A GROUP PRESENTATION

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 Entertainment Industry

 Show Biz- Consists of large no. of

subordinates devoted to
entertainment industry.
 Mass Media

DISTRIBUTION CONTROL Manufacture

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 CONTENTS

 Introduction  Current
 Leading TV Productions
Networks  STP Analysis
 Share of Channels  Competitors
 Television Forte Analysis
 Flagship Shows  Marketing Analysis
 Movies  SWOT Analysis
 Findings &
Suggestions
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 Introduction

 Shobha Kapoor  Production based

MD & CEO
Company in
Mumbai
 Jitendra Kapoor
Chairman
 Established
in1994,by the
proficient 1st family
 Ekta Kapoor of Indian TV
Creative Director Industry

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 Balaji Telefilms Ltd
 India’s Leading Provider of Television Software
 Producer of India’s Top Rated Shows for more than 7 Years
 Prime Time on India’s Leading TV Channels dominated by
Balaji Shows
 More than 18 Top Rated Shows amongst Top 50 Shows
across Hindi speaking C&S household
 Only production house having strong presence in four
southern states
 Launched 3 new shows in 3rd quarter of FY 0708.

 Revenues US$ 79.39 Million - FY 07-08

 Revenues US$ 92.43 Million – FY 08-09

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 Offering Products………..

Motion Picture Commisioned

Sponsored
Suspense
Comedy
Movies
Action
Romance
Horror 6
Producer for Leading TV Networks

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Programming Content (Hours)
Share of Channels - 08-09

44% 3% Star Plus

Sony
7%
Zee TV
4%
Star One
GEMNI TV
7%
Udaya
SUN TV
0% Surya TV
5% Doodrashan
15%
10% Zoom TV
5% 8
 Programming Content (Hours)
Share of Channels -08-09

Commissioned Sponsored
81%
17%
35%

13%

1%
12%
23%
12%
6%

Sun TV Gemini TV Udaya TV

Star TV Sony Zee TV Zoom Surya TV DD Bangalore

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 Television – Our Forte

 Produced more than 13,000 hours of

original programming across five
languages over 12 years

 Developed new prime time hours for

family viewing (unlike other players
who depend on the existing ones)

 Continues to occupy approx. 40% of

the top 100 TRP slots

 More than 50% of the aggregate TRPs

during weekday prime time shows
belong to Balaji’s shows (across the
top Hindi cable & satellite shows)

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 Television – Our Forte
 Possesses 33 modern studios and 32 editing
suites, more than any Indian company in the
field of entertainment.

 Investment of US$ 2.76 million in three new

studios in Mumbai, in the year FY 06-07.

 Produced as much as 92 shows till date.

Launched five new shows in the FY 07-08 till
date.

 30.5 hours (59 shows) of weekly

programming in six languages. Two new
shows planned for launch in 1st quarter of FY
08-09.

 In-house creative talent pool of more than

50 people.
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Flagship Shows
Launched in 2000, this show is a huge success, gaining audiences not only in India,
but also in Afghanistan, Pakistan, Canada, United States of America, United
Kingdom, Australia, Kenya, Mauritius, Sri Lanka and New Zealand. The show
achieved the all time highest television ratings of any serial in the history of Indian
television and continues to hold the top position. It is the only Hindi soap in the
history of Indian television to cross more than 1500 episodes.

Launched in 2000, KGGK has also been a huge success across the nation making it
the second favorite among Indian audiences. The show has won numerous awards
over the years.

Another success from the production house, KZK has been running successfully for
more than six years. The show has won numerous awards over the years. This
show is now being replaced by us on 3rd March, 2008.

Launched in 2006 , the show has been a tremendous success and has garnered
ratings as high as 7. In a very short time the show has received an overwhelming
response from the Indian and overseas audiences.

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 Bollywood Movies
 Planned investments of more than US $ 7.5 million
for movies for FY 0708;

 Business model to have mix of own, co-production

and distribution ventures;

 Expected to constitute 15-20% of total revenues in

two years;

 Produced movies Kya Kool Hain Hum &

Koi Aap Sa under the banner of Balaji Telefilms

 First release of FY 0708 under the banner of Balaji

Motion Pictures – ‘Shoot Out At Lokhandwala’
declared super hit.

