Scribd
Upload
46 views19 pages

Presented by Apoorva Gupta Ojas Maheshwari Sonam Jain

Flipkart began in 2007 selling books online in India and has since expanded into various product categories such as electronics, apparel, home goods, and more. It is headquartered in Bangalore, India and is one of the largest e-commerce companies in the country. Flipkart sells over 11.5 million book titles and ships over 30,000 items per day through its delivery network across 37 cities in India. It utilizes various marketing strategies including pricing discounts, promotions, and social media campaigns to target youth and internet-connected customers.

Uploaded by

Ashok Subramaniam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
46 views19 pages

Presented by Apoorva Gupta Ojas Maheshwari Sonam Jain

Flipkart began in 2007 selling books online in India and has since expanded into various product categories such as electronics, apparel, home goods, and more. It is headquartered in Bangalore, India and is one of the largest e-commerce companies in the country. Flipkart sells over 11.5 million book titles and ships over 30,000 items per day through its delivery network across 37 cities in India. It utilizes various marketing strategies including pricing discounts, promotions, and social media campaigns to target youth and internet-connected customers.

Uploaded by

Ashok Subramaniam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 19

PRESENTED BY

APOORVA GUPTA
OJAS MAHESHWARI
SONAM JAIN
 Flipkart.com, India’s largest e-commerce brand
for physical goods, started with books in 2007,
and entered the consumer electronics category
with the launch of mobile phones, in September
2010.

 The co-founders of flipkart are Sachin Bansal


and BinnyBansal.

 Since then it has grown rapidly, today the


portfolio is spread across 14 categories – from
books to music, mobiles, computers, cameras,
home & kitchen appliances, TV & home theatre
systems etc.
 Started with selling of Books,

 Operation exclusive to India, with HQ at


Bangalore, Karnataka

 First book sold- “Leaving Microsoft to


change the world” by john Wood

 Later expanded business in other


products like
› Electronic goods
› Apparels Home and
› kitchen appliances etc.
 Ranks in the top 20 websites in India.
 Book titles available– 11.5 million.
 Registered users – 22 million
 Current manpower – Approx. 4800
 Items shipped per day – 30000+
 Own delivery network – 37 cities
 Product
 Place
 Price
 Promotion
 Process
 Physical evidence
 People
FICTION
 Aims most segments except
ACADEMIC
automobiles and groceries.
LITERATURE
CHILDREN
 Various products in all the
categories have given a chance
to all other brand to compete ELECTRONIC GOODS
HOUSEHOLD ELECT.
with each other for there brand MOBILE
and customer attraction. TECHNOLOGIES
PERIPHERALS,WELL
NESS

APPARELS
ACCESSORIES
 Inventory at 4 major centers-
Mumbai, Delhi, Bangalore,
Kolkata
 Delivery services through e-kart
and postal services.
 Covers all tier-1 cities and major
tier-2 and tier-3 cities.
 This is where flipkart saves
money as it does not need to
incur cost on setting up stores as
it is online based.

First offline store opened in Bangalore named “fliptomania”


 Much less price then other e-commerce
websites
 Availability of E wallets and E-Gifts
 EMI option for specific products
 Discounted coupons
 Free shipping facility
 Special discount and promotional codes for
the loyal customers.

The products are offered various prices catering to all the classes of buyers
 Cash on delivery

 Debit and Credit card transactions

 Delivery time

 Payzippy safe payments


 The packaging and quality of
product

 Prompt delivery

 30 day return policy


 Customer services

 Investors

 Employees
 Flipkart segments market on the basis of
› Internet users

6% 3%
Internet user w.r.t age

18% 34% 15-24


25-34
35-44
45-54
55+
39%
How to differentiate?
 Different section for men

 Different section for women


Whom to target?
 Youth generation
 Different section for kids wear
depending upon the age like
› 0-2 yrs.
 Socially connected people or
Internet connected People › 2-4 yrs.
› 4-8 yrs.
 Shopaholic (discount keen
people) › 8-12 yrs.
› 12 and above

Psychographic Demographic
 Cash on delivery  Marketing campaign like no
kidding no worrying
 30- Days replacement
policy(varied with product)
 Promo coupons or
 E wallet and e Vouchers Discount

 User friendly interface


 SEO
 Above the line promotion:
› TV Advertisement
› Print ads

 Below the line promotion:


› Word of mouth
› Bulk mailing
› In app push notification

 Through the line promotion:


› Social media marketing/ campaign

In promotion Flipkart uses a new tool know as AFFILIATE MARKETING in which it


earns revenue from different brand for placing their ads in the hot deal section for better
presence.
Advt by flipkart
Internet users to reach 420 million by june 2017:IAMAI

You might also like