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Pa1 18-19

A company has commissioned the production of two Christmas video advertisements - a 90 second advert for daytime TV and social media, and a 10 second advert for YouTube and TV before watershed. The ads must promote an established retailer, growing retailer, individual product, or charity/service in an emotive and effective way using proper techniques for the medium.

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112 views2 pages

Pa1 18-19

A company has commissioned the production of two Christmas video advertisements - a 90 second advert for daytime TV and social media, and a 10 second advert for YouTube and TV before watershed. The ads must promote an established retailer, growing retailer, individual product, or charity/service in an emotive and effective way using proper techniques for the medium.

Uploaded by

api-429315077
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Practical Asssignment One

Video Advert
You have been commissioned to put together a Christmas advertising
campaign for a service, company or retailer.

Stage one of the campaign is to produce a two video adverts which will
promote a retailer, brand or service for the 2018 festive
season. The first advert must be 90 seconds long
and must be suitable for broadcast on daytime
television and on social-media channels which
may be accessed by young people. The second
advert must be 10 seconds long and suitable
for use as a YouTube pre-roll or television
advert before the watershed.

The clients are:


1. An established retailer
2. A growing retailer
3. An individual product
4. A charity or service provider

The advert must use the correct signs and techniques


The wording, mise-en-scene and imagery will be considered and the
advert must be emotive and effective.

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