White Goods

White goods are the goods that are painted white or

enameled white. These products were previously
manufactured with a white enamel finish but are now
colored. White goods sector is characterized by
emergence of MNCs, exchange offers, discounts, and
intense competition. The market share of MNCs in White
goods segment is 65%. MNCs mainly target the growing
middle class of India. MNCs offer superior technology to
the consumers; while the Indian companies compete on
the basis of firm grasp in the local market, their well-
acknowledged brands, and their hold over wide
distribution network. However, the penetration level of
the consumer durables is still low in the market. The
major factor responsible for low penetration is poor
government spending on infrastructure.
Products Covered
White goods include household appliances, such as,
Water Heater, Refrigerator, Clothes Dryer, Air
Conditioner, Dish Washer, Microwave Oven, Washing
Machine etc. In the modern period, these products are
available in a variety of decorator colors.

White goods do not include the entertainment appliances,

such as, Televisions, Home cinema, Camcorders, CD, and
DVD players. These products are included in the Brown
goods category.

Major Players The major players in the White goods

sector are LG Electronics India Ltd., Samsung India,
Whirlpool, and Videocon.

Practical skills are needed to maintain White goods and

heavy tools are required to repair them, while Brown
goods require high technical knowledge, in service area.

White goods appliances account for 70% of the energy

consumed in homes and their greenhouse gas emisison
levels are usually high.
Consumer Durables
Industry
Introduction

Before the liberalization of the Indian economy, only a

few companies like Kelvinator, Godrej, Allwyn, and
Voltas were the major players in the consumer durables
market, accounting for no less than 90% of the market.
Then, after the liberalization, foreign players like LG,
Sony, Samsung, Whirlpool, Daewoo, Aiwa came into the
picture. Today, these players control the major share of
the consumer durables market.

Consumer durables market is expected to grow at 10-15%

in 2007-2008. It is growing very fast because of rise in
living standards, easy access to consumer finance, and
wide range of choice, as many foreign players are
entering in the market.
On the flip side, the presence of a large number of players
in the consumer durables market sometimes results in
excess supply.
Overview
With the increase in income levels, easy availability of
finance, increase in consumer awareness, and introduction
of new models, the demand for consumer durables has
increased significantly. Products like washing machines,
air conditioners, microwave ovens, color televisions
(CTVs) are no longer considered luxury items. However,
there are still very few players in categories like vacuum
cleaners, and dishwashers.

Consumer durables sector is characterized by the

emergence of MNCs, exchange offers, discounts, and
intense competition. The market share of MNCs in
consumer durables sector is 65%. MNC's major target is
the growing middle class of India. MNCs offer superior
technology to the
consumers, whereas the Indian companies compete on the
basis of firm grasp of the local market, their well-
acknowledged brands, and hold over wide distribution
network. However, the penetration level of the consumer
durables is still low in India. An important factor behind
low penetration is poor government spending on
infrastructure. For example, the government spending is
very less on electrification programs in rural areas. This
factor discourages the consumer durables companies to
market their products in rural areas.

     -Introduction
     -Sector Outlook
     -SWOT Analysis
     -Classification

Some Facts
1. Bargaining power of suppliers in consumer durables
sector is limited due to threat of imports and intense
competition.
2. Some of the entry barriers in consumer durables sector
are distribution network, capital, and ability to hire
purchases.
3. Demand is seasonal and cyclical.
4. Competition among players is on the basis of difference
in prices and well-acknowledged brands

Sector Outlook
There has been strong competition between the major
MNCs like Samsung, LG, and Sony.

LG Electronics India Ltd. has announced its extension

plan in 2006. The company is going to invest $250
million in India by 2011 and is planning to establish a
manufacturing facility in Pune.

TCL Corporation is also planning to establish a $22

million manufacturing facility in India.

The Indian companies like Videocon Industries and Onida

are also planning to expand. Videocon has acquired
Electrolux brand in India. Also, with the acquisition of
Thomson Displays by Videocon in Poland, China, and
Mexico, the company is marking its international
presence.
According to isuppli Corporation (Applied Market
Intelligence), country's fiscal policy has encouraged
Indian consumer electronic industry. The reduction on
import duty in the year 2005-06 has benefited many
companies, such as Samsung, LG, and Sony. These
companies import their premium end products from
manufacturing facilities that are located outside India.

