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Qihoo's Growth and Strategy Timeline

Qihoo 360 was founded in 2005 and launched its first internet security product, 360 Safeguard, in 2006. By 2007, 360 Safeguard had become the largest security software in China. Throughout the 2000s and 2010s, Qihoo 360 expanded its product portfolio to include antivirus software, mobile security apps, web browsers, and search engines. Qihoo 360 was able to leverage network effects by providing additional value and functionality to its large existing user base through these new products and platforms.

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132 views7 pages

Qihoo's Growth and Strategy Timeline

Qihoo 360 was founded in 2005 and launched its first internet security product, 360 Safeguard, in 2006. By 2007, 360 Safeguard had become the largest security software in China. Throughout the 2000s and 2010s, Qihoo 360 expanded its product portfolio to include antivirus software, mobile security apps, web browsers, and search engines. Qihoo 360 was able to leverage network effects by providing additional value and functionality to its large existing user base through these new products and platforms.

Uploaded by

ŘüđĥirSiddham
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Qihoo

Devashish Kumar
Rudhir
Sanyam Oberoi
Zaigham Khan

Qihoo Timeline

June 2005 Qihoo 360 was founded

July 2006 360 Safeguard, first internet security product launched

July 2007 360 safeguard becomes the largest security software in China by monthly active
users.

October 2009 - 360 Anti-Virus officially launched; 360 Safe Guard v6.0 launched with cloudbased technology

September 2010 - 360 Anti-Virus had 223 million monthly active users and became the second
largest security product after 360 Safe Guard in China as measured by user base

2011 - 360 Application Desktop launched; 360 Web Game Browser launched; 360 Mobile Safe
achieved the No. 1 mobile security product in China

2013 - Qihoo 360 launched "360 Kids Guard; 360 Mobile Safe surpassed 400 million smart phone
users; 360 Video App was officially launched;

2014 - 360 Search, the No. 2 Internet search engine in China, achieved 30% market share, 360
Safeguard XP Shield withstood 13 hours of continuous attacks during an organized hacker contest

Transition through the times

Network

Effects:

360

Antivirus: As more users installed the software, it


became more secure (white and black lists) and hence, value
of the software to users increased.

360

Game Browser: As more users migrated to the platform,


the value of the platform to the developers increased, and
vice-versa.

Cross-Boundary

Developments:

Security Software Market (Desktop)

360 Mobile Safe

Browser

Search Engine

360 Game Browser

Qihoo

User lock-in

Functionality of
Security Software
(360 Safeguard)

Revenue Capture

360 Game
Browser
360 Personal
Start-Up Page
Search Engine
(So.com)

Baidu

Tencent

Functionality of
QQ instant
messaging
software

Search Engine

QQ
WeChat (Ads and
Games)
Search Engine

Qihoos Product to Platform Strategy

Start with a defensible product and garner a critical mass of users:


360 Safeguard gave away for free to gain users; positive feedback
loop

Hybrid Business Model focused on creating and sharing new value:


Initially gave the product for free creating value; captured the
value through other products and platforms (search engine and 360
Game Browser)

Drove rapid conversion to the new platform: Provided adequate


value (security); consistent with brand (360 Game Browser, Safe
search engine, secure browsing security as main feature)

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