2GO

Fast. Easy. Tasty

Fast. Easy. Tasty

Daffa Eka Irawan - Margaretta Nathania - Fionna Padmasari

Ananda Giorgio - M. Farhan Thaib R
 Our Company

Our Main Problem Reason

Product
A walk-up fast food To offer a
A high
restaurant that is convenience food
served from the mobility of
for people in rush,
vending machine.
people that they do not
Offer a wide variety living in have time to buy
of fast foods, food from a
including hamburger,
Indonesia.
conventional store
french fries,
beverages,
 Our Vending Machine

Burger

Fries
Porter’s 5 Forces Model
HIGH
- Other existing fast food
restaurants may follow the ideas

NEW ENTRY
THREAT OF
Low to Medium to use vending machine to serve
orders
- Bought in bulk from - Newcomers may follow the ideas
suppliers - Low fixed / Initial cost
- Similar materials
can be used to
make different
menu
SUPPLIER COMPETITIV BUYER
POWER E RIVALRY POWER HIGH
Low customer
switching cost
because people

SUBSTITUTIO
THREAT OF
HIGH would easily choose
other alternatives

N
- Buyer have the options to choose
other fast food alternatives
- Buyer have the options to choose
healthier food alternatives
 P E S T E L
less desirable
Compliance Indonesia as the options for brand new rising interest
with health the 7th largest in health- technology to of
and hygiene terms of GDP conscious enhance environmental increasing
regulations (PPP). persons, busy
lifestyles in
efficiency and -friendly food and
(BPOM) effectivity, packaging,
GDP → urban areas evolving of
especially in increase of a
enhance more
evolving willingness to the long-run, health health
consumer
public health pay, competition,
(population technological conscious regulation
policies private VS errors,
metrics, age person
(stability of corporate → s
distribution, expensive
Political tourist company’s density location R&D
Condition) micro, substitute and stuff,
product already regional
in markets, differences)
exchange rate,
 Business Model Canvas
Key Key Value Customer
Customer
Partners ● Activities
Problem solving Proposition Relationshi
●
Segments
Food recipe p
● Banks ● Less time ● Newness Loyalty
consumption programs ● Working
● Gov’t ● Cost
● Fast food vending
production
age
● Office Bld. machine ● High
● Payment ● Less risk of
Gateway servants mobility
Key ● Efficiency Channels people
● Paper
Resources ● Effectivene
Suppliers ● Physical Social medias
ss
● Frozen Food
● Financial ● Simple (IG, Twitter,etc.)
Suppliers ● Cust.
● Human
Experience

Cost Structures Revenue Streams

Fixed Cost Variable Cost ● Food margins
1. Rent ● Advertising revenue
1. Raw materials
2. Promotion
3. Depreciation