Indian consumers are now replacing their existing

appliances with frost-free refrigerators, split air
conditioners, fully automatic washing machines, and color
televisions (CTVs), which are boosting the sales in these
categories.

Some companies like Samsung Electronics Co. Ltd. and

LG Electronics India Ltd. are now focusing on rural areas
also. These companies are introducing gift schemes and
providing easy finance to capture the consumer base in
rural areas.

Sector Financials
In Rs
  31/03/2002 31/03/2003 31/03/2004
Sales 37,331m 30,100m 43,096m
Sales Growth - -19.4% 43.2%
Gross Profit
10.7% 6.6% 4.3%
Margin
Profit After
1,019m 940m -1,202m
Tax (PAT)
PAT Growth - -4.3% -209.5%
Market
1,787m 2,392m 2,359m
Capitalization
P/E Ratio 7.0 7.6 -7.9
Return on
Capital
13.9% 23.1% 6.9%
Employed
(ROCE)
Growth in 2005-06
Consumer Durables Growth
Air Conditioner 20-25%
Refrigerator 5-10%
Microwave Ovens 25%
Washing Machines 5-10%
Color Televisions (CTVs) 15-20%
Black & White Televisions -20%
Clock 10%
Watch 10%
VCDs 30%
Consumer Electronics (Overall) 9%

Classification
Classification of Consumer Durables Sector

Consumer durables Sector can be classified as follows:

1. Consumer Electronics includes VCD/DVD, home

theatre, music players, color televisions (CTVs), cameras,
camcorders, portable audio, Hi-Fi, etc.
2. White Goods include dishwashers, air conditioners,
water heaters, washing machines, refrigerators, vacuum
cleaners, kitchen appliances, non-kitchen appliances,
microwaves, built-in appliances, tumble dryer, personal
care products, etc.
3. Moulded Luggage includes plastics.
4. Clocks and Watches
5. Mobile Phones

Swot Analysis
Strengths

1. Presence of established distribution networks in both

urban and rural areas
2. Presence of well-known brands
3. In recent years, organized sector has increased its share
in the market vis a vis the unorganized sector.

Weaknesses
1. Demand is seasonal and is high during festive season
2. Demand is dependent on good monsoons
3. Poor government spending on infrastructure
4. Low purchasing power of consumers
Opportunities

1. In India, the penetration level of white goods is lower

as compared to other developing countries.
2. Unexploited rural market
3. Rapid urbanization
4. Increase in income levels, i.e. increase in purchasing
power of consumers
5. Easy availability of finance

Threats

1. Higher import duties on raw materials imposed in the

Budget 2007-08
2. Cheap imports from Singapore, China and other Asian
countries
Scope
In terms of Purchasing Power Parity (PPP), India is the
4th largest economy in the world and is expected to
overtake Japan in the near future to become the 3rd
largest. Indian consumer goods market is expected to
reach $400 billion by 2010. India has the youngest
population amongst the major countries. There are a lot of
young people in India in different income categories.
Nearly two- thirds of its population is below the age of
35, and nearly 50 % is below 25. There are 56 million
people in middle class, who are earning US$ 4,400- US$
21,800 a year. And there are 6 million rich households in
India. The upper-middle and high-income households in
urban areas are expected to grow to 38.2 million in 2007
as against 14.6 million in 2000.
     -Current Scenario
     -Future Scenario

Rural sector offers huge scope for consumer durables

industry, as it accounts for 70% of the Indian population.
Rural areas have the penetration level of only 2% and
0.5% for refrigerators and washing machines respectively.
The urban market and the rural market are growing at the
annual rates of 7%-10%and 25% respectively. The rural
market is growing faster than the urban market. The urban
market has now largely become a product replacement
market.

The bottom line is that Indian market is changing rapidly

and is showing unprecedented business opportunity.

Current Scenario
The consumer durables market in India is valued at US $
4.5 billions currently. In 2006, microwave ovens and air
conditioners registered a growth of about 25%. Frost-free
refrigerators have registered significant growth as many
urban families are replacing their old refrigerators.
Refrigerator sales amounted to 4.2 millions in 2006,
whereas the production of the refrigerators went up by
17% as compared to the preceding year. Washing
machines, which have always seen poor growth, have
seen reasonable growth in 2006. More and more Indians
are now buying electrical appliances due to change in
electricity scenario. The penetration level of color
televisions (CTVs) is expected to increase 3 times by
2007.
According to National Council for Applied Economic
Research (NCAER), Indian consumer class is growing at
a fast rate. This in turn is benefiting the consumer
durables manufacturers.

