Accounting Comparison White Paper:
Odoo, Quickbooks, Sage & Xero
June 2016
Introduction
Introducing Accounting offers available today
Traditionally accounting has been treated as one of the dull and unexciting aspect of a business. Howev-
er, as the business evolves the accounting department will become arguably one of the most important
components in the success of that business. Accountants are perfectly positioned to be some of the
most valuable informational resources in a company. They know the ins and outs of how the organization
operates and are intimately acquainted with the organization’s current and projected financial position. It
is critically important for the financial health of an organization to provide the accounting team with the
tools they need in order to effectively monitor these factors.
There are many accounting software offers on the market capable of providing the features and report-
ing functions accountants need, but where should the search for the best choice begin? Most growing
businesses use a commercial management solution for their business operations. The ideal solution for
these businesses would be to choose an accounting software that can be integrated with their current
commercial solution. This will save a great deal of time and resources for the organization.
Accounting software is available either installed locally or through a cloud service provider. While both types
of software have their own unique advantages, online offers are becoming increasingly popular choices
amongst small and medium size businesses (SMBs) given the simplicity and low cost of implementation.
Features Comparison
We decided to compare the biggest players on the market with Odoo, including Quickbooks, Sage, and Xero.
In order to offer a fair comparison of the most popular accounting solutions, we have compiled a table of the
most important features an accounting software should offer. These are organized into 6 main categories: General
Accounting, Accounts Receivable, Accounts Payable, Bank & Cash, Extras, and Reporting.
These categories encompass almost everything a company needs in order to manage its finances.We have also
included a comprehensive list of the pricing conditions and usability analysis for each solution in this comparison.
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Comparing Accounting Software Offers
Odoo Online
Odoo is an open source software that is available in three versions, of which two are local and one
is hosted in the cloud. More than 360 apps are available thanks to the multiple developments made
by Odoo and its community. Some of these apps are officially validated by Odoo, whereas others are
developed by the community and dedicated to specific versions for specific needs.
   “ GROW YOUR BUSINESS ”
                                                                        2+
For this comparison we chose the cloud-hosted
version of Odoo Accounting, Odoo Online. The
unique feature of this software is the full integra-
tion with the rest of the Odoo ecosystem, so there
is no need to enter data twice or develop third-                        million users
party integrations. Odoo offers more than 30 apps,
all connected to the same database, which cover
many business cases ranging from sales and CRM
to inventory and manufacturing.
                                                                        120+
                                                                        countries
                   730                                                  1,500
                   partners                                             developers
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Quickbooks
Quickbooks is an accounting software for small and medium businesses created in 1994 by the finan-
cial software company Intuit. The software has since been split into two versions with industry-specific
features added to broaden its appeal In 2014. Quickbooks counted more than 624,000 subscribers,
making it one of the most widely used accounting software solutions in the US.
   “ BUILT FOR YOUR SMALL BUSINESS.
   APPROVED BY ACCOUNTANTS ”
                                                                        +300
Quickbooks is available in two versions: Enter-
prise and Online. The Enterprise version is
available online via additional hosting or locally.
Quickbooks Online is available in 3 plans:
Simple Start, Essential or Plus.                                        supported apps
For this comparison, we will demonstrate Quick-
books with its Online Essential product.
                                                                        created in
                                                                        1994
                  50,000+ 1+
                  professional                                          million subscribers
                  advisors
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Sage
Created in 1981, Sage was initially designed as a stand-alone accounting software. Since its inception,
Sage has been significantly expanded to include a greater scope of both accounting and general business
management features. Today, Sage offers a range of business management software products for business
of all sizes. For this comparison, we have chosen Sage One Online Accounting, which we believe represents
a good online accounting option for SMBs
   “ BOOKKEEPING ESSENTIALS FOR
   BUSINESS OWNERS. ”
Sage One has two editions: Sage One Accoun-
tant Edition, with features intended to be used
by freelance accountants and bookkeepers, and
                                                                      100k
Sage Online Edition, designed for SMBs.                               client organizations
Sage One Online Accounting is restricted to
finance and can be upgraded through a variety
of adds-ons. For this comparison we chose to
compare the features of the Sage One Online
Accounting version.
