Scribd
Upload
48 views7 pages

Presentation of SMDM

American Express has been publishing content for customers since 1915 through magazines and journals. In 2008, it launched OPEN Forum, a digital magazine for small business owners offering analysis and resources. OPEN Forum also included a social section called Connectodox in 2009 for small businesses to network. Currently, American Express has a large social media presence on platforms like Facebook, Twitter, LinkedIn and Instagram, with millions of followers, to engage customers through targeted, carefully crafted promotions and messages.

Uploaded by

Simran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
48 views7 pages

Presentation of SMDM

American Express has been publishing content for customers since 1915 through magazines and journals. In 2008, it launched OPEN Forum, a digital magazine for small business owners offering analysis and resources. OPEN Forum also included a social section called Connectodox in 2009 for small businesses to network. Currently, American Express has a large social media presence on platforms like Facebook, Twitter, LinkedIn and Instagram, with millions of followers, to engage customers through targeted, carefully crafted promotions and messages.

Uploaded by

Simran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 7

American Express(AMEX)

Company Profile

• American Express is a financial services industry, which was


founded in 1850. The company offers services like finance,
insurance and travel. Its main products are charged cards,
credit cards and travelers’ cheque.

• It is a perfect example to show how relating captivating content


& social media with targeted audience works out perfect.
Content Marketing

• American Express has been publishing content since 1915 after


entering travel business.
• They have been printing journals, handbook, and magazines
about travel. But among the financial companies, they are the
primary adopters of content.
The OPEN Forum
• American Express launched OPEN Forum- a place for live
events where guest authors from a variety of sectors could
connect and learn from each other knowledge and wisdom.
• By 2008, Amex transformed OPEN Forum into a digital
magazine which offers analysis, insights, and resources
exclusively for small business owners.
• In 2009, they also added a social section to OPEN Forum,
Connectodox- a networking platform for small business owners,
where they are allowed to find right vendors, market their
business, and build relationships.
Social Media

• Facebook– 7 million Likes


• Twitter– 902K Followers
• LinkedIn – 585K Followers
• Instagram– 198K Followers
• YouTube– 161K Subscribers
• Google+– 388K Followers
• Foursquare– 212K Followers
• American Express went from having nearly no social media
presence to have a tremendously strong one in just a few years.
• American Express is active on Facebook, Twitter, Instagram,
Foursquare, YouTube, LinkedIn, Google+ and is constantly
experimenting with new and evolving social networks.
• The financial industry giant is constantly launching carefully
crafted social media promotions, letting the brand to build a
strong and passionate online community of cardholders.
• The company doesn’t just aimlessly post content. Instead, they
carefully modify each message targeted toward users on that
specific medium.

You might also like