UX
MORE THAN MEETS THE EYE
AHMED SHUJA 2013
@ahmedux
Ahmed Shuja
DESIGNING AND DEVELOPING SOFTWARE AND SYSTEMS SINCE 1997
AHMED SHUJA 2013
@ahmedux
Inspiration
Blast from the past!
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@ahmedux
UX/UI
WHAT S THE DIFFERENCE?
AHMED SHUJA 2013
@ahmedux
"User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.
http://www.nngroup.com/articles/definition -user-experience/
AHMED SHUJA 2013
@ahmedux
Jakob Nielsen
"the smartest person on the Web" (ZDNet AnchorDesk) one of the top 10 minds in small business (FORTUNE Small Business) "the world's leading expert on user-friendly design" (Stuttgarter Zeitung, Germany) "perhaps the best-known design and usability guru on the Internet" (Financial Times) One of the "world's most influential designers" (Businessweek)
Face/Voice of the UX
SO WHAT S THE UI?
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@ahmedux
Lady in Red
who is she?
what kind of a person is she?
What are her aspirations?
What is she capable of doing?
UX is not just the UI
CLEARLY
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@ahmedux
Some differentiating words
Ethnographic Research Statistics gathering and analysis
Personas, scenarios and findings
Feature specification Requirement development
Interaction design
Information Architecture Usability Analysis/ Review Interface structuring/ Layout
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and some more!
Taxonomy development Terminology Specification
Copywriting
Presentation and speaking Working tightly with programmers
Communication to stakeholders
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@ahmedux
Whats shared?
Graphics Creation Interface Design Visual Design
i.e. UI is just a small yet VERY important component of UX
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@ahmedux
UI has design guidelines
Android
http://developer.android.com/design/index.html
iOS
https://developer.apple.com/library/ios/documentation/UserExperience/Conce ptual/MobileHIG/Introduction/Introduction.html
AHMED SHUJA 2013
@ahmedux
UX paves the way for the user
THE TANGIBLE UI RENDERS THE UX
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@ahmedux
AHMED SHUJA 2013
@ahmedux
UX has a huge role to play in Change Management!
WHILE UI IS OFTEN THE CHANGE ITSELF
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@ahmedux
Twitter
When you werent tweeting
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@ahmedux
theFacebook
When it was still THE Facebook
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Tumblr
When Tumblog was not a common word
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@ahmedux
A UX designer is the person who actually meets the real users and designs solutions
LIKE AN ARCHITECT WITH A HUMAN CENTERED APPROACH
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@ahmedux
Usability important
HUMAN CENTERED DESIGN PLAYS A KEY ROLE
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@ahmedux
Googles own Philosophy
http://www.google.com/about/company/philosophy/
The number 1 spot goes to
Focus on the user and all else will follow.
AHMED SHUJA 2013
@ahmedux
iOS has UX Guidelines
Focus on the Primary Task Elevate the Content that People Care About
Think Top Down
Give People a Logical Path to Follow Consider Adding Physicality and Realism
Make Usage Easy and Obvious
Use User-Centric Terminology Minimize the Effort Required for User Input Use UI Elements Consistently
AHMED SHUJA 2013
@ahmedux
Usability has Guidelines
Match between system and the real world User control and freedom
Think Top Down
Consistency and standards Recognition rather than recall Flexibility and efficiency of use Aesthetic and minimalist design Help users recognize, diagnose, and recover from errors
@ahmedux
AHMED SHUJA 2013
Trumped by Utility!
PURPOSE IS CRITICAL ALWAYS LISTEN TO MARKETING & SALES
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@ahmedux
BlackBerry Q10
NEW INTERACTIONS
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@ahmedux
Remember
All notes are in the Remember App
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Remember
Even my Evernotes
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Calculator
Standard view on Q10
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Calculator
My last calculation
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Calculator
Swiping for more
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Calculator
Swiping for more
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Calculator
Tip and bill sharing?
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Calculator
Calculating Conversion
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@ahmedux
An Experience Designed for the User, in a certain context, based on carefully selected user-centered design practices for that context.
WHAT CONSTITUTES A GOOD UX DESIGN EFFORT?
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@ahmedux
Lets Talk!
http://www.ahmedshuja.com http://pk.linkedin.com/in/ahmedshuja / http://blog.obscureux.com http://twitter.com/ahmedux
AHMED SHUJA 2013