                                                                      3,500
                                                                      partners /
                                                                      re-sellers
                  70+                                                 3rd
                  countries                                           largest ERP
                  worldwide                                           worldwide
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Xero
Xero was founded in 2006 in New Zealand by a business manager and accountant. They weren’t happy with
the traditional desktop accounting software, so they decided to develop their own web-based solution.
Since then, Xero has grown to accommodate European and US markets as well as expanded it’s features
and mobile functionality. In 2014, Xero was featured on the Forbes 100 Most Innovative Growth Companies.
   “ BEAUTIFUL ACCOUNTING SOFTWARE ”
Xero is available only through their SaaS offer.
                                                                      700k
Customers choose from one of three plans: Starter,
Standard, or Premium. For this comparison we
chose the Standard Plan of Xero.
                                                                      subscribers
                                                                      16k
                                                                      partners
                 400+                                                 1,400
                 adds-ons                                             employees
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Features Comparison
                                               Quickbooks              Odoo
    General                                       Online             Accounting
                                                                                            Sage One
                                                                                           Accounting                XERO
    Accounting                                  Essentials             Online                Online
    General Scope
    Multi-Currency                                                                                                  
    Multi-Company Consolidation                                                                                      
    Multi-User                                                                                                      
    Multiple Journals                                                                                                
    Multi-Language Support                                                                                           
    Supported Countries       1
                                                       1                   40                     10                    4
    Access Rights
    Access Rights per Screen                                                                                         
    Access Rights per Field                                                2                                         
    Customizable Validation Steps                                                                                    
    Third Party-Integration
    Availability of an API                                                                                          
    Google Spreadsheet Integration                                                                                   
    Import: Excel or CSV                                                                                            
    Export: Excel or CSV                                                                                            
    Customer Portal                                   3                                                              
1    Quickbooks is dedicated to the U.S. market. Xero is supported in 4 countries: Australia, New Zealand, US, and UK. Sage One
     Accounting Online is available in 15 countries: Australia, Botswana, Brazil, Canada, Germany, Ireland, Kenya, Malysia, Morocco,
     Namibia, Nigeria, South Africa, Switzerland, UK, US.
2    Available with some customization.
3    Add-on required for this feature.
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    Accounts                                 Quickbooks
                                                Online
                                                                   Odoo
                                                                 Accounting
                                                                                       Sage One
                                                                                      Accounting   XERO
    Receivable                                Essentials           Online               Online
    Customer Invoices
    Proforma Invoices                                                                            
    Multiple Taxes per Line                                                                      
    Discounts                                                                                    
    Pricelists                                                                                   
    Multi-Step Payments Terms                                                                    
    Outstanding Payments                                                                         
    Reconciliation
    Emails Discussion as                                                                         
    Attachment on Invoice
    Configurable Email Templates                                                                 
    Send Invoices
    Generate a PDF Invoice                                                                       
    Batch Send Invoices by Email                                                                 
    Post Invoices by Standard Mail                                                               
    Customer Statements
    Aged Receivable Balance                                                                      
    Per Customer Statements                                                                      
    Automated Follow-up Letters                                                                  
    Automated Follow-up Actions                                                                  
    Unpaid Fees and Penalties                                                                    
    Third-Party Debts Recovery                                                                   
    Online Payments
    Credit Cards                                   1                                      2      
