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TATA MOTORS
PRESENTED BY –
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INTRODUCTION
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WHAT IS AN INDUSTRY ?
Industry refers to the production of an economic good within an economy.
TYPES OF INDUSTRY
Economic Primary Secondary Tertiary Quaternary
sectors sectors sectors sectors sectors
AUTOMOBILE INDUSTRY
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The automotive industry designs, develops, manufactures,
markets, and sells the world's motor vehicles.
The automotive industry is one of the most important economic
sectors by revenue.
The term automotive industry usually does not include
industries dedicated to automobiles after delivery to the
customer, such as repair shops and motor fuel filling stations.
TATA MOTORS
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FOUNDED -1945
FOUNDER - JRD TATA
HEADQUARTERS - MUMBAI,INDIA
KEY PEOPLE - RATAN TATA,CHAIRMAN
PARENT COMPANY - TATA GROUP
SUBSIDIARIES - JAGUAR AND LANDROVER
PRODUCTS - AUTOMOBILES AND ENGINES
REVENUE - 70,938.85 CRORES (2008-2009)
NET PROFIT - 1001.26 CRORES (2008-2009)
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OUR MISSION-
“Leadership with trust .”
OBJECTIVES-
Employee Focus: Make the organization a Great Place to
work .
Community Focus: Be a responsible corporate citizen .
Supplier Focus: Treat Suppliers as partners .
Shareholders Focus: Demonstrate superior results .
Customer Focus: Improve Customer Satisfaction.
EXTERNAL ENVIRONMENT
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POLITICAL
DIMENSION
ECONOMICA S
L
DIMENSIONS
SOCIO-
CULTURAL
DIMENSIONS
INTERNATIO
NAL
DIMENSIONS
TECHNOLOG
ICAL
DIMENSIONS
POLITICAL DIMENSIONS
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Operates in multiple countries.
It needs to abide by laws and regulations in all the countries
it operates in.
Tata Motors had an agreement with Ford to purchase JLR.
They must have a full comprehension of the governing bodies
and laws regulating commerce in the home country, the U.K
but also in countries JLR operates in.
They have to abide by all labor laws in the multiple countries
where they have manufacturing plants.
ECONOMICAL DIMENSIONS
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Tata Motors functions with a global economic perspective
while focusing on each individual market.
Also has to pay close attention to shifts in currency rates
throughout the world.
They get resources from 5 continents across the globe.
Example: If the price of the aluminium required to make
engine blocks goes up in Kenya, Tata has the option to get
the aluminium from other suppliers in Europe or Asia who
would normally get from for production in Ukraine or Russia.
SOCIO-CULTURAL DIMENSIONS
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Tata Motors tends to use an integration and rarely separation technique
with foreign companies they acquire.
Tata Motors views the economy from a global perspective with operations
globe.
They also maintain a local market understanding and knowledge when it
comes to product positioning and placement throughout the different
markets Tata conducts business in.
Some economic issues that Tata Motors face must also be looked at from a
more localized perspective
E.g. For instance, the market in India for cars is much different
than the market for cars in Italy. For one, India has over one billion more
people than Italy does, thus the market is much larger or not as limited.
TECHNOLOGICAL DIMENSIONS
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In the automotive industry, new problems always rises such
as escalating gas prices and pollution problems.
Tata Motors recognizes this and dedicates lots of resources
and time into R&D.
Tata Motors R&D team is ahead of the pack in India’s market
and right with the rest of the field internationally.
Tata motors is changing, adapting and evolving to stay
competitive in the automotive game with their rapid growth
and extensive R&D.
INTERNATIONAL DIMENSIONS
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In 2004, the acquisition of Daewoo Commercial Vehicle of
South Korea.
In 2005, Hispano Carrocera – Spanish bus manufacturing
company.
In 2006, TML has formed 51:49 Joint Venture with
Marcopolo, Brazil-based global leader in bus body building.
In 2007, TML also formed a joint venture with Fiat.
In 2008, the acquisition of British Jaguar Land Rover (JLR)
business.
SWOT ANALYSIS
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Strength Weakness
Market leader in Automobile Return on Investment on TATA
Industry. motors shares in low.
Huge employee base. Has not got a foothold in the luxury
Aggressively acquiring foreign brands to car segment in its domestic market.
increase its global presence. Not able to meet safety standards in
Produce low price car with low fuel their vehicles.
consumption.
Opportunities Threats
Advantage of their low cost car by Have low cost advantage over its
entering into third world countries where competitors, once the competitors find
people have low purchasing power. out the low cost production
Should focus in developing luxury cars. methodology then there will no
Joint ventures in other countries allow competitive advantage
TATA motors to easily enter into new Major challenge for TATA motors is
market. the rising prices of steel, Aluminum
and plastic which is heavily used in
vehicle manufacturing.
Low safety standards can impact the
sales.
INTERNAL ENVIRONMENT
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CUSTOM
EMPLOY ERS
EES
SUPPLIE
RS
COMPETI
TORS
BOARD OF
DIRECTORS
REGULA
TORS
EMPLOYEES
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At Tata Motors, employees are invaluable assets and their
career and personal growth are of prime concern to the
Company.
It provides a congenial atmosphere to work, learn and grow.
It conducts various programmes to train their staff in the
latest and the best technology and management practices.
The Company through its in-house vocational training and
apprenticeship programmes trains the technicians at Tata
Motors.
COMPETITORS
Any person or entity which is a rival against another. A company in the
same or similar industry which offers a similar product or service.
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Tata Motors relies heavily on its sales in India.
Tata Motors now faces stiff competition from fellow
compatriots like Mahindra, Maruti as well as multinational
brands like Toyota and Chevrolet.
It has faced controversy over developing the ‘Nano’.
Ashok Leyland, Tata's biggest competitor in the Indian
heavy commercial vehicle market
REGULATORS
Subsystem or independent device that determines and maintains the operating parameters of
a system usually within a certain prescribed or present limits.
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SUPPLIERS
A company which supplies parts or services to another company.
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SUPPLIERS SUPPLY
SAINT GOBAIN GLASS
SUPPLIERS
•JOHNSON CONTROLS PART SUPPPLIED
SEATING
•FREUDENBERG ENGINE SEALING
•CAPARO INNER STRUCTURE PANELS
•ITW DELTAR OUTSIDE & INSIDE DOOR HANDLES
•TRW BRAKE SYSTEM
•CONTINENTAL AG GASOLINE FUEL SUPPLY SYSTEM
•DENSO WINDSHIELD WIPER SYSTEM
There are also many other suppliers like the FICOSA, BEHR, MAHLE, TEXSPIN,
BOSCH ,HSI AUTO,DELPHI etc..which supply various other materials.
BOARD OF DIRECTORS
Individuals elected by a corporation’s shareholders to oversee the
management of the corporation
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Position Personnel
Chairman Mr. Ratan N Tata
Managing Director Mr. Ravi Kant
Executive Director Mr. P P Kadle
Non- Executive Director Mr. R Gopalakrishnan
Additional Director Mr. V R Mehta
Directors Mr. N A Soonawala
Mr. S M Palia
Mr. S A Naik
Mr. Nusli N Wadia
Dr. J J Irani
CUSTOMERS
A person, company or other entity which buys goods and services produced by another
person, company or other entity.
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STRATEGIC PARTNERS
Party with which a long-term agreement is reached for sharing of physical and/or
intellectual resources in achievement of defined common objective.
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