Introduction to the Indian Television industry

The Indian television system is one of the most extensive systems in the world.
Terrestrial broadcasting, which has been the sole preserve of the government, provides
television coverage to over 90% of India's 900 million people. By the end of 1996 nearly
50 million households had television sets. International satellite broadcasting, introduced
in 1991, has swept across the country because of the rapid proliferation of small scale
cable systems. By the end of 1996, Indians could view dozens of foreign and local
channels and the competition for audiences and advertising revenues was one of the
hottest in the world. In 1995, the Indian Supreme Court held that the government's
monopoly over broadcasting was unconstitutional, setting the stage for India to develop
into one of the world's largest and most competitive television environments.

The Indian Entertainment and Media industry has out-performed the Indian economy and
is one of the fastest growing sectors in India. It is rising on the back of economic growth
and razing income levels that India has been experiencing in the past years. This is
significantly benefiting the entertainment and media industry in India as this is a
cyclically sensitive industry and it grows faster when the economy is expanding.

An added boost to the entertainment and media industry in India is from the demographic
point of view where the consumer spending is rising due to increasing disposable
incomes on account of sustained growth in income levels and reduction of personal
income tax over the last decade. The Indian Entertainment and Media industry has out-
performed the Indian economy and is one of the fastest growing sectors in India. It is
rising on the back of economic growth and razing income levels that India has been
experiencing in the past years. This is significantly benefiting the sensitive industry and it
grows faster when the economy is expanding.

The Indian television Market is on the threshold of a major technological change. New
distribution technologies - such as digital cable, DTH and IPTV – are planning to hit the
market soon and broadcasters and cable operators are voluntarily opting for addressable
cable systems. In fact, all spheres of the industry – content, broadcasting, distribution and
regulation – are witnessing technological changes.

INDUSTRIAL ORGANIZATION MODEL:

The industrial organization model is a depth field of study which is done to understand
the behavior and structure of a specific market and its interaction with similar markets in
the same industry. The model facilitates in understanding the interaction of market forces
and their impact on market activities. One of the major components of the model is
market structure.

Market structure deals with analyzing the various types of models or structures that each
market may be following today. Some of the most prominent market structures analyzed
today are:
Perfect competition
Monopolistic competition
Oligopoly
Monopoly

The structure of a market depends on several factors like the concentration of buyers and
sellers in the market, product differentiation, and barriers to entry, cost structures and
vertical integration.

Concentration of buyers and sellers in the market explains the domination of a market by
the restricted number of firms .When the number of producers in a market are low, the
market is said to be highly concentrated and when there are various producers accessing
in a market the market is said be less concentrated.

Product differentiation refers to the different products produced by the sellers in the
market.

Barriers to entry deals with the various difficulties that a specific firm faces before it can
make its presence felt in a market. Barriers can vary from capital crisis, manpower,
material etc.

Cost structures refer to the costs incurred by the firm in that market. Costs can be looked
as fixed costs and variable costs where fixed costs are those incurred for the production
of one unit and variable costs include that which keep changing depending on the
quantity produced.

Vertical integration takes place when a firm is able to take complete control over its
different aspects of production, distribution and marketing of its products.

BARRIERS TO ENTRY:

In economics and mostly especially in the theory of competition, barriers to entry are
obstacles in the path of a firm that make it difficult to enter a given market.Barriers to
entry protect incumbent firms from competition from newcomers.

Barriers to entry are the source of a firm's pricing power - the ability of a firm to raise
prices without losing all its customers.

The term refers to hindrances that an individual may face while trying to gain entrance
into a profession or trade. It also, more commonly, refers to hindrances that a firm (or
even a country) may face while trying to enter a market, industry or trade grouping.
Barriers to entry restrict competition in a market.

Barriers to entry are obstacles new sellers must overcome before entering a particular
market. Barriers maybe limited to capital (money) or other factors. Wirth (1986) studied
barriers to entry for the newspaper and broadcast industries and found that entry into the
newspaper business involved far more economic barriers than did entry into broadcast
radio or television.

Indian Scenario:

In the television media, which is an oligopoly market, the barriers to entry are pretty low.
It is just about the initial investment that proves to be a big barrier. The barriers to entry
are far lower for content providers. Besides, broadcasters themselves commission
programmes and finance their production. Hence margins are lower. The broadcasters are
finding it increasingly difficult to retain their key personnel. Inspite of the high barriers to
entry a slew of channels across languages and genres have been launched in the recent
past. During the past few years we have seen the emergence of various news like NDTV,
CNN-IBN, Times Now, Headlines Today, NewsX, NDTV Hindu. It would suffice to say
that while entry is easy, staying successfully in the market with a name is becoming
increasingly tough. In the south however, while it is becoming easy to start a channel,
they are all facing tough competition from the biggie that is Sun Network.

