Presenter: Mr. Z. A.
Kimwaga,
Director of Tourism
Outlined Issues
• Introduction
• Tourism products of Tanzania
• Growth of Tourism in Tanzania
• Policy Efforts to reduce negative impacts to the
Environment from tourism and related business
• Challenges
• Future Plans
• Key priority areas for 2014-2015 Financial year
• Conclusion
Introduction
• Tourism industry is a catalyst for the growth of other
economic sectors such as transport, agriculture, art and
crafts.
• It has potential to increase number of jobs due to the
interaction with multiple services and industries.
• Globally, International tourist arrivals grew worldwide by 5%
and international tourism receipts reached US$1159 billion in
2013 ( UNWTO 2014)
• In Tanzania tourism is the leading sector for its contribution to
the national economy through foreign currency earnings.
Tourism Products of Tanzania
• Tanzania has a great treasure of unique resources for tourism
such as Wildlife, natural forests, sea beaches, mountains,
rivers, lakes, cultures and friendly people and beautiful
tropical weather.
• Tanzania is endowed with diverse attractions which are
protected area, National parks, Game reserve, Wildlife
controlled Area, Marine Parks, Various historical and Cultural
areas and forest reserves.
• The country has prioritized conservation by allocating more
than 25% of its area of land as protected areas.
• World Economic Forum ranks Tanzania among the top in the
world with regard to richness in natural resources and its
potential to attract tourists.
Tourism Development Zones of Tanzania
For convenience of development of tourism, the country is divided in the
following zones:
• Northern Tourism Circuit: Mount Kilimanjaro, Ngorongoro Conservation
Area Authority, Olduvai Gorge, Serengeti , Tarangire , Lake Manyara and
Arusha National parks .
• Southern Tourism Circuit: Selous Game Reserve, Mikumi , Udzungwa
Mountains, Ruaha , Katavi and Kitulo National Parks.
• Western Tourism Circuit: Gombe and Mahale National Parks, Lake
Tanganyika and various historical centers especially those in the old slave
and ivory trade routes.
• Coastal Zone: Stretch of about 804 kms of beach from Tanga to Mtwara.
• Islands and Water Resources: Island of Zanzibar and Pemba and Marine
parks of Mafia Island and Mnazi Bay.
• World Heritage sites: Ngorongoro conservation Area, Serengeti national
Park, Mount Kilimanjaro, Caves of Kondoa, Historical sites of Kilwa
Kisiwani, Songo Mnara and Zanzibar stone town.
• Culture and Traditions: Tanzania is having more than 120 tribes each with
unique culture manifested through traditions, customs and history.
Growth of Tourism in Tanzania
• Tourism industry contribute more than 17% of Gross Domestic
Product.
• 25% of the revenue generated by total exports
• Tourism is a leading in number of investment projects (209
projects in 2012)
• Tourism contribute more than 11% of the total employment in
2013.
• Between 2013 to 2014 revenues increased from USD 746
million up to USD 1,853 million in the same period due to
increase in number of Tourist.
• Companies doing business in tourism related activities
increased from 4 in 1962 to reach 1,057 by June 2014.
Table 1: International Tourism Business Trends in
Tanzania 2004-2013
Year 2010 2011 2012 2013
Number of International Arrivals 783 868 1,077 1,095
(000)
Earnings(US $ million) 1,255 1,353 1,713 1,853
Average number of days per 11 10 10 10
tourists
Average expenditure per tourist 3281 3551 3821 3721
per day (US$)
2362 2472 2302 2012
1.Package
2.Independent
Policy efforts to reduce negative impacts to the
Environment from tourism and related business
(a) Policy developments : The National Tourism Policy(1999);
National Wildlife Policy (2007), National Forests Policy (1998)
and National Environment Policy (1997).
(a) Conservation and Tourism related programs: Wildlife
Management Areas(WMA’s), Ngorongoro Conservation Area
Authority Benefit Sharing system, Cultural Tourism
Programme, TANAPA Outreach Programme.
Challenges
• Over reliance on traditional sources markets
• Over reliance on international visitors
• Inadequate skills and human capacity to serve the tourism industry
• Scarcity of finances for tourism development and marketing
• High reliance on nature based tourism
• Weak inter sectoral relations
• Lack of national Air carrier
• Limited airport infrastructure
• Lack of land specific for tourism Investment
• Limited involvement of Local Authorities in tourism development
• Over utilization of natural resources and wildlife poaching
Future Plans
• Improve the quality of service and infrastructure
• Product development and quality assurance
• Developing Human Resources
• Improve promotion and marketing
• Improve statistical information
• Enhance sectoral linkages/ cross- cutting issues ( ministry of
Land, Housing and Human settlements, ministry of
infrastructure, ministry of home Affairs, Ministry of Labour
and Youth Development, communication and transport,
regional Administration and local Government, Tanzania
Investment centre and National environmental management
council)
KEY PRIORITY AREAS FOR 2014-2015 FINANCIAL
YEAR
• Review and update of the 1999 National Tourism Policy and its
implementation strategies
• Grading and classification of accommodation facilities in
Arusha, Mwanza and Mara.
• Expand tourism products through identification of potential
tourist attractions and assist in improving the quality for the
existing products.
• Increased promotion of tourism products and services both
for domestic and international markets through local events
and united National World Tourism Organization organized
events.
Conclusion
It is a matter of pride for us that despite having various
challenges in the tourism sector, many visitors are
still satisfied with what they see and the service they
receive .
It is important that we value and protect the natural
and cultural resources that we are blessed with and
play a big role in sustaining the wellbeing of the
communities.
Our motto is to strive to offer better services to our
clients.
Tel.: +255 22 286 4271
Email: dt@mnrt.go.tz
Website: www.mnrt.go.tz
Thank you for your
attention
27- April - 2009 13
