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Product Launch

The document outlines tasks for launching a new product, including setting up training for sales reps, creating a sales guide and revenue targets. It also details establishing a help desk, producing tutorial videos, identifying influencers, sending a press release, making promotional materials, setting up a blog, designing web pages and a marketing campaign.

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yap kim cheong
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71 views4 pages

Product Launch

The document outlines tasks for launching a new product, including setting up training for sales reps, creating a sales guide and revenue targets. It also details establishing a help desk, producing tutorial videos, identifying influencers, sending a press release, making promotional materials, setting up a blog, designing web pages and a marketing campaign.

Uploaded by

yap kim cheong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Set up training

program for sales reps

Sales Create sales guide


Set revenue targets
for launch period

Set up help desk on Zendesk


Train support staff
Support
Create a user forum

Write scripts for tutorial videos Create product video


Design pricing page
Website
Design landing pages

Design homepage

Brainstorm press story


Product Launch
Identify key influencers
PR
Invite influencers to test product

Create promotional material


Create social media launch
Send press release Marketing campaign

Set up a blog
Set up help desk on Zendesk
http://www.zendesk.com

Write scripts for tutorial videos


Comments
Raphaela Brandner (21/11/2016, 13:43):

I know a good voice artist we could hire for the voice-overs - let me know if you want me to contact him!

Identify key influencers


Print media
Online media
Bloggers, vloggers
VIPs
Invite influencers to test product
Send out personalized email to all influencers
Include coupon for Pro account and provide them with all the material they need to write a review (screenshots,
logos, specs...)

Send press release


http://www.pr.com

Create promotional material


Flyers, brochures, case studies etc.

Set up a blog
http://www.product.com/blog

Create product video


The product video will be embedded on the homepage
Design landing pages
Identify main keywords and create landing pages for each

Design homepage
Includes product video, feature overview, testimonials, links to pricing plans, SEO text, footer

Set up training program for sales reps


Use materials from the support team to train product-specific workflows
Create exercises and FAQ sheets for reps
Take a full day to train the group

Create sales guide


Include feature overview, FAQs, pricing plans and discounts

Set revenue targets for launch period


... and offer incentives related to the launch targets!

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