Threats
Though India can be said to be stable political, the country is known for frequent changes
in government administration and instability in some regions or states, this issue
negatively affects the media and it is threat to the media. Also government legislations in
India are known to some extend as hindering the growth of industry especially for foreign
companies. Also, the current threat poised by piracy, which persists to deter investments
in all media sectors has continued to threaten the industry growth.

Political
Over the past year the media industry has continued to witness increased political interest
increase because of the recognition of the media industry economic importance to the
overall economic growth f the country. Policy stage Changes of administration or
political principles have changed along the media industry making it to be freer than
before.

Economic
In the past few years the media industry has witnessed an improved growth in the
industry, this is attributed to India positive economic growth in recent years. The growth
of the industry is expected to grow by 16% in the current year. Improved competition in
other sectors also boots the media industry as these sectors services of the media industry
such as promotion.

Social aspect
Media plays a big role in information dissemination to the people of India, which of late
due to globalization have developed a high infinite for information. The impact of intense
media attention has brought about a more revolution in the social aspect and created a
society which is more enlightened and which appreciates the industry. Even though the
Indians are known to be conservative and traditional they attitudes towards the media
industry are very positive.

Technological advances
Modern information technological advancement in the television industry is making the
industry players adapt faster to the new environments they are participating. The
technological advancement taking place in industry is high and this calls for increased
spending and research so as to be innovative in the industry.

Legal environment
The television industry in India is hot highly regulated as such, but there are laws and
regulations which are enforced for the industry to comply. However, in the recent past the
government has become to lessen to laws so as not to hinder competition in the face of
increasing global challenges from the external markets. There exists a lot of laws given
by the government that news channels especially should follow.

TIMES NOW

Introduction:

Times Now is a 24-hour English news channel broadcast primarily in the South Asian
region and sparingly across the USA through partner networks. The channel was
launched as a joint-venture of Bennett, Coleman and Co, the publishers of The Times of
India and Reuters. It was launched in early-2006. It was the first news channel in India to
be launched on mobile screens (Reliance Infocomm Network), ahead of the TV launch
and has significantly strengthened the digital presence since.

Market Position:

Times Now has a viewer ship that equals the combine market share of the number two
and number three channels in English news, according to the latest TAM ratings for cable
and satellite homes in SEC A and B in one million plus markets.

Times Now’s market viewer ship share is 37% as compared to 15% for NDTV and 22%
for CNN IBN.

Times Now assumed leadership in 2009 with 40 per cent market share in the English
News Channel Space and in doing so leaving behind NDTV 24×7 and CNN IBN whose
combined viewer ship share was only 37%. The clear leader for 49 weeks in 2009, Times
NOW has remained at the top of the bill for 17 out of the 18 weeks in 2010.

The market share is highest in the categories. Times Now has a massive 40% market
share. The competitors trail behind at a distant 19% for NDTV and 21% for CNN IBN.
According to the all day viewer ship data released by AMAP for CS 15+ in All 1 Mn+
markets, for Budget day, TIMES NOW garnered 4.12 GRPs as compared to 2.55 GRPs
of NDTV 24X7 and 1.22 GRPs of CNN IBN.

Distribution:

Times Now, a product of Bennett, Coleman and Co has several sister concerns.

The company has both horizontal and vertical distribution

Its major brands include:

• The Times of India, World's largest English-language broadsheet daily newspaper

in terms of circulation[3]
• The Economic Times, India's largest financial daily, and the world's second
largest in terms of circulation after The Wall Street Journal
• Maharashtra Times, India's largest Marathi daily
• Navbharat Times, the largest Hindi Daily in Delhi and Mumbai
• Mumbai Mirror India's largest circulated compact newspaper
• Kolkata Mirror, a city specific online portal
• Ahmedabad Mirror
• Pune Mirror
• Bangalore Mirror, Bangalore's first morning compact daily
• The Times of India - Kannada
• Times Private Treaties, Partnering Ideas. Accelerating Growth.
• Vijaya Karnataka,India's largest Kannada daily. (Which will be closed down
shortly)

Subsidiaries

Its subsidiary companies include:

ENIL & TIML

Times Infotainment Media Limited & Entertainment Network India Limited that together
control

• Radio Mirchi National network of Private FM stations

• 360 Degrees Events
• Times Outoors Outdoors
• Mirchi Movies Limited Filmed Entertainment. Producers of ‘Being Cyrus’,
‘Vellithirai’.

