Emily, Jessica, Dominique and Michaela
Our Treatment for Katy Perry- Teenage Dream
Background of the song
Teenage Dream" is a song by Katy Perry was release as the second single from her second
mainstream studio album ‘Teenage Dream’ on the July 23, 2010 through digital distribution. Katy
and Bonnie McKee wrote many songs with a youthful theme in mind, but they were rejected by
producers. One producer imagined "Teenage Dream" as a throwback song to the euphoric feelings
of being in love as a teenager. "Teenage Dream" is a midtempo pop song with a retro sound.
Lyrically it talks about being with a lover that makes one feel young again. Critics gave mixed reviews
to "Teenage Dream". While some reviewers praised it for its mature feel, others criticized it for not
being as catchy as her previous singles. "Teenage Dream" has topped the charts in United States,
New Zealand and Ireland as well reaching the top-ten in Australia, Canada, and the United Kingdom,
and has charted in Belgium, Sweden and the Netherlands. The song gave Katy her third US Hot 100
number-one hit, and her second consecutive number-one single. Whereas, In the UK singles chart
the single got to number 2.
The Music Video
Our video is going to be a narrative video as we are telling a love story of a young boy and girl. This
will conform to the Pop music genre as most of the videos made under this genre are about love. For
example: Taylor Swift, ‘Love Story’. However we will include some performance elements, where the
girl is going to dance around her bedroom and sing into the mirror. This meets the assessment
criteria of lip synching.
Costume and Make Up
We feel that the girl should be fashionable and wear skinny jeans. This will relate to the lyrics where
she refers to her ‘skin-tight jeans’. One of her costumes will be girly which is conforming to the Pop
genre, whilst another costume is going to be rockier which will challenge the Pop genre. The
photograph on the left is an example of the make-up that we want however we want it darker and
bolder; the photo on the right is how we want the make-up.
We want the make up to have a natural look: mascara, blusher, lip gloss, and we want the hair to be
curly this would be in the bedroom scene which reinforces her innocence and naivety. We think she
should be in her pyjamas for this scene again to reinforce these themes. In the Brighton scene we
want her to look less innocent because it conveys to the lyrics and the theme of the song which
wants to go ‘all the way’. The photograph on the left is an example of the natural eye make-up that
we want.
Location
We want to film in Brighton on the pier and the beach. This is because we like the lively atmosphere
of the clubs and the architecture. We also want to film a scene in her bedroom where she is going to
dance around and sing to the song. We think that this shows that she is quite young and innocent.
The fairy lights and pink in the room also represents the Pop genre.
Lighting
In our music video we will have ambient lighting because we are filming outdoors. We want to have
bright lighting in some shots when the couple are together to make it seem like a ‘dream’, examples
of this is from Kate Nash- Foundation, Katy Perry- Teenage Dream and Beyonce- Halo. That specific
lighting technique seems to be mainly in female artists music videos about love.
Codes and Conventions
The girl’s room is going to be pink with fairy lights and really girly which will represent Pop genre
which is quite feminine. We are going to film a scene with her buying some candy floss and sweets
like a lollipop again to represent the genre. The location is also really colourful with all the bright
lights of the funfair and the clubs.
Audience Feel
Young love- the video will be about first love
Happy- it is an upbeat and fun song so we would like our video to represent the song but
there may be a twist.
Feel good- make the audience enjoy watching the video because of the storyline.
Heart breaking- this may be the twist where the girl is left on her own.
Sympathetic- feel sorry for the girl being left on her own.
Inspiration
• http://www.youtube.com/watch?v=ryH5cga0yUI
For a shot in our video we wanted to have a puzzle join together, this was inspired by Kate Nash-
Foundations when the sock curl around each other to represent love and when they move away
symbolises the separation.
• http://www.youtube.com/watch?v=qoGURnIWRIE
We want to film at a Funfair and after watching Pink- Who Knew we have decided to film some shots
of the rides and the couple of the ride.
• http://www.youtube.com/watch?v=1kz6hNDlEEg&ob=av2e
We want to have a split screen showing both of the characters point of view this was inspired by
Paramore- That’s What you get, we feel that with this shot we can express their love for one
another.
Lyrics
The lyrics to the song have influenced our choice in camera shots and mise-en-scene. Here are some
ideas that we have thought of:
“My missing puzzle piece, I’m complete”- We will film a high angle shot and leave the
camera running and we will slowly place puzzle pieces of a picture of the couple together,
we will then edit this shot to make it seem make it flows.
“You think I’m pretty without any make up on” – The lead girl will have natural make up.
“In my skin-tight jeans”- The lead girl will be wearing skinny jeans.
“Now every February, you’ll be my valentine, valentine”- We want the girl to be laying on
the ground with valentine cards, heart shaped cards and heart shaped confetti surrounding
the girl. We came up with this idea after watching Paramore- The Only Exception, we feel it
will suit our music video really well.
