A.

COMPANY BACKGROUND

Calata Corporation is one of the biggest agricultural conglomerates in the

Philippines. Upon its IPO, its market capitalization was estimated to be over Php 2.7

billion. The company prides itself as the largest retailer and distributor of top

agrochemical brands, feeds, fertilizers, veterinary medicines and seeds throughout the

country.

Calata Corporation fully owns and operates its own chain of retail stores named

AGRI - the largest retailer of the country’s choice brands.

Calata Corporation also carries local and multinational brands such as Bayer,

Syngenta, Bmeg, Jardine, Monsanto, Dupont, Sinochem, Swire and Yara.

CALATA CORPORATION has built its legacy upon the foundations of hard work,

innovativeness, industry and belief in the innate giftedness of the Filipino people.
 Incorporated in 1999 as Planters Choice Agro Products, Calata

Corporation represents the success story of an industry emerging triumphant from all

challenges of start-up entrepreneurship. From its humble beginnings as a retail store in

Plaridel, Bulacan,

The company operates on a strategy that brings together the benefits of modern

technology and employment of the best talents in the industry.

Calata Corporation’s headquarter is located at Level 16 Tower 2, The Enterprise

Center Ayala Ave Makati City Philippines.

Some notable milestones of the company include:

 A retail store in Plaridel, Bulacan was opened sometime in 1977 under the

name Melvins Trading. It would become the humble beginning of what would

later on emerge as the leading agro-conglomerate in the country to date.

 The small company would be incorporated as Planter’s Choice Agro Products

Inc., with authorized capital of Php 1 Million in 1999.

 It welcomed the leadership of Mr. Joseph Calata in 2001. Joseph Calata bought

the company's first Personal Computer and printer in 2001.

 In 2002, the company hired its first salesman. The first exponential increase of

company revenue by as much as Php 200 million would be generated in 2003

 The company would reach Php 1 Billion in sales in 2006.

 The doubling of company revenue by as much as Php 2.2 billion in 2012 is

achieved.

 Calata Corporation is formally enlisted in the Philippine Stock Exchange thru IPO

as a publicly traded company in 2012.

vision-driven leadership that Calata Corporation was included in the prestigious list of

1000 Top Corporations in the Philippines. In 2001, shortly after graduating with a degree

of Bachelor of Science in Commerce, Major in Management of Financial Institutions

from the De La Salle University, he joined J. Melvin’s Trading, a small poultry feed retail

store located in their hometown of Plaridel, Bulacan.

During his early leadership, he introduced computerized innovations in their business

such as adding accounting and inventory system, which later proved to be instrumental in

the growth of the company. Through his efforts and aggressiveness, the company added

more retail branches. Joseph has become well known in the business industry after

steering his Calata Corporation to steady growth and to become the largest distributor of

agricultural products such as fertilizers, seeds, chemical and veterinary medicine in the

country.
B. COMPANY LOGO

C. MISSION AND VISION

MISSION

To cultivate life by building great Agribusinesses while continuously providing

value in our workforce, shareholders, business partners, and customers.

VISION

To be the top Agribusiness Conglomerate leading in raw material inputs,

planting, processing, and basic food that will greatly improve the lives of the farmers and

uplift the agricultural industry of the Philippines.

Calata Corporation offers a variety of agricultural input products and equipment

which are available in all of 116 AGRI retail stores located along the main highway

and major thoroughfares. Each store carries a broad range of products in each product

category.

 AGRO-CHEMICALS

 Fungicide
AGRO
 Herbicide
CHEMICALS
 Insecticide

 Molluscicide

 FEEDS

 AGRI Conditioner

 B-Meg Grower Pellet

 Pet One FEEDS

 Pureblend Premium Broiler Starter Crumble & ETC.

 FERTILIZER

 Philphos 16-20-0

 Planters Amigo 0-0-60

 Sinochem Urea Granular 46-0-0

 Rice Seeds

 Hybrid Rice Seeds SEEDS

 Hybrid Fruit Seeds

 VETERINARY

 Veterinary Equipment

 Veterinary Medicines

E. ORGANIZATIONAL CHART
F. BOARD OF DIRECTORS

 JOSEPH HERNANDEZ CALATA, 36. Mr. Calata is the Chairman/President

and Chief Executive Officer of Calata Corporation. Mr. Calata has served as

Member of the Board of Directors from 1999 up to the present and has been

Chairman of the Board from 2009 – present.

 MELVIN HERNANDEZ CALATA, 40. Mr. Calata is the Chief Operations

Officer of Calata Corporation. Mr. Calata has served as Chief Operations Officer

and Member of the Board of Directors from August 31, 2016 up to the present.

He is also the President of Avestha Holdings Corporation. He is a member of the

Bulacan Chamber of Commerce and Industry, Plarideleño Business Club Inc. and

an Awardee of CEU Malolos for Entrepreneurship as an Outstanding Alumni.

 JOSE MARIE E. FABELLA, 41. Atty. Fabella is the Corporate Secretary of

Calata Corporation. He was elected as Corporate Secretary from November 25,

2011 up to Present. He has served as a Member of the Board of Directors from

December 28, 2012 up to Present.

 MR. HALMOND PARKER R. ONG, 37. Mr. Ong is a Director of Calata

Corporation. He was appointed as Member of the Board of Directors last

December 11, 2015 up to present.

appointed as Member of the Board of Directors last December 22, 2014 up to

present.

 REV. FR. CONRADO CRUZ ZABLAN, 52. Fr. Conrad is an Independent

Director of Calata Corporation. He was elected as Member of the Board of

Directors last August 31, 2012 up to present.

 EDMUND M. SOLILAPSI, 32. Mr. Solilapsi is an Independent Director of

Calata Corporation. He was appointed as Member of the Board of Directors last

December 22, 2014 up to present.