TIL

Times Internet Limited which has

 • Indiatimes portal
• Times of Money - an online payments portal specializing in remitting money to
India and other parts of the world

Times Global Broadcasting Limited

This was a Joint Venture with Reuters. No longer a joint venture as Reuters has exited.

• Times Now A general interest news Channel

• ET Now A business news channel
• Zoom A 24x7 Bollywood entertainment and gossip channel

Times Business Solutions

• TBSL, corporate website of TBSL.

• Times Jobs, a jobs portal
• Simply Marry, a matrimonial portal
• Magic Bricks, a real estate portal
• Yolist, free classifieds portal
• Ads2Book, online classifieds booking system for print publications
• Peer Power, a Senior-Level professional networking portal

Times Private Treaties

Times Private Treaties is a barter program in which Advertisement space is bartered for
equity stakes in new and established companies. This has been an extremely controversial
trend started by the Times Group, as it breaches the sanctity of media. Times treaties is
known for acquiring large stakes at inflated valuations in return for advertising space
(and articles which appear as news items.

TIML Radio Limited

TIML Radio Limited which purchased Virgin Radio (and renamed to Absolute Radio) in
the United Kingdom. This company is a direct subsidiary of BCCL (not through TIML or
ENIL).

Cost Structure:

In CAS Areas of Mumbai, Delhi and Kolkata and Chennai it is a pay channel. The cost in
all the areas excluding the CAS notified Areas is Rs.8.50/-
The cost in the CAS areas of Chennai is Rs.5/-
HEADLINES TODAY

Introduction:
Headlines Today was launched in the year 2003 and is a sister channel of the Hindi Aaj
Tak news channel. The channel is sponsored by TV Today Network Ltd. which is a part
of the well-known India Today Group. Today the group is India’s most diversified media
group with 32 magazines, 7 radio stations, 4 TV channels, 1 newspaper, multiple web and
mobile portals, a leading classical music label and book publishing arm. Through its
subscribers, readers, viewers and listeners, the group reaches out to over 50 million
individuals. Headlines Today is a popular 24-hour English language television network
that telecast news, current affairs and business programming in India. Headlines Today
have a channel share of 28 per cent amongst the English news channels in 6 metros.

Market Position:

As per the week wise reach data in six metros sent by the channel from week 17 to week
30 (ending 24 July 2004) in the 4+ years segment, it has been noticed that Headlines
Today stood with a reach of a little more than 2000. However, at the end of week 30,
Headlines Today was almost touching the 4000 mark, thus leaving behind BBC World,
CNBC and CNN in the race.

Coming to the channel share in the six metros in the 4+ years segment, it was noticed that
Headlines Today, which commanded a channel share of 16 per cent in week 20, it
increased to 27.8 per cent in week 30. In the all India market, Headlines Today had a
market share of 11 per cent in week 20, it consistently grew to 22 per cent in the next 10
weeks.

Now coming to the actual time viewers spent on a particular channel. As per data
provided by the TV Today Network, in the six metros in the 4+ years segment for the
week ending 24 July, Headlines Today had the time spent per viewer of 13 minutes.

Headlines Today had a reach of 736 million in Chennai, 661 million in Hyderabad 820
million in Mumbai and 710 million in Delhi.

Distribution:

The company has both horizontal and vertical distribution

TV Today Network is a part of India Today Group that refers itself as the largest content
stable in India. The group has a wide media content portfolio offered through the medium
of text images, audio and video as listed below.
Printing

Thomson Press and Thomson Digital Oldest entity of the group and also the largest
commercial printer in the Indian Sub-Continent. It offers a range of services from
scientific phototypesetting, page designing, digital imaging, offset printing, automated
binding, and finishing and circulation management all under one roof

Publishing

Harper Collins India Harper Collins India is a joint venture between the India Today
Group and Harper Collins worldwide.

IT Book Club India Today Book Club was launched by India Today Group in 1999 to
provide access to high quality International and Indian books at reasonable prices.

Directors Today Launched by a joint venture between India Today and SingTel Yellow
Pages Pvt. Ltd in 1993 is a provider of comprehensive directories in print and electronic
management of database information, direct marketing and sales.

Music

- Music Today: It offers classical Indian music content and is known for its thematic
compilations promoting classical styles such as Sufi, folk, etc.

Television

• Aaj tak
• Headlines today

Publications

• Reader's Digest
• India Today
• Business Today
• Travel Plus
• Cosmopolitan
• Golf Digest India
• Design Today
• Time & Fortune Magazine

Radio
• Meow 104.8 FM : Meow is India's first just for women radio station
Education

• Vasant Valley School The group established Vasant Valley School, New Delhi,
in 1990, is a self-financing day school with a current enrollment of 1257 in
classes Foundation to Twelve. The school campus spreads over eight acres, and
has fully equipped Science and Computer laboratories.