Future Scenario
With easy availability of finance, emergence of double-
income families, fall in prices due to increased
competition, government support, growth of media,
availability of disposable incomes, improvements in
technology, reduction in customs duty, rise in
temperatures, growth in consumer base of rural sector, the
consumer durables industry is growing at a fast pace.
Given these factors, a good growth is projected in the
future, too.

The penetration level of consumer durables is very low in

India, as compared with other countries. This translates
into vast unrealized potential.
For example, in case of color televisions (CTVs), the
penetration level of various countries is:
India 24%
Brazil 11%
 China 98%
US 333%
France 235%
Japan 250%

Demand and Penetration Level of White Goods in India

  1995-1996 2005-2006 2009-2010
13.14
Demand 3.43 million 8.72 million
million
149 per 319 per 451 per
Penetration
1,000 1,000 1,000
level
households households households

In a study conducted by Frost & Sullivan and

commissioned by India Semiconductor Association (ISA),
the demand for Electronic Appliances is projected to grow
exponentially at a compounded annual growth rate
(CAGR) of 30%.

In billions
List of Companies
Some of the companies in consumer durables sector are:

1. AIWA
2. Akai India
3. BenQ Corporation
4. Blue Star Ltd.
5. Bose Corporation
6. BPL
7. Canon India
8. Carrier Aircon Ltd.
9. Daewoo India
10. Electrolux-Kelvinator
11. Godrej
12. Haier India
13. Hitachi Ltd.
14. Khaitan India Ltd.
15. LG Electronics India Ltd.
16. MIRC Electronics Ltd.
17. Mitsubishi Electronic Corporation
18. Nokia India
19. Onida
20. Pace Micro Technology
21. Panasonic
22. Philips India
23. Samsung India
24. Samtel
25. Sansui India
26. Siemens
27. Sony India
28. Thomson Ltd.
29. Titan Industries
30. Toshiba Corporation
31. Videocon Industries
32. Whirlpool Appliances
Top Players
The top 10 players in consumer durables sector are:
 Nokia India
 LG Electronics India Ltd.
 Philips India
 Titan Industries
 Samsung India Electronics
 Whirlpool Appliances
 Siemens
 Sony India
 Videocon Industries
 Blue star

Career in Consumer
Durables Sector
The consumer durables sector is characterized by high
competition- especially from international brands-
because of which most organizations are innovating
product marketing strategies through organizational
change and process re-engineering. This has resulted in
increased demand for skills at various levels. As the need
for innovative products rises, the need for talented
candidates also rises. The sector requires people who are
technically competent and get along well with the
company's specific requirements.
Qualifications

Skills & Traits

There are 3 major career paths in the consumer durables

industry:
 Research & Development, such as, Scientific and
Laboratory Work
 Commercial, such as, Marketing and Sales
 Operational, such as, IT, Manufacturing, Logistics/
Supply Chain Management (SCM), Finance, International
Business

Major recruiters in consumer durables sector are:

 Panasonic
 Godrej
 Samsung Electronics
 Canon India
Qualifications
Educational Qualifications Required

Some of the preferred educational qualifications in

consumer durables sector are:
 MBA with specialization (Marketing, Finance,
International Business, Human Resource, Operations)
 B.E./B.Tech/M.Tech (IT, Mechanical,
Manufacturing, Electrical, Material)
 Lawyers
 Public Relations
 Chartered Accountants
 Economists
 R&D/Design Professionals
 Scientific Researchers/ PhDs

Skills
Skills and Attributes Required

Strategic Core Skills

 Skills
1. Marketing mix, i.e. segmenting,
targeting, positioning (STP)
2. Marketing planning
Marketing 3. Market research
4. Understanding of consumer
buying behavior
5. Market assessment

1. Relationship building
Custom 2. Knowledge acquisition and
Relationship implementation
Management 3. Direct marketing
(CRM) 4. Database management
5. Communication/Collaboration

1. Persuasion
Sales Skills 2. Negotiation

R&D 1. Design

Supply Chain 1. Controlling

Management 2. Designing
(SCM) 3. Planning
and 4. Monitoring
5. Implementation
Project
Management  
 1. Software application
2. E-business
IT 3. Automated equipment
4. Server applications

