Cosmetics
& skin
color
Contents
• What is Cosmetics?
• History of Cosmetics
• Makeup Through the Years
• Why did women start wearing makeup
• Obsession for Fair Skin Color in Pakistan
• In Pakistan a disease called dark skin
• Discrimination based on skin color
• The Never-Ending White Skin Dilemma In Pakistan:
What is Cosmetics
• Enhance The Appearance
• Applying to the face, hair, and body
• Natural Sources
History of Cosmetics
The history of
cosmetics spans
at least 7,000 years and is
present in almost every
society on earth.
1900s to 1965s
Makeup in United State
Hollywood Industry
Helena Rubinstein was Bara’s makeup artist; she
created mascara for the actress.
African Americans
participated in
skin bleaching
Early use of
cosmetics
By Aqdas Akhtar
Roll no # 34
Early use of cosmetics
• Healing purpose
• Beauty purpose
• Freshen breath
• Plant oil use to remove the scare and wrinkles
• Middle east use as medicine
• Plant stick use as perfume
• Black powder use as a eyeliner
• Enhance the natural appearance
• Egyptians created first cosmetics
Make up in 2000s
Cosmetics change to make up
Make up or magic
Types of skin colors
• White
• Brown
• Black
Purpose of make up
• Look prettier
• White skin
Effects of makeup on skin
• Acne
• Skin Allergies
• Eye Infections
• Cancer
• Skin Discoloration etc
Obsession of fair
skin colour
By Ayesha Hameed
Roll no # 48
Types of skin color
• Three main types of skin colors in this whole
world;
1.White
2.Black
3.Brown
White & Black
Brown
• Get fair skin in just 3 days.
Obsession for fairness in
Pakistan
Main factors;
1.The word “kaala & Kaali” used to abuse
2.Inferiority complex
3.Social pressure
4.Advertisements
Article 1
In Pakistan, a disease called dark skin;
• I'm the girl who's instantly
offered whitening facials in a salon
even if I go to get my moustache waxed..
• You see, I'm suffering from a disease
”Kaala Rang”.
• Which brings me to the question,
who keeps this obsession with gori
rangat alive in our society?
Article 1 (continued)
• Our society has no room for the dusky ones
• Kia Kali rangat hona mera apna faisala tha?
• There are no buyers for the sanwali. But, here's some news,
we are not for sale.
• 'Yes I am kaali, but you have a regressive mindset and ain't no
one got a cream for that’.
• The cure for society is important to wear your skin with pride
‒ it is what nature designed for you.
• Get well soon, Pakistan”
(Maria Sartaj Updated September 30, 2015)
Read me: https://www.dawn.com/news/1209730
Article 2
The Never-Ending White Skin Dilemma In
Pakistan:
• “Shakal dekhi hai apni? Kitni kaali hogayi ho.
• This happened with a 17-year-old girl, when a woman
decided to discuss her skin color.
• “Itni creamein milti hain. Dhoop ne rung barbaad kardia hai
tumhara.
• The only way to getting ‘good marriage proposals’ is by not
being “kaali”.
• So teenage girls should just keep their books aside, and work
on their skin color.
Article 2 (continued)
• Because in Pakistan, gora is equal to beautiful.
• Dark complexion is more like a taboo here.
• The society as a whole needs to grow up and accept that dark
skin color does not define ugliness nor is that person
supposed to be stared at.
(May 14, 2016, Sheema Khan.)
Read me: https://www.samaa.tv/opinion/2016/05/the-never-ending-white-skin-
dilemma-in-pakistan/
Discrimination
based on colour
By Saad Niazi
Roll no # 51
● In our society dark color is linked with low
income.
● In south asian culture good looking means
having fair skin color.
● In Pakistan a disease called skin color
there is a theory a fair bahu will produce fair
grandchildren
• It seems that fair girls and boys are more
confident and get job early
Discrimination in Pakistan &
India
● The never ending white skin dilemma in Pakistan
“shakal daikhi hai apni kitni kali ho gayi ho”.
● Discrimination based on skin color India.
● It was mistakenly thought by western scholar
that hindu godess “kali” represent demonic
power and ugliness.
● People make fun of those who have drak
complexion
● Colourism in India also been feuled due to
the events under British colonial rule
Pakistan.
● We are racist like our parents were
● How discrimination come so deeply rooted in
Pakistan.
Kya goray rang ka zamana kabhi hoga na
puarana
Commercials &
Conclusion
By Abdullah Naeem
Roll no # 43
Ads
Conclusion
• Cosmetics used to enhance beauty
and facial features
• In Pakistan, people wear makeuo to
get white because beauty means to
look whiter
• Color based discrimination
• Marriage issues
• Parents behavior
• Dump commercials
• Inferiority complex
• Dark complexion is more like a taboo
here
• They will never make room for us, we have to
shove ourselves in.
• It is great to work on your education or your
interpersonal skills, but equally important to
wear your skin with pride ‒ it is what nature
designed for you.
Questions?