IPO Details

In December 2003, the company had come up with an issue of 14.5 million equity shares
comprising fresh issue of 10,000,000 equity shares priced in the Rs 80-95/share range at a
face value of Rs 5 per share. The IPO was oversubscribed by 36.26 times at a price of Rs
95 a share aggregating for Rs.950 million cash in addition to the Rs.427.5 million cash
aggregating from the sale of 4,500,000 equity shares of Rs.5 each at a price of Rs.95. TV
Today Network is promoted by Living Media Ltd. The proceeds of the issue were to be
used for upgrading the infrastructure of its existing news channels. TV Today was also
said to be planning to set up a bouquet of new channels that were niche thematic, city-
specific and language-specific on special themes like health and fitness and business
segment.

NDTV 24x7

NDTV 24x7 owned by New Delhi Television Ltd is a premier English

language television network that carries news and current affairs in India. Started in 1988
by Prannoy Roy, NDTV is a leading news broadcaster in India operating the channels,
NDTV 24x7 (English news), NDTV India (Hindi news) and NDTV Profit (business
news). The channel is the only English News Channel from India which is beamed in
UK, USA, Canada, South Africa, Middle East, Australia, New Zealand, Mauritius and
most of the SAARC Countries to reach out to the Indian Diaspora. NDTV 24x7 won
the Asian Television Award for Best News Channel in 2005.

Market Share

Once the most preferred English news channel in India, NDTV has now slipped to third
position, according to the latest TAM ratings for cable and satellite homes in SEC A and
B in one million plus markets. NDTV’s market share is 15% as opposed to Times Now’s
37% and CNN IBN’s 22%.

According to TAM ratings, NDTV has been dislodged from the undisputed numero uno
position they enjoyed till a few years ago, when there was no competition in the English
news channel space.
In July 2007, CNN-IBN was decisively ahead with 30.08 points, while NDTV managed
26.63 points as per data provided by TAM. In December, Times Now was the number
one with 23.01 points while NDTV finished second. For the Week 14 of 2008, CNN-IBN
re-bounces to the No. 1 position, with NDTV 24X7 behind at No. 3 position.

NDTV lost out a majority of its market share to Times Now during the 2009 elections,
with Times Now gobbling up a whopping 40% share in viewership. As of now, NDTV
has been pushed to the third place, with Times Now and CNN IBN battling it out for first
place in viewership ratings.

As per the data provided by the TV Today Network, while NDTV 24x7 has a higher
reach in the cities of Bangalore, Kolkata, Delhi and Mumbai, it loses out to Headlines
Today in the southern cities of Chennai and Hyderabad.

NDTV India, NDTV’s Hindi news channel has also had a bad run with channels like Aaj
Tak and Star News being people’s first preferences for Hindi news. NDTV profit,
NDTV’s business channel has also lost out CNBC’s TV 18. According to the data
provided by the TV Today Network, the highest time spent per viewer on any English
news channel was on CNBC TV 18 - that of 17 minutes, whereas is was just 12 minutes
on NDTV.

Distribution:

NDTV 24x7, a product of New Delhi Television Ltd, has several sister concerns.

The company has both horizontal and vertical distribution.

Some of its major brands include:

1. NDTV Profit
2. NDTV India
3. NDTV – Hindu, for which NDTV has entered into a joint venture with The Hindu
Group.
4. NDTV Metro Nation
5. NDTV Imagine and NDTV Imagine Showbiz, for which NDTV has a minority stake
in a joint venture with Time Warner.
6. NDTV Good Times, with NDTV in a joint venture with UB Group.
7. Lumiere Movies, with NDTV in a joint venture with Alliance Lumiere Pvt Ltd.
8. Red FM, for which NDTV has a minority stake in a joint venture with Sun Network,
Value Labs and Astro All Asia Networks.

Its subsidies include,

1. NDTV Convergence, which takes care of the channel’s online presence.
2. A media consultancy agency called NDTV Worldwide.
3. An online and television advertising agency called NDTV Media.
4. A software development lab called NDTV Labs and
5. NGEN Media Services which basically takes care of all the post production work on
all the shows produced by New Delhi Television Ltd.

