7 C’s of
Communication
7 C’s of Communication
Following are 7 C’s of effective
communication which are applicable to
both written and oral communication:
1. Completeness
2. Conciseness
3. Concreteness
4. Consideration
5. Clarity
6. Courtesy
7. Correctness
Completeness
The communication must be complete. It
should convey all facts required by the
audience. The sender of the message
must take into consideration the
receiver’s mind set and convey the
message accordingly.
Completeness
Advantages:
Complete communication always gives
additional information wherever required.
It leaves no questions in the mind of
receiver.
Complete communication helps in better
decision-making by the audience, readers
and receivers of message as they get all
the desired and crucial information.
It persuades the audience.
Conciseness
Conciseness means wordiness, i.e.,
communicating what you want to convey
in least possible words without forgoing
the other C’s of communication.
Conciseness is a necessity for effective
communication.
Conciseness
Advantages:
It is both time-saving as well as cost-saving.
It underlines and highlights the main message
as it avoids using excessive and needless
words.
Concise communication provides short and
essential message in limited words to the
audience.
Concise message is more appealing and
comprehensible to the audience.
Concise message is non-repetitive in nature.
Consideration
Consideration implies “stepping into the
shoes of others”.
Effective communication must take the
audience into consideration, i.e., the
audience’s view points, background,
mind-set, education level, etc.
Make an attempt to envisage your
audience, their requirements, emotions
as well as problems.
Consideration
Advantages:
It helps in empathizing with the audience
and exhibiting interest in the audience
which helps in stimulating a positive
reaction from the audience.
Helps in showing optimism towards the
audience.
Clarity
Clarity implies emphasizing on a specific
message or goal at a time, rather than
trying to achieve too much at once.
Clarity
Advantages:
It makes understanding easier.
Complete clarity of thoughts and ideas
enhances the meaning of message.
Clear message makes use of exact,
appropriate and concrete words.
Concreteness
Concrete communication implies being
particular and clear rather than fuzzy and
general.
Concreteness strengthens the confidence.
Concreteness
Advantages:
It is supported with specific facts and figures.
It makes use of words that are clear and that
build the reputation.
Concrete messages are not misinterpreted.
Courtesy
Courtesy in message implies the message
should show the sender’s expression as
well as should respect the receiver.
The sender of the message should be
sincerely polite, judicious, reflective and
enthusiastic.
Courtesy
Advantages:
Courtesy implies taking into consideration
both viewpoints as well as feelings of the
receiver of the message.
Courteous message is positive and focused
at the audience.
It makes use of terms showing respect for
the receiver of message.
It is not at all biased.
Correctness
Correctness in communication implies that
there are no grammatical errors in
communication.
Correctness
Advantages:
The message is exact, correct and well-
timed.
If the communication is correct, it boosts
up the confidence level.
Correct message has greater impact on
the audience/readers.
It checks for the precision and
accurateness of facts and figures used in
the message.
It makes use of appropriate and correct
language in the message.
