Summer Internship Project Presentation
1th June 2018 to 30th July 2018
Training undertaken at : Louis Phillipe Store
Title: A study on “ Consumer Behaviour Analysis “
Faculty guide : Prof. Jasmine T Jha .
corporate guide : Aviral (HR)
Submitted By: Jayanth Dabbugottu(1814)
Madura
fashion &
retail
About Louis Phillipe:
• Louis Philippe (Brand) is a premium Indian brand of
men’s apparel.
• It is a brand of Madura fashion & lifestyle. A division
of the Aditya Birla group.
• This brand was started in 1989. It is one of the largest
apparel brand in India as of 2013.
• The label is an online fashion and lifestyle magazine
for men by Louis Philippe.
Vision & Mission:
Vision :
• To passionately satisfy Indian consumer needs in fashion, style and
value, across wearing occasions in Apparel and Accessories through
strong brands and high-quality consumer experience with the ultimate
purpose of delivering superior value to all our stakeholders
Values :
• Integrity , Commitment, Passion, Seamlessness , Speed.
LEARNINGS :
• From the very first week at Louis Philippe i.e. from
1st of June I have joined Louis Philippe.
• I have been given to observe the store, how they
have well designed and managed products in
separate place and to observe how salesmen
welcoming customer in the store .
• Identify need of Customer how to show them
proper garments and accessories
• During this week I noted down all company
products available in the store and where
everything is placed.
• From 11th June End of season sale started and I have started
attending customers and showing them perfect size and style of
garments. At the end of day I have done sale very well.
• From 4rd week of June to July 15th I was assigned with a project of
virtual order sales of 15.
• On 11th of July I have submitted problems regarding virtual store
orders.
Sale details : (In lacks)
Out comes of internship
• How to Pitch a product to Customer in B2C Bussiness
• How to Communicate with the Customer, Or Deal With the
Customer.
• Knowledge on Inventory Management at store i.e stock inward ,
stock outward etc.
• Consumer Behaviour towards premium brands.
• Knowledge about visual merchandising and its importance in Retail
field.
Report on virtual sales Problems and solutions suggested :
• Problem1: Some of the style codes are not reflecting in virtual store i.e virtual store is having less collection than
store.
Solution : synchronization Between Online store and Physical store in real time i.e when new products are inwarded
in store those should be immediately synchronized with online store so that the problem can be resolved.
• Problem 2:Waiting time is more i.e that customer has to wait 5to7 days to get product delivered.
Soultion : By tie up with third parties they can easily resolve this problem.
These two are main problem for low virtual sale orders.
Summer Internship Project Presentation
5th April 2018 to 30th May 2018
Training undertaken at Cadbury (Mondelez).
Title: A study on “ Distribution Management “
Faculty guide : Prof. Jasmine T Jha .
corporate guide : Mohammed Atas
Submitted By: Jayanth Dabbugottu(1814)
About Cadbury
India :
• The operations of Cadbury India initiated in 1948.
• It has five manufacturing units all over India at Thane
(Maharashtra), Induri (Maharashtra), Malanpur (Madhya
Pradesh), Bangalore (Karnataka) and Baddi (Himachal
Pradesh).
• Cadbury Products Are directly sold to Wholesalers And
Retailers.
• It has About 2100 wholesalers and 450,000 Retailers.
Its journey in India began in
the year 1948. Other than
the most popular Cadbury Products of Cadbury Are : 5
Dairy Milk, there are other star, Perk, Fuse, Shots,
variants in the brand as Diary milk, Nutties, Perk,
Fruit & Nut, Crackle, Roast Gems, Bourn Vita, Halls,
Almond, Cadbury Dairy Oreo, Tang,
Milk Wowie, and Cadbury
Dairy Milk 2 in 1.
About Cadbury Distribution Network :
• Distribution Network is divided in to multiple channels
They are
1) Perfect 7 Outlets : These contribute more than 30% for the company
revenue and they also provide Brand value to company
2) Whole sale : 1. Platinum, Gold , Silver
3) Other outlets
My Tasks :
• My major fous is on Vc cooler Expansion .
• New outlet expansion in urban areas.
• Rural outlet expansion.
My learnings :
• How to pitch a company products in B2B business.
• How Distribution plays major role for a company.
• About companies Distribution Network from TOP to Bottom.
• How Rural distribution works and why it is so Important for company.
Observations:
• Base chocolates are giving about 34% of Share for overall
Cadbury market share.
• Where as other Products are giving 31% of market share
1) Bournivita 12%
2) Candies 5%
3) Biscuite 7%
4) Drinks 7%
My suggestions Based on my Observations :
• Cadbury Should focus more on products other than Base chocolates because
of the fallowing reasons
To become the monopoly in every segment
Cadbury 90% is known as only Chocolate company in the
market because of which other than base chocolates
remaining all are giving less market share for over all share
of Cadbury because of which company may not acquire full
market share in future.