Cost Structure

In CAS Areas of Mumbai, Delhi and Kolkata and Chennai it is a pay channel. The cost in
all the areas excluding the CAS notified Areas is Rs.8.50/-
The cost in the CAS areas of Chennai is Rs.5/-

CNN IBN – NETWORK 18

CNN IBN is a product of a media house called Network 18. Network 18 is one of India's
leading full play media conglomerates with interests in television, print, internet, filmed
entertainment, mobile content and allied businesses. The company was created as part of
the re-structuring of TV18 to comply with foreign ownership laws for news channels in
India. Network 18 holds 57% stake in IBN 18 Broadcast Ltd., headed by Rajdeep
Sardesai, which runs general news channels CNN IBN in English, IBN-7 in Hindi and
IBN-Lokmat in Marathi in Joint Venture with Marathi newspaper Lokmat.

Vertical Integration
Network18 operates India’s leading business news television channels, CNBC-TV18 and
CNBC Awaaz. It also runs one of India’s leading real time financial information and
news terminals - Newswire18. Network18 operates in the general news and entertainment
space with leading general news channels CNN-IBN and IBN7 and has launched IBN
Lokmat, a Marathi news channel in partnership with the Lokmat group.
Network Channels:
CNBC-TV18
Is India's No 1 business media brand and reaches out to more people than any business
daily, magazine or channel. The channel has single handedly created the business
category in the Indian television industry. CNBC-TV18 today is clearly the last word in
business news. CNBC-TV18 is a joint venture between Network18 and CNBC, the global
leader in business television.
CNBC-AWAAZ
AWAAZ is India's first channel focusing on consumer related information. AWAAZ has
become the choice of the Hindi speaking affluent masses, small businessmen,
entrepreneurs, and a cross section of people with varied information needs. AWAAZ is
fast becoming the single authoritative source for making informed decisions on investing,
saving, purchasing and career choices.
CNN-IBN
A service of Network18 and Time Warner, CNN-IBN is India's first and very own world
class English news channel, headed by one of the most credible faces of news journalism,
Rajdeep Sardesai. CNN-IBN is a melting pot of some of the bravest minds and top
reporting talent from India and across the globe. The channel has become the English
News leader within six months of launch. The channel is committed to do whatever it
takes to bring the viewer face to face with the truth.
 IBN7
IBN 7 has the most respected Hindi news team under the leadership of Rajdeep Sardesai
and Ashutosh. IBN 7 has doubled its viewership within six weeks of launch and is set to
become the leading Hindi news channel of the country. IBN 7 is redefining the news
genre by providing hard news with an in-depth perspective.
IBN LOKMAT
Lokmat Group, Maharashtra’s leading Newspaper group, present IBN-Lokmat - a 24-
hour Marathi News and Current Affairs Channel. The legacy of these two renowned
media powerhouses will give IBN-Lokmat a sense of immense credibility as well as
access to a vast audience base.

Cost structures
*In the General News Operations, CNN IBN maintained its leadership position and IBN7
showed upward growth momentum
• First quarter in 11th financial year, revenues of Rs 52 cr (against Rs 57 cr in first
quarter of 10th financial year)
• Operating loss of Rs 7 cr (against a profit of Rs 6 cr in first quarter of 10th
financial year)
• CNN IBN sustained its position as the channel of choice for English audiences
with a market leading 28% share

*ibn Lokmat continues its rapid growth trajectory – revenue increase of 194% over first
quarter of 10th financial year.

IBN Lokmat
Financial Performance for the Quarter Ended 30th June, 2010

Particulars Q1 2010-11 Q1 2009-10 Q4 2009-10 FY 2009-10

INCOME Audited
Income from News 4 1 5 13
Operations
TOTAL 4 1 5 13
EXPENDITURE
Production, 5 5 5 20
administrative and other
costs
Personnel expenses 2 2 2 8
TOTAL 7 7 7 27
SUN NEWS – SUN NETWORK

Introduction:

Sun News, part of Sun network, has established itself as the number one Tamil news
channel having a reach of more than 95 million households in India. It is viewed in 27
countries including USA, Canada, Europe, Singapore, Sri Lanka etc. It was established
on April 14, 2000 and was found by Kalanidhi Maran, Chairman and Managing director
of Sun Network. The Channel comes out with regular updates every hour. Updates range
from world, national, regional to local news events. As the channel has a broad base of
reporters and stringers, exclusive videos are shown pertaining to each news item. Also,
exclusive stories are presented daily that cover large range of issues concerning Tamil
Nadu.

Market Position:

• 39% growth in Advertising and broadcast revenue and an increase by 43% in

DTH revenue and lower employee costs.
• Higher advertising an broadcast revenue driven by increased ad rates and
disciplined inventory utilization, greater inventory through new channels and
continued buoyancy in regional advertising.
• Sun Direct accounts for 60% of DTH revenue. Sun’s DTH subscriber base was
Rs.35/month. Growth was driven by higher bouquet price for five new channel
additions.

