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Referral Marketinggggg

Referral marketing is a strategy to gain new customers through recommendations from existing customers rather than traditional advertising. It can take many forms both offline through word-of-mouth and events, and online through social media and emails. Setting up an effective referral program involves choosing an incentive, building an easy referral process, promoting the program, monitoring results, and following up with those who participate. Examples of successful referral programs include those from Citi Bank, Uber, and other companies.

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priyanka atri
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149 views17 pages

Referral Marketinggggg

Referral marketing is a strategy to gain new customers through recommendations from existing customers rather than traditional advertising. It can take many forms both offline through word-of-mouth and events, and online through social media and emails. Setting up an effective referral program involves choosing an incentive, building an easy referral process, promoting the program, monitoring results, and following up with those who participate. Examples of successful referral programs include those from Citi Bank, Uber, and other companies.

Uploaded by

priyanka atri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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* Referral Marketing

BY-
02 Priyanka Atri
22 Harsh Kanojia
31 Vidhi Malhotra
* What is Referral
Marketing ?
* Referral marketing is spreading the
word about a product or service
through a business' existing
customers, rather than traditional
advertising.

* Referral marketing can take many


forms, but at its heart, it's a way to
get your biggest fans to help spread
the word about your brand.
1. Offline Referrals- 2. Online Referrals-
• Offline referral marketing refers to ways you • Online referral marketing for
can professionals uses various forms of
• increase your client base or patient load by internet marketing to gain third
getting party endorsements from people
• third party endorsements without the use of you may or may not have met yet.
the • Different ways of online referral
• internet. marketing are:
• Examples include colleague’s newsletters, • => social media
public • => referral direct through websites
• speaking engagements, postcards and letters, • => emails.
as well
• as direct verbal recommendations

*Types of Referral
Marketing
* Referral Marketing
Strategies

* Asking for referrals. 


* Employee training.
*  Joint venture referrals. 
*Pros & Corns of
Referral Marketing
* Low cost per lead
* High Conversion Rate
* Highest ROI
* Referrals are the Best lead

*Pros
* Not enough money to pay bonus for referrals
* Delay in paying bonuses
* The referral reward is too bad
* Poor product
* Poor marketing strategy
* Uncontrollable customers

*Corns
*Steps to Run a
Referral Promotion
1. Choose a Prize and Referral Goal

* It’s what entices people to enter and refer their


* friends. Make the prize something relevant to your
* business.
* A gift card is enticing to all of your potential
* customers – it’s the prize that is the most enticing to
* the largest group of people
* It will only attract people who are interested in your
* products, which is what you want!
2. Build your Referral Promotion

* The Referral Promotion entry page needs to be simple and


* exciting. It must get people excited about the promotion
* and prize, and make it easy to enter.
* The 5 elements of an entry page for a promotion on
* Facebook:
a. Attention-Grabbing Title
b. Graphic of Your Prize
c. Entry, Referral Goal & Prizing Info
d. Entry Submission Form
e. Share Buttons & Facebook Comments
3. Promote & Share your Referral Promotion

* With your Referral Promotion set up, it’s time to


* spread the word. There will be organic growth from
* entrants sharing with friends, but you will need a few
* boosts in the beginning to create the initial seed.
* 5 methods to boost your Referral Promotion:
a. Send an email blast
b. Share your promotion on social networks
c. Add a banner on your website home page
d. Create a Facebook Ad
4. Monitor your Promotion
* Depending on your goals, you may be interested in
* tracking entries, referrals, shares or new Fans.
Here are
* 3 methods to monitor the metrics of your Facebook
promotion
a. Facebook Page Insights
b. Google Alerts
5. Post-Promotion Follow-up & Promotion

* Once your promotion is complete, you can use


it to
* promote your Facebook Page further.
*Example- Citi Bank
* Uber- https://youtu.be/TxSSj9dnZfM

* IDFC, Lenskart, etc –


https://www.invitereferrals.com/blog/referral
-program-case-studies
/

*Examples
*Thank you 

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