TOYS SECTOR
Presented ByPamee shah Radhika Limsay
Global overview
The global toys sales stands at $83.9 billion. US sales having the largest market at $21.87 billion, followed by Japan, China, UK and France.
Categorization
Toys and games can fall in one the 3 categories: 1) Traditional toys: Action Figures & Accessories (G.I.Joes) Building Sets (Lego Sets) Dolls (Barbie's) Games & Puzzles (Monopoly Plush (Soft Toys) Vehicles (Hot Wheels)
2)Video games: Youth Electronics (PS2, X-Box) Gaming Parlors (Jamming, Time Zone) 3) Casino Games: Slot machines
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Indian overview
Indian Toy Sector Figures
Indian toy industry
about 850 million US dollars
Indian games and toy manufactures 800 exporters and suppliers in the small sector of India.
Market structure organized unorganized Total Export Global export contribution
35% 65% Rs 18 crore 0.4%
Governing Body
Toy association of India(TAI)
2/5/2013
International and Indian players
International Mattel Indian Zapak Games (ADAG group)
Hasbro
Bandai Lego Jakks Specific Russ Berrie rc2 Action Products International Corgi International
TPH Impex Pvt Ltd.(maharashtra)
Toyo toys Omega exports group Oceanic Designs pvt Ltd Kailash Engg Works(delhi,India) Prasid Toys Pvt Ltd(Delhi based) Little Genius Toys Ltd
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http://www.ranker.com/list/toycompanies/reference?page=2&format=GRID&sortby=&s ortdir=&limit=
Strategy Canvas
10 9 8 7 6 5 4 3 2 1 0 Mattel Lego bandai Hasbro
Procedure of Products which flow
Wholesalers
Distributor
Raw material
Factory/manufacturin g unit
Supply chain
Raw material
Manufacturing unit Machines: cutting m/c Traders-located in Jogeshwari nalasupara Retailers
Stores Dadar-Ambika store Brivalivali Bandra Parel Masgoan
Sales-400000 per annum Margin: MRP
wholesaler 15% of
retailer 25% of MRP
Need Gumasa license Vat no
Rules and Regulation
The main requirements are that toys must: satisfy safety requirements (termed the essential safety requirements) bear the CE marking bear the required name Be accompanied by warnings where necessary. In addition, information must be maintained for inspection by enforcement authorities.
Need Gap
Fictional characters from animated cartoon series, movies,comic. Toy Directory: to guide parents toy for each age group Developing mall structure Preference amongst parents towards Educational toys Eco friendly materials Aspiration toys Voice enhanced toys
Some more Innovations in Line
Electric Pop up books
Electronic Popables by Jie Qi is a pop-up book that lights up as you interact with it, producing the most beautiful and dynamic pop-up pages ever
Scribble Bots
It is just a concept at the moment, but the idea is that children can connect with their friends through the official website and share their drawings, artwork and also the artistic process.
The Telekinetic Obstacle Course
This innovative new toy measures your brainwave activity and determines your concentration level to move a floating ball through an obstacle course. . If you drop concentration the headband sends a signal and the ball drops. While youre not actually moving a ball through the air by means of telekinesis you are actually controlling a fan that movies the ball with your mind.
