Scribd
Upload
61 views2 pages

Audit Scope: This Audit Will Focus On The Marketing Aspect of The Company. The Marketing

This audit will focus on the marketing aspect of a company and determine if the marketing strategy is effective in raising sales. The objectives are to evaluate if marketing is useful for sales and goodwill and if the strategy is effective. There are risks such as staff not being trained, costs being too high, and marketing differing from the actual product. The audit will include preparing an engagement letter, holding an opening meeting, updating the work program, making assumptions to formulate an appropriate customer attraction strategy, holding a meeting for opinions, obtaining new useful information, creating and updating strategies, orienting and training employees, and implementing the new marketing strategy.

Uploaded by

Charmaine Chua
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
61 views2 pages

Audit Scope: This Audit Will Focus On The Marketing Aspect of The Company. The Marketing

This audit will focus on the marketing aspect of a company and determine if the marketing strategy is effective in raising sales. The objectives are to evaluate if marketing is useful for sales and goodwill and if the strategy is effective. There are risks such as staff not being trained, costs being too high, and marketing differing from the actual product. The audit will include preparing an engagement letter, holding an opening meeting, updating the work program, making assumptions to formulate an appropriate customer attraction strategy, holding a meeting for opinions, obtaining new useful information, creating and updating strategies, orienting and training employees, and implementing the new marketing strategy.

Uploaded by

Charmaine Chua
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 2

Audit Scope: This audit will focus on the marketing aspect of the company.

The marketing
aspect will focus on the customers. The company will make a strategy for the marketing
department to attract customers to the products of the company.
Audit Objectives: Determine that the marketing aspect is useful in the company’s sales and
goodwill. That the marketing strategy of the company is effective in raising sales of the
company.

Risks
 Staff are not properly trained, and therefore do not know or understand the regulatory
requirements.
 The costs are more than the benefits for the company
 The company markets the product differently from the actual product to gain revenues

Planning procedures Done by Date W/P Ref


1. Prepare an audit engagement letter and
distribute to appropriate management.

2. Hold an opening meeting with management.

3. Update the Work Program based on changes to


the regulation or prior audit recommendations.

Review procedures Done by Date W/P Ref

1. Assumptions
a. Obtain useful information to make

assumptions

b. Use assumptions to formulate an

appropriate strategy to attract customers

2. Strategy

a. Make an official meeting for the company


b. People involved in the meeting will give

opinions and restate the assumed

information

3. Lessons Learned

a. Obtain the new information that would be

useful to the company

b. Create new strategy for the company to use

Updating

4. Update the old strategy for the company to use

5. Keep track of the old marketing strategy and

test it on the new strategy

Planning

6. Orient the old employees to the new marketing

strategy

7. Hire new employees

8. Train the new employees

Implement

9. Implement the new marketing strategy

You might also like