    PayPal                                         3                                             
    Recurring Revenues
    Automated Recurring Invoices                                                                 
    Contrats / Subscriptions                                                                     
    Management
    Recurring Business KPI 4                                                                     
    Alerts for Contract Renewal                                                                  
    Miscellaneous
    Automated COGS Entries                                                                       
    Automated Deferred Revenues                                                                  
1    Included for an additional fee.
2    Sage Payment Solutions add-on necessary.
3    Available as an additional app.
4    Such as MRR, Churn, CAC ratio, CLTV, etc. It’s about recurring KPI, not custom KPI.
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                                                 Quickbooks            Odoo                Sage One
    Accounts Payable                                Online           Accounting           Accounting   XERO
                                                  Essentials           Online               Online
    Vendor Bills
    Billing Control
                                                                                                     1
    (Purchase Orders / Receptions)
    Multiple Taxes per Line                                                                          2
    Purchase Agreements                                                                              
    Multi-Step Payment Terms                                                                         
    Vendor Payments
    Aged Payable Report                                                                              
    Print Checks                                                                                     
    Automate Wire Transfers
                                                                                                     
    (SEPA)
    ACH Transfers                                      3                                             4
    Expenses
    Employee Expenses Report                           5                                             
    Expenses Validation Flow                                                                         
    Miscellaneous
    Assets Management                                                                                
1    Available with add-on.
2    Xero supports compound taxes. Possibility to manage multiple taxes with a compound tax.
3    Available with Quickbooks Payments.
4    Available with add-on.
5    Available with QuickBooks Online Payroll.
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                                                Quickbooks              Odoo             Sage One
    Bank & Cash                                    Online             Accounting        Accounting   XERO
                                                 Essentials             Online            Online
    Bank Statements
    Bank Interfaces                                                                                
    Import Statements: QIF                                                                         
    Import Statements: OFX                                                                         
    Import Statements: CSV                                                                         
    Import Statements: Coda                                                                        
    Import Statements: Camt.053                                                                    
    Deposit Tickets                                                                                
    Miscellaneous
    Bank Reconciliation Reports                                                                    
    Automated Currencies
                                                                                                   
    Rate Update
                                                Quickbooks              Odoo             Sage One
    Extras                                         Online             Accounting        Accounting   XERO
                                                 Essentials             Online            Online
    Analytic Accounting /
    Grouping
    Analytic / Cost Accounting                                                                     
    Multi-Level Analytic                                                                           
    Accounting
    Multiple Plans                                                                                 
    Optional Tags per Entry                                                                        
    Budgets
    General Budgets                                                                                
    Analytic Budgets                                                                              v
    Payroll
    Payroll                                           1                                     2      
    Valuation
    Standard Price                                                                                 3
    Average Price                                                                                  
    FIFO & LIFO                                           4
                                                                                                    5
    Perpetual Inventory Valuation                      6                                           
1    Quickbooks offers import of payroll tax tables for an additional fee.
2    Sage One Payroll integration available.
3    Available with add-on.
4    Available with Quickbooks Online PLUS.
5    Available with add-on.
6    Available with Quickbooks Online PLUS.
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                                    Quickbooks             Odoo                Sage One
Reporting                              Online            Accounting           Accounting   XERO
                                     Essentials            Online               Online
Legal Statements
Profit & Loss                                                                            
Balance Sheet                                                                            
Cashflow statement                                                                       
General Ledger                                                                           
Tax Reports                                                                              
Tax Audit Report                                                                         
Reports
Pivot Table on                                                                           
Multiple Dimensions
Customizable Reports                                                                     
Customizable Dashboards                                                                  
Annotate Reports                                                                         
Customizable KPI's                                                                       
Predefined Executive
                                                                                         
Summary
Perpetual Fiscal Year Closing                                                            
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User Interface
When it comes to efficiency and end-user satisfaction, fine-tuned usability is one of the most important
factors in any software platform. This is especially true of accounting software, as the end user might
spend the majority of their time working within the software. In order to provide functionality, speed, and
convenience to an accounting team, a software solution must maintain a balance between ease of use
and a robust set of features. The user interface supports the overall product design in deciphering human
factors such as preferences, habits, and learned skills in order to effectively serve the intended purpose of
the software as it relates to the businesses that utilize it. A strong functional design is critical in providing
a positive user experience and maximizing user efficiency.
Usability is qualitatively measured as a software’s ability to anticipate what a user might need to do. This
includes ensuring that all of the elements in the interface are easy to access, understand, and use. Well
designed software establishes familiarity by maintaining a consistent interface and predictable interac-
tions throughout so users feel comfortable with the system, allowing them to complete their desired tasks
quickly. It will help users perform actions quickly as well as become more efficient in their day to day tasks.
Best practices also suggest having a simple interface with consistency (common elements) and a page
layout based on hierarchical importance and flow.