 Distributed ‘Bhool Bulaiyaa’ and ‘Darling’ during

the year

 Entered into co-production agreement with T-Series

and Popcorn Entertainment for 10 movies

 Sarkar Raj, EMI etc are the few of releases of 2009

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 Serials
 HINDI SHOWS  Kannada Prog…
• Kadambari
• Pavitra Rishta • Kum-Kum Bhagya
• Kis Desh Mein • Itihaasa
Hain Mera Dil • Kavyanjali
• Kitni Mohabbat Hai • Kankanna
• Koi Aane Ko Hai • Kannadi
• Kuch Khona Kuch
Pana
& Many More…….. 14
 Serials
 Tamil Prog….  Telegu Prog…..
• Kasturri • Kalyanee
• Kelunga • Kutummbamm
Mammaiyyare • Pelli Kannuka
• Kulaa Villakku • Kante Kuturne
Kanalli
• Kavyaljali

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 STP- Analysis

Main Dimension Segmentation Typical Breakdown

Variable
Customer
Characteristics
Geographic Region All Over India
Demograhic Gender Male & Female
Age New Born Baby – Old
Age
Race Pakistan, UAE,Nepal
etc
House hold Size Nuclear as well joint
family
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Marital Status Married & Bachelors
 STP- Analysis Contd……….

Main Dimension Segmentation Typical Breakdown

Variable
Customer
Characteristics
Socio Economic Income Middle- Middle & Upper
Middle Class Family

Occupation Professional as well as

Managerial
Psychographic Personality Grey Shades, Action,
Thriller, Comedy,
Romance etc
Values Experienced, Strugglers,
etc.
Lifestyle Give a new Dimension17 to
housewives as well as in
STP Analysis- Contd……………..

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STP Analysis Contd……….

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Level Of Differentiation

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Indian
Idle
Shsh….. koi to Khali
hai !

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Competitors Analysis

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Competitors Analysis Contd……..

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 Competitors Analysis Contd……..
Last Price Market Cap. Sales Net Profit Total Assets
(Rs. cr.) Turnover

Sun TV Network 322.75 12,719.08 1,008.20 437.11 1,792.51

Zee Entertain 259.25 11,251.63 1,209.26 248.59 2,513.96

DeccanChronicle 149.70 3,626.08 814.93 140.07 1,517.82

JagranPrakashan 116.05 3,495.08 823.37 91.63 701.38

HT Media 135.60 3,186.89 1,336.00 85.23 1,271.47

Dish TV India 39.15 3,062.02 737.69 -476.28 507.07

Den Networks 158.20 2,064.35 - - -

IBN18 Broadcast 89.65 1,606.09 181.26 -68.22 428.24

UTV Software 450.25 1,539.65 262.17 25.82 1,403.14

Zee News 58.75 1,408.61 507.40 44.85 445.34

Balaji Telefilm 51.90 338.44 298.81 26.67 388.89
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 Marketing Analysis

 Buoyant trend in ad expenditure

 Dramatic twist at right interval-Staple Strategy
 Proliferation of channels
 Growth link from Star Plus
 Diversification into new genres & channels.
 Increased supply to others channels like Sony,
Zee TV etc.
 Promotion through Video Games & Comics

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 SWOT Analysis

 Strengths

• Targeted Content
• Creativity as a Disciplines
• Constant Impoverisation
• Exploring New Vistas
• Strong Management
• Skilled Talented Pool
• Conducive Environment

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 SWOT Analysis- Contd………….

 Weaknesses

• Lack Of Scalibility
• Over Dependence on Key Personnel
• Difficult to Sustain Success

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 SWOT Analysis-Contd……………..

 Opportunities

• Strategic Alliances
• Creativity as a Discipline
• Corporatization
• Exploring New Genres
• Shift From TV to Motion Pictures

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SWOT Analysis- Contd……………….

 Threats

• Competition From other production

houses

• Plummeting Share of Mass Entertainment

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 FINDINGS
&
SUGGESTIONS

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 India’s Booming Television
Industry

According to PWC…
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Indian television 12
Industry revenues
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expected to grow from
US$ 4.67 billion to US$ 8

12.68 billion in 2011. 6

@ 22% cumulative 2
growth over the next
0
five years. 2004 2005 2006 2007 2008 2009 2010 2011

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Thank You

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 Resources

 www.google.co.in
 www.balajitelefilms.com
 www.hindubusinessline.com
 www.freebizplan.org
 Marketing Management- Philip
Kotler
 Marketing Of Services- Belch &
Belch
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 Participated By

 Sankalp  Pratibha Singh

Mehrotra  Raj Mishra
 Akanksha Gupta
 Surya Kant
 Alza Verma
Palya
 Amit Singh
 Rakesh Dubey
 Harsh Sahay
 Vivek

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