Industrial 1. Concept creation

Design 2. Concept development

1. Kan ban (a signaling system)

Process 2. Process re-engineering
Improvement 3. Six sigma

1. Trade marks
2. Patenting
IP Protection 3. Copyright
4. Patent law

1. Creating knowledge
2. Storing knowledge
Knowledge 3. Capturing knowledge
Management 4. Implementing knowledge
5. Disseminating knowledge

Indian Industry
 Automobile Sector
  Aviation Sector
 Banking Sector
 Biotechnology Sector
 BPO Sector
 Consumer Durables Sector
 FMCG Sector
 Hospitality Sector
 IT-ITeS Sector
 KPO Sector
 Media and Entertainment Sector
 Mining & Minerals Sector
 Pharmaceutical Sector
 Retail Sector
 Telecom Sector

Domestic Electrical
Appliances in India
Euromonitor International's Domestic Electrical
Appliances in India market report offers a
comprehensive guide to the size and shape of the market
at a national level. It provides the latest retail sales data,
allowing you to identify the sectors driving growth. It
identifies the leading companies, the leading brands and
offers strategic analysis of key factors influencing the
market - be they new product developments, packaging
innovations, economic/lifestyle influences, distribution or
pricing issues. Forecasts illustrate how the market is set to
change.
EXECUTIVE SUMMARY
TABLE OF CONTENTS
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Product coverage

Large kitchen appliances; Small electrical appliances

Executive summary

Sales dented by high manufacturer costs, inflation and

low consumer confidence
2008 was a challenge for the Indian domestic electrical
appliances market. Rising raw material prices for steel,
copper and plastics, as well as soaring global petroleum
prices, impacted the market throughout 2008. Rising
inflation, sliding stock markets and the virtual absence of
consumer finance schemes also collectively led to low
consumer confidence and dampened sales of domestic
electrical appliances in the first half of 2008, lowering
volume growth to single-digit growth. Problems were
more severe in certain categories, such as air conditioners,
due to a more severe winter and milder summer in 2008.
Price rises were seen in many large appliances categories,
meaning that consumers postponed purchases, or cut
down on what they perceived to be luxury purchases.
Soaring energy bills drive popularity of energy-efficient
appliances
Energy Efficiency Ratio (EER) became a buzzword in
2008, due consumer concerns about inflation and soaring
energy bills, leading them to prefer appliances which
offer energy-efficiency. Therefore most leading brands of
air conditioners and refrigerators started highlighting EER
ratings in a bid to differentiate themselves from the
competition. Although currently it is not mandatory by
law to state the EER of a product, this is likely to become
compulsory over the forecast period, especially for air
conditioners, refrigerators, fans and later on other
domestic appliances. Samsung India Electronics Ltd was
the first to introduce EER ratings for refrigerators. Other
leading companies, such as LG Electronics India Ltd and
Godrej Appliances Ltd, now offer energy-efficient
appliances.
Aesthetics and technology are the new mantra
Appliances which are technologically-advanced as well as
aesthetically well designed are much preferred by
consumers in the Indian domestic electrical appliances
market, thus companies are trying to offer products with a
mix of technology and design to appeal to consumers. For
example, newer air conditioner models come with wall-
matching finishes and special colours. Voltas Ltd
introduced a stylish triangular air conditioner which can
be discreetly fitted into the corner of the room. In
refrigeration appliances too, appliances come with good
design as well as advanced features; for instance Samsung
India Electronics Ltd’s Silver Nano technology claims to
keep food fresher for longer by killing harmful bacteria.
After-sales service becoming key as a competitive edge
All the leading players are ramping up their after-sales
services to enhance the consumer experience and ensure
loyalty. LG Electronics India Ltd came up with a concept
of ‘211’ to tackle its after-sales service issues. Samsung
India Electronics Ltd has an e-based service helpline.
Even leading retailers such as Vivek’s Ltd (kitchen
specialist multiple retailer), and others are aggressively
looking into improving the after-sales service of their
private domestic appliance brands. Companies have also
made significant investments in information technology
(IT) related infrastructure and staff training to ensure high
quality after-sales service. Companies are also integrating
their service network to have wide, pan-national
coverage.
Multinationals dominate, but large local players also
strong contenders
LG Electronics India Ltd, Samsung India Electronics Ltd
and Whirlpool of India Ltd dominate most of the
categories in large appliances, but erstwhile Indian majors
such as Videocon Appliances Ltd and Godrej Appliances
Ltd are fighting back aggressively for market shares. Both
these Indian players have invested in technology up-
grades, revitalised distribution and are offering more
affordable products. Videocon Appliances Ltd underwent
large-scale reorganisation in order to sharpen its focus on
each category.
Table of contents

