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Art Direction

The Art Director works with the Copywriter to conceptualize big stories for advertising campaigns and is responsible for the visual presentation and design of ads, including composition, photography or illustrations, typography, and color palette. While the Art Director focuses on visuals and the Copywriter on words, they collaborate to create finished ads that effectively deliver the intended message.

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751 views13 pages

Art Direction

The Art Director works with the Copywriter to conceptualize big stories for advertising campaigns and is responsible for the visual presentation and design of ads, including composition, photography or illustrations, typography, and color palette. While the Art Director focuses on visuals and the Copywriter on words, they collaborate to create finished ads that effectively deliver the intended message.

Uploaded by

Beyond Banners
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Art Direction.

Thursday, September 30, 2010


The Art Director works together
with the Copywriter to think
of big stories.

Thursday, September 30, 2010


Art Direction is how the your
ad will be presented
visually to the consumer.

Thursday, September 30, 2010


While the Art Director is in charge
of the visual part of the ad, and the writer
is in charge of the words, both are
in charge of the finished ad.

Thursday, September 30, 2010


An Art Director thinks about
these key elements for every
ad campaign:

-Design (Composition/Layout)
-Photography or illustration?
-Typography
-Color palette (Colors used in the ad)

Thursday, September 30, 2010


Thursday, September 30, 2010
Thursday, September 30, 2010
Thursday, September 30, 2010
Thursday, September 30, 2010
Thursday, September 30, 2010
Thursday, September 30, 2010
Thursday, September 30, 2010
Thursday, September 30, 2010

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