The next section includes screenshots of the dashboard and bank reconciliation screens of each software
to help you compare the user interface of each software.
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Dashboard - Odoo
Bank Reconciliation - Odoo
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Dashboard - Quickbooks
Bank Reconciliation - Quickbooks
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Dashboard - Sage
Bank Reconciliation - Sage
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Dashboard - Xero
Bank Reconciliation - Xero
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                                            Quickbooks            Odoo                Sage One
    Usability                                  Online           Accounting           Accounting              XERO
                                             Essentials           Online               Online
    UI
    Full Web Interface                                                                                     
    Mobile App                                                                                             
    Android App                                                                                            
    iPhone App                                                                                             
    Market Place
    App Store / Add-ons                                                                                    
    Subjective Ratings
    Navigation and Search                                                                 
    Data Entry                                                                            
    Reconciliation Tool                                                                   
    Mobile App                                                   1                        
    Reports Flexibility                                                                   
1    Odoo currently optimizes for mobile automatically within your browser. Dedicated mobile app available
     October 2016.
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Pricing & Conditions
                                              Quickbooks             Odoo
    Pricing &                                    Online            Accounting
                                                                                         Sage One
                                                                                        Accounting               XERO
    Conditions                                 Essentials            Online               Online
    MONTHLY PRICING                                $27                 Free      1
                                                                                             $10                 $30   2
    Number of Users                                 3               Unlimited            Unlimited            Unlimited
    Contract Duration                           Monthly                 n/a               Monthly             6 Months
    Free Trial                                  30 Days                                  30 Days                  
    Free Updates                                                                                                
    Hosting & Maintenance                                                                                       
    Support                                                                3
                                                                                                 4
                                                                                                                   
1    Odoo Accounting is free for unlimitied users, as long as you use solely the Accounting app; when other apps are added
     (ex. Subscription, Sales, eCommerce, Inventory), the cost is $25/user with apps priced individually (support is included).
2    Xero costs $70 per month if you need multiple currencies.
3    If you use Odoo Accounting in the free offer, support is not included. If you have other apps added (ex. Subscription, Sales,
     eCommerce, Inventory), general support is included at no charge in your monthly contract.
4    Only forum and tutorials.
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   User                                       Quickbooks
                                                 Online
                                                                      Odoo
                                                                    Accounting
                                                                                          Sage One
                                                                                         Accounting               XERO
   Satisfaction                                Essentials             Online               Online
   Ratings on g2Crowd                               2/5                  4/5                  n/a                 4.3/5
   Ratings on GetApp                                4/5                  5/5                  5/5                 4.5/5
   Ratings on Capterra                             3.5/5                 5/5                 4.5/5                3.5/5
   Brand Exposure                                                                                
Conclusions
The selection of a software solution is a process which, if undertaken with scrutiny and a willingness to
obtain as much information as possible, can result in a huge increase in efficiency amongst your team.
No single factor (cost, number of features, UI) is the most important, but rather a balance of many inter-
dependent factors. Which factors are really important for your business? Is your planning focused around
budget? Integration with third-party apps? Are you looking for software that simplifies your accounting
or do you have an accounting expert on staff that needs a powerful solution? Proper balance between
all these elements will lead to optimal end results when selecting the accounting software that fits your
unique business needs.
In order to select the best accounting software for your needs, it is also vital to weigh the desired benefits
against the management team’s constraints while also considering the accounting team’s day to day oper-
ational needs. The most fundamental goals for any decision maker are to grow the business and support
the teams which makes the success of your organization possible. As collaboration is the key to success
with any team, it is beneficial to choose a simple and user-friendly solution which will help your colleagues
to work quickly and effectively while avoiding the need for expensive and time consuming training sessions.
So whether you are a small startup comparing accounting solutions for the first time or a large enterprise
thinking about changing your current software, the information in this document will help you compare the
most important aspects of each accounting solution to help you find the software that best works for you.
This whitepaper was compiled by Odoo SA. We did our best to make it objective and fair. If you find a mistake or a missing feature,
please report it to feedback@mail.odoo.com and we will update this document. Our goal is to have a continuously updated compar-
ison of the main competitors to be as accurate as possible.
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