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Chapter 1 Corporate Strategy and Management

The document discusses various definitions and concepts related to corporate strategy and management. It defines strategy as a plan of action or decision rules creating a common thread. It also discusses different levels of strategy including corporate, business unit, functional, and societal strategies. Finally, it mentions several strategic management thinkers like Alfred Chandler, Igor Ansoff, William Glueck, and Henry Mintzberg and their contributions to the field.

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Rob Jane Solito
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35 views1 page

Chapter 1 Corporate Strategy and Management

The document discusses various definitions and concepts related to corporate strategy and management. It defines strategy as a plan of action or decision rules creating a common thread. It also discusses different levels of strategy including corporate, business unit, functional, and societal strategies. Finally, it mentions several strategic management thinkers like Alfred Chandler, Igor Ansoff, William Glueck, and Henry Mintzberg and their contributions to the field.

Uploaded by

Rob Jane Solito
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CHAPTER 1 CORPORATE STRATEGY AND MANAGEMENT

Strategy – from the Greek word – ‘strategos’ which means ‘generalship’

Kazmi – course of action (expansion, diversification, focus, turnaround, stability or divestment)

Alfred D. Chandler – determination of the basic long-term goals and objective of an enterprise, adoption of courses
of action and the allocation of resources necessary

Igor Ansoff – common thread among the organization’s objectives and product-markets that defines the essential
nature of business that the organization was or planned to be in the future.

William F. Glueck – A unified, comprehensive and integrated plan designed to assure that the basic objectives of the
enterprise are achieved.

Henry Mintzberg – strategies are not always the outcome of rational planning

- A pattern in a stream of decisions and actions


- Intended strategies : plans that managers develop
- Emergent strategies : actions that take place

Michael Porter – developing and communicating the company’s unique position, making trade-offs, and forging fit
among activities

Strategy – a plan or course of action or a decision rules forming a pattern or creating a common thread.

SBU’s – Strategic business units

- Business-level
- Profit centers
- Any part of business organization which is treated separately for strategic management purpose
- Has other businesses under one large company or corporation
- Cater needs of different markets

Corporate – Corporate-level

- Concerned on what business the company might be in and how to manage those businesses

Functional – Functional-level

- Different functions, different departments


- Depends on the type and nature of business
- Ensure that departments have the strategies to support the organization

SBA – Strategic Business Area

- Complementary concept of SBU


- A distinctive segment of the environment in which the firms does (or may want to do) business

Societal Strategies - firm often set strategies at a level higher than the corporate level

- Generalized view of how the corporation relates itself to society in terms of particular needs

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