is a Content Delivery Network (CDN)? And What Does It Mean for Your Site?” Huffington Post, August 17, 2017, accessed June 18, 2018, https://www.huffingtonpost
.com/nadya-khoja/what-is-a-content-deliver_b_11405094.html.
143 “Amazon CloudFront,” Amazon Web Services, Amazon, accessed June 18, 2018, https://aws.amazon.com/cloudfront/?nc2=h_m1.

144 Search results for “http://www.actforamerica.org/,” CDN Finder Tool, CDN Planet, accessed June 18, 2018, https://www.cdnplanet.com/tools/cdnfinder/#site:http://www.actforamerica
.org/. Homepage source code for http://www.actforamerica.org as of June 18, 2018, on file with author.
145 “ACT for America,” Southern Poverty Law Center, accessed June 18, 2018, https://www.splcenter.org/fighting-hate/extremist-files/group/act-america; “ACT for America,” Anti-Defamation
League, accessed June 18, 2018, https://www.adl.org/resources/profiles/act-for-america.
146 Abigail Hauslohner and Justin Wm. Moyer, “Anti-Sharia Demonstrators Hold Rallies in Cities across the Country,” Washington Post, June 10, 2017, accessed June 18, 2018, https://www.wash-
ingtonpost.com/national/anti-sharia-marches-planned-for-numerous-cities-across-the-country-saturday/2017/06/10/40faf61e-4d6f-11e7-a186-60c031eab644_story.html?utm
_term=.9a60b2b2fab1; see also note 2.
147 “Accomplishments,” ACT for America, accessed June 18, 2018, http://www.actforamerica.org/accomplishments.

148 Search results for “https://www.counter-currents.com/,” CDN Finder Tool, CDN Planet, accessed June 18, 2018, https://www.cdnplanet.com/tools/cdnfinder/#site:https://www.counter
-currents.com/. Homepage source code for http://www.countercurrents.com as of June 18, 2018, on file with author.
149 “Happy Birthday to Us: Counter-Currents Celebrates Its 8th Birthday,” Counter-Currents Publishing, June 12, 2018, accessed June 18, 2018, https://www.counter-currents.com/2018/06
/happy-birthday-to-us-8/.
150 Search results for “https://americanvision.org,” CDN Finder Tool, CDN Planet, accessed June 18, 2018, https://www.cdnplanet.com/tools/cdnfinder/#site:https://americanvision.org/. Homep-
age source code for http://www.americanvision.org as of June 18, 2018, on file with author.
151 Joel McDurmon, “Wilson vs. McDurmon on Homosexuality and the Death Penalty (Comments and Audio),” American Vision, March 22, 2018, accessed June 18, 2018,
https://americanvision.org/15716/wilson-vs-mcdurmon-on-homosexuality-and-the-death-penalty/.
 16 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Conclusion and Recommendations

A mazon has responded to public pressure in particular instances and for particular parts of its empire, but has failed to
create internal systems that effectively prevent hate groups from using its platforms to propagate their ideas or that stop
the spread of hate symbols via its online store. In a moment when hate groups and racist violence are on the rise, Amazon’s
failure to effectively block hate organizations from the use of its platforms to spread violent ideologies is a dangerous choice.

The relationship between certain symbols and ideologies and violence is well understood in other parts of the world. In
Germany, it is illegal to display Nazi imagery or to use hate speech, because these things are understood not as neutral speech
but as provocations to violence.

Amazon must take a public stand against this hate and violence, and take action to ensure that it is not profiting from hate or
enabling others to profit from hate. Across its platforms, Amazon has the right to determine what it sells, publishes, and helps
to deliver online. As a wealthy corporation, it has the resources to ensure its policies are enforced.

Our recommendations for how Amazon should take responsibility:

! Amazon must take a clear public stand against hate movements and their ideologies and publicly pledge not to profit
from hate.

! Amazon must develop more robust policies for all of its platforms in consultation with experts who study hate
movements and symbols, such as the Southern Poverty Law Center (SPLC). These new policies must be consistent and
transparent, and evolve appropriately as hate movements and their symbols evolve.

! Amazon must stop letting its platform be used to sell items featuring hate symbols.

! Amazon must destroy any merchandise displaying hate symbols currently in Amazon-controlled warehouses and
distribution centers.

