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Youth-Focused E-Commerce Analysis

Bewakoof.com is an e-commerce brand founded in 2012 by two IIT graduates that sells casual clothing and accessories. It focuses on tier 2 and 3 cities in India and has shipped to over 19,000 pin codes. Products include menswear, womenswear, mobile covers, slippers and bags. The company uses social media like Facebook and a WhatsApp ordering to engage over 1.8 million followers. While the website is easy to use, the brand could develop more culture, experiences and authentic photography to engage customers.

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Arihant Jain
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2K views15 pages

Youth-Focused E-Commerce Analysis

Bewakoof.com is an e-commerce brand founded in 2012 by two IIT graduates that sells casual clothing and accessories. It focuses on tier 2 and 3 cities in India and has shipped to over 19,000 pin codes. Products include menswear, womenswear, mobile covers, slippers and bags. The company uses social media like Facebook and a WhatsApp ordering to engage over 1.8 million followers. While the website is easy to use, the brand could develop more culture, experiences and authentic photography to engage customers.

Uploaded by

Arihant Jain
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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bewakoof.

com

JECRC UNIVERSITY
SUB: E-COMMERCE
BY: ARIHANT SIPANI
16BBAN044
TO: KHUSBOO KHANDELWAL MA’AM
INTRODUCTION

 Bewakoof.com is a cool casual-wear brand


founded by two IIT-B graduates
 The company is registered and based out of
Mumbai
 The Brand believes in connecting with its
customers to the fullest
 It mirrors the fondness of today’s youth and
intend to sell a unique product line
HISTORY

• It was established by
Prabhkiran Singh &
Siddharth Munot
inApril 2012

• The company
primarily focused on
tier-II and III cities and
shipped merchandise to
over 19,000 PIN codes
across India

• It is a single brand
firm making and
marketing its own
products
PRODUCTS

MENS WEAR
WOMEN’S WEAR
MOBILE COVERS
SLIPPERS
BAGS
Facts on bewakoof.com

 Sold over 1 crore products


 No bargaining
 Begun with 2, now they are 250+
crew !
 They are homegrown, they make
their own product.
Social media stretegy

 Bewakoof.com conceptualized an interesting idea,


which is to launch its ordering process on WhatsApp.
It created a simple platform to wherein to shop for a
product, the person had to mention the product
name, his/her name and address and send a
WhatsApp message to 7666655001, which is the
official number for this service. (Very similar to
growthfoundation.in )
 This was done by offering official movie
merchandises for movies such as Bewakoofiyan,
Gunday, Singham Returns, Sholay, Boss etc.
 Bewakoof.com has a fan following of about 1800000
, Marketing to drive traffic to their official website is
done using the two most popular Facebook pages “2
min Aaya yaar Raste mei hoon” and Bewakoof.com
 This page keeps the customers engaged with the
Facebook page and promotes their website.
SWOT ANALYSIS
STRENGTH

Easy to navigate
Clean design
Tatoo art
Brand relevant to piont
WEEKNESS

 Brand culture is missing


 Too sterile
 Separate mobile site
 Cliche instigating photography
 No brand experience
 No store locator
 Lack of brand story telling
OPPURTUNITIES

 Lifestyle/Experience/Culture
 Tatoo and fashion cross-over
 More authentic/visual images
 Loyal fan base
 Brand ripe for mobiles
 Product avilable to sell
THREATS

Competitor sire experience


Savvy competition engagement
Mobile apps
Disinterest in ‘create on your
own’
CONCLUSIONS

 This is generally a student based website and


this has a trending products in their own
style in which the people who are aged more
then 30 will not prefer this type of products
in regular based things . So they have to
make such a product which is generally
include all the ages of the people in different
manner .

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