TELECOM INDUSTRY
AIRTEL
Presented By:
Ankita Shukla
Ankita Srivastava
Devendra Singh
Girdhari Lal Prajapati
Smita Sinha
Mission
We will meet the mobile communication needs of our
customers through :
Error-free service delivery.
Innovative products and services.
Cost efficiency.
Values
We will always put our customers first. We will always
trust and respect each other. We will respect our
associates as we respect each other. We will work together
through a process of continuous improvement
COMPANY OVERVIEW
Globally, Bharti Airtel is the 3rd largest in-country
mobile operator by subscriber base, behind China
Mobile and China Unicom.
In India Airtel is No. 1 by subscriber base and revenue.
Bharti Airtel formerly known as Bharti Tele-ventures
Limited (BTVL) is a JV between Singtel and Bharti
Telecom
The businesses at Bharti Airtel have been
structured into three individual strategic business
units (SBU’s)
Airtel Enterpri
Mobile
telemed se
services
ia services
End-to-end data
Broadband
●
Mobile
●
●
and enterprise
, services to the
and fixed corporate
Telephone customers
wireless services & through its
services DTH
nationwide fiber
optic backbone
FIGURES & FACT
Total Wireless subscribers in India In June 09 & July 09 are
102,367,881 & 1,05,177,635respectively.
Total Wire line subscribers in India In June 09 & July 09 are
2,827,882 & 2,861,822 respectively.
Total revenue for Q4 08 is Rs. 6376.50 Cr as compare to Rs.
5606.15 for Q3 08, i.e. 13.74% higher.
ARPU for Q4 08 is Rs.260.59 as compare to Rs. 254.48 in Q3
08,i.e. growth of 2.40%.
TRAI
MARKET SHARE (GSM MOB. SERVICES)
7% 4% 1% 1%
32%
15% Bharti Airtel
Vodafone Essar
BSNL
IDEA
Aircel
Reliance Telecom
16% 24% MTNL
Loop Mobile
TRAI
7 P’S OF AIRTEL
PRODUCT
Airtel Pre-paid
Airtel Post-paid
Blackberry Wireless Handheld
Value Added Services (VAS)
The different value added services provided by Airtel
are-
Instant Balance Enquiry
24Hr recharge Facility
Caller line identification
Call divert, Call wait & Call Hold
Multimedia messaging service (MMS)
Airtel Live Portal
SMS based Information Service
….CONTD
Hello Tunes & Ring Tones
Voice Mail Service
Easy Post-paid bill collection
Gifting of Ring Tones & Hello Tunes
GPRS
Business Solutions
PRICE
Customer based pricing strategies.
Flexible pricing mechanism
Controlled by TRAI.
PLACE
It has wide and extensive presence even in the remotest
areas
Airtel Customer Care Touch Points
Distributors like
E.g. Paan shops, grocery stores, chemists, outlet etc.
PROMOTION
Large scale print and video advertising.
Big celebrities like SRK and Sachin are roped in to endorse the
product because it .
In 2002 Airtel got its Signature tune from A.R. Rehman, this
signature tune is the most downloaded tune in India.
Provides innovations such as Bollywood movie premiers,
music services such as ring back tones & many more.
RECENTLY LAUNCHED PROMOTIONAL
ACTIVITIES
PEOPLE
Total Employees 25616( Bharti Airtel consolidated) as
per Q3 08.
Dedicate and passionate workforce.
One of the best customer support.
Have won 2nd Best employer award in 2004.
PROCESS
Process for services is very easy and customer can avail
it very easily.
121 is the customer support no. which can be dialed from
anywhere in India.
PHYSICAL ENVIRONMENT
INNOVATION
from
of global
Not having plan like Free local calls
from
and Minutes as their competitors have
Players.
of global
Not having plan like Free local calls
Losing ground among teens and youth
and Minutes as their competitors have
Players.
entry
against their competitor like Idea and
Losing ground among teens and youth
Virgin.
entry
competitor.
against their competitor like Idea and
Virgin.
competitor.
domestic
Competition
domestic
Competition
Potential
Potential
Analysis
SWOT
nearest countries.
Having
First First
Largest
countries. in
nearestExpansion
Possible
Strategic
Having
mover
PAN PIndia
global
Largest
Strategic
Possible
in Expansion
India. in
mover
AN India
Innovations
global
alliance
Operator
in India.
Only 41.8% Teledensity
presence
Innovations
advantage
presence
alliance
Operator
Only 41.8% Teledensity
presence
advantage
presence
BIBLIOGRAPHY
www.trai.gov.in
www.coai.com
www.telecomtalk.info
www.airtel.in
THANK YOU..!
EXPRESS YOURSELF