! Amazon must not facilitate the publication and distribution of hate movement propaganda. This means that Amazon
should:

o Stop providing web content delivery services to identified hate groups,

o Remove electronic books by racists and other peddlers of hate from its Kindle Store,

o Stop allowing hate literature to be published via KDP, and

o Stop making white power and “hatecore” music available on its streaming platform.

! Amazon must develop and resource transparent enforcement mechanisms to ensure that Amazon and its users and
clients are adhering to its policies.
 17 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Appendix A:
Products Featuring Hate Symbols Available on Amazon.com

The following products feature images identified by the Anti-Defamation League as hate symbols and
were available for purchase on Amazon.com in June 2018.

Image 1 Confederate flag pin and patch gift set Image 4 Hangman’s noose decal—lynching imagery

Image 2 Confederate flag T-shirt Image 5 “Noosed Costume”—lynching imagery

Image 3 Georgia state flag featuring Image 6 Cross burning baby onesie for boys
Confederate imagery
18 DELIVERING HATE

Image 7 Cross burning baby onesie for girls Image 11 Nazi swastika pendant

Image 8 Nazi eagle sticker Image 12 Nazi Totenkopf decal

Image 9 German SS officer sword Image 13 Nazi Totenkopf flag

Image 10 German SS hat Image 14 Nazi Totenkopf patches

 19 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Image 15 Nazi Totenkopf bar sign Image 19 Neo-Nazi “Kek” flag among traditional fascist
images in search results for “fascist flag”

Image 16 Neo-Nazi Pepe the Frog shirt Image 20 “Kekfederate flag”—hybrid of Confederate flag
and neo-Nazi Pepe the Frog meme

Image 17 Neo-Nazi Pepe the Frog baseball cap Image 21 Cover of racist propaganda book for children by
American Nazi party founder George Lincoln Rockwell

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Image 18 Neo-Nazi Pepe the Frog sweatshirt Image 22 Nazi machine gun team figurines—children’s toy
huntington 11743 Your Amazon.com Account & Lists Orders Try Prime Cart

WOMEN MEN GIRLS BOYS BABY LUGGAGE SALES & DEALS NEW ARRIVALS Sign

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 20 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Image 23 21st century Nazi soldier figurine—children’s toy Image 27 Neo-Nazi Pepe the Frog as Donald Trump
kids’ backpack
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 21 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Appendix B:
Selected Titles from Hate Publishers Available in Kindle eBook Format

The following publishers have been identified by the Southern Poverty Law Center as hate organizations.
The following titles were available in Kindle e-book format from Amazon.com in June 2018. A full list of 226 titles
available is on file with authors.

Publisher Author(s) Title

Chick Publications Moshay, G. J. O. Anatomy of the Qur’an

Chick Publications Wilson, Gina S. When the Mosque Comes to Town

Chick Publications Ghazoli, Mohammad Al Christ, Mohammad and I

Chick Publications Chick, Jack The Prophet (The Crusaders Book 17)

Counter-Currents Publishing Johnson, Greg, and Dark Right; Batman Viewed from the Right
Gregory Hood
Counter-Currents Publishing Johnson, Greg, and In Defense of Prejudice
Tito Perdue
Counter-Currents Publishing Devlin, F. Roger Sexual Utopia in Power:
The Feminist Revolt against Civilization
Counter-Currents Publishing Bowden, Jonathan, and Western Civilization Bites Back
Greg Johnson
Counter-Currents Publishing Covington, Harold, and North American New Right, Volume One
F. Roger Devlin
Counter-Currents Publishing Johnson, Greg North American New Right, Volume Two

Counter-Currents Publishing Lynch, Trevor, and Trevor Lynch’s White Nationalist Guide to the Movies
Greg Johnson
Counter-Currents Publishing Johnson, Greg, and New Right vs Old Right
Kevin MacDonald
Counter-Currents Publishing Johnson, Greg Truth, Justice, and a Nice White Country

Counter-Currents Publishing Quinn, Spencer J. White Like You

Counter-Currents Publishing Ludovici, Anthony The Confessions of an Anti-feminist:

The Autobiography of Anthony M. Ludovici
Counter-Currents Publishing O’Meara, James J., and The Homo and the Negro
Greg Johnson
Counter-Currents Publishing Johnson, Greg Confessions of a Reluctant Hater

Counter-Currents Publishing Lynch, Trevor, and Son of Trevor Lynch’s White Nationalist
Greg Johnson Guide to the Movies
Counter-Currents Publishing Bowden, Jonathan Pulp Fascism
 22 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Counter-Currents Publishing O’Meara, James J., and Green Nazis in Space:

