Reverse Logistics
By MBA- M&S
Definition
Reuse of products or materials Also known as after market logistics Planning, controlling and implementing raw materials and finished goods from point of consumption to point of origin Recapturing value or proper disposal
Purpose of Reverse Logistics
Product failed but can be repaired or reused Products are obsolete but have value Unsold products from retailers Recalled products Recycling Waste can be used for energy production
Reverse Logistics A Competitive Tool
To remain competitive organization show speed and reliability in offering the following services: 1. Refurbishing 2. Replacing 3. Disposing waste They services add value as they are performed free of cost and lead to healthy and clean environment
Repairs and refurbishing
Repair is a regular feature Refurbishing is done to products returned due to 1. Damage 2. Low performance 3. Defects
REPAIRS
STORES
PRODUCTION
WAREHOUSE
RETURNS
SUPPLIERS DISPOSAL
CUSTOMERS
REVERSE LOGISTICS FLOW
Refilling
Used mostly in soft drinks company No extra cost Same truck carrying the filled bottles collects the empty ones
A2
DISTRIBUTION AREA (A) A1
A3
B2 DISTRIBUTION AREA (B) B3
C1 B1 BOTTLING PLANT DISTRIBUTION AREA (C) C2
C3 B4
REVERSE GOODS FLOW FOR REFILLING
Product Recall
Emergency situation Product distributed in market is called back to factory 1. Quality complaints 2. Defective products causing harm to human life 3. Products beyond expiry date 4. Incomplete product 5. Violation of Govt. regulations 6. Save companys image
PRODUCT RECALL PUTS A HUGE FINANCIAL BURDEN ON THE
COMPANY BUT IN THE COMPETITIVE SCENARIO THE COMPANIES CONSIDER RE-CALL AS AN OPPORTUNITY TO INCREASE CUSTOMER
SATISFACTION.
Tata Nano- the cheap car
1,40,000 Nanos recalled Faulty starter motor Several cars caught fire Cost to company $20 million Biggest ever recall for Tata
Toys R U Recalls Imaginarium Activity Center Due to Choking Hazard
Name of Product: Imaginarium 5-Sided Activity Center
Units: About 24,000
Importer: Toys "R" Us Inc. of Wayne, N.J. Hazard: The small wooden knobs attaching the xylophone keys to the end
can detach, causing a choking hazard to young children.
Incidents/Injuries: Toys "R" Us has received eight reports of the knobs detaching. No injuries have been reported to the firm.
Remedy: Consumers should immediately stop using the product, move it out of the reach of young children and return it to a Toys "R" Us store for a refund or store credit.
BARRIERS TO GOOD REVERSE LOGISTICS
1. LEGAL ISSUES
UNDER INDIAN REGULATIONS EXCISE PAID GOODS ONCE SOLD BY THE MANUFACTURER CANNOT BE BROUGHT BACK TO THE PLANT WITHOUT PROPER DOCUMENTATION AND DECLARATION TO EXCISE AUTHORITIES.THIS IS A VERY CUMBERSOME & TIME CONSUMING PROCESS AND NON-COMPLIANCE MAY MEAN THAT THE MANUFACTURER WILL HAVE TO FACE LEGAL ACTION. 2. MANY ORGANIZATIONS TERM REVERSE GOODS AS JUNK AND THEY DONT WANT TO WASTE THEIR RESOURCES ON THESE JUNKS