DOMESTIC ELECTRICAL APPLIANCES IN INDIA :

MARKET INSIGHT
EXECUTIVE SUMMARY
Sales dented by high manufacturer costs, inflation and
low consumer confidence
Soaring energy bills drive popularity of energy-efficient
appliances
Aesthetics and technology are the new mantra
After-sales service becoming key as a competitive edge
Multinationals dominate, but large local players also
strong contenders
KEY TRENDS AND DEVELOPMENTS
Inflation, combined with lower consumer finance, slows
down sales
Appliance majors increase prices due to rising raw
material costs
Energy-efficient products become increasingly popular
Tough economic times prompt companies to seek new
ways to attract consumers
Domestic appliance companies customise to better suit
Indian requirements
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock
Domestic Electrical Appliances by Sector/Subsector
2003-2008
Table 2 Replacement Cycles of Domestic Electrical
Appliances by Sector 2008
MARKET DATA
Table 3 Sales of Domestic Electrical Appliances by
Sector: Volume 2003-2008
Table 4 Sales of Domestic Electrical Appliances by
Sector: Value 2003-2008
Table 5 Sales of Domestic Electrical Appliances by
Sector: % Volume Growth 2003-2008
Table 6 Sales of Domestic Electrical Appliances by
Sector: % Value Growth 2003-2008
Table 7 Sales of Large Kitchen Appliances by Sector and
by Built-in/Freestanding Split: Volume 2003-2008
Table 8 Sales of Large Kitchen Appliances by Sector and
by Built-in/Freestanding Split: Value 2003-2008
Table 9 Sales of Large Kitchen Appliances by Sector and
by Built-in/Freestanding Split: % Volume Growth 2003-
2008
Table 10 Sales of Large Kitchen Appliances by Sector
and by Built-in/Freestanding Split: % Value Growth
2003-2008
Table 11 Company Shares of Large Kitchen Appliances
2004-2008
Table 12 Brand Shares of Large Kitchen Appliances
2005-2008
Table 13 Company Shares of Small Kitchen Appliances
(Non-cooking) 2004-2008
Table 14 Brand Shares of Small Kitchen Appliances
(Non-cooking) 2005-2008
Table 15 Large Kitchen Appliances by Distribution
Format: % Breakdown 2003-2008
Table 16 Forecast Sales of Domestic Electrical
Appliances by Sector: Volume 2008-2013
Table 17 Forecast Sales of Domestic Electrical
Appliances by Sector: Value 2008-2013
Table 18 Forecast Sales of Domestic Electrical
Appliances by Sector: % Volume Growth 2008-2013
Table 19 Forecast Sales of Domestic Electrical
Appliances by Sector: % Value Growth 2008-2013
Table 20 Forecast Sales of Large Kitchen Appliances by
Sector and by Built-in/Freestanding Split: Volume 2008-
2013
Table 21 Forecast Sales of Large Kitchen Appliances by
Sector and by Built-in/Freestanding Split: Value 2008-
2013
Table 22 Forecast Sales of Large Kitchen Appliances by
Sector and by Built-in/Freestanding Split: % Volume
Growth 2008-2013
Table 23 Forecast Sales of Large Kitchen Appliances by
Sector and by Built-in/Freestanding Split: % Value
Growth 2008-2013
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - INDIA
GLEN APPLIANCES LTD - DOMESTIC
ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Glen Appliances Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 3 Glen Appliances Ltd: Competitive Position
2008
NATIONAL PANASONIC INDIA LTD - DOMESTIC
ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 4 National Panasonic India Ltd: Key Facts
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 5 National Panasonic India Ltd: Competitive
Position 2008
SAMSUNG INDIA ELECTRONICS LTD - DOMESTIC
ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 6 Samsung India Electronics Ltd: Key Facts
Summary 7 Samsung India Electronics Ltd: Operational
Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 8 Samsung India Electronics Ltd: Production
Statistics 2007
COMPETITIVE POSITIONING
Summary 9 Samsung India Electronics Ltd: Competitive
Position 2008