Greg Johnson New Essays in Literature, Art, and Culture
Counter-Currents Publishing O’Meara, James J., and The Eldritch Evola and Others:
Greg Johnson Traditionalist Meditations on Literature, Art,
and Culture
Counter-Currents Publishing Devi, Savitri, and And Time Rolls On: The Savitri Devi Interviews
R. G. Fowler
Counter-Currents Publishing Bolton, Kerry, and Artists of the Right
Greg Johnson
Counter-Currents Publishing Devi, Savitri, and Defiance: The Prison Memoirs of Savitri Devi
R. G. Fowler
Counter-Currents Publishing Devi, Savitri, and Gold in the Furnace:
R. G. Fowler Experiences in Post-war Germany
Counter-Currents Publishing Polignano, Michael, and Taking Our Own Side
Greg Johnson
Counter-Currents Publishing Vinson, Irmin, and Some Thoughts on Hitler and Other Essays
Greg Johnson
Counter-Currents Publishing Nowicki, Andy The Columbine Pilgrim

Counter-Currents Publishing Devi, Savitri The Non-Hindu Indians and Indian Unity

Fidelity Press/Culture Wars Jones, E. Michael Catholics and the Jew Taboo

Fidelity Press/Culture Wars Jones, E. Michael Jewish Fables

Fidelity Press/Culture Wars Jones, E. Michael Pope Francis in Context:

Have the End Times Arrived in Buenos Aires?
Fidelity Press/Culture Wars Jones, E. Michael How Meyer Lansky Took Over the Cincinnati Ballet:
And What Four Ballerinas Did about It
Fidelity Press/Culture Wars Jones, E. Michael Shylock’s Ewes and Rams:
Economics and Morality
Fidelity Press/Culture Wars Jones, E. Michael The Man behind the Curtain:
Michael Voris and the Homosexual Vortex
Fidelity Press/Culture Wars Jones, E. Michael Islam and Logos

Fidelity Press/Culture Wars Jones, E. Michael, and The Jews and Moral Subversion
John Beaumont
Fidelity Press/Culture Wars Jones, E. Michael, and The Catholic Church and Jews
John Beaumont
Fidelity Press/Culture Wars Jones, E. Michael Ethnos Need Logos:
Why I Spent Three Days in Guadalajara Trying to
Persuade David Duke to Become Catholic

Fidelity Press/Culture Wars Jones, E. Michael Culture Wars in India

Fidelity Press/Culture Wars Bruen, James G., Jr. There Is No We

 23 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Fidelity Press/Culture Wars Jones, E. Michael The Magi and the Apartheid Wall

Fidelity Press/Culture Wars Civilta Cattolica Civilta Cattolica on the Jewish Question

Fidelity Press/Culture Wars Jones, E. Michael L’affaire Williamson:

The Catholic Church and Holocaust Denial
Fidelity Press/Culture Wars Jones, E. Michael Travels with Harley in Search of America:
Motorcycles, War, Deracination, Consumer Identity
Fidelity Press/Culture Wars Bruen, James G., Jr. Errant Knight:
The Scandal of Prochoice Knights
Fidelity Press/Culture Wars Jones, E. Michael Jewish Nazis

Fidelity Press/Culture Wars Jones, E. Michael Lejzor and Fiszel Sing the Blues:
Chess Records and the Black-Jewish Alliance
FidelityPress/Culture Wars Jones, E. Michael Niggas in Denial:
Pimping the System and the System of Pimping
Fidelity Press/Culture Wars Jones, E. Michael Benedict’s Rule:
The Rise of Ethnicity and the Fall of Rome
Fidelity Press/Culture Wars Jones, E. Michael Escape from Globalism:
Meditations while Rowing down the Danube
Fidelity Press/Culture Wars Jones, E. Michael Protectors of the Code:
The Christmas Day Abortion Clinic Bombing
IHS Press Senior, John, Andrew Senior, and The Death of Christian Cultures
Dr. David Allen White
IHS Press Senior, John, and The Restoration of Christian Culture
Andrew Senior
IHS Press Pesch, Heinrich, and Ethics and the National Economy
Dr. Rupert Ederer
IHS Press Lanz, Tobias J., and Beyond Capitalism and Socialism:
John Sharpe A New Statement of an Old Ideal
IHS Press O’Huallachain, D. Liam, and Neo-Conned! Again:
J. Forrest Sharpe Hypocrisy, Lawlessness, and the Rape of Iraq
IHS Press Penty, Arthur, and The Gauntlet:
Dr. Peter Chojnowski A Challenge to the Myth of Progress
The Remnant Press Chudinova, Elena, and The Mosque of Notre Dame
Duncan Maxwell Anderson
Washington Summit Lynn, Richard Race Differences in Intelligence:
Publishers An Evolutionary Analysis
Washington Summit Roth, Byron The Perils of Diversity:
Publishers Immigration and Human Nature
Washington Summit Lynn, Richard The Chosen People:
Publishers A Study of Jewish Intelligence and Achievement
Washington Summit Bolton, K. R., and The Great Erasure:
Publishers Edmund Connelly The Reconstruction of White Identity
 24 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Appendix C:
Hate Music Available to Stream and for Digital Download on Amazon.com

