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Asian Paints: History, SWOT, and Market Analysis

1) Asian Paints is an Indian paint company established in 1942 and became a public limited company in 1973. It is currently the largest paint company in India with a 51% market share. 2) The document discusses Asian Paints' history, board of directors, product lines, competitors in both decorative and industrial paint segments, market segments, SWOT analysis, and promotional campaigns. 3) It analyzes Asian Paints using marketing frameworks like the BCG matrix and highlights the company's strengths in its wide distribution network and product range as well as opportunities in growing markets like automotive paints.

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Jayakrishnan Unnikrishnan
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201 views17 pages

Asian Paints: History, SWOT, and Market Analysis

1) Asian Paints is an Indian paint company established in 1942 and became a public limited company in 1973. It is currently the largest paint company in India with a 51% market share. 2) The document discusses Asian Paints' history, board of directors, product lines, competitors in both decorative and industrial paint segments, market segments, SWOT analysis, and promotional campaigns. 3) It analyzes Asian Paints using marketing frameworks like the BCG matrix and highlights the company's strengths in its wide distribution network and product range as well as opportunities in growing markets like automotive paints.

Uploaded by

Jayakrishnan Unnikrishnan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Asian Paints

Har Ghar Kuch Kehta Hai !!!

PAINTERS
Abhijeet Yewale (01)

Anand Bhati
Madhusudan Reddy Swati Singh

(04)
(21) (44)

Yogesh Dad
Shivendra Singh Sisodia

(52)
(53)

CONTENTS
History Board of directors Product Lines Company Competitors Product Competitors

Market Segment
4 Ps Vs 4 Cs BCG Matrix

SWOT Analysis
Promotional Cham Future of the Company Webliography

HISTORY
In 1942, a partnership was started by four entrepreneurs. In 1945, the firm was turned into a company. In 1957, a plant was set up at Bhandup, Mumbai.

In 1973, AP became a public ltd company.


In 2002. AP was a market leader of Indian Decorative Paints with market share of 44%.

BOARD OF DIRECTORS

Mr. Ashwin Choksi


Mr. Mahendra Choksi Director Mr. Mahendra Shah Director Mr. Hasit Dani Mr. Dipankar Basu Mr. Amar Vakil

Mr. Deepak Satwalekar Dr. S. Sivaram

Ms.Tarjani Vakil Chairperson of Audit Committe Mr. R.A. Shah


Mr. Ashwin Choksi Mr. Ashwin Dani

Mr. S Ramadorai Additional Director

PRODUCT LINES

COMPANY COMPETITORS

PRODUCT COMPETITORS
Decorative Products

Industrial Products

MARKET SEGSMENTS

Decorative segment
Fresh coats New wall finishes

Industrial segment
Automotive Powder coating Protective coating

BCG MATRIX
HIGH LOW

Business Growth Rate

1. Metal/Industrial paints 2. Wood Finishes (Varnish, Polish)

HIGH

LOW

1. Wall Paints (Interior & Exterior Paints) 2. Decorative paints 3. Aspa

1. Marine Paints 2. Black board Paints

Market Share

SWOT ANALYSIS
STRENGTH:
NO.1 Player in decorative paints and 2nd in industrial paint segment. Market leaders with 51% market shares. Wide distribution network i.e. 19,000 dealers in India.

Strong in inventory control.


The pricing strategy is oriented to middle and lower end consumers. Widest product range in terms of products, shades, pack sizes. Comprehensive nation wide coverage of the market.

WEAKNESS:
Seasonal demand and hence in off seasons it can lead to cash flow problems. Innovation in developing new product is inadequate. Weakness on the technology front in industrial paints.

OPPORTUNITIES:
The automobile industry accounted for 50% of the industrial markets.

THREATS:
Growing industry and low capital intensive nature of business will attract competition.

The external environment saw an entry of a lot of multinationals trying to attack us on various segments
Competition is catching up fast, hi-tech facilities gives abundant

PROMOTIONAL CAMPAIGNS
Choosing Colours Made Easy! (Asian Paints) 2008

Faded Memories (Apex Ultima) 2008

Musicians (Royale Play) 2008 Har Ghar Kuch Kehta Hai (Asian Paints) 2008

AAN DO (Apex Ultima) 2007

WEBLIOGRAPHY
www.asainpaints.com www.colours.com www.ap.com

Thank you...!!

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