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Project Name Communication Plan Date: Author: Content Experts/approvers

This document outlines a communication plan for a project. It lists the project's objectives such as educating employees on a new strategy and structure. It identifies key messages focusing on customers, business growth, and differentiators. The plan details communication deliverables like executive communications, website updates, and announcements. It defines audiences, success factors for measuring effective communication, and a matrix matching audiences, deliverables, timing, owners, and vehicles. The overall goal is to ensure consistent, timely communication that motivates employees and builds confidence during organizational changes.

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JenAviat
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40 views2 pages

Project Name Communication Plan Date: Author: Content Experts/approvers

This document outlines a communication plan for a project. It lists the project's objectives such as educating employees on a new strategy and structure. It identifies key messages focusing on customers, business growth, and differentiators. The plan details communication deliverables like executive communications, website updates, and announcements. It defines audiences, success factors for measuring effective communication, and a matrix matching audiences, deliverables, timing, owners, and vehicles. The overall goal is to ensure consistent, timely communication that motivates employees and builds confidence during organizational changes.

Uploaded by

JenAviat
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Name Communication Plan – Date

Project Name Communication Plan


Working Document
Version: Draft 1
Date: Date
Author: Name

Content experts/approvers
 Sponsor Exec name
 Project leads/Facilitators Contact names
 Approvers of materials Approver names
 Communications Review Name

Project Objectives
Sample:
 Educate employees on the new strategy and how that aligns with their day-to-day work.
 Communicate new organizational structure, tools, department overviews, resources, what stays
the same, what changes and when.
 Ensure consistent, timely, and relevant communications to employees to motivate and build
confidence in the new organization.
 Clearly explain action items and follow up to ensure completion

Communication Objectives
Sample:
 Ensure consistent, timely, and relevant communications to employees to motivate and build
confidence in the new organization.
 Coordinate communications with other departments, functions, and sectors, as appropriate.
 Coordinate with managers to identify and facilitate employee communication opportunities – via
the web, in person or video.

Key messages
1. Focus on Customers
2. Grow our business
3. How we work is a differentiator in the market
4. Focus on Customers (it always comes back to this)

Issues
How to fill in this area:
- Identify potential areas of resistance to change
- Identify other related projects

Communication deliverables
 Regular communication from executive
 Audio conference calls, with staff participation – cite examples of customer satisfaction, working
together, successes, new processes, etc.
 MS WW website
 Level x announcements
 Strategy, mission, vision, objectives
 Leadership team biographies and photos
 web strategy
 Regular posting of memos to support strategy, changes and announcements
 What stays the same, what changes and when  invest time to identify what is different
 Communicate tools/resources
1
Project Name Communication Plan – Date

 All communications must be coordinated with GBUs, Regions


 2-way Feedback loop

Key messages
1. Focus on Customers
2. Grow our business – we are a growth engine for HPS and HP
3. How we work is a differentiator in the market
4. Create enthusiasm – winning attitudes
5. Focus on Customers (it always comes back to this)

Audiences – primary and secondary


 WW organization
 managers
 Leadership team
 Sales
 Regions, Countries

Release success factors (how do you know your communications were successful?)
 Employees have the tools and materials needed to grow our business
 Employees understand the strategy and how they arean integral part of that success
 No disruption of business or information flow
 Coordinated, consistent communications with Corporate

Vehicles
Email
Email mailboxes:
Distribution lists:
Internal websites:

Communication matrix

Audience Deliverable/Message Timing Owner(s) Vehicle

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