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Sephora Business Overview

Sephora is a Paris-based cosmetics company founded in 1969 that offers over 300 brands of cosmetics, fragrances, and nail colors. It has annual revenues of $4 billion and gives $19,000 in annual earnings. Sephora is embracing new store services, providing special privileges to customers, and introducing new products frequently both in stores and online. A strengths analysis found brand name, customer loyalty, technology, and an innovative culture as strengths, while weaknesses included cost structure, lack of scale, and customer service.

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1K views14 pages

Sephora Business Overview

Sephora is a Paris-based cosmetics company founded in 1969 that offers over 300 brands of cosmetics, fragrances, and nail colors. It has annual revenues of $4 billion and gives $19,000 in annual earnings. Sephora is embracing new store services, providing special privileges to customers, and introducing new products frequently both in stores and online. A strengths analysis found brand name, customer loyalty, technology, and an innovative culture as strengths, while weaknesses included cost structure, lack of scale, and customer service.

Uploaded by

Optimistic Sany
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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BUSINESS

COMMUNICATION
PRESENTATION

PRESENTED TO:
SIR EESAR KHAN

PRESENTED BY:
 SCHONICA
SYBBEL(13399)
 SADAF ASLAM(13397)
 FATIMA HUMAIR(12233)
AGENDA
 BACKGROUND
 BRANDS
 EARNING
 SCOPE
 SWOT ANALYSIS
BACKGROUND:
• SEPHORA Is A Paris, France-based Multinational
Cosmetic Company
• Founded In France In 1969 As A Perfum Shop By
Dominique Mandonnaud
• In 1997, Lvmh Bought It For $262 Million
• Offers More Than 300 Brands
In 1998, Sephora Opened Its First Store In New York
BRANDS (COSMETICS)
NARS COSMETICS URBAN DECAY COSMETICS
BRANDS (FRAGRANCES)
CHANEL VERSACE
BRANDS (NAIL
COLOURS)
EARNING:
• Today, Sephora’s Revenue Is $4 Billion
By Estimate
• It Gives $19,000 Per Year
SCOPE:
 Sephora Is Also Embracing New Services Ideas Throughout The Stores

 It Has Also Thought To Provide Special Privilege To Its Customers

 Sephora Is Also Introducing New Products Frequently And Featuring

Them On Internet

 Idea Of Beauty Community Online Called

Beauty Talk
SWO
T ANALYSI
S
STRENGTH:
 BRAND NAME
 CUSTOMER LOYALTY
 TECHNOLOGY
 INNOVATIVE CULTURE

WEAKNESS:
 COST STRUCTURE
 LACK OF SCALE
 CUSTOMER SERVICE
OPPORTUNITIES:
 NEW MARKETS
 NEW PRODUCTS
 NEW TECHNOLOGY
 INNOVATION
 ONLINE MARKET

THREATS:
 SUBSTITUTE PRODUCTS
 CHANGE IN TASTES
 INTENSE COMPETITION
 MATURE MARKETS
 INTERNATIONAL MARKETS
THANK YOU!

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