USHA INTERNATIONAL LTD - DOMESTIC
ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Usha International Ltd: Key Facts
Summary 11 Usha International Ltd: Operational
Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Usha International Ltd: Production Statistics
2007
COMPETITIVE POSITIONING
Summary 13 Usha International Ltd: Competitive
Position 2008
VIDEOCON APPLIANCES LTD - DOMESTIC
ELECTRICAL APPLIANCES - INDIA
STRATEGIC DIRECTION
KEY FACTS
Table 24 Summary1 Videocon Industries Ltd*: Key Facts
Summary 14 Videocon Industries Ltd**: Operational
Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 15 Videocon Industries Ltd*: Competitive
Position 2008
REFRIGERATION APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 25 Sales of Refrigeration Appliances by Subsector:
Volume 2003-2008
Table 26 Sales of Refrigeration Appliances by Subsector:
Value 2003-2008
Table 27 Sales of Refrigeration Appliances by Subsector:
% Volume Growth 2003-2008
Table 28 Sales of Refrigeration Appliances by Subsector:
% Value Growth 2003-2008
Table 29 Sales of Fridges by Format: % Breakdown
2004-2008
Table 30 Sales of Fridge Freezers by Volume Capacity: %
Breakdown 2004-2008
Table 31 Sales of Fridges by Volume Capacity: %
Breakdown 2004-2008
Table 32 Company Shares of Refrigeration Appliances
2004-2008
Table 33 Brand Shares of Refrigeration Appliances 2005-
2008
Table 34 Company Shares of Freestanding Fridge
Freezers 2004-2008
Table 35 Company Shares of Freestanding Fridges 2004-
2008
Table 36 Forecast Sales of Refrigeration Appliances by
Subsector: Volume 2008-2013
Table 37 Forecast Sales of Refrigeration Appliances by
Subsector: Value 2008-2013
Table 38 Forecast Sales of Refrigeration Appliances by
Subsector: % Volume Growth 2008-2013
Table 39 Forecast Sales of Refrigeration Appliances by
Subsector: % Value Growth 2008-2013
HOME LAUNDRY APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Home Laundry Appliances by
Subsector: Volume 2003-2008
Table 41 Sales of Home Laundry Appliances by
Subsector: Value 2003-2008
Table 42 Sales of Home Laundry Appliances by
Subsector: % Volume Growth 2003-2008
Table 43 Sales of Home Laundry Appliances by
Subsector: % Value Growth 2003-2008
Table 44 Sales of Automatic Washing Machines by
Format: % Breakdown 2003-2008
Table 45 Sales of Automatic Washing Machines by
Volume Capacity: % Breakdown 2005-2008
Table 46 Sales of AutomaticTumble Dryers by Format: %
Breakdown 2004-2008
Table 47 Company Shares of Home Laundry Appliances
2004-2008
Table 48 Brand Shares of Home Laundry Appliances
2005-2008
Table 49 Forecast Sales of Home Laundry Appliances by
Subsector: Volume 2008-2013
Table 50 Forecast Sales of Home Laundry Appliances by
Subsector: Value 2008-2013
Table 51 Forecast Sales of Home Laundry Appliances by
Subsector: % Volume Growth 2008-2013
Table 52 Forecast Sales of Home Laundry Appliances by
Subsector: % Value Growth 2008-2013
DISHWASHERS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 53 Sales of Dishwashers by Subsector: Volume
2003-2008
Table 54 Sales of Dishwashers by Subsector: Value 2003-
2008
Table 55 Sales of Dishwashers by Subsector: % Volume
Growth 2003-2008
Table 56 Sales of Dishwashers by Subsector: % Value
Growth 2003-2008
Table 57 Sales of Dishwashers by Format: % Breakdown
2004-2008
Table 58 Company Shares of Dishwashers 2004-2008
Table 59 Brand Shares of Dishwashers 2005-2008
Table 60 Forecast Sales of Dishwashers by Subsector:
Volume 2008-2013
Table 61 Forecast Sales of Dishwashers by Subsector:
Value 2008-2013
Table 62 Forecast Sales of Dishwashers by Subsector: %
Volume Growth 2008-2013
Table 63 Forecast Sales of Dishwashers by Subsector: %
Value Growth 2008-2013
LARGE COOKING APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 64 Sales of Large Cooking Appliances by
Subsector: Volume 2003-2008