Distribution:

Sun News is a part of Sun Network. Sun Network also deals with several other concerns.

• Television:

Sun Network offers 20 television channels in four languages, generally targeting south
Indian viewers across globe.

Tamil Nadu : Sun TV, Sun Music, Sun News, Chutti TV, Adhithya,KTV.

Karnataka : Udhaya TV, Udhaya 2,Udhaya Movies,Ushe TV, Chintu TV,Vartegulu.

Kerela : Kiran TV, Surya TV

Andhra Pradesh: Gemni TV,Teja TV, Gemini Music,Gemini News, Kushi TV.

• Newspapers:

≥Tamil Murasu, an evening Tamil newspaper,is a Singapore based Tamil language

newspaper. Launched in 1935 by Thamizhavel G. Sarangapani, Tamil Murasu is
Singapore's only Tamil language newspaper. It is one of the sixteen newspapers in
Singapore.

≥ Dinakaran is the No.1 Tamil daily newspaper in India. In daily basis it is circulating
12 lakh 35 thousand 220 copies as per Audit Bureau of Circulation (ABC Report) Also
Dinakaran has a proud record of first Tamil daily newspaper running from Delhi and
Mumbai. Recently it holds a record of first Tamil Newspaper to cross 12 million copies.
The Dinakaran newspaper provides free supplements such as Vasantham (Sunday),
Vellimalar (Friday), and Anmegam (Saturday).

Magazines:

≥ Kungumam is a Tamil weekly magazine published in Chennai, India According to the

Indian Readership Survey 2006 Kungumam emerged as the top-selling Tamil weekly
magazine overtaking historical market leaders like Kumudam and Ananda Vikatan. Also,
Kungumam is the second best selling magazine in national league tables ranking behind
the Hindi weekly Saras Saleel. Best kanna best is the tagline for the magazine. The
magazine is like a tabloid and its content is mostly sensational in nature.

Mutharam,Vannathirai,Kumguma Chimizh are the other magazines published.

• Radio Stations:

August 14, 2009, S FM or Suryan FM was re-branded into RED FM across 38 cities in
INDIA. S FM took over Red FM in August, 2009 and re-branded all its stations to Red
FM except for the ones in Tamil Nadu.

• Red FM: It was launched in 2002, playing a mix of Hindi and English songs.
However, the programming is now 100% exclusively Hindi. With a 48.9% stake,
as well as minority holdings of Hyderabad-based IT company Value Labs,
NDTV, Astro. It was acquired from India Today promoter Living Media in
January 2006. Their punchline is 'Bajaate Raho' (Keep Playing).
• Suryan FM: Tamil's first private FM stations from Chennai, Coimbatore and
Tirunelveli are way ahead to its competitors. Independent audience research
conducted by internationally renowned agency A.C.Nielson puts Suryan FM
much beyond competition.

• Other Ventures:

• Sun Cable Vision(SCV) is one of India's largest Multi System Operators

(MSO) with presence in most of the cities in Tamil Nadu including
Chennai, Coimbatore.
 • Sun Pictures is a film distribution and production studio unit of Chennai,
based Sun Network owned by Kalanithi Maran. It started its operation in
2008 starting with low budget movies and holds the credit of producing
Asia's costliest Movie Enthiran.
• Sun Direct is a DTH satellite television provider in India, using MPEG-4
digital compression technology, transmitting using INSAT 4B at 93.5°E.
It is the country's first MPEG-4 technology DTH service provider.It is No
2 in South Asia with a customer base of 53 Lakhs.
• SpiceJet is a low-cost airline based in Delhi, India. It began service in
May 2005 and by 2008, it was India's second-largest low-cost airline in
terms of market share. Kalanithi Maran owns the airline after acquiring a
major stake on June 2010.SpiceJet was voted as the best low-cost airline
in South Asia and Central Asia region by Skytrax in 2007.

