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Science of Persuation Recommended by Charlie Mubger

The document discusses 8 techniques of persuasion, including that people are more likely to agree to something if it seems scarce or if they've already agreed to a small request. It also notes that we are influenced by authorities and mimic others, especially in uncertain situations. The techniques can be used to persuade people in business, jobs, marketing and advertisements by understanding human psychology.

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77 views15 pages

Science of Persuation Recommended by Charlie Mubger

The document discusses 8 techniques of persuasion, including that people are more likely to agree to something if it seems scarce or if they've already agreed to a small request. It also notes that we are influenced by authorities and mimic others, especially in uncertain situations. The techniques can be used to persuade people in business, jobs, marketing and advertisements by understanding human psychology.

Uploaded by

Fawad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Science of Persuation

Recommended by
Charlie Mubger
 It is a technique to make people to say yes to
your idea make them do what you really want
them to do.
 Don’t manipulate people.
 Mutual benefits.
 Because
 Abraham Linchon Say
 “you can fool some people for some time but
not all the people for all the time”.
 8 Techniques
 Attracted to limited availability things.
 Example:
 1-Limited edition products.
 2-Advertisement says hurry.
 Favour returns in favour.
 Do bad, you can get worst.

 Example:

 1: Receive gift on birthday

 Business Example:

 Harrey Krishna Orgnization

Approach people and pin a flower to their clothe.


 When someone ask you for a large favour and
contour it with small favour. Your are more
likely to deny for it.
 Example:
 Author gives his own example.
 If you make someone commit to something
small initialy, then, you will be more likely to
make him commit to something bigger later on.
 Example of cancer fighters.
 We copy what others do specially when we are
not sure what to do.
 Experiment performed on road.
 Example:
 1-Loud laughter tracks in comedy shows
 2-Advertisers tell their product is largest
growing
 Fastest selling.
 We refer to people of look superior to us. We
are brought up to obey authorities, initially
parents, later teachers, police, ministers etc.
 Such Authority have power of command to tell
people what to do.
 Example:
 Titles
 Clothes
 Trappings
 Its hard to say no to attractive people.
 Example:
 A beautiful girl or handsome guy request.
 Beloved Personalities
 Main Question:
How to make people like you?
 Physical Attractiveness
 Similarities
 Compliment
 Contact and co-oprate
 When asking someone for a favour , you would
be more successful if you provide a reason.
 Example:
 A psychologist experiment.
 Therefore we can use these techniques to
persuade and influence people in different
ways.
 We can use these techniques in:
 Business
 Job
 Marketing
 Advertisements

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