The following bands have been identified by the Southern Poverty Law Center as making hate music. The following
albums and songs were available for streaming and digital download from Amazon.com in June 2018.

Hate Band Album Songs

Ad Hominem Napalm for All AMSB
I Am Love
Consecrate the Abomination
Napalm for All
Goatfucker
V. Is the Law
Imperial Massacre
Bomb the Earth
You Are My Slut
Vatican Gay

Arghoslent 1990–1994 The First Three Demos Bloody Mary

[Clean] Jigsaw
Arghoslent
The Entity
Prenotion
Fascist Inculcation
Cathari
Jaws of the Furnace
Werguild
Mob of the Howling
Incursions
Swallowed
Bastard Son of One Thousand Whores
The Imperial Clans
A Somber Warcry
The Nexxus of Chaos

Brutal Attack and Bully Anthems with Attitude Avenge or Regret

Boys In Your Eyes
My Final Vision
Kill Me Now
Green Fields Beyond
Same Old Story
Battle of the Highlands Intro
Jail Break
Skinhead Superstar
Run Away
Underdog
Pray for Revolution
Battle of the Highlands Outro
 25 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Brutal Attack Pride and Passion Pride and Passion

Darkness
Ocean of Warriors
These Tears Are Real
Child
Unity
Dear Mother
Always Near (For Ian)
Changes
Deliverance
For the Fallen and the Free
You Deceived Me, Pt. 1
My Sword Duty
Tomorrows Dream
Blood
No Way Out
Last Day of Summer
From the Inside
Sacrifice
Tell England
My Last Goodbye
Embers of Yesterday
You Deceived Me, Pt. 2

Chingford Attack Reds Better Run When We’re on the Dirty W Whore
Attack Death or Glory
Smash the System
East End
C. Hunt
Dirty B Bastard
J Lies
Political Correctness
Chingford Attack

Condemned 84 Skins n Pinz In the Gutter

Condemned 84 Skins n Pinz 2 Face the Aggression

Geimhre Northern Black Metal Celtic

Ian Stuart and Stigger Patriotic Ballads: Our Time Will Come Ian Stuart and Stigger
The Lion’s Roar
We Stand Alone
One in a Million
Wasted Life
Never Give In
Glory
Left to Drown
Why Worry
Europe on My Mind
Our Time Will Come
Tuesday’s Gone
 26 • DELIVERING HATE: How Amazon’s Platforms Are Used to Spread White Supremacy, Anti-Semitism, and Islamophobia and How Amazon Can Stop It

Ken and Stigger They Died with Pride I Stand

Get Yourself Tattooed
I Heeded the Call
Have a Drink with Me
Berlin
Stalingrad
Just Outta Reach
Stand Tall My Son
Sleep Well My Brother
The Drum and the Bugle

Max Resist Aces and Eights: The Best of Max Resist Traitors Beware
Romantic Violence
Max Resist
Cut-N-Loose
R.J.M.
Boot Party
Renegade Youth
W.P. Rock N’ Roll
Anger and Hatred
Maximum Resistance
White Man
Last Days
Ghost
88 Rock N’ Roll Band
Keep Fighting
Masters of the Media
My Goodness, My Guiness
Fight Night
I Hope…
My Heart for Deutschland
Donna Maniac

Moloth Unbreakable Faith Witches Fog

Above the Giant’s Tomb
Buchenwald
By Thunder from Heaven
My Native Land
In Our Hearts
And Still Will Be So
Raven to Raven
Black Spell of Destruction (Burzum)

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