Kalaignar TV

An Introduction of Kalaignar TV

• The latest in the horizon of Tamil satellite TV entertainment and communication

is KALAIGNAR TV, on the fast track right from day one since it took off on
September 15, 2007
• In setting benchmarks, KALAIGNAR TV is in a league of its own. As a trend-
setter, KALAIGNAR TV has started giving the top channels a run for their
money. Its tie-up with the creamy layer of the entertainment industry has opened
new vistas to the channel not wary of experimenting to strike gold.
• With entertainment, news and current affairs as the USP, the channel is designed
in such a way to telecast a bouquet of multi-colored programmers, with the genre
focusing on each and every individual’s entertainment needs.
• The toppers in the film industry have been roped in to produce daily soaps which
make Kalaignar TV, a wholesome family oriented entertainment channel catering
to people of all walks of life. Its tie-up with the top content providers and News
gathering facilitators across the country highlights the fact that the channel is
focused not only on doing different things but also doing things differently.
• To establish a unique place in the highly competitive Tamil satellite channels
scenario, the channel has taken extra efforts to make the daily news bulletins,
totally unbiased and neutral. We have in our employment, seasoned journalists,
who have been given a total freedom in the dissemination of information and
presentation of news in an objective manner. All top news content providers like
Reuters, P.T.I and Asian News International in addition to our own infrastructure
throughout the length and breadth of the country make our new spool, very
resourceful.
 • The brand promotion activities designed for the channel has indeed created a lot
of expectations and in anticipation, top management personnel from various
reputed channels in the field of Administration, production, distribution, public
Affairs, sales & marketing have been employed by the channel to update its
technical infrastructure and consolidate production and post-production
departments as well as transmission and distribution. In short, it will create a
niche and will be the final stop for the search. Of a wholesome family oriented
entertainment channel.

Advertising Rates

Prime Time: -
Movies Sunday Morning or Evening Rs . Gross per 10
Movie Saturday Evening 20,000 / - Sec
Maan ada Mayil ada Sunday ( 8 pm to 10 pm ) Rs . Gross per 10
Thekkathi Ponnu Monday to Thursday ( 8:30 20,000 / - Sec
Film Based and all other Prime pm to 9 pm ) Rs . Gross per 10
Time programs 18,500 / - Sec
Comedy Programs Monday to Friday ( 10 pm to Rs . Gross per 10
10:30pm) 18,500 / - Sec
Rs . Gross per 10
18,500 / - Sec
Rs . Gross per 10
17,000 / - Sec
Rs . Gross per 10
18,500 / - Sec
Spot buys Daily 7:00 pm Rs . 17,000 / Gross per 10 Sec
-
Time Checks Daily 7:00 pm Gross per 10 Sec
Rs . 11,000 /
-
• For 1/2 Hr Prime Time program Branding / Sponsorship Contact Kalaignar TV
Marketing Department.

For FCT in PP Programs contact the Private Producers.

 Non Prime Time: -

Sundays , Festival Days & National 6:00 am to 6:30 pm Rs . 12,500 / Gross per 10 Sec
Holidays -
6:00 am to 5:30 pm Gross per 10 Sec
Saturday Rs . 12,500 /
-
• » Prime Time 6:30 pm to 10:30 pm (Monday to Friday) and Sundays Whole day.
Saturdays 5:30 pm to 11 pm. All Festival days, National Holidays are Prime
Time.

Channels

Channel Type

Kalaignar Tamil Entertainment

TV Channel

Tamil Music
Isai Aruvi
Channel

Tamil News
Seithigal
Channel

Tamil Comedy
Sirippoli
Channel

Chithiram Tamil kids Channel

 Media partners

• Kalaignar TV broadcasts its shows in Canada through its media partner Tamil
One, whilst it is projected in the UK through Ayngaran International.

Jaya TV

Introduction

Jaya TV, launched in 1999, is today the second highest viewed satellite TV channel in
the Tamil language. With an estimated 12.5 Million viewers tuning in to its various
programmes, it is widely reputed to have the largest variety when it comes to
programming. The Network runs a number of popular serials presented by some of the
best names in South Indian films today. These in combination with a number of popular
chat shows and game shows give the network an edge with the viewers. In today's world
information is the catch word and the Jaya Television Network has capitalised on the
increasing demand for news that is unbiased, timely and accurate.
On the 6th of December 2007, Jaya Network launched Jaya Plus – a 24 x 7 News and
current affairs channel and Jaya Max – a music channel. These channels are all “free-to-
air” and are available on cable networks from the Malay Peninsula to the Gulf Countries.

Jaya Network - Tamil Channel to The leaders in Infotainment on News, music,current

affairs, talk shows, political interviews etc. Jaya Plus news channel and Jaya Max music
The proposed launch of Jaya Plus news channel and Jaya Max music channel is expected
to help Jaya Network synergise its operations and advertisement rates, said a company
official.

"Advertisers prefer channels that are part of a bouquet," a company officer told IANS on
condition of anonymity. Jaya Network earns over Rs.400 million from its single
entertainment channel Jaya TV, he said. Now with three channels in its fold, Jaya
Network can resort to cross-channel promotions and have combo ad tariff to boost
revenues, the official said.

While the company is yet to finalise its rate cards for the two news channels, it is learnt
the advertisers on Jaya TV, a general entertainment channel, are keen to take spots in
Jaya Plus and Jaya Max.