Table 65 Sales of Large Cooking Appliances by
Subsector: Value 2003-2008
Table 66 Sales of Large Cooking Appliances by
Subsector: % Volume Growth 2003-2008
Table 67 Sales of Large Cooking Appliances by
Subsector: % Value Growth 2003-2008
Table 68 Sales of Cookers by Gas/Electric: % Breakdown
2003-2008
Table 69 Sales of Ovens by Standard/Multifunctional: %
Breakdown 2003-2008
Table 70 Sales of Built-in Hobs by Format: % Breakdown
2003-2008
Table 71 Sales of Freestanding Hobs by Format: %
Breakdown 2003-2008
Table 72 Company Shares of Large Cooking Appliances
2004-2008
Table 73 Brand Shares of Large Cooking Appliances
2005-2008
Table 74 Company Shares of Cookers 2004-2008
Table 75 Company Shares of Ovens 2004-2008
Table 76 Company Shares of Hobs 2004-2008
Table 77 Company Shares of Built-in Hobs 2004-2008
Table 78 Company Shares of Freestanding Hobs 2004-
2008
Table 79 Company Shares of Cooker Hoods 2004-2008
Table 80 Company Shares of Freestanding Cooker Hoods
2004-2008
Table 81 Forecast Sales of Large Cooking Appliances by
Subsector: Volume 2008-2013
Table 82 Forecast Sales of Large Cooking Appliances by
Subsector: Value 2008-2013
Table 83 Forecast Sales of Large Cooking Appliances by
Subsector: % Volume Growth 2008-2013
Table 84 Forecast Sales of Large Cooking Appliances by
Subsector: % Value Growth 2008-2013
MICROWAVES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 85 Sales of Microwaves by Subsector: Volume
2003-2008
Table 86 Sales of Microwaves by Subsector: Value 2003-
2008
Table 87 Sales of Microwaves by Subsector: % Volume
Growth 2003-2008
Table 88 Sales of Microwaves by Subsector: % Value
Growth 2003-2008
Table 89 Company Shares of Microwaves 2004-2008
Table 90 Brand Shares of Microwaves 2005-2008
Table 91 Microwaves by Distribution Format: % Analysis
2003-2008
Table 92 Forecast Sales of Microwaves by Subsector:
Volume 2008-2013
Table 93 Forecast Sales of Microwaves by Subsector:
Value 2008-2013
Table 94 Forecast Sales of Microwaves by Subsector: %
Volume Growth 2008-2013
Table 95 Forecast Sales of Microwaves by Subsector: %
Value Growth 2008-2013
FOOD PREPARATION APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 96 Sales of Food Preparation Appliances by
Subsector: Volume 2003-2008
Table 97 Sales of Food Preparation Appliances by
Subsector: Value 2003-2008
Table 98 Sales of Food Preparation Appliances by
Subsector: % Volume Growth 2003-2008
Table 99 Sales of Food Preparation Appliances by
Subsector: % Value Growth 2003-2008
Table 100 Company Shares of Food Preparation
Appliances 2004-2008
Table 101 Brand Shares of Food Preparation Appliances
2005-2008
Table 102 Forecast Sales of Food Preparation Appliances
by Subsector: Volume 2008-2013
Table 103 Forecast Sales of Food Preparation Appliances
by Subsector: Value 2008-2013
Table 104 Forecast Sales of Food Preparation Appliances
by Subsector: % Volume Growth 2008-2013
Table 105 Forecast Sales of Food Preparation Appliances
by Subsector: % Value Growth 2008-2013
SMALL COOKING APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 106 Sales of Small Cooking Appliances by
Subsector: Volume 2003-2008
Table 107 Sales of Small Cooking Appliances by
Subsector: Value 2003-2008
Table 108 Sales of Small Cooking Appliances by
Subsector: % Volume Growth 2003-2008
Table 109 Sales of Small Cooking Appliances by
Subsector: % Value Growth 2003-2008
Table 110 Unit Sales of Coffee Machines by Format: %
Breakdown 2004-2008
Table 111 Company Shares of Small Cooking Appliances
2004-2008
Table 112 Brand Shares of Small Cooking Appliances
2005-2008
Table 113 Forecast Sales of Small Cooking Appliances by
Subsector: Volume 2008-2013
Table 114 Forecast Sales of Small Cooking Appliances by
Subsector: Value 2008-2013
Table 115 Forecast Sales of Small Cooking Appliances by
Subsector: % Volume Growth 2008-2013
