2010 Housing Guide Research
and Proposal
Presentation by: Jay Rogers
Sunday, October 3, 2010
Housing Guide Performance History
$9,000.00
$7,500.00
$6,000.00
$4,500.00
$3,000.00
$1,500.00
$0
05-06 06-07 07-08 08-09 09-10
Had potential to have revenue at $4,000 but landlords were offered a free year of Source:Tim Scully
postings due to difficulties of housing guide at the time
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Current Capacity Current Pricing
Number of Per Apartment
23 $50
Landlords: Complex
Number of
130 $25 Per House
Listings:
Total Expected
$2,445 $35 Per Duplex
Revenue:
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Current Housing Guide Issues
• Only one picture per • User interface lacks
listing simplicity
• Data entry is not • The search feature is
dynamic depending on not functional
the listing’s needs
• Database is insecure and
• User interface is not becoming unsupported
appealing by computer standards
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How does this affect WSG?
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Landlords
Students
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Short Term Goals Long Term Goals
- Find an alternative software - Increase revenue with
solution the housing guide
- Implement software and - Provide additional
migrate to new system by features and have the
June 2010 ability to expand feature
selection
- Provide a quality web
application and focus on - Expand to other cities
landlord’s satisfaction
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• Google Maps view of listings
• Featured listings
• Better search of listings
• Easier ways to connect with
landlord and/or WSG
• Cleaner interface, easier to
use, and more organized
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Started
2004 as Northern WI Networks, LLC
Reformed as Cyber Solutions in 2008
Location
Toledo, IA
Major Projects
ORETS
Shopping Cart
Secure Web Transfer
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• Majority of software will be based of a software that
is already developed, implemented, and tested
(ORETS)
• Software has been rewritten 3 times to comply with
browser standards and changing technologies
• Programming experts will be supporting the system
• Guaranteed uptime
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Listings Page
•
Create one custom • Create one custom
branded home page branded search result
with listing map, four page
advertising spaces, and
one show case spot • Configure landlord and
advertising payment
• Create one custom agreement screen and
terms of use
branded search criteria
page
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Student Access
• Search listings anonymously, provide property
information sheet, and landlord contact information
• Allow student/prospect to login and save searches,
favorite listings, request more information, standard
contact information, auto-search and notify
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Landlords
• Import current landlords list, create logins, and send
out login information and instructions
• Allow access to view listing hits, showcase views, and
listing history and listing status report
• Allow access to copy their own previous listings,
which will eliminate redundant data entry
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Reports
• Listing hits, showcase views, listing history and
status, batch invoicing, batch mailing labels, overall
system statistics, advertisement hits, and three other
custom reports
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Additional Features
• Advertising Spaces
• Email
• Support
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Landlord Payment Options
• Emailed invoice
• Credit/Debit Card or eCheck*
*Additional fees may apply
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Estimated Cost
Flat Rate POR
- $1,100 down payment - No down payment
- $10.00 per listing - No contracts
- $6.00 per advertisement - No development costs
- 36 month agreement - 33% per listing
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May 24th, 2010
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Background Info
- Owned and founded by Tyler Sailsbery (UW Student)
- Started as a class project
- Experience comes from hands on experience
with multimedia, journalism and web design classes
offered at UW – Whitewater
Location
Whitewater, WI
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• Software is based on a free CMS solution called Joomla
• Housing guide functionality will be based on a plugin for
Joomla
• Software is in beta phase
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Features that will be provided
• Listings page
• Generic statistics with Google Analytics
• Advanced search
• Google Maps Integration
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At the request of WSG
• Articles regarding services and utilities selection
• Forum for subleasing
• Featured listings signage
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• Three templates will be designed
• An article page can be implemented advertising utilities
and services in the area
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Estimated Costs
• 70/30 Revenue Split
• 60/40 split for ancillary revenue
• No contract
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April 15th, 2010
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• Many basic features of the current housing guide would
still be available
• Software base would be Joomla (free CMS)
• Software plugin would run the website
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Estimated Costs
• $225 for plugin
• Salary for IT Director
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Google Maps
Integration
Featured Listings
Advanced Search
Customer Support
Software Tested
Accept Credit Cards
Software Training Additional charge 12 hours included
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Mr. Rogers’ and Luke “Skywalker” Schalewski’s Recommendation
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Recommendations Advantages
• Stable and tested
• Supporting local • Lowest cost
students
• Support team
• Complete
• Completely • Lower cost responsibility
customizable,
flexible
• Assistance with • No expensive
marketing labor
• Ease of collections
• Programming
Experts
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Recommendations Disadvantages
• May be locked • We will be the • Software may not
into contract first client work as
anticipated
• Highest Cost • Opposition to
ResLife • No support
• No major • Next IT Director?
portfolio of work
• Not programming
• Not completely experts
customizable
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Out of 5 points (Higher points is better)
System Stability 5 2 2
Scalability 5 2 2
Price 4 3 5
Customer Support 4 2 1
Overall Effectiveness 4 3 3
22 12 13
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Our final recommendation
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Q&A
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