For a long time, Sun News, part of Sun TV Network Ltd, monopolised the Tamil news
channel space. The launch of Jaya Plus and Raj News by Raj Television Network Ltd is
set to change the market canvass.

However, industry officials are unable to estimate the revenue potential for Tamil news
channels. "It is difficult to put an exact number as there is only one Tamil news channel
now, which is part of a big network's channel bouquet," remarked an industry official.
The Hindi and English news channels have national footprints and also enjoy sizeable
subscription revenue as they are on pay mode. With Tamil general entertainment
channels being free to air, it will be suicidal for the companies to broadcast news through
pay channels, he said.

Therefore, the only option for Tamil news channel operators is to have them as free-to-air
channels and part of a bouquet. On the other hand, running a music channel for networks
owning general entertainment channels is cost effective and a comparatively easy game.

The programming costs are defrayed over all the channels in the network as companies
buy the movie and programming rights-to-air across the channels.

"Jaya Plus will primarily be a news and current affairs channel. There will be a little
entertainment thrown in," remarked Sunil. Jaya Plus would air news bulletins every 30
minutes.

Targeted at Tamils across the globe regardless of age, the channel has around 40 stringers
in Tamil Nadu for gathering news. "We have stringers in other major Indian cities. We
also subscribe to major wire services,

Speaking about Jaya Max, the music channel, there would be more songs and less talk by
the show hosts. The tag line is minimum peachu (talk) and maximum pattu (songs)

Referring to the programming trends in Tamil general entertainment channels, game

shows have now started to occupy prime-time slots at the cost of mega serials.

The mega serials will continue to be there but in lesser numbers.

The game shows are also revenue spinners for the channels as they engage the viewers,
asking them to call numbers of specified telecom service providers with whom they have
a revenue-sharing arrangement. Jaya Network says "We design our programmes to
appeal to all segments. The viewing segments may have differing purchasing power."

Popular Programs in Jaya TV

• Jackpot - Game show by Nathiya
• Hasini Pesum Padam - Movie review by Suhasini ManiratnamA
• Little Masters - Reality show for Kids
• Ragamalikaa - Reality show for singers
• SPB's Ennodu Paatu Padungal - Show Hosted by SPB
• Visu Makkal Arangam - Talk show by Actor Visu
• Thenkinnam - Collection of Old Tamil Songs
• Margazhi Maha Utsavam - Carnatic music based program aired at December -
January months of every year
Jaya TV is the second tamil channel to finish ten years of broadcasting. Jaya TV is one
tamil channel which has been consistent in getting RAPA awards every year proving its
quality on its programs.

Jaya TV was the first tamil channel to host a stage show by Maestro Ilayaraja in chennai
in the year 2005.

Jaya TV is the only channel that has equal coverage to SUN TV, but limited only to
Tamil language.

Although the reality of the news could not be questioned but it is not able to gain high
TRP rating since it is distributed through Sumangali Cable Vision of SUN TV network.

Jaya Tv has recently (December 2007)launched two other channels namely Jaya Plus and
Jaya Max to concentrate more on news and entertainment

CONCLUSION

The television industry is one of the fastest growing industries in the Indian economy at
present. The rate at which our country grows tells the amount of information it craves.
And the broadcast media is perfectly poised to level out the demand.

Television presently is the key driving strength of media industry in India. Television is
predicted to be a main source to India’s GDP in the recent future. As at present, television
is accessible by roughly hundred million households in India. Out of these, roughly half
are satellite and cable. India is the third biggest television market, in the whole world
coming after China and USA. India also is amongst the cheapest subscription of cable
market, where in numerous places a monthly cable cost is merely averagely US $ 4 and
hardly ever surpasses US $ 10.

The Indian television industry is projected to grow by 12.9% over the period 2010-14 and
is estimated to reach about `488 billion in 2014 from the present estimate of `265 billion
in 2009. The growth in the television distribution industry is expected to be contributed
by both subscriptions spending by pay television subscribers as well as the escalation in
the pay television homes which are projected to increase from `86 million in 2009 to `133
million in 2014.
Digitisation would be the main force behind the industry’s growth. It is estimated that
DTH will continue to grow at a fast pace to reach 50 million households in 2014 from the
current level of 14 million in 2009. Moreover, digital cable would also get a boost as
cable operators look to compete with DTH players. PwC expects that rural households
will take to digitisation better as many rural households will turn towards DTH and
digital cable for better viewing experience. In the GEC space, it is expected that, in
future, more channels would take their offerings global with full support from the
swelling Indian population outside India.