Table 116 Forecast Sales of Small Cooking Appliances by
Subsector: % Value Growth 2008-2013
SMALL KITCHEN APPLIANCES (NON-COOKING)
IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 117 Sales of Small Kitchen Appliances (Non-
cooking) by Subsector: Volume 2003-2008
Table 118 Sales of Small Kitchen Appliances (Non-
cooking) by Subsector: Value 2003-2008
Table 119 Sales of Small Kitchen Appliances (Non-
cooking) by Subsector: % Volume Growth 2003-2008
Table 120 Sales of Small Kitchen Appliances (Non-
cooking) by Subsector: % Value Growth 2003-2008
Table 121 Company Shares of Small Kitchen Appliances
(Non-cooking) 2004-2008
Table 122 Brand Shares of Small Kitchen Appliances
(Non-cooking) 2005-2008
Table 123 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Volume 2008-2013
Table 124 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: Value 2008-2013
Table 125 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Volume Growth 2008-
2013
Table 126 Forecast Sales of Small Kitchen Appliances
(Non-cooking) by Subsector: % Value Growth 2008-2013
VACUUM CLEANERS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 127 Sales of Vacuum Cleaners by Subsector:
Volume 2003-2008
Table 128 Sales of Vacuum Cleaners by Subsector: Value
2003-2008
Table 129 Sales of Vacuum Cleaners by Subsector: %
Volume Growth 2003-2008
Table 130 Sales of Vacuum Cleaners by Subsector: %
Value Growth 2003-2008
Table 131 Unit Sales of Vacuum Cleaners by Format: %
Breakdown 2004-2008
Table 132 Unit Sales of Vacuum Cleaners by Power
Source: % Breakdown 2004-2008
Table 133 Company Shares of Vacuum Cleaners 2004-
2008
Table 134 Brand Shares of Vacuum Cleaners 2005-2008
Table 135 Forecast Sales of Vacuum Cleaners by
Subsector: Volume 2008-2013
Table 136 Forecast Sales of Vacuum Cleaners by
Subsector: Value 2008-2013
Table 137 Forecast Sales of Vacuum Cleaners by
Subsector: % Volume Growth 2008-2013
Table 138 Forecast Sales of Vacuum Cleaners by
Subsector: % Value Growth 2008-2013
IRONS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 139 Sales of Irons: 2003-2008
Table 140 Sales of Irons: % Growth 2003-2008
Table 141 Unit Sales of Irons by Format: % Breakdown
2004-2008
Table 142 Company Shares of Irons 2004-2008
Table 143 Brand Shares of Irons 2005-2008
Table 144 Forecast Sales of Irons: 2008-2013
Table 145 Forecast Sales of Irons: % Growth 2008-2013
PERSONAL CARE APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 146 Sales of Personal Care Appliances: 2003-2008
Table 147 Sales of Personal Care Appliances: % Growth
2003-2008
Table 148 Sales of Hair Care Appliances by Format: %
Breakdown 2003-2008
Table 149 Sales of Body Shavers by Type: % Breakdown
2003-2008
Table 150 Company Shares of Personal Care Appliances
2004-2008
Table 151 Brand Shares of Personal Care Appliances
2005-2008
Table 152 Forecast Sales of Personal Care Appliances:
2008-2013
Table 153 Forecast Sales of Personal Care Appliances: %
Growth 2008-2013
AIR TREATMENT PRODUCTS IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 154 Sales of Air Treatment Products: 2003-2008
Table 155 Sales of Air Treatment Products: % Growth
2003-2008
Table 156 Company Shares of Air Treatment Products
2004-2008
Table 157 Brand Shares of Air Treatment Products 2005-
2008
Table 158 Forecast Sales of Air Treatment Products:
2008-2013
Table 159 Forecast Sales of Air Treatment Products: %
Growth 2008-2013
HEATING APPLIANCES IN INDIA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 160 Retail Sales of Heating Appliances: 2003-2008
Table 161 Retail Sales of Heating Appliances: % Growth
2003-2008
Table 162 Company Shares of Heating Appliances 2004-
2008
Table 163 Brand Shares of Heating Appliances 2005-
2008
Table 164 Forecast Sales of Heating Appliances: 2008-
2013
Table 165 Forecast Sales of Heating Appliances: %
Growth 2008-2013