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Executive Summary

The report analyzes the feasibility of Ulla Popken, a women's plus-size clothing company based in the US, expanding into the Bangladeshi market. Bangladesh has a large and growing ready-made garments industry that contributes significantly to GDP and employment. The availability of workers and low costs make it an attractive location. Ulla Popken does not currently have competitors in the plus-size market in Bangladesh. The summary establishes that Bangladesh presents opportunities for growth, given the size and growth of its garment industry, low costs, and available workforce. Ulla Popken aims to leverage these advantages by establishing manufacturing operations there.

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0% found this document useful (0 votes)
158 views5 pages

Executive Summary

The report analyzes the feasibility of Ulla Popken, a women's plus-size clothing company based in the US, expanding into the Bangladeshi market. Bangladesh has a large and growing ready-made garments industry that contributes significantly to GDP and employment. The availability of workers and low costs make it an attractive location. Ulla Popken does not currently have competitors in the plus-size market in Bangladesh. The summary establishes that Bangladesh presents opportunities for growth, given the size and growth of its garment industry, low costs, and available workforce. Ulla Popken aims to leverage these advantages by establishing manufacturing operations there.

Uploaded by

sajedul
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© © All Rights Reserved
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Executive Summary

The prime focal point of this report spins around the practicality of the business extension of Ulla
Pop ken into Bangladesh. Demonstrating a setup name in its neighborhood showcase – The USA
alongside having a stable budgetary condition, it is down to earth to open tasks in an outside
market. Particularly when Ulla Pop ken contenders are as of now a stage ahead regarding
growing, it is basic for the organization to call for activity quickly keeping in mind the end goal
to support in the long run. Through our exploration, it very well may be concluded that
Bangladesh bears extraordinary potential for setting up an RMG business. As per the information
was given by the yearly development rate of the RMG industry of Bangladesh is around 9%. By
setting up an RMG industry in Bangladesh Ulla Pop ken will effectively have the capacity to
underwrite the market. Likewise, in light of the fact that Bangladesh is a standout amongst the
most crowded nation on the planet, the accessibility of work is tremendous. The manufacturing
plant is been situated in Gazipur.
Introduction
Ulla Pop ken Since 1968, we have been focused on giving high caliber, in vogue dress at
incredible costs for ladies. In any case, that immediately changed once the proprietor, Friedrich
Pop ken, scholarly of the requirement for young, form forward dress for hefty size women. So he
and his significant other, Ulla, set to chip away at building an effective attire organization that
works in larger size clothing. Now we are highly considering establishing subsidiary in
Bangladesh as the ready-made garments (RMG) industry possesses a one of a kind position in
the Bangladesh economy. It is the biggest sending out industry in Bangladesh, which
experienced extraordinary development amid the most recent 25 years. By exploiting a protected
market under the arrangement of Multi Fiber Agreement (MFA) of GATT, it accomplished a
prominent regarding outside trade income, fares, industrialization and commitment to GDP
inside a limited ability to focus time. The business assumes a key part in work age and in the
arrangement of pay to poor people. Almost four million specialists are specifically and in excess
of twelve million tenants are by implication related with the business. In the course of the last a
quarter century, the quantity of assembling units has developed from 180 to more than 4000. The
area has additionally assumed a huge part in the financial improvement of the nation. The
amount reached an end at 2004 yet it kept on demonstrating powerful execution, focused quality
and, of no less significance, social responsibility. RMG's commitment to Bangladesh economy is
notable, very much valued and all around regarded. Articles of clothing industry are the biggest
fare industry for our nation and it contributes 75% of aggregate fare. The business is related with
its quality, shortcoming, danger and opportunity. In this examination an endeavor has been made
to depict the general situation of Bangladesh Ready Made Garments industry. During this season
of free economy everybody might be intrigued to think about the biggest fare industry and the
component of working together here. The present examination has been embraced with thought
of this reality.
Mission:
"Connect adequately, capably and gainfully in the worldwide material industry" We looks for an
exclusive expectation of execution and means to keep up a long haul authority position in the
material market sections in which it competes. This will be accomplished through working
proficiency, preceded with devotion to client mind, cost viability, advancement and conformance
to our qualities.

Vission:
Make a real difference in all our customer aspects to make a strong relationship globally and
spread out all around the world confidently including continuous development.

Operational Process:
We fundamentally gather the rawmaterials from outside and broadened the greater part of the
duty concurring the division and one of the suited individual locatated in each office. Like the
purchaser office who manage the purchaser and the merchadise office who will manages the
rawmateria and dress development.On the other hand sending out is the another office who just
work with the trading and a standout amongst the most critical division is test gathering who will
essentially manages the outcast to collect the diverse example. Following graph depict the
overall internal operation process.
Organization Structure:
We essentially take after the conventional operational process the methods the hierarchy
procedure where we divide each division as per the duty and contributed the full capacity to the
leader of the office where he/she will control their adherents. Where the overseeing executive
would be in high position and in bring down line would be work and junior merchandiser who
will achieved the work which one settled up by the larger amount. Following image depicts our
organization structure:
1.Http://ljournal.ru/wp-content/uploads/2017/03/a-2017-023.pdf. (2017). doi: 10.18411/a-2017-
023

2.Ullah, A. (2014). Garment Industry in Bangladesh: An Era of Globalization and Neo-


Liberalization. Middle East Journal of Business, 10(2), 14-26. doi:10.5742/mejb.2015.92634

3. Structure of the Textiles and Clothing Industry. (n.d.). Retrieved from


http://fashion2apparel.blogspot.com/2017/11/structure-textiles-clothing-industry.html

4. (n.d.). Retrieved from http://textilefashionstudy.com/flow-chart-of-management-hierarchy-for-


apparel-industry/

5. Popken, U., & Arm, G. (n.d.). Plus Size Clothing & Fashion for Women | Ulla Popken Since
1968. Retrieved from https://www.ullapopken.com/

6. Uddin, M. (2018, August 08). For further growth of our RMG. Retrieved from
https://www.thedailystar.net/news/opinion/perspective/further-growth